Inbox Insight
AUGUST 1, 2024
With technological advancements continuously changing buyer behaviors and shifting market dynamics, business leaders must stay ahead and adapt their marketing strategies to meet the demands of modern B2B buyers. Failure to embrace new marketing approaches and technologies can leave companies lagging behind, struggling to connect with their target audience, and missing out on valuable opportunities.
sagefrog
JULY 29, 2024
Have you ever thought about how your company’s brand image impacts your success? You know that the image of your brand is important, but have you ever really thought about whether you’re actively working to develop and maintain a positive brand image or if you’re just going with the flow? There’s a distinct difference between the two, and if you haven’t considered your approach, now’s a great time to start.
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Marketing Insider Group
JULY 30, 2024
Understanding your customers is critical because you need to give them what they want to keep them coming back. Zero-party data helps you gather consumer information directly from the source so you can personalize your marketing to their individual preferences. About 63% of consumers believe businesses are dishonest about how they use customer data, and 54% think brands use data to benefit themselves, not their customers.
PathFactory
JULY 31, 2024
The B2B Buyer’s Journey in 2024: Mapping the Stages from Awareness to Purchase What is the B2B Buyer’s Journey? The B2B buyer’s journey is the process that business buyers go through when making a purchase decision. This journey is typically divided into three main stages: awareness, consideration, and decision. Each stage represents a different phase of the buyer’s research and decision-making process, and understanding these stages is crucial for marketers and sales tea
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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.
Orange Owl Blog
AUGUST 1, 2024
Fractional Marketing Top 10 Benefits of a Fractional CMO: Detailed Insights with B2B Examples Orange Owl August 1, 2024 Share : Table of Contents A fractional CMO can bring numerous benefits to a B2B business, offering the expertise and strategic insight of a full-time CMO without the associated costs. According to a report by the Chief Outsiders, hiring a fractional CMO can save companies up to 60% compared to hiring a full-time CMO.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Martech
JULY 30, 2024
AI-driven search engines are revolutionizing how people search and interact with information online. Generative engine optimization (GEO) is how marketers can catch this wave. Here’s a guide to what it is and why it matters. Table of contents What is GEO? GEO vs. SEO: Similarities and differences How is GEO similar to SEO? How is GEO different from SEO?
Metadata
JULY 29, 2024
Hey there, job seeker.You’re buried in job applications, rejection emails, and interview prep. Fun times. But don’t worry, you’re not alone. Let’s talk about how to turn this dreaded process into something a bit more manageable. Here’s your guide to finding clarity in your job search as presented by Karli Williamson in her talk for the DEMAND Community.
PathFactory
JULY 31, 2024
Your Guide To Great B2B Content Marketing Strategy What is B2B Content Marketing? B2B content marketing is the practice of creating and distributing valuable, relevant content to attract and engage other businesses. Unlike B2C content marketing , which targets individual consumers, B2B content marketing focuses on educating and building relationships with business buyers.
Content Science Review
JULY 30, 2024
Learn how collaboration can make use of the best thinking available when co-creating content, products, and experiences.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
The Forward Observer
AUGUST 2, 2024
The Consumer Behaviour Book: Exploring The Reasons Why Emotions Are So Important In Decision Making by Anthony “Tas” Tasgal About the Book Neoclassical economics assumes that most people have well-defined preferences and make well-informed, self-interested decisions based on those preferences. But in the real world, this is often not the case. The Consumer Behaviour Book combines elements of economics and psychology to help you understand how and why consumers behave the way they do.
Trade Press Services Newsletter
AUGUST 1, 2024
One fundamental truth reigns supreme in the B2B marketplace: trust is the cornerstone of every successful transaction. Whether it’s a large corporation vying for a lucrative contract or a startup seeking qualified investors, the currency of trust is essential for success. Why? People, especially in the B2B world, buy from brands they trust. They want to know that the brands they support understand their pain points and can deliver real value.
Webbiquity
JULY 30, 2024
Guest post by Mitt Ray. When you tell people you want to promote your B2B company on social media, they all tell you to jump on LinkedIn. LinkedIn is an excellent B2B network , but Instagram is another great option for B2B and B2C companies alike. All types of B2B firms – including SaaS companies, ecommerce stores, infopreneurs, coaches, and service providers – use Instagram to successfully promote their businesses.
Marketing Insider Group
JULY 31, 2024
Your website’s structure can make a significant difference in your online success. Subdomains, those unique prefixes that precede your primary domain name, are crucial in organizing content and improving user experience. Whether you want to separate different products, target specific regions, or enhance your site’s functionality , using subdomains can influence your SEO efforts.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Act-On
AUGUST 2, 2024
How teams collect, manage, and use data is one of the hottest topics in marketing right now — because data management is the foundation for basically everything that matters in 2024. It’s crucial for protecting consumer privacy and enabling strategic decision-making. It influences your team’s ability to leverage the latest and greatest AI applications.
Zoominfo
JULY 30, 2024
Revenue operations (RevOps) professionals are an increasingly important voice on go-to-market teams, with analysts predicting 75% of the highest-growth companies will soon employ a RevOps strategy. The reasons are clear: RevOps pros are the experts in streamlined processes and consistent, sustainable growth. And one of the clearest ways to deliver that value is through evaluation of a company’s go-to-market technology stack.
Convince & Convert
JULY 31, 2024
When Open AI released ChatGPT 3.5 at the end of 2022, and I saw its capabilities, I had one dark prediction. I was sure we’d see a significant impact on the job market as corporations saw the platform’s capabilities and pursued the efficiencies at scale that these large language models (LLMs) can certainly achieve. Corporations are known for ruthlessly pursuing efficiencies to increase profits and reward shareholders, right?
Marketing Insider Group
JULY 29, 2024
Nonprofits are investing more time and resources into digital marketing avenues than ever before. According to the 2024 M+R Benchmarks report , nonprofits invested 13% more in digital advertising in 2023 than in 2022. Digital marketing connects nonprofits to new audiences and strengthens their relationships with existing supporters. However, your digital marketing plan is only as powerful as the data you collect to inform your decisions.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Martech
JULY 29, 2024
Change is constant, but one thing is certain: hype cycles grab attention and influence budgets, for better or worse. Artificial intelligence (AI) is just the latest enterprise fixation, but it won’t be the last. Additionally, AI is too broad a term to focus on, with generative AI taking much of the oxygen in conversations, yet with other forms of artificial intelligence, such as predictive analytics and robotic process automation (RPA), having a larger existing footprint.
Oktopost
AUGUST 1, 2024
Unfortunately, for most businesses, new customers are not as easy to gather as pennies in a public fountain. However, there is a bright side: new technologies and tools enable businesses to take their lead generation game to the next level, improving customer acquisition and retention. By 2027, GenAI will take over 30% of traditional lead generation tasks such as lead scoring and customer data analysis.
Ahrefs
JULY 31, 2024
Sadly, this happens all the time. Here’s a screenshot of a link to Ahrefs’ Content Explorer in an article by Copy.ai: This is a nice link from a page on a site with a Domain Rating (DR) of 93.
CMSWire
JULY 31, 2024
There is an abundance of resources available to help small business marketers successfully advertise to their target audiences. Continue reading.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Martech
AUGUST 1, 2024
It is 2024, and we’ve all heard how AI can improve our email marketing efforts. But as we dive into generative AI tools like ChatGPT, it doesn’t take long to realize AI can yield lackluster results, inconsistent and off-brand content and campaigns that feel average. As AI use in business grows, too many companies and solo entrepreneurs try to use it to replace jobs.
Oktopost
JULY 30, 2024
When buyers are motivated by organic demand, they’re less likely to wander out of the sales funnel. But just because they are already interested in your brand doesn’t mean they don’t need your attention to turn into high-quality leads. The average B2B buyer interacts with a brand 36 times before purchasing a product or service. Creating more opportunities for buyer-led engagement might be a better way to move buyers down the funnel than harvesting contact information so you can reach out with a
Ahrefs
JULY 31, 2024
To find out, I looked through 52 SEO manager job listings on LinkedIn and asked a few actual SEO managers. The most common responsibilities I found were: It seems that an SEO manager’s job largely revolves around management (who knew!?).
Vision6
AUGUST 1, 2024
For marketers and business owners, expanding their reach is essential for success. The challenge lies in finding effective ways to do more with less—limited budgets, resources, and people—all while navigating an increasingly uncertain economic landscape. How can you rise to meet this triple challenge? Let’s dive into the top 5 strategies that will empower you to thrive in business and amplify marketing impact—all without stretching your budget.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Martech
JULY 31, 2024
Companies that rate highly for customer experience are more likely to have well-integrated technology, make their investment decisions with their customers in mind and are using AI in their CX solutions. That’s according to research conducted by Merkle, an experience transformation consultancy. Every year, Merkle conducts research into customer experience from both the vendor and customer side.
Content Marketing Institute
AUGUST 1, 2024
Great news! The 2025 budget is bigger, and you can add a new role on your content and marketing team. Do you go for a position related to analysis, operations, creation, or something else? Here are two dozen options to contemplate.
SmartBrief - Marketing
JULY 30, 2024
Many marketers still consider Reddit an enigma. Founded in 2005, it’s one of the few elder social media platforms that’s survived to today. Since the company’s IPO in March, its stock price has gone in the opposite direction everyone anticipated — up, up, up. It boasts a highly engaged 850 million monthly active users , an audience that isn’t afraid to share their opinions, viewpoints and feedback.
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