Sat.Nov 24, 2018 - Fri.Nov 30, 2018

What You Can Do Today To Get Your Data Ready For ABM

Engagio

What if I told you that you should not trust 60% of the doctors practicing medicine? What if 60% of the curriculum you learned in school was wrong? What if 60% of the money you put into your bank was at risk for getting stolen? That all sounds pretty terrifying, right? SiriusDecisions reports that nearly 60% of marketers consider the overall health of their data unreliable. Also terrifying. Clean, accurate and up-to-date data is the lifeblood of every high-performing sales and marketing program.

Integrating Social Leads into the Demand Generation Funnel

The Point

Social media may be a hot topic in B2B marketing circles, but most of that buzz focuses on the role of social media advertising. Just listen to marketing guru Gary Vaynerchuk, perhaps the biggest champion for advertising on Facebook and other channels, who says that social media advertising is “grossly underpriced” and that companies have a window of opportunity to take advantage before big brands drive up the cost. All of which begs the question: what about organic?

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Best Digital Marketing Tools for Small Businesses

Marketing Insider Group

One of the most exciting aspects of the world of digital marketing is how it levels the playing field for smaller businesses and solopreneurs. These are entities who are offering fantastic products and services which will be of huge benefit, but who may be short on the resources and budget required to market them. Gone are […]. The post Best Digital Marketing Tools for Small Businesses appeared first on Marketing Insider Group. Content Marketing

More than 400 Marketers Critique Marketing’s Holiday Approach

Oracle

By Jay Baer, founder of Convince & Convert. Do you become a different marketer during the holiday season? Until it begins, you spend countless hours researching your audiences, building buyer personas, and executing strategies that put the customer’s experience first. All of your work is rooted in best practice and is conducted with an innovative spirit. I mean, let’s be honest, you’re really good at this. Then, out of nowhere, the holiday marketing season takes hold.

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Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

The 8 key trends shaping the future of content marketing for energy and utility brands

Tomorrow People

Content marketing is always evolving, so what's next? Simon Cox offers his views on how the water industry can embrace new trends in content marketing. The water industry is often stereotyped as old-fashioned, and it is this perception that will either make or break our industry. Fortunately for us at Hydro International, we have been looking into combining our ‘hard’ sell of technical products alongside the more ‘soft’ storytelling marketing.

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More Trending

Content Marketing Guidelines: Why and How To Create Them?

Marketing Insider Group

Brands with strong content marketing have a consistent voice, tone, and personality. The quality and style of your brand’s content can become as strong of a marker of your brand as your logo for dedicated readers. However, it can be difficult to preserve these qualities if you have a growing business with many writers who […]. The post Content Marketing Guidelines: Why and How To Create Them? appeared first on Marketing Insider Group. Content Marketing

Transforming Cyber Week Transactions Into Loyal Customers by Defining the Problem and the Solution

Oracle

Cyber Week, the now weeklong, global sales period seeded from Black Friday, is upon us. But looking at the headlines, it’s clear something’s awry with the shopper experience. Consumer group Which? has been warning consumers to do their research ahead of Cyber Week after it emerged that nearly nine in 10 deals available last year had been cheaper at other times. Even where the discounts are real, the issue with Cyber Week is that, for the most part, it is a very transactional affair.

Low-cost Local Marketing Tips for Small Business Owners

Kabbage

How to find customers without breaking your budget The first time the owner of a local pizza shop first walked into Steve Gazda’s … Read More. The post Low-cost Local Marketing Tips for Small Business Owners appeared first on Grow With Kabbage. Marketing

HubSpot – Marketing Automation

Industrial Marketing Today

HubSpot is a great “marketing-in-a-box” solution for those getting started with inbound marketing. It is a good fit for companies with a one-person marketing department or a small staff. It will save you considerable amount of time and streamline the whole process of lead generation, nurturing and conversion.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

The Marketing Tactic Your Company Is Most Likely Not Utilizing

Marketing Insider Group

Companies spend a lot of time and money investing in marketing tactics that can help them achieve a bigger reach with the audiences that care about their products or services. However, there is a very important tactic that is often overlooked by business leaders and marketers – encouraging employees to promote the company and their […]. The post The Marketing Tactic Your Company Is Most Likely Not Utilizing appeared first on Marketing Insider Group. Marketing Strategy

Report Suggests Marketers May Not Want to Fully Commit to AI Just Yet

KoMarketing Associates

Marketers have turned to artificial intelligence (AI) to enhance the customer experience, but is it hurting or helping their overall efforts? To gauge the impact of AI on the customer experience, Invoca and Adobe published the “ Emotions Win: What Customers Expect in the Age of AI ” report. Statistics showed that 80 percent of customers still believe that a human representative (in-person) offers the best emotional quotient (EQ) – the ability to recognize and respond to their emotional state.

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Honored to be Named a Top Digital Marketing Influencer

B2B PR Sense

In the good news department, I am honored to have been named a top digital marketing influencer by Fit Small Business and humbled to be included among such outstanding marketers. Congrats to these top digital influencers: Michele Linn. Chad Pollitt. Alan Bleiweiss. Vanessa DiMauro. Andrew Pickering and Pete Gartland. Mark Asquith. Dhariana Lozano. Mark Traphagen. Alexandra Tachalova. Shane Barker. Lilach Bullock. Sam Hurley. Julia Campbell.

SiteGround – Web Hosting

Industrial Marketing Today

Tired of a slow-loading site or your site being down often? Those are typical problems with inexpensive shared hosting. Don’t want to pay the high cost of a managed hosting service? SiteGround is an excellent hybrid solution that gives you the best of both shared and fully-managed WordPress hosting services that you can control. This … SiteGround – Web Hosting Read More » The post SiteGround – Web Hosting by Achinta Mitra appeared first on Industrial Marketing Today.

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The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Moving your Emerging Growth Company Past Infancy with Content Marketing

Marketing Insider Group

Launching a B2B tech or healthcare brand from the ground up isn’t easy. It takes years of dedication and persistence. Once you’ve finally begun to create a digital footprint, you’ll soon realize you need more than a website to fuel growth – you’re going to need content that educates, informs, and engages. The foundation for this will […]. The post Moving your Emerging Growth Company Past Infancy with Content Marketing appeared first on Marketing Insider Group. Content Marketin

Fujitsu’s head of ABM on why personalization is the future and how content marketers can use ABM to achieve it

Tomorrow People

“A culture of customer obsession starts with ABM. Understand and apply the principles and your marketing strategy will resonate with your customers,” says Andrea Clatworthy, head of ABM at Fujitsu. Customers want to feel heard, understood and have a connection. They want bespoke solutions marketed in an even more personalized way. Andrea Clatworthy, head of ABM at Fujitsu and guru in account-based marketing, explains why ABM is the best solution. Account-based marketing (ABM) is taking over.

Oracle CX Unity Looks Like a Real Customer Data Platform

Customer Experience Matrix

I finally caught up with Oracle for a briefing on the CX Unity product they announced in October. Although it was clear at the time that CX Unity offered some version of unified customer data, it was hard to understand exactly what was being delivered. The picture is now much clearer. Here are straight answers to important questions: It’s a persistent database.

WordPress Training – WP101

Industrial Marketing Today

Are you responsible for managing your WordPress site? Are you new to WordPress and need to get up to speed quickly? Then WP101 is perfect for you. You can always find free, homemade videos on YouTube, but they lack the quality and often, are outdated. Not this 21-part video training course. Each video is professionally … WordPress Training – WP101 Read More » The post WordPress Training – WP101 by Achinta Mitra appeared first on Industrial Marketing Today.

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Events That Move Customers to Action

Marketing Insider Group

Events help you know your customers and potential customers face-to-face. Done well, they’ll move attendees to buy your products and services. ‘ Why Hold Events? People buy from people they know. That’s why word-of-mouth advertising, despite marketers’ best efforts to make their work the center of attention, remains the number one reason people buy. Why […]. The post Events That Move Customers to Action appeared first on Marketing Insider Group. event marketing

B2B Marketing in India: Interview with Sudhi Seshardri

Biznology

This fall, I enjoyed a few months of teaching at Indian Institute of Management Bangalore, and learning much about Indian business and life. To get some insight into what’s going on in B2B marketing here, I tapped the brain of Sudhi Seshadri , who is dean and professor of marketing at MYRA School of Business in nearby Mysore, and has a PhD from Penn State. Sudhi has been teaching B2B marketing for decades, and knows the territory. I posed six questions to him.

What We Can Learn From 9 Million Instagram Posts

Contently

Besides being my personal favorite social platform, Instagram is now considered the best platform for customer engagement. The photo-sharing social network now boasts over one billion users who add 95 million posts daily. Despite Instagram’s popularity, it’s not always clear how brands, especially B2B companies , should use the platform. When it comes to Contently’s Instagram , our social strategy is a lot more culture-focused than the rest of our platforms.

Write Effective Pitch Letters to Grow Your Business

Marketing Craftmanship

Over the past 20 years, most of my firm’s new business has been generated by unsolicited pitch letters sent to targeted prospects. These brief, tailored messages – sent either by email or snail mail – have not only enabled us to maintain a consistent pipeline of clients; but more importantly, we’ve built a practice consisting of high-value companies and people that we wanted to work for.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

How To Stun Your Audience With Amazing Audiovisuals

Marketing Insider Group

Recognition for the South American fine arts has been increasing worldwide in recent years. As more attention gets paid to the incredible art, music, and cinema coming out of South America, those hoping to make their mark on local art scenes must focus more on how to best connect with a potential audience. Whether you […]. The post How To Stun Your Audience With Amazing Audiovisuals appeared first on Marketing Insider Group. Marketing Strategy

B2B Marketing in India: Interview with Sudhi Seshadri

Biznology

This fall, I enjoyed a few months of teaching at Indian Institute of Management Bangalore, and learning much about Indian business and life. To get some insight into what’s going on in B2B marketing here, I tapped the brain of Sudhi Seshadri , who is dean and professor of marketing at MYRA School of Business in nearby Mysore, and has a PhD from Penn State. Sudhi has been teaching B2B marketing for decades, and knows the territory. I posed six questions to him.

5 Key Skills Your Team Needs to Nail Cross-Channel Marketing

Oracle

The cross-channel marketing model has been in effect for many years, but it continues to evolve as an art and science. That evolution requires an ever-expanding skill set for the talent you add to the team. To identify talent or determine what type of skills development to invest in, here are some of the key skills for succeeding at cross-channel marketing : Video Production It's important to develop skills in video production. It has become such a popular form of content across channels.

Make Your Marketing & Sales Playbook a Powerful Alignment Tool

Measure Up Marketing

Most of the recommendations for improving Marketing and Sales alignment revolve around how these two organizations need to work together. Misalignment is often attributed to a variety of factors, such as different goals, different timelines, and different psychologies. Market dynamics such as commoditization, the Internet, mobility and virtualization, and changing business models only compound the problem.

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How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.