Sat.Dec 25, 2021 - Fri.Dec 31, 2021

Report: Marketers Continue to Pivot to Adapt to Evolving Customer Behavior

KoMarketing Associates

As customer behaviors continue to evolve, new research indicates that marketers are adjusting the way they attempt to resonate with their target audiences.

Five Quick Things to Wrap Up 2021

Webbiquity

If you’re among the small. intrepid group of professionals actually working this “dead week” (the days between Christmas and New Years), thank you! And thank you for spending a few minutes here. This will be quick. Image Credit: Clay Banks on Unsplash.

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How to Use Shopper Generated Content to Personalize Your Emails

Litmus

A positive online shopping experience is just as critical as one in a brick-and-mortar storefront.

Our Best Internal Communications Advice from 2021

Biznology

The latest episode of the EE Voice podcast from Consultants Collective member consultant, Sharon McIntosh and co-host Sharon Phillips features a round-up of the best internal communications ideas and advice from their guests in 2021.

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100 Pipeline Plays: The Modern Sales Playbook

For the first time, we’re sharing the winning plays that took us from scrappy startup to a publicly traded company. Use our proven data-driven plays to grow your pipeline and crush your revenue targets.

88% of Marketers Are Now Using Video for Content Marketing Purposes

KoMarketing Associates

As marketers look for new ways to elevate their content marketing strategies, new research suggests that many of them are turning to video.

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B2B Email Marketing: Best Practices and Essential Tips for 2022

DealSignal

According to HubSpot , 78% of marketers saw an increase in email engagement in 2021, and marketers who used segmented campaigns saw as much as a 760% increase in revenue. The numbers don’t lie.

Gen Z Driving the Changing Demographics of Independent Work

Biznology

Gen Z has often been called “the most entrepreneurial generation ever.” ” The data increasingly shows this to be true. 2021 represents a watershed year in terms of the generational makeup of the independent workforce.

Landing Page Copywriting to Boost Conversion Rates

Anyword

The author Robert Collier famously wrote: “One good illustration is worth a thousand words. But one clear picture built… by your words is worth a thousand drawings…”. The message for marketers is this: pictures only go so far.

6 Lead Nurturing Mistakes That Are Killing Your Conversions

SalesIntel

The ultimate goal of any sales and marketing team is to increase total sales volume by maximizing the number of lead conversions. Various processes of lead generation and lead nurturing are followed to aid in this process.

Your Guide to Using Conversational Marketing to Drive Demand Generation

What is conversational marketing really about? This guide will examine the market forces at play, shifting buyer trends, how to leverage conversation marketing, and the tactics involved in adopting it for a B2B demand generation strategy.

What is Phygital, and How Does it Apply to Email Marketing?

Benchmark Email

Have you ever imagined a hybrid of physical and online worlds where buyers can shop both in-person and online? It sounds like a peripheral concept, right? Well, brands like Amazon, Nike, Magik Book, and Pokemon Go have made the blended environment a reality.

How musicians can have their best album release with email automation

ConvertKit

You’re more comfortable with chords than campaigns—but for indie artists, music and marketing go hand-in-hand. But building your newsletter merely scratches the surface of all the different ways you can use email marketing to find new fans, sell more albums, and connect with your audience.

How To Use Header Tags: SEO Best Practices via @sejournal, @amelioratethis

Search Engine Journal

Header tags still serve an important function – for your users and your SEO. Here are 7 header tag best practices for SEO. The post How To Use Header Tags: SEO Best Practices appeared first on Search Engine Journal.

The Intelligent Inbound Podcast: Lessons Learned from a Revenue Leader Turned SaaS Co-Founder

SmartBug Media

In This Episode …. Has your inbound marketing agency embraced the idea of Intelligent Inbound® marketing being about a “culture of experimentation”? Can you turn abstract ideas into tangible deliverables? Are you transparent, and do you surround yourself with other transparent people you trust?

LinkedIn + ZoomInfo Recruiter: Better Data for Better Candidates

Check out our latest ebook for a guide to the in-depth, wide-ranging candidate and company data offered by ZoomInfo Recruiter — and make your next round of candidate searches faster, more efficient, and ultimately more successful.

Customer Profile Analysis: Methods and Hacks to Boost Your Sales Process

Benchmark Email

An ideal customer profile (ICP) is essentially a hypothetical narrative of the type of companies that would get the most value from your product(s). These companies tend to have the fastest sales cycle, the greatest customer retention rates, and the highest number of evangelists for your business.

How to think like a scientist to help your creativity

ConvertKit

The scientific method is straightforward. Identify a problem, draw a hypothesis, run an experiment, collect the data, and find a conclusion. What if we approached our creative side hustles with the same data-driven mindset?

Here’s How Meta Is Changing Facebook Ads Targeting For 2022 via @sejournal, @digital_future

Search Engine Journal

Audience targeting changes are coming to Facebook Ads campaigns starting January 19. Here's what you need to know. The post Here’s How Meta Is Changing Facebook Ads Targeting For 2022 appeared first on Search Engine Journal. Digital Advertising Facebook

Top Strategies That We Use To Drive Sales Productivity

Scoop.it

Sales productivity is a critical element of your company’s performance. Sales team productivity can be defined as a measurement of how well a sales team meets the demands of their customers, achieves their goals, and satisfies their expected outcome from working with the company they have chosen.

A Recruiter’s Guide To Hiring In 2021

With vaccination rates rising, consumers spending more money, and people returning to offices, the job market is going through a period of unprecedented adjustment. As the New York Times observed, “It’s a weird moment for the American economy.” And recruiting professionals are caught in the middle. To make the most of this disruption, you need to understand the economic drivers, develop a strong strategy for unearthing valuable talent, and use the latest tech tools to get the job done. Read this guide to get your recruiting practice ready to thrive in the new normal.

HubSpot Analytics & Google Analytics Don’t Match - Here’s Why! 

Marketing Envy

Have you ever noticed that the data in Google Analytics doesn’t match the data in HubSpot? There could be many reasons for this, such as the way the two tools count sessions, bot filtering, cross-domain tracking, and many other things. Let’s drill-down into the factors causing this.

B2B Data: Expectations vs. Reality

SalesIntel

You’re so excited. Your sales team has finally found the budget to invest in your B2B business database. All of your competitors have been making huge strides by purchasing verified data, and you are ready to get in on the action. .

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Google On How To Improve SEO Audits via @sejournal, @MattGSouthern

Search Engine Journal

Google's Martin Splitt offers advice on how to improve SEO audits in a way that makes them more useful to web developers. The post Google On How To Improve SEO Audits appeared first on Search Engine Journal. News SEO

How to Establish Tone in Writing (Guide + Examples)

SEMrush

What is tone in writing? What are the key types and examples of tone of voice you can use in your copy? Explore our ultimate guide for 2022 and find the perfect tone for your brand! Content

Reaching Unreachable Candidates

Speaker: Patrick Dempsey and Andrew Erpelding of ZoomInfo

What is ZoomInfo for Recruiters? Find and connect with the right talent to fill roles fast with more data, basic search, advanced search, candidate and company profiles, and export results. Watch this On-Demand Webinar today to see how ZoomInfo for Recruiters can work to get your talented candidates results.

Why some subscribers don’t confirm their opt-in

ConvertKit

As creators and email marketers, we’ve got a lot of important things keeping us up at night. From our marketing strategy, the hassle of freelance taxes, and, of course, those subscribers who don’t confirm their double opt-ins.

End-of-the-Year Checklist: 5 Tasks Freelancers Should Tackle Right Now

ClearVoice

It’s so hard to believe that it’s that time of year again, but here we are! As freelance business professionals, we’re responsible for the multiple facets of building a business.

How To Identify & Eliminate Keyword Cannibalization To Boost Your SEO via @sejournal, @ab80

Search Engine Journal

Keyword cannibalization happens when several pages on your website compete for the same keyword or phrase in Google. Here's how to find and fix it. The post How To Identify & Eliminate Keyword Cannibalization To Boost Your SEO appeared first on Search Engine Journal.

Disrupt or Be Disrupted: Create a Culture of Innovation at Your Association

Higher Logic

The post Disrupt or Be Disrupted: Create a Culture of Innovation at Your Association appeared first on Higher Logic. Thinking through how your association can bounce back from the effects of the pandemic? Make sure innovation is part of your mindset.

The #1 Reason Why Sales Coaching is Critical to Your 2022 Sales Success

Speaker: Tim Hughes, Co-Founder and CEO of Digital Leadership Associates

Join Tim Hughes, Author of Social Selling – Influencing Buyers and Changemakers and Co-Founder/CEO of Digital Leadership Associates, as he details how investing in sales coaching will teach your team how to navigate social media and therefore create greater sales success.

What are Unified Communications and How Do They Improve Collaboration in Your Small Business?

BenchmarkONE

Technology breakthroughs have significantly contributed to the development of new and improved kinds of human contact. Consequently, people demand the best experience when engaging with others. Your employees, customers, and brand partners expect the best communication and collaboration possible. .

B2B Reads: Crisis vs. Predicament, New Year Planning & Transforming Companies

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

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Google December Product Reviews Update Affects More Than English Language Sites? via @sejournal, @martinibuster

Search Engine Journal

Google's John Mueller answers whether December 2021 Product Reviews Update affects more than just English languages websites The post Google December Product Reviews Update Affects More Than English Language Sites? appeared first on Search Engine Journal. News SEO