Sat.Jun 24, 2017 - Fri.Jun 30, 2017

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6 Content Marketing Research Tools You’ll Fall in Love With

Marketing Insider Group

If you want to know how to create content that people are actually searching for, you need to become a content marketing research expert. But it doesn’t have to be that hard or expensive! To uncover the top trends and topics of interest within your industry, you just have to roll up your sleeves and […]. The post 6 Content Marketing Research Tools You’ll Fall in Love With appeared first on Marketing Insider Group.

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How to Build a B2B Marketing Team

Webbiquity

One of the most critical aspects of creating a roadmap for business growth is staff planning. Other than cash flow analysis, it may be the most crucial element. Without cash, you don’t have a business. Without people, nothing gets done. Staff planning ensures you have the right people in place at the right time to support forecasted business growth.

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ABM is a Strategy, Not a Campaign.

The Point

In the headlong rush to Account-Based Marketing , many B2B companies are, quite naturally, looking to implement ABM in a manner that allows them to dip their toes in the proverbial water. In the agency business, such as ours , this has led in turn to a notable uptick of interest in what are often called (by the client): “ABM Campaigns.” A typical narrative in these situations: We’ve been hearing about ABM, our boss is asking about ABM, we want to try ABM, can you help us put together a campaign

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5 (doable) ways to drive revenue growth now

ViewPoint

Looking for a simple and seemingly magical solution to a complicated problem of growing revenue? You’ve come to the wrong place. But, if you’re seeking real answers to this age-old question, we have something for you. PointClear has proven methods for driving sales—and they’re discussed in detail in a white paper available for download now. What we call our “silver bullets” aren’t a quick fix for what’s ailing your pipeline.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Why HR Is The New Marketing

Marketing Insider Group

In a world of infinite media choices, the best way to reach new buyers and new talent might be right under your nose. Your own employees represent the greatest opportunity to create meaningful marketing and to develop Human Resources programs that increase sales, while also finding and retaining top talent. Is HR the new Marketing? […]. The post Why HR Is The New Marketing appeared first on Marketing Insider Group.

More Trending

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Slow and steady content-creation wins the Google Search race

Biznology

Fully, generously, and even a little verbosely populating your website, your blog, your social media profiles, and your social media content is 100x more important to your success than “optimizing for search.” Morning Runs. To put it in colloquial terms, doing a slow hour jog every morning in a cotton t-shirt, gym shorts, and an old pair of Saucony Jazz will do more for your chances when you race your first 5k than subscribing to Runner’s World , reading Jeff Galloway’s

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Survey: Marketers Failing to Unlock Full Potential of AI and Voice Search

KoMarketing Associates

Marketers are aware of the growing prominence of artificial intelligence (AI) and voice search, but research shows they are still lagging behind in these areas. BrightEdge recently conducted a survey to gain insight into how marketers are integrating new technology into their existing content marketing strategies. The data indicated that 27 percent of marketers still believe mobile is “the next big thing.

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Is Your Content Marketing Aligned with Your Buyer Journey?

Marketing Insider Group

Both B2B and B2C industries are planning to significantly step up their game throughout 2017. The majority of marketers are dead-set on producing more content to enhance their efforts across the board. Businesses frequently come to us for advice when their in-house content marketing strategy isn’t quite yielding the desired ROI. All too often, the … Continue reading "Is Your Content Marketing Aligned with Your Buyer Journey?".

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Customer Stories: 3 Reasons You Need More, And How To Find Them

Influitive

In a noisy world of non-stop ads and content marketing, it has become increasingly difficult for us to trust the brand messages we see. First, buyers place a lower degree of trust in branded content, or anything produced by a company about themselves. According to UK marketing agency Earnest, only 9% of B2B buyers actually.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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How to Improve Response Rates with Account-Based Content

DiscoverOrg

In B2B marketing, when you improve response rates, you tend to see better downstream results including: more qualified leads, more pipeline, and more deals won. But how do you achieve higher levels of engagement? For many marketers, it remains something of a mystery. Let’s take a look at exactly how you can produce better response rates in your marketing activities with account-based marketing (ABM) strategies by leveraging account-based content (ABC).

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My Personal MA Journey

Tomorrow People

From the current landscape to what the future holds, we have explored the impact of marketing automation on the CMO. However, it is clear that automation has implications for everyone in an organisation, whether you are a marketing executive, copywriter or digital designer.

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5 Types of Marketing Automation for Businesses to Consider

Marketing Insider Group

Marketing has been around for a very long time. Think about it. Since people first started engaging in commercial trade, they’ve learned how to develop unique selling propositions and sales strategies to maximize the perceived value of their offerings. When we look at marketing technology, we can see that it’s enabled various channels such.

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How can you start using hashtags effectively on LinkedIn?

Biznology

There’s something to be said for early adopters who latch onto a trend and figure out how to leverage it. Using hashtags on LinkedIn is one of those trends, and here’s how you can use them to your advantage. Weave hashtags into your LinkedIn profile, especially your summary and/or headline. The easiest way to make this change is to turn the keywords in your LinkedIn summary into hashtags.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Keys to SEO Success in 2017 Remain Expertise, Authority, and Trust (E.A.T.)

KoMarketing Associates

Each year, in the SEO industry, there seems to be at least one ranking study that attempts to classify the most important factors for performing well in search engines; specifically, Google. These studies have been a helpful guide for those just starting out in SEO and a validation point for those who have been optimizing websites for a decade (or more).

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Responsibility for Social Goes Beyond Content Teams

Convince & Convert

Your content team shouldn’t the only ones managing your company’s social media accounts. Takeaways. Brands are revisiting social media as a community-building tool, rather than a marketing platform. Pro sports is just one of many industries that struggle to connect with fans consistently via social. Responding to customer concerns via channels like social increases advocacy by 60 percent.

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9 Tricks for Automating Your Content Marketing

Marketing Insider Group

Marketing automation has driven content to new and exciting places but is your content game as strong as it could be? These nine automation tricks and tips can nudge you that little bit closer to content perfection… take them, implement them, and pass them on. 1. Keep it dynamic Fields such as content marketing […]. The post 9 Tricks for Automating Your Content Marketing appeared first on GetResponse Blog - Online Marketing Tips.

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Complexity Simplified — The B2B Selling Dilemma

Avitage

Complexity is a natural condition of our modern digital era. Complexity, coupled with exponential change, can paralyze effective execution. Without mechanisms to make the complex simple, people experience the feeling as “complicated” This is the condition B2B sales and marketing leaders experience when it comes to defining and executing sales, marketing, content and data strategies.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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5 Companies Doing B2B Video Marketing Right

KoMarketing Associates

Rewind to Monday when a few of us were sitting around the conference room discussing the KoMarketing about video – if you haven’t watched it, I recommend you do – if not only to see my sweet reverse layup or Derek’s jaunt on the playground. While it was certainly fun to make, Matt V. pointed out that he had watched it prior to interviewing and both Kristen ’s mom and my mom had each reached out to tell us they liked it.

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7 ways to annoy webinar video watchers

Biznology

I’ve sat in on many webinars and on-demand demo s. They are valuable as background information for the B2B marketing videos we create , because a webinar is an opportu nity to hear real people use real words ( as opposed to marketing-speak ) to describe solutions to customer problems. But hosts and presenters often unwittingly reduce the value of a webinar by doing things that fail to give value in exchange for my attention.

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5 things to keep in mind while building backlinks

Marketing Insider Group

Some people think that blogging is not a big deal. Surfing the web and writing all day for money – sounds perfect. But they would be impressed by the number of things every blogger has to keep in mind. One of such a thing – building backlinks. This process has so many steps and sides, […]. The post 5 things to keep in mind while building backlinks appeared first on Marketing Insider Group.

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Ask a Content Strategist: How Do You Use Articles to Influence B2B Leads?

Contently

Welcome to a special Fourth of July edition of Ask a Content Strategist, where I finally answer the question: What’s the ROI of wearing an American Flag romper all weekend in the Hamptons? Sorry, I’m getting word from my team that that’s not what we’re doing with this column, and that if I really want to write 1,000 words on patriotic rompers, I should just suck it up and take that $20,000 per year editorial assistant job at GQ.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Report: Email Marketing Usage Remains Dominant, but Impersonal

KoMarketing Associates

Email is a marketing staple, but new research indicates that marketers are not tailoring their efforts to fully tap into the potential of this tactic. The “Elevate Your Email Marketing With a Customized Approach” report from SendGrid and Forrester found that email is the most commonly used marketing channel, with 82 percent of marketers saying they use it.

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How to Growth-Hack Your Way to Revenue Gains—Even if You’re Not A Startup

Adobe Experience Cloud Blog

Have your marketing efforts hit a plateau? Are you looking for an innovative way to reach new markets and solve new problems? If so, you may have considered growth hacking but run into snags if your company is beyond startup mode. As may already know, Sean Ellis, an experienced marketing leader, entrepreneur and angel investor, coined the term “growth hacker” to describe “a person whose true north is growth.

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Is Employee Autonomy the Key to Successful Workplace Collaboration?

Marketing Insider Group

Because it is often it is the unspoken rules that limit us more than the spoken ones. Learn more about the The Psychology of Collaboration ” and the importance of collaboration in 2017. The post Is Employee Autonomy the Key to Successful Workplace Collaboration? appeared first on Marketing Insider Group.

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Evaluating the Quality of Your Data Provider: It's Not Just About Data Accuracy

Lattice

If you are only looking at data accuracy – e.g. correct company name, location, etc. – you are not correctly evaluating how well your data provider is measuring match accuracy.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Report: CMOs See Value in Brand Experience for Marketing Success

KoMarketing Associates

Marketers are already aware of the importance of crafting unique customer experiences, and brand experience is becoming a critical part of their strategies. The “Brand Experience: A New Era in Marketing” report from Freeman recently discovered that 59 percent of CMOs recognize brand experience for its ability to create lasting relationships with target audiences.

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How Technology is Creating More Opportunities for the Modern Marketer

Adobe Experience Cloud Blog

The modern marketing landscape is not what it used to be. Creative thinkers and innovative “ideas people” are still at the heart of the department, but it has become a measurable, monitorable and data-driven discipline. To the most creative marketers this may sound like a negative thing; but in reality, it just means all of their ideas and innovations can be tracked, tweaked, improved and proven, making a real return on investment (ROI) demonstrable internally to the broader business (and especi

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3 Tips For Your Video Content Marketing Path

Marketing Insider Group

You have this Content Marketing thing down, right? Or, at the least, you have a plan. You have that strategy and have an idea of where you are going with that content marketing plan. BTW – if you need some help, here are a couple of articles that can get you going: The Best Content […]. The post 3 Tips For Your Video Content Marketing Path appeared first on Marketing Insider Group.