Content Marketing Institute
DECEMBER 13, 2022
B2B buyers don’t want to talk to sales until they’re ready – or ever, in some cases, even for expensive services. Yet they have more people to convince before they buy. And that means they need more of the right content at their fingertips. Here’s how to figure out what “the right content” means.
KoMarketing Associates
DECEMBER 14, 2022
Many marketers have begun using social media as a means to connect to customers and prospects, but new research indicates that not everyone is extremely confident in the return-on-investment (ROI) of this channel. Hootsuite recently published its “Social Media Trends 2023” report, and statistics suggested that the majority of marketers (40%) are “confident” that social media marketing delivers a positive ROI when it comes to marketing and engaging with their audience.
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Marketing Insider Group
DECEMBER 13, 2022
Direct mail is one of the most classic and effective marketing tools nonprofits can leverage for fundraising. However, determining how it fits into your strategy can be quite a marketing challenge. By utilizing technology to support direct mail marketing campaigns, nonprofits are able to maximize their reach and increase their ROI. In other words, when you’re able to tailor your messaging and donor lists to those who are most responsive to direct mail, you’ll be able to strengthen your nonprofit
Vision Edge Marketing
DECEMBER 13, 2022
Budgets. We all have one. In business, the purpose of a budget is to ensure our organizations have enough resources to meet its objectives. The use of sub-accounts is the most common approach to budgeting and is used to separate funds for different expenses. But this approach has a number of drawbacks, which is why we recommend outcome-based budgeting and planning.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Webbiquity
DECEMBER 13, 2022
Guest post by Alex Daintith. While growth is the primary objective of most B2B businesses — or any business, for that matter — there is such a thing as scaling too quickly. Growing at a rate you can’t sustain or manage is likely to have multiple negative consequences, and it’s often the result of a lack of planning, an incomplete or incoherent strategy, an oversimplified view of the market, an overestimation of the business’s own capabilities, or a combination of these factors.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Champion Communications
DECEMBER 15, 2022
74% of MQLs come through PR, so why aren’t business development teams using editorial coverage? . . When Champion recently asked senior B2B marketing professionals in the UK to tell us what objectives were behind their decision to invest in public relations (PR), lead generation came in fourth, with exactly half (50%) of the respondents citing this as the main objective.
DivvyHQ
DECEMBER 12, 2022
Are silos or misalignment between your sales and marketing teams throwing a wrench in your success? When teams are taking different paths to achieve corporate goals, who knows where you'll actually end up. Check out these 5 secrets to aligning marketing, sales, and other customer-facing teams towards shared goals.
Industrial Marketer
DECEMBER 14, 2022
Why is a B2B content strategy necessary? The answer begins with the assertion that B2B marketing is just as important as B2C marketing. That’s because businesses are not self-sustained. Let’s take a clothing business as our example. It needs sheets of cloth as the material for creating outfits and dresses. This cloth is provided by. Read more » The post 3 Principles for Creating an Effective B2B Content Strategy appeared first on Industrial Marketer.
KoMarketing Associates
DECEMBER 13, 2022
Although marketers specializing in app development and deployment have aggressive key performance indicators (KPIs), new research suggests they are facing tighter budgets. Liftoff recently published its “2022 App Marketer Survey” results, and statistics indicated that the majority of app marketers (56%) now have more aggressive KPI targets, but just 33% are achieving these KPIs.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Influitive
DECEMBER 16, 2022
By now, you should know the value of listening to your customer’s voice. But when it comes to customer success stories, you need to do more than just listen; you should find ways to amplify their message by sharing their successes. The highest-quality customer success stories are written from your customer’s experience and perspective because […].
ANNUITAS
DECEMBER 14, 2022
Do you recall t he most business savvy reindeer of all? Once upon a time, there was a marketer named Randolph. Randolph, let’s call him “Randy,” lived in upstate New York as a marketer. Not just a marketer, though—Randy considered himself a growth marketer, and he had a vision. He had a vision of a go-to-market strategy that would transform marketing forever; one where sales and marketing were converged, every piece of marketing was mapped and tailored to a detailed customer jo
Search Engine Journal
DECEMBER 10, 2022
What if there were a better and faster way to engage your organic search traffic and your social media content all at the same time? The post 6 Ways To Engage Your Organic Search Traffic On Social Media appeared first on Search Engine Journal.
The Daily Egg
DECEMBER 16, 2022
Out of the seven brands we review below, Cloudflare is our favorite content delivery network (CDN) provider. With data centers across over. The post Best CDN Providers Compared appeared first on The Daily Egg.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
Contently
DECEMBER 15, 2022
Marketing budgets increased in 2022 after dropping to a historic COVID-19-related low in 2021. But content marketers can’t celebrate yet. That extra budget increases the expectation that marketers prove content delivers business results. Content marketers must step up their marketing data analytics approach to show how content delivers business results.
Lake B2B
DECEMBER 13, 2022
According to Precedence Research, the healthcare automation market is set to grow at a CAGR of 10.33% and reach a valuation of US$ 91.6 billion by 2030. As of 2021, the market was valued at US$ 37.8 billion. With the growing volume of patients and mounting operating costs, automation in healthcare is the need of […]. The post How Automation in Healthcare is Revolutionizing the Industry?
Search Engine Journal
DECEMBER 14, 2022
Understand success and fail signals, as well as how to establish them for your brand. The post How To Understand If A PPC Test Is A Failure appeared first on Search Engine Journal.
Engagio
DECEMBER 15, 2022
By knowing when a product's renewal date is approaching, marketers and sales representatives can strategically target accounts at a time when they are most likely to switch to YOU from a competitive offering. The post Timing is Everything: Streamline your GTM with product renewal intelligence appeared first on Demandbase.
Speaker: Paul Slack, Vende Digital CEO
Are you struggling with a stagnant pipeline? Discover how combining ABM and demand generation can help you get more qualified opportunities and grow your pipeline. Learn the latest trends and tactics for 2023 and gain the confidence to implement a successful strategy that aligns with sales to drive revenue growth. Join this interactive live session with Paul Slack and learn how to: Identify the best accounts for ABM Personalize at scale Run paid campaigns that actually work Tackle and optimize r
Contently
DECEMBER 14, 2022
Quiet quitting. You likely heard this term if you spent more than 30 minutes online this summer. It started as a whisper on social media , then became headline material toward the end of the summer. It seemed to become the rallying cry for some in the workforce. So what are people quitting, and why are they doing it quietly? What is quiet quitting? Quiet quitting refers to an employee who is there to collect a paycheck and isn’t emotionally or intellectually engaged.
Liveintent
DECEMBER 13, 2022
Since Google first announced it would deprecate third-party cookies in Chrome back in January 2020, the industry has been busy finding new ways to solve for identity, addressability, and attribution in preparation for a cookieless world. However, since then, Google has delayed deprecation twice. Some may find themselves frustrated by the continual hold up, but the delay presents an opportunity for brands of all sizes to better prepare themselves for the tremendous disruption ahead.
Stevens & Tate
DECEMBER 12, 2022
Creating a strong brand identity requires good storytelling in order to establish your brand as unique and relevant as well as to make it more engaging for your target audience. We’ve gone over the ins and outs of brand storytelling before, but what we haven’t touched on yet is how your package design affects your brand story and the role it plays in telling that story.
Search Engine Journal
DECEMBER 15, 2022
Running large-scale SEO campaigns, handling PPC or social campaigns for large enterprises? Read this guide to fully understand the difference between SaaS enterprise and B2B. The post What Is Enterprise SaaS? (With Examples) appeared first on Search Engine Journal.
Advertiser: ZoomInfo
This guide is designed to help today’s B2B sales leaders ramp up their effectiveness in any economic environment.
The Daily Egg
DECEMBER 12, 2022
Making progress on your search rankings requires doing plenty of keyword research. That’s not just identifying the keywords to use on your. The post 6 Easy Steps to Check Competitors’ Keywords appeared first on The Daily Egg.
Liveintent
DECEMBER 13, 2022
Tech, retail, and streaming giants alike are serious about advertising. While these businesses aren’t traditional publishers, they’ve identified a tremendous opportunity in their audience and rich troves of first-party data and are charging full steam ahead. Retail media, in particular, has boomed and shows no signs of slowing down. Twenty-five percent of retailers are generating more than $100 million in revenue from their media networks.
Stevens & Tate
DECEMBER 16, 2022
For years, artificial intelligence (AI) was mere science fiction — an idea with unlimited possibilities. As technology has advanced, AI has developed to the point where it’s not only implemented throughout our everyday lives, but it’s become so commonplace that it’s beginning to be taken for granted. For example, virtual personal assistants, such as Siri and Alexa, movie recommendation services, and smart cars are all known quantities.
Search Engine Journal
DECEMBER 13, 2022
Google's new guide to search features visualizes and defines the various elements that appear on a search results page. The post Google Launches Visual Guide To Search Elements appeared first on Search Engine Journal.
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Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.
The Daily Egg
DECEMBER 14, 2022
In this day and age, a website is a vitally important part of any business. In fact, it might be the only. The post 8 Easy Steps to Launch Your First Website appeared first on The Daily Egg.
Benchmark Email
DECEMBER 12, 2022
The holiday marketing season is finally here, so it’s time to brush up on holiday email marketing techniques to improve open rates this year. From holiday specials to limited-time offers, emails are an excellent way to engage audiences and drive customers to your shop. If you’re tired of the same old tricks, maybe it’s time… The post 25 Examples of Holiday Email Subject Lines with the Highest Open Rates (with Emojis) appeared first on Benchmark Email.
Launch Marketing
DECEMBER 14, 2022
When it comes to blogs, the writing process can take up quite a bit of time, but it can often feel like a waste if no one reads the blog once it is published. Blogging remains an important and effective B2B content marketing tactic, but with so many competitors, it is difficult to stand out. Standing out and gaining readership can go a long way in generating awareness, traffic and overall leads to your website or wherever your blog may be featured on.
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