4 Steps to Lead Nurturing: Walking the buying path with your customers
B2B Lead Generation
APRIL 20, 2015
Tweet Lead generation can take you on a long hike. The one thing I can guarantee you about the journey is that more is not better if you don’t know how to nurture. The goal of lead nurturing is to help progress leads from initial interest toward purchase intent. It’s about progression. That said, I’ve seen companies spend most of their budget getting people to raise their hands but not putting enough toward progression. Get out your walking shoes, and take a journey with your customers.