Sat.Apr 07, 2018 - Fri.Apr 13, 2018

Facebook in Court (and What it Means for Marketers)


Facebook is once again under fire for a massive data security scandal after Christopher Wylie , former director of research at Cambridge Analytica, revealed how a quiz app was used to gather information about 87 million Facebook users, which eventually landed in the hands of Cambridge Analytica. This data was then used to gain advantage in the 2016 elections, by delivering pro-Trump content to Facebook users. Social Media

Six Insights (And One Inspiring Conclusion) from 27 Beneficial B2B Marketing Stats and Facts


Every B2B marketer knows we are in a period of rapid change. But questions abound, and many aren’t sure where to focus their attention or efforts. Marketing technology (martech) is advancing quickly. But which developments are real and imminent, and which are hype? Or at least, not important yet? Image credit: KoMarketing. Company leadership expects measurable results. But how can B2B marketers most effectively achieve those results? And measure them? And communicate the business benefits?

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Falling Behind Your Competitors? Build a Content Brand

Content Marketing Institute

“It’s 2018. We can’t hoard knowledge any longer.” Andy Crestodina, speaker, blogger, etc., shared that nugget of wisdom at the recent Intelligent Content Conference in Las Vegas. If you need proof of how true his observation is, look no further than the Capital Group, a conservative, trusted financial services company that – until recently ­– lagged far behind its competitors in thought leadership and digital marketing. “We

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What’s the Best Time to Send an Email to Your List?


There is no best time to email to your list. Act-On's Adaptive Journeys lets you mail to each contact at the optimal time for them, with the optimal message for them, via the optimal channel. Adaptive Marketing B2B Marketing Deliverability Email Marketing Personalization

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Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Tomorrow’s Marketing Analytics Today - Oracle Infinity™


Oracle InfinityTM is Oracle Marketing Cloud’s new data analytics platform for capturing, processing, storing and interrogating unlimited datasets for companies that want actionable customer intelligence to fuel their marketing programs.

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How to Build Your Email List in Seven Steps


Fact: Your company’s email program will only ever be as good as your contact database. No matter how great your emails are, eventually your contacts get married, change jobs, or receive promotions; their companies go out of business or merge with entirely different organizations. Slowly but surely, you’ll be left with inaccurate and unreliable data. If you aren’t diligent about database maintenance , you’ll run your email marketing program into the ground.

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5 ways to promote your promotional products


When you invest in promotional products, you want to make the most of them. Why just use them as giveaways at a trade shows and events? When promotional products do such a good job advertising your business, you should use them more often. Today we have 5 ways to promote your promotional products. Promote your promotional products on your website. There is no reason why you can’t offer your branded giveaways on your website. Don’t wait for the next in-person event.

Day One from Oracle Modern Customer Experience 2018


Modern Customer Experience 2018 is officially underway in the great city of Chicago, home to the Cubs, deep-dish pizza and chilling winds sweeping across the Great Lakes (even in April!). Luckily for ModernCX attendees, the conference is taking place inside the expansive McCormick Place event center, so no down-jackets necessary. Day One of the conference was marked with sense of determination and possibility.

Why Pantone’s Color of the Year is Perfect for Marketing

Marketing Insider Group

The Pantone Color of the Year for 2018 is ultra violet. This is important news for marketers, who can use ultra violet to perfect and hone their online message. There are a lot of ways in which content and social media posts can benefit from using the color, and business owners will see a spike […]. The post Why Pantone’s Color of the Year is Perfect for Marketing appeared first on Marketing Insider Group. Content Marketing

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

33 Business Blogging Statistics


If content is king, consider your blog its throne. In the B2B space, consistent blogging can have a huge impact on the success of your business—i.e. more leads, heightened brand awareness, improved customer relationships, and ultimately, more revenue. If your company isn’t blogging—it’s time to start. Not convinced? Check out these numbers: 33 Business Blogging Statistics. General B2B Blogging Statistics: 1. 33% of B2B companies use blogs ( source ). 77% of Internet users read blogs ( source ).

Reputation management is not about dressing up mistakes


If you want to fix your online reputation , writing big checks to an online reputation agency isn’t enough over the long haul — you’ll also really need to get your own house in order. Most online reputation management (ORM) agencies can easily take back all the land you’ve ceded to negative reviews, rigorous and vigorous besmirchment, and terrible happenstance; however, this is all assuming you’ve been done wrong. I call this scenario “the clean.”

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Day Two From Oracle Modern Customer Experience


Modern Customer Experience is well underway now and the conference is humming with the buzz of new technologies, new products, the rise of AI and predictive intelligence and what that means on our journey to be legendary. Shashi Seth’s keynote introduced several massive product announcements that will give Oracle customers the power to activate data faster with incredible ease and exceptional results.

How to build a content marketing strategy that delivers hot leads

Tomorrow People

A content marketing strategy is dead in the water if it can’t deliver significant sales-ready leads. How good is your content strategy? The B2B sales cycle has undergone a complete change and the length of the B2B sales cycle is shrinking as prospects engage later after doing their own research. With the move online, marketing has an even more important role to play in capturing prospects’ attention as they do their research in order to generate, nurture and deliver more sales-ready leads.

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The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

3 Times to Avoid Scripted Social Media


From the time social media became a viable marketing channel, B2B companies have been looking for ways to automate social processes. Although social media tools have made this easier—with features like post scheduling, conversation monitoring, and hashtag tracking—some aspects of social selling can’t be pre-planned. Today we’re covering a topic that B2B marketers have disputed for years—scripted social media.

5 Ways to Target B2B Customers Through Email Marketing

KoMarketing Associates

Here’s some news that might come as surprising: a recent study in the UK of IT professionals working in B2B said they preferred that companies market to them using email by a gross majority: 57 percent. What’s even more interesting, the second largest preferred marketing method wasn’t even marketing at all: 36 percent that they’d rather reach out to the company themselves than be marketed to.

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Oracle Eloqua Delivers Unified Buyer Intelligence Through New Sales Tools Integrations


Successful sales professionals need access to actionable insights to identify the right stakeholders, engage in relevant conversations, and ultimately drive the sales cycle. Today’s reality is that sales professionals are required to spend valuable time and resources trying to work across a vast range of disparate tools and systems to discover these insights. This wastes precious time when they could be interacting and spending time with their key prospects and buyers.

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The Future of B2B Marketing in an AI Driven World


I’m the type of person who actively manages their career. Both on a micro and macro level. I also enjoy reading about new technologies and trying as much as possible to be on the forefront. That’s why recent news articles on AI have caught my eye, especially ones like, “Most Americans think artificial intelligence will destroy other people’s jobs, not theirs,” from the Verge.

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How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

The Ultimate Guide to Hiring the Best B2B Sales Reps


Whether you’re a hiring manager, sales leader, or the CEO of a company, you know it can be difficult to identify and hire top sales talent. Although an intensive interview process can help you weed out unqualified applicants, you never really know how well a candidate is going to perform until a few weeks or even months into the job. Hiring the right people can directly impact your company’s overall success and revenue.

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Leveraging digital for customer-focused insights


Most companies conduct various types of research to understand the needs of the market. These may include primary research, 3rd party research, brand wave studies, voice of the customer, and online surveys. In addition to those, digital capabilities come with their own sources of real-time digital insight to help keep customers’ needs and experience in focus as you plan and execute your marketing efforts. Content is keyword.

How Data Is Driving the Evolution of B2B Sales & Marketing Tactics

Marketing Insider Group

Voluminous, mighty, and complex, data’s power lies in its ability to make marketing and sales efforts more focused. Businesses need this largess level of information to hone in on their customers’ individual needs, getting ever closer to the supreme goal of ultra-personalized marketing, and finally possessing the tools and knowledge to deliver a near flawless […]. The post How Data Is Driving the Evolution of B2B Sales & Marketing Tactics appeared first on Marketing Insider Group.

Survey: Marketers Increasing Investment in Online Reputation Management

KoMarketing Associates

To maintain good standing within a particular industry, it’s important for marketers to invest in online reputation management (ORM), but how many of their resources are going toward this initiative? Clutch recently surveyed 224 digital marketers in the U.S. to gauge their approach to ORM. Their statistics found that 54 percent of marketers believe ORM is “very necessary” to the overall success of their company.

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B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

B2B Blog Post Round-Up: Choosing Influencers & More


Welcome to our eighth installment in our series of B2B Blog Post Round-Ups. As part of an effort to promote content we contribute to outside publications, each month we compile a list of our five favorite articles that we’ve written for other thought leaders and industry experts. Today’s edition features content about lead generation, data-driven recruitment, marketing influencer selection and more. Check it out! 1. 5 Out-of-the-Box Lead Generation Tactics.

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Keeping your email subscribers engaged


Building a large email list isn’t enough – for successful email marketing, you have to keep the subscribers you win engaged. Here are a few things to keep in mind as you continually delight your audience. Don’t bury the lead. Excite your audience from the very first opportunity. This starts with a lead magnet that makes would-be subscribers salivate – and makes those folks squeal with delight once they’ve subscribed. (If If you aren’t sure what a lead magnet is, have a look here.).

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Content Marketing Isn’t a Marathon—It’s a Relay Race


“Content marketing is a marathon.” ” In the content marketing community, this phrase is our version of “there’s no place like home.” ” Say it enough times, at enough conferences, and all of our problems will go away. Or maybe not. Great content marketing can absolutely deliver compounding returns over time , building loyal audiences likely to buy more from a brand. But even if a CMO agrees with this idea, she may not be inclined to implement it.

56% of Marketers Say Social Analytics Make Campaigns More Successful

KoMarketing Associates

Netbase recently conducted the “2018 Social Media Marketing Survey: United States and Canada” to understand how top brands are ensuring success in the competitive digital space. They found that the majority of marketers (56.11 percent) agree that social analytics make their campaigns more successful. However, 37.64 percent are still unsure if they really have an effect, meaning many marketers are still unclear on how to measure social media ROI.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.