Sat.Sep 24, 2011 - Fri.Sep 30, 2011

Can you make money managing social media?

grow - Practical Marketing Solutions

In a blog post almost two years about the best business idea for social media marketing , I made a prediction that I think stands up.

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The New 4 P’s of Marketing

Modern Marketing

by Brian Kardon | Tweet this You know the saying: You go to college for an education, and then spend years trying to un-learn everything you were taught. It’s hard to name a field that has faced as much disruption and change as marketing.

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Trending Sources

9 attributes of the best thought leadership content

Chris Koch

Some time back, I blogged about the attributes of a thought leader. Lately, I’ve been talking to B2B marketers about the content delivered by these thought leaders and asking, What defines good thought leadership content? Here’s what I have so far. Surely, you have a suggestion that will get us to ten attributes? Visionary. It’s best to address a problem before customers realize that it’s a problem. Provocative. The best thought leadership pieces are bold and attack conventional wisdom.

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Influence of Buyer Perceived Value (BPV) on Buyer Behavior and Decisions

Tony Zambito

Image by Will Lion via Flickr In my recent article, Buyerology: The New Science of Understanding Buyer Behavior, I introduced the concept of Buyerology and the need for a renewed focus on understanding buyer behavior in the Social Age.

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5 Key Aspects of Accurate Marketing Automation System Software Pricing

Simplify your software evaluation process with this free Marketing Automation Systems software pricing guide! Don't let price confusion keep you from selecting the best Marketing Automation software for your organization's needs. Download your free guide today!

More Trending

How to Create a Facebook Business Page in 5 Simple Steps (With Video!)

Hubspot

You may already use Facebook for personal reasons such as keeping up with your friends or sharing photos, but the idea of running a business page on the world's largest social network might still seem intimidating. Where do you start? What should your goals be? How much work will it take?

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Influence of Buyer Perceived Value (BPV) on Buyer Behavior and Decisions

Tony Zambito

Image by Will Lion via Flickr. In my recent article, Buyerology: The New Science of Understanding Buyer Behavior , I introduced the concept of Buyerology and the need for a renewed focus on understanding buyer behavior in the Social Age. 

54

5 Content Marketing Questions: #1 What’s the Problem?

Writing on the Web

In a previous post, Writing Web Content that Gets Results: Questions , I reviewed the basic rules of writing web content. In this post, we’ll explore the 5 content marketing questions that will help you organize and simplify your web page and blog writing by asking 5 important questions: What is the problem (pain, predicament)? Why hasn’t this problem been solved? What is possible? What is different now? What should you do now?

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Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently

NuSpark

I’m taking a break from the usual material on lead generation strategy and tactics to do a post on managing my social media time. If you’re like me (and if you’re not, read this anyway), you’re looking for ways to monitor social media and blog feeds without jumping around to multiple platforms. We’re all busy, and am sure we have our own methods to monitor, share, and comment on the tweets, posts, blogs, and updates we receive each day.

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Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

B2B marketing sector bounces back: 57% report rising budgets

The B2B Research Blog

To say it’s been an eventful few years economically is an understatement. First we had the credit crunch and a deep recession. Now deficit reduction measures are biting and bond markets shaking. These turbulent times make the latest instalment of the bi-annual B2B Barometer interesting reading. The survey – conducted in August 2011 and based on the opinions of 137 B2B agencies and marketers – shows that despite strong headwinds, the last 12 months have been rather rosy for most.

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How to Create Custom Tabs for Facebook Business Pages

Hubspot

With over 800 million active users, Facebook can be a powerful channel for your business , no matter what you sell.

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10 Examples of Check-The-Box Marketing

B2B Marketing Insider

Are your marketing activities aligned to business objectives or a list of “cool” ideas? Does your annual review include numbers, percentages and charts or paragraphs of subjective self-assessment?

68

Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently

NuSpark

I’m taking a break from the usual material on lead generation strategy and tactics to do a post on managing my social media time. If you’re like me (and if you’re not, read this anyway), you’re looking for ways to monitor social media and blog feeds without jumping around to multiple platforms. We’re all busy, and am sure we have our own methods to monitor, share, and comment on the tweets, posts, blogs, and updates we receive each day.

74

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

The blogger’s electronic arsenal

grow - Practical Marketing Solutions

I am in the middle of a heavy travel schedule and I seem to be carrying around more and more electonics to support my office on the road. I laid everything out on the hotel room bed and … it is getting to be a little ridiculous.

47

5 Content Marketing Questions: #2 Why Hasn’t This Problem Been Solved?

Writing on the Web

#2 Why Hasnt This Problem Been Solved?" alt=" 5 Content Marketing Questions: #2 Why Hasnt This Problem Been Solved?" />. #2 2 Why Hasnt This Problem Been Solved?" width="110" height="110" /> In a previous post, 5 Content Marketing Questions: #1 What is The Problem? ,

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Editorial Quality Vs. Revenue: A False Dichotomy

B2B Memes

On its blog earlier this month, the American Society of Business Publication Editors published an anonymous and despairing note from one of its members. In it, the magazine editor described a frustrating planning meeting with his counterparts in advertising sales.

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Jay Baer Exposes 4 Common B2B Social Media Mistakes

Modern Marketing

by Jesse Noyes | Tweet this “But we’re in B2B marketing…”. Ah, the common excuse you hear from those in the B2B marketing industry on why social media isn’t right for their company. Jay Baer , the co-author of The Now Revolution , has heard it all before.

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7 Inspiring B2B Marketing Campaigns

Must-See Examples of Marketing Success That You Can Replicate.

Has BP learned NOTHING about PR and communications?

grow - Practical Marketing Solutions

I saw some beautiful ads on TV promoting tourism for the U.S. Gulf Coast. But after the heart strings were sufficiently plucked, who is identified as the sponsor? BP — the company that caused the mess in the first place! This really pissed me off.

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Buyers to Marketers: Don’t Call Me, I’ll Call You

Digital B2B Marketing

“Why do you want my email and phone number again? So your sales consultant can contact me? No thanks, I’ll pass.” ” Most B2B marketers are still fixated on capturing registration data, and no wonder.

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Writing Web Content that Gets Results: Questions

Writing on the Web

The rules haven’t changed, but it’s surprising how many people start writing web content without regard for the basics.

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3 Key Ingredients for Business Social Media Success

B2B Marketing Traction

There are three critical success factors business owners should think about when considering investing in social media marketing. I presented these at the Los Angeles Vistage All City Conference this week, in two panel sessions called Social Media – What Business Owners Need to Know.

37

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

Scapegoat strategy. A {growtoon}.

grow - Practical Marketing Solutions

Kacy Maxwell is guy who loves his work, family and a good challenge. Follow him on Twitter @KacyTheDude. growtoons

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List of Mid-Tier Business-to-Consumer Marketing Automation Systems

Customer Experience Matrix

The world clearly has more B2B marketing automation vendors than it needs – my master list of demand generation products includes two dozen. By contrast, mid-tier consumer marketers often have a hard time finding good options. The major B2C marketing automation vendors -- IBM/Unica , Teradata/Aprimo , and SAS are more attuned to the enterprise market.

36

6 Steps to Defining Your Value Proposition from MarketingSherpa

Modern Marketing

by Jesse Noyes | Tweet this “If your value proposition isn’t rolling off your lips, you already have a problem.”. That’s how Dr. Flint McGlaughlin, Managing Director and CEO of MECLabs , kicked off the MarketingSherpa B2B Summit 2011 today – and appropriately so.

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Should You Publish? A Tale of Two Melvilles

B2B Memes

Not Herman. Is what you write worth publishing? Once upon a time, that wasn’t your choice to make. It used to be that the threshold to publication was as high as the transom.

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7 B2B Marketing Strategies You Need to Know About

As B2B marketers, we know that our buyers' needs are ever-evolving, but it's not just our buyers that are changing.

25 Influential Leaders In Sales

Sales Intelligence View

Part of our job here at InsideView is to receive the most relevant and up-to-date knowledge about sales. Because we love to know the in’s and the out’s of the sales industry. With today’s generation, knowledge is being passed around through networks like never seen before, most notably through Twitter. We have compiled a list of 25 influential leaders in sales who are some of the key distributors of rich, knowledgable content in the world of sales.

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How to pitch a blogger

Biznology

Image via Wikipedia. So last week, I told you how NOT to pitch a blogger in your PR outreach, so it raises the pregnant question of what exactly should you do? We at Abraham Harrison have been doing it successfully for almost five years now, so we think we know a thing or two about it.

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Tweets, Links, Circles and Likes: Necessity or Luxury for B2B.

Marketri

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B2B Marketers: Re-purpose Content with a Purpose

B2B Marketing Traction

Tweet. Now more than ever, optimized online content is the key to attracting prospects to your website. But how do you make time to create blog entries, videos, eBooks, whitepapers, podcasts, presentations and articles? The answer is re-purposing.

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5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results