Sat.Nov 24, 2018 - Fri.Nov 30, 2018

What You Can Do Today To Get Your Data Ready For ABM

Engagio

What if I told you that you should not trust 60% of the doctors practicing medicine? What if 60% of the curriculum you learned in school was wrong? What if 60% of the money you put into your bank was at risk for getting stolen? That all sounds pretty terrifying, right?

Integrating Social Leads into the Demand Generation Funnel

The Point

Social media may be a hot topic in B2B marketing circles, but most of that buzz focuses on the role of social media advertising.

How Your Sales & Marketing Teams Should Work Together to Maximize Growth

Reachforce

What do sales and marketing have in common? They're both working diligently to bring in new business for the company. That might be just about the only characteristic these two teams share.

Work 177

Best Digital Marketing Tools for Small Businesses

Marketing Insider Group

One of the most exciting aspects of the world of digital marketing is how it levels the playing field for smaller businesses and solopreneurs.

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

Report Suggests Marketers May Not Want to Fully Commit to AI Just Yet

KoMarketing Associates

Marketers have turned to artificial intelligence (AI) to enhance the customer experience, but is it hurting or helping their overall efforts? To gauge the impact of AI on the customer experience, Invoca and Adobe published the “ Emotions Win: What Customers Expect in the Age of AI ” report.

Report 260

Oracle CX Unity Looks Like a Real Customer Data Platform

Customer Experience Matrix

I finally caught up with Oracle for a briefing on the CX Unity product they announced in October. Although it was clear at the time that CX Unity offered some version of unified customer data, it was hard to understand exactly what was being delivered. The picture is now much clearer.

More Trending

Content Marketing Guidelines: Why and How To Create Them?

Marketing Insider Group

Brands with strong content marketing have a consistent voice, tone, and personality. The quality and style of your brand’s content can become as strong of a marker of your brand as your logo for dedicated readers.

Three Things Twitter’s Marketing Team Needs to Do

Webbiquity

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. The platform needs to make changes to attract new users, and re-activate dormant accounts, in order to maintain its long-term viability.

Expert Insight: How Marketers Place B2B Content in Front of Their Target Audience

KoMarketing Associates

Marketers spend an ample amount of time ensuring that their B2B content makes it in front of prospects and existing customers, but how are they really coming across it? Clutch conducted a survey and discovered that 87 percent of people are now finding relevant content via search engines.

Target 177

5 Tips for More Personalized Marketing

Act-On

Personalized marketing is a very important part of developing a marketing strategy that engages leads and customers. Here are 5 tips to get you started. Adaptive Marketing Personalization

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

The Marketing Tactic Your Company Is Most Likely Not Utilizing

Marketing Insider Group

Companies spend a lot of time and money investing in marketing tactics that can help them achieve a bigger reach with the audiences that care about their products or services.

The 8 key trends shaping the future of content marketing for energy and utility brands

Tomorrow People

Content marketing is always evolving, so what's next? Simon Cox offers his views on how the water industry can embrace new trends in content marketing. The water industry is often stereotyped as old-fashioned, and it is this perception that will either make or break our industry. Fortunately for us at Hydro International, we have been looking into combining our ‘hard’ sell of technical products alongside the more ‘soft’ storytelling marketing.

Trends 157

Mail Time! Answering Common B2B Online Marketing Questions

KoMarketing Associates

An important capability of an employee at a B2B online marketing agency is the ability to adjust on the fly and be there to offer a helping hand whenever clients might be in a pinch, or simply need some advice.

Mail 163

Honored to be Named a Top Digital Marketing Influencer

B2B PR Sense

In the good news department, I am honored to have been named a top digital marketing influencer by Fit Small Business and humbled to be included among such outstanding marketers. Congrats to these top digital influencers: Michele Linn. Chad Pollitt. Alan Bleiweiss. Vanessa DiMauro.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Events That Move Customers to Action

Marketing Insider Group

Events help you know your customers and potential customers face-to-face. Done well, they’ll move attendees to buy your products and services. ‘ Why Hold Events? People buy from people they know.

5 Key Skills Your Team Needs to Nail Cross-Channel Marketing

Modern Marketing

The cross-channel marketing model has been in effect for many years, but it continues to evolve as an art and science. That evolution requires an ever-expanding skill set for the talent you add to the team.

Write Effective Pitch Letters to Grow Your Business

Marketing Craftmanship

Over the past 20 years, most of my firm’s new business has been generated by unsolicited pitch letters sent to targeted prospects.

B2B Marketing in India: Interview with Sudhi Seshardri

Biznology

This fall, I enjoyed a few months of teaching at Indian Institute of Management Bangalore, and learning much about Indian business and life.

Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.

Moving your Emerging Growth Company Past Infancy with Content Marketing

Marketing Insider Group

Launching a B2B tech or healthcare brand from the ground up isn’t easy. It takes years of dedication and persistence.

Rethink Marketing podcast: Growth Marketing Hacks

Act-On

Josh Fechter built a million dollar business being authentic with his audience. Learn his growth marketing hacks on the Rethink Marketing podcast. Social Media Marketing

More than 400 Marketers Critique Marketing’s Holiday Approach

Modern Marketing

By Jay Baer, founder of Convince & Convert. Do you become a different marketer during the holiday season? Until it begins, you spend countless hours researching your audiences, building buyer personas, and executing strategies that put the customer’s experience first.

Survey 199

How to Create Your Content Strategy From Scratch

Contently

Any brand can increase awareness here or there, but the ones that stand out over time have a plan in place to guide smarter decision-making. Content strategy boils down to figuring out what content will help your target audience and inspire them to take actions that boost your business.

Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy

How To Stun Your Audience With Amazing Audiovisuals

Marketing Insider Group

Recognition for the South American fine arts has been increasing worldwide in recent years.

Holiday Email Best Practices for Financial Institutions

Act-On

Don't let your emails get lost in the inbox this holiday season! Maximize your deliverability with this Holiday Email Best Practices checklist. Deliverability Email Marketing bank credit union deliverability email best practices email marketing finance industry holiday marketing

Fujitsu’s head of ABM on why personalization is the future and how content marketers can use ABM to achieve it

Tomorrow People

“A culture of customer obsession starts with ABM. Understand and apply the principles and your marketing strategy will resonate with your customers,” says Andrea Clatworthy, head of ABM at Fujitsu. Customers want to feel heard, understood and have a connection. They want bespoke solutions marketed in an even more personalized way. Andrea Clatworthy, head of ABM at Fujitsu and guru in account-based marketing, explains why ABM is the best solution. Account-based marketing (ABM) is taking over.

What Popular YouTubers Can Teach Us About Video Marketing

Contently

Posting a video on YouTube is one thing. Building an audience on the platform is quite another. Though many marketers just consider YouTube a free video hosting service, it actually has a dedicated audience comparable to Netflix, Hulu, or any cable network.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Why Change is Happening Now for Agency Models

Marketing Insider Group

We’ve spoken with hundreds of marketing and PR professionals over the last few years about their challenges in this “always on” customer-centric world. Opinions often vary but the gist is: 1) I need a team to be my arms and legs to the media.

Agency 183

3 Reasons to Add Chatbots to Your Marketing Automation Strategy

Act-On

Are you thinking of adding a chatbot to your MarTech stack? We're here to tell you why chatbots and marketing automation make for a winning combination! Marketing Automation Personalization

Perfect alignment? How content marketing gets all your people acting in concert

Tomorrow People

According to a new report by the Content Marketing Institute, a good content marketing strategy does more than engage with customers — it fosters stronger relationships within your internal teams, too. Thanks to your content marketing, your audience have a well-rounded, broadly accurate view of who you are and what you do. They like the way you’re helpful without getting in their faces; you’re on their list of sources when they need information.

Make Your Marketing & Sales Playbook a Powerful Alignment Tool

Measure Up Marketing

Most of the recommendations for improving Marketing and Sales alignment revolve around how these two organizations need to work together. Misalignment is often attributed to a variety of factors, such as different goals, different timelines, and different psychologies.

Tools 173

The Sales Enablement Handbook

In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.