Sat.Nov 05, 2011 - Fri.Nov 11, 2011

Trending Sources

Make Your CFO a Social Media Fan

Buzz Marketing for Technology

Social media definitely pays off, but you’ve got to focus on the approach not the tools. Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? Never is that more true than at budget time.

How to create social media metrics that matter

grow - Practical Marketing Solutions

For years I’ve admired the real-world insights and experienced perspectives of Steve Goldner, perhaps better know as @Social Steve. I’m pleased that Steve has agreed to be the newest Contributing Columonist to {grow} and I know you’ll enjoy his work!

The last of the anti-social marketing tactics

Chris Koch

Taglines are the last bastions of a classic, one-way marketing messaging strategy, preserving marketing’s perceived right to tell customers what to think. In truth, customers have never listened, except in a few cases of companies with the budget muscle to pound the tagline into customers’ heads over and over again though mass marketing and TV. In B2B marketing, we’ve never been given the right to tell customers what to think, much less the budgets to pound a tagline into their minds.

The Seven Sins of Marketeing Automation System Selection

Customer Experience Matrix

I’ll be giving a Webinar this Thursday on evaluating marketing automation software, sponsored by Neolane. Part of the content will be a list of Seven Deadly Sins of Marketing System Selection. I thought that was worth a blog post of its own. So here goes. Ignoring Users.

7 Inspiring B2B Marketing Campaigns

Must-See Examples of Marketing Success That You Can Replicate.

More Trending

5 Marketing Problems Google+ Says It Can Solve

Modern Marketing

by Jesse Noyes | Tweet this Modern marketers face a slew of problems: a fractured media environment, a need to target and segment messaging across platforms, a noisy marketplace. Social media was supposed to help address many of these issues.

Video 2: Benefits of Lead Nurturing and Better Conversion Tactics; a Lead Generation ROI Calculator

NuSpark

This is the second video in an ongoing series on optimizing your marketing and lead management efforts.

How To Create Marketing That Doesn’t Suck

B2B Marketing Insider

Consumers are bombarded with thousands of marketing messages per day. Millions of Americans have joined the U.S. “Do Do Not Call” list. And who doesn’t skip television ads or throw away unsolicited direct mail? As a result, response rates to traditional advertising are down.

Research shows companies re-trenching on social media

grow - Practical Marketing Solutions

An annual study by the Center for Marketing Research at the University of Massachusetts concludes that social media use by the largest companies in the world has stalled, or perhaps is even re-trenching. Let’s look at some of the numbers from the study.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Neuromarketing Books for Marketing to Brains

Writing on the Web

If you want to know more about how to write content that makes an impact on the brains of your readers, here are some interesting sites and books about the emerging field of neuromarketing.

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PR Monitoring and Management Tools: Which is Best? Vocus vs. Cision

Webbiquity

Vocus and Cision are both powerful and popular PR monitoring and management systems. Both provide PR and social media professionals with extensive capabilities for tracking and growing media coverage of their organizations or clients. Among their features: • An extensive database of professional journalists and social media influencers, with biographical information. Ability to monitor media coverage and brand mentions across a very wide range of sources.

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Buyerology Trend: Think Experience Creation Versus Content Creation

Tony Zambito

Image via Wikipedia. This is the first of a series of articles planned on looking at buyer trends that will influence marketing and sales in the near and foreseeable future.    This article looks at how buyers are seeking experiences and the new role of the C-Suite as experience creators.

Lessons from a B2B Summit Coach: Five Steps to Cut through the Noise, Turn off the Hype and Create a B2B Social Media Program that Works

B2B Lead Generation Blog

Tweet If you’re struggling with managing social media programs in the B2B marketplace, Zuzia Soldenhoff-Thorpe (pictured at below) has some news for you: Most of your peers are too. Why is she so certain?

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

4 Reasons You Need a Blog

Digital B2B Marketing

Last week, Google announced an algorithm update. The importance of fresh content increased last week for 35% of all Google searches ( announcement ). This latest algorithm update doesn’t focus on the quality or source of your content, it focuses on the timeliness of it.

Maximize your SEO benefit on Google+ in 8 simple steps

Biznology

Image by entertailion via Flickr. Let me boil my last post, Google Plus was born prematurely and you should take advantage , down to practical pieces.

You Need Better Content, Not More

Modern Marketing

by Jesse Noyes | Tweet this There are more than 150 million blogs. Last year, over 100 trillion emails were sent out. The number of websites in the world is well over 250 million. 48 hours of video are uploaded to YouTube every minute.

Kim Kardashian Wedding – Social Intelligence Report

Buzz Marketing for Technology

With the recent divorce of reality TV star Kim Kardashian, many people have started questioning the authenticity of the wedding, and if the brands involved had wasted their money.

7 B2B Marketing Strategies You Need to Know About

As B2B marketers, we know that our buyers' needs are ever-evolving, but it's not just our buyers that are changing.

4 Reasons You Need a Blog

Digital B2B Marketing

Last week, Google announced an algorithm update. The importance of fresh content increased last week for 35% of all Google searches ( announcement ). This latest algorithm update doesn’t focus on the quality or source of your content, it focuses on the timeliness of it.

Video Marketing: 10 Tips for Shooting a Promotional Video | Marketri

Marketri

Google+ Opens Up Brand Pages…Sort Of

Modern Marketing

by Jesse Noyes | Tweet this From the moment Google unveiled its social networking platform, Google+, marketers and brand managers have been asking, “ When will brand pages be available? ” Google’s answer is today …kind of.

The Future of Content Is Not Destination but Identity

B2B Memes

MUD day 8: There’s been a lot of excitement in the past week about the new Web publication The Verge.

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5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

Influencer Marketing: 10 Questions for Successful Plans

Digital B2B Marketing

I do not want you to buy my product. I do not even want you to use my product. I want other people to buy and use my products and services because of you. Influencer marketing is fundamentally different.

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How to Create a Google+ Business Page in 5 Simple Steps

Hubspot

Google has announced the launch of Google+ Pages , pages specifically engineered for businesses on Google+. While Google indicated that Google+ Pages wouldn't be immediately accessible to all, it looks like they're actually becoming readily available. (In

The death of the salesperson

Your Sales Management Guru

The death of the salesperson has been greatly exaggerated. The art of selling: “ The death of the salesman has been greatly exaggerated” is the name of a recent article in the Economist magazine: [link]. After reading my blog, then read the article, I would enjoy reading your comments.

Ethics Must Come from the Heart As Well As the Head

B2B Memes

MUD day 11: For anyone interested in the ethics of new-media journalism, the past 24 hours have been painfully instructive. For me, it’s been a reminder that in any ethical decision, you have to be guided by your heart as well as your head. The episode began when, in response to an inquiry by a Columbia Journalism Review reporter, the Poynter Institute’s director of publications, Julie Moos, wrote a blog post criticizing Poynter’s celebrated columnist Jim Romenesko.

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

Influencer Marketing: 10 Questions for Successful Plans

Digital B2B Marketing

I do not want you to buy my product. I do not even want you to use my product. I want other people to buy and use my products and services because of you. Influencer marketing is fundamentally different.

Plan 38

Do You Know The Most Important Number In Marketing

B2B Marketing Insider

Every marketing department has its own unique way of measuring the impact of marketing activities. And most senior marketers rely on some common or standard measures of success. But the world is changing fast. The rate of change is increasing. Marketers need to adapt to the new customer landscape.

How to Optimize Your Google+ Business Page [Free Ebook!]

Hubspot

Have you created a Google+ Page for your business yet? With more than 40 million users, Google+ has emerged as a key player in the social media space, and this week, Google+ opened its doors to companies by introducing business pages.

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