Sat.Apr 07, 2018 - Fri.Apr 13, 2018

Facebook in Court (and What it Means for Marketers)

Spiralytics

Facebook is once again under fire for a massive data security scandal after Christopher Wylie , former director of research at Cambridge Analytica, revealed how a quiz app was used to gather information about 87 million Facebook users, which eventually landed in the hands of Cambridge Analytica.

Six Insights (And One Inspiring Conclusion) from 27 Beneficial B2B Marketing Stats and Facts

Webbiquity

Every B2B marketer knows we are in a period of rapid change. But questions abound, and many aren’t sure where to focus their attention or efforts. Marketing technology (martech) is advancing quickly. But which developments are real and imminent, and which are hype?

Stats 252

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Falling Behind Your Competitors? Build a Content Brand

Content Marketing Institute

“It’s 2018. We can’t hoard knowledge any longer.” Andy Crestodina, speaker, blogger, etc., shared that nugget of wisdom at the recent Intelligent Content Conference in Las Vegas.

Build 111

What’s the Best Time to Send an Email to Your List?

Act-On

There is no best time to email to your list. Act-On's Adaptive Journeys lets you mail to each contact at the optimal time for them, with the optimal message for them, via the optimal channel. Adaptive Marketing B2B Marketing Deliverability Email Marketing Personalization

List 198

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Digital Marketing Trends You Must Follow in 2018

Marketing Insider Group

The world of online marketing moves fast. There are strong and rapid currents which brands use to promote their products and services, many of which will be effective for only a few years before a big change.

Trends 272

More Trending

Reputation management is not about dressing up mistakes

Biznology

If you want to fix your online reputation , writing big checks to an online reputation agency isn’t enough over the long haul — you’ll also really need to get your own house in order.

Online 206

Tomorrow’s Marketing Analytics Today - Oracle Infinity™

Modern Marketing

Oracle InfinityTM is Oracle Marketing Cloud’s new data analytics platform for capturing, processing, storing and interrogating unlimited datasets for companies that want actionable customer intelligence to fuel their marketing programs.

Why Pantone’s Color of the Year is Perfect for Marketing

Marketing Insider Group

The Pantone Color of the Year for 2018 is ultra violet. This is important news for marketers, who can use ultra violet to perfect and hone their online message.

Survey: Marketers Increasing Investment in Online Reputation Management

KoMarketing Associates

To maintain good standing within a particular industry, it’s important for marketers to invest in online reputation management (ORM), but how many of their resources are going toward this initiative? Clutch recently surveyed 224 digital marketers in the U.S. to gauge their approach to ORM. Their statistics found that 54 percent of marketers believe ORM is “very necessary” to the overall success of their company.

Survey 200

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

5 ways to promote your promotional products

Biznology

When you invest in promotional products, you want to make the most of them. Why just use them as giveaways at a trade shows and events? When promotional products do such a good job advertising your business, you should use them more often. Today we have 5 ways to promote your promotional products.

The Future of B2B Marketing in an AI Driven World

bizible

I’m the type of person who actively manages their career. Both on a micro and macro level. I also enjoy reading about new technologies and trying as much as possible to be on the forefront.

B2B 195

How Data Is Driving the Evolution of B2B Sales & Marketing Tactics

Marketing Insider Group

Voluminous, mighty, and complex, data’s power lies in its ability to make marketing and sales efforts more focused.

56% of Marketers Say Social Analytics Make Campaigns More Successful

KoMarketing Associates

Netbase recently conducted the “2018 Social Media Marketing Survey: United States and Canada” to understand how top brands are ensuring success in the competitive digital space. They found that the majority of marketers (56.11 percent) agree that social analytics make their campaigns more successful. However, 37.64 percent are still unsure if they really have an effect, meaning many marketers are still unclear on how to measure social media ROI.

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

Leveraging digital for customer-focused insights

Biznology

Most companies conduct various types of research to understand the needs of the market. These may include primary research, 3rd party research, brand wave studies, voice of the customer, and online surveys.

Oracle Eloqua Delivers Unified Buyer Intelligence Through New Sales Tools Integrations

Modern Marketing

Successful sales professionals need access to actionable insights to identify the right stakeholders, engage in relevant conversations, and ultimately drive the sales cycle.

Eloqua 245

How to build a content marketing strategy that delivers hot leads

Tomorrow People

A content marketing strategy is dead in the water if it can’t deliver significant sales-ready leads. How good is your content strategy? The B2B sales cycle has undergone a complete change and the length of the B2B sales cycle is shrinking as prospects engage later after doing their own research. With the move online, marketing has an even more important role to play in capturing prospects’ attention as they do their research in order to generate, nurture and deliver more sales-ready leads.

Build 158

5 Journalistic Tips for Conducting Better Interviews

Contently

When I started working as a writer and editor, I thought Q&As were easy. Step one, find someone interesting and convince them to speak. Step two, speak to them. Step three, write it up. Simple. My first interview, with a United Nations diplomat for a Swiss lifestyle magazine, proved me wrong.

Tips 147

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

Keeping your email subscribers engaged

Biznology

Building a large email list isn’t enough – for successful email marketing, you have to keep the subscribers you win engaged. Here are a few things to keep in mind as you continually delight your audience. Don’t bury the lead. Excite your audience from the very first opportunity.

Email 166

Day One from Oracle Modern Customer Experience 2018

Modern Marketing

Modern Customer Experience 2018 is officially underway in the great city of Chicago, home to the Cubs, deep-dish pizza and chilling winds sweeping across the Great Lakes (even in April!). Luckily for ModernCX attendees, the conference is taking place inside the expansive McCormick Place event center, so no down-jackets necessary. Day One of the conference was marked with sense of determination and possibility.

5 Steps to an Agile B2B Content Marketing Strategy

KoMarketing Associates

Agile marketing, an approach inspired by agile software development , focuses marketing efforts on short-term campaigns, continuous testing and data pulling, inter-departmental collaboration, and quick responses to change. If you’ve been thinking about implementing an agile marketing strategy, you certainly aren’t alone – a 2018 study found 37 percent of marketers have adopted an agile approach.

21 Rules for Being a Better Thought Leader

Contently

Don’t refer to yourself as a thought leader. Write complete paragraphs (looking at you, LinkedIn poets). Ease up on the allegories. Take the passive-aggressive email subscribe box off your blog. If you’re going to critique something, call out real names and companies.

Rules 147

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

The Right Cadence Creates a New Lead with a $1 Billion Healthcare System

ViewPoint

One of PointClear’s business development representatives, working on behalf of a global software company, made 11 touches (calls, voicemails and emails) and his persistence paid off. He landed a huge lead for our client (with a $1 billion company). The timing and number and type of touches makes up what is called a cadence, which must be carefully orchestrated. A typical B2B cadence includes five dials, three voicemails and three emails over a 10-day period (in this case it was nine days).

Day Two From Oracle Modern Customer Experience

Modern Marketing

Modern Customer Experience is well underway now and the conference is humming with the buzz of new technologies, new products, the rise of AI and predictive intelligence and what that means on our journey to be legendary. Shashi Seth’s keynote introduced several massive product announcements that will give Oracle customers the power to activate data faster with incredible ease and exceptional results.

Report: Marketers See Benefits to Email Personalization and Segmentation

KoMarketing Associates

As marketers personalize and segment their email marketing campaigns, new research shows that email response rates are on the rise. The Relevancy Group and OneSpot recently conducted “The Email Individualization Imperative” report to gauge how different strategies have been working for marketers utilizing email. The statistics showed that marketers had an average open rate of 28 percent for personalized promotional emails and newsletters in the second quarter of 2018.

Persona-Based Marketing: Getting Started

Sales Lead Insights

Persona-based marketing goes beyond simple demographic data Persona-based marketing describes who a prospect or customer is, by also answering questions about their behavior such as: what keeps this person awake at night? How does he spend his time? How does she like to be sold to?

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!