What You Can Do Today To Get Your Data Ready For ABM
NOVEMBER 27, 2018
What if I told you that you should not trust 60% of the doctors practicing medicine? What if 60% of the curriculum you learned in school was wrong? What if 60% of the money you put into your bank was at risk for getting stolen? That all sounds pretty terrifying, right? SiriusDecisions reports that nearly 60% of marketers consider the overall health of their data unreliable. Also terrifying. Clean, accurate and up-to-date data is the lifeblood of every high-performing sales and marketing program.