Sat.Dec 25, 2021 - Fri.Dec 31, 2021

Report: Marketers Continue to Pivot to Adapt to Evolving Customer Behavior

KoMarketing Associates

As customer behaviors continue to evolve, new research indicates that marketers are adjusting the way they attempt to resonate with their target audiences.

Five Quick Things to Wrap Up 2021


If you’re among the small. intrepid group of professionals actually working this “dead week” (the days between Christmas and New Years), thank you! And thank you for spending a few minutes here. This will be quick. Image Credit: Clay Banks on Unsplash.

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How to Use Shopper Generated Content to Personalize Your Emails


A positive online shopping experience is just as critical as one in a brick-and-mortar storefront.

Our Best Internal Communications Advice from 2021


The latest episode of the EE Voice podcast from Consultants Collective member consultant, Sharon McIntosh and co-host Sharon Phillips features a round-up of the best internal communications ideas and advice from their guests in 2021.

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The Essential Guide to the Buying Experience of the Future

The ultimate value proposition is an impactful buying experience that guides people to the best possible decision. But how do you prepare your sales teams to do that? Read "The Essential Guide to the Buying Experience of the Future" to find out how to empower your customer-facing teams and thrive in modern selling environments.

88% of Marketers Are Now Using Video for Content Marketing Purposes

KoMarketing Associates

As marketers look for new ways to elevate their content marketing strategies, new research suggests that many of them are turning to video.

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More Trending

B2B Email Marketing: Best Practices and Essential Tips for 2022


According to HubSpot , 78% of marketers saw an increase in email engagement in 2021, and marketers who used segmented campaigns saw as much as a 760% increase in revenue. The numbers don’t lie.

Gen Z Driving the Changing Demographics of Independent Work


Gen Z has often been called “the most entrepreneurial generation ever.” ” The data increasingly shows this to be true. 2021 represents a watershed year in terms of the generational makeup of the independent workforce.

Three Factors to Consider When Choosing the Best Time to Send a Marketing Email

Launch Marketing

Everyone’s email inbox is consistently receiving emails, especially marketing emails. These emails typically are spread throughout the day with some being received at odd hours of the day, such as early in the morning or late at night.

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Top Strategies That We Use To Drive Sales Productivity

Sales productivity is a critical element of your company’s performance. Sales team productivity can be defined as a measurement of how well a sales team meets the demands of their customers, achieves their goals, and satisfies their expected outcome from working with the company they have chosen.

7 Winning Lead Generation Strategies to Drive Growth

As B2B companies pivot to keep pace with a quickly changing marketplace, a data-centric approach to lead generation can be the difference between remaining competitive or being left behind. Get real-world examples and inspiration from leading B2B businesses in this whitepaper.

The Intelligent Inbound Podcast: Lessons Learned from a Revenue Leader Turned SaaS Co-Founder

SmartBug Media

In This Episode …. Has your inbound marketing agency embraced the idea of Intelligent Inbound® marketing being about a “culture of experimentation”? Can you turn abstract ideas into tangible deliverables? Are you transparent, and do you surround yourself with other transparent people you trust?

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How To Use Header Tags: SEO Best Practices via @sejournal, @amelioratethis

Search Engine Journal

Header tags still serve an important function – for your users and your SEO. Here are 7 header tag best practices for SEO. The post How To Use Header Tags: SEO Best Practices appeared first on Search Engine Journal.

How musicians can have their best album release with email automation


You’re more comfortable with chords than campaigns—but for indie artists, music and marketing go hand-in-hand. But building your newsletter merely scratches the surface of all the different ways you can use email marketing to find new fans, sell more albums, and connect with your audience.

Programmatic Partnership: A Clear Snapshot of Buyer-Seller Transparency


How would you best describe the modern-day buyer-seller relationship within the B2B world? In recent years, the traditional buyer-seller relationship has evolved to bring out a strategic programmatic partnership.

New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

HubSpot Analytics & Google Analytics Don’t Match - Here’s Why! 

Marketing Envy

Have you ever noticed that the data in Google Analytics doesn’t match the data in HubSpot? There could be many reasons for this, such as the way the two tools count sessions, bot filtering, cross-domain tracking, and many other things. Let’s drill-down into the factors causing this.

Here’s How Meta Is Changing Facebook Ads Targeting For 2022 via @sejournal, @digital_future

Search Engine Journal

Audience targeting changes are coming to Facebook Ads campaigns starting January 19. Here's what you need to know. The post Here’s How Meta Is Changing Facebook Ads Targeting For 2022 appeared first on Search Engine Journal. Digital Advertising Facebook

6 Lead Nurturing Mistakes That Are Killing Your Conversions


The ultimate goal of any sales and marketing team is to increase total sales volume by maximizing the number of lead conversions. Various processes of lead generation and lead nurturing are followed to aid in this process.

How to think like a scientist to help your creativity


The scientific method is straightforward. Identify a problem, draw a hypothesis, run an experiment, collect the data, and find a conclusion. What if we approached our creative side hustles with the same data-driven mindset?

Roadblocks to Delivering a Competitive Buying Experience

Why are buyer-facing teams struggling and what can be done about it? Bigtincan teamed up with Heinz Marketing in a recent research study to discover the roadblocks revenue-generating teams encounter in preparing buyer-facing teams for today’s market. Click here to learn what you can do today to prepare!

How to Establish Tone in Writing (Guide + Examples)


What is tone in writing? What are the key types and examples of tone of voice you can use in your copy? Explore our ultimate guide for 2022 and find the perfect tone for your brand! Content

How To Identify & Eliminate Keyword Cannibalization To Boost Your SEO via @sejournal, @ab80

Search Engine Journal

Keyword cannibalization happens when several pages on your website compete for the same keyword or phrase in Google. Here's how to find and fix it. The post How To Identify & Eliminate Keyword Cannibalization To Boost Your SEO appeared first on Search Engine Journal.

Landing Page Copywriting to Boost Conversion Rates


The author Robert Collier famously wrote: “One good illustration is worth a thousand words. But one clear picture built… by your words is worth a thousand drawings…”. The message for marketers is this: pictures only go so far.

Disrupt or Be Disrupted: Create a Culture of Innovation at Your Association

Higher Logic

The post Disrupt or Be Disrupted: Create a Culture of Innovation at Your Association appeared first on Higher Logic. Thinking through how your association can bounce back from the effects of the pandemic? Make sure innovation is part of your mindset.

Omnichannel is Multichannel 2.0

Multichannel and omnichannel marketing are not the same. Many organizations are striving for omnichannel, but it can be a daunting journey—unless you have a map. Download your copy of the ultimate omnichannel guide today!

9 Ways Your Digital Agency Can Save Money in 2022


How can a business save money in 2022? We’ve come up with nine ways to cut costs and help save money so you have a prosperous year. Learn more! Agencies

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Google On How To Improve SEO Audits via @sejournal, @MattGSouthern

Search Engine Journal

Google's Martin Splitt offers advice on how to improve SEO audits in a way that makes them more useful to web developers. The post Google On How To Improve SEO Audits appeared first on Search Engine Journal. News SEO

End-of-the-Year Checklist: 5 Tasks Freelancers Should Tackle Right Now


It’s so hard to believe that it’s that time of year again, but here we are! As freelance business professionals, we’re responsible for the multiple facets of building a business.

What is Phygital, and How Does it Apply to Email Marketing?

Benchmark Email

Have you ever imagined a hybrid of physical and online worlds where buyers can shop both in-person and online? It sounds like a peripheral concept, right? Well, brands like Amazon, Nike, Magik Book, and Pokemon Go have made the blended environment a reality.

Connecting the Consultative Experience

Many B2B businesses have come to believe that there is an asymmetric relationship between the company and its buyers. But what research has discovered is that many of today’s B2B buyers are NOT empowered and they have little interest in being so. Download the eBook to find out why.

Why some subscribers don’t confirm their opt-in


As creators and email marketers, we’ve got a lot of important things keeping us up at night. From our marketing strategy, the hassle of freelance taxes, and, of course, those subscribers who don’t confirm their double opt-ins.

Google December Product Reviews Update Affects More Than English Language Sites? via @sejournal, @martinibuster

Search Engine Journal

Google's John Mueller answers whether December 2021 Product Reviews Update affects more than just English languages websites The post Google December Product Reviews Update Affects More Than English Language Sites? appeared first on Search Engine Journal. News SEO

What are Unified Communications and How Do They Improve Collaboration in Your Small Business?


Technology breakthroughs have significantly contributed to the development of new and improved kinds of human contact. Consequently, people demand the best experience when engaging with others. Your employees, customers, and brand partners expect the best communication and collaboration possible. .