Sat.Sep 03, 2011 - Fri.Sep 09, 2011

The Trouble with Klout

Paul Gillin

Estimating influence is a delicate balance of art and science. People are drawn to quantitative methods because scores are easy to understand. The downside of reducing influence to a number, though, is oversimplification.

The hidden costs of social media conversation

grow - Practical Marketing Solutions

It’s all about the conversation. Have you heard that a thousand times? It’s a ubiquitous mantra of the social web to the point where sometimes I think it takes over as the ultimate goal. It’s not the goal. The goal of any organization is to increase shareholder value … a.k.a.

Trending Sources

The Ultimate Facebook Marketing Cheat Sheet

Hubspot

Facebook's social network domination may frequently get challenged by emerging social media platforms like Google+, but the facts remain. With more than 750 million members in its user base, it's still the most popular social network around.

The Traditional Marketing Playbook Is Dead!

B2B Marketing Insider

Are you tired of being badgered by sales people before you are ready to buy? In some organizations, the primary role of marketing is simply to help sales make a deal. How do you help them make a deal? You negotiate amazing offers like price reductions and special financing.

The Content Marketing Pyramid

The Ultimate Framework To Develop & Execute Your Content Marketing Strategy

More Trending

9 Amazing Mobile Marketing Statistics Every Marketer Should Know

Hubspot

This is a guest blog post written by Jamie Turner. As the founder of the 60 Second Marketer, he is an in-demand marketing speaker and is currently writing a book entitled Go Mobile with Jeanne Hopkins, the director of marketing for HubSpot.

The 2 questions on every buyer’s mind

Chris Koch

At any moment in time, C-level executives are looking for answers to two questions: What should I be doing right now? What should I be preparing to do in the future? We need to create a mix of these two types of thought leadership content to maintain strong relationships with their target audiences. Here’s why: Marketers who do this are more successful. In ITSMA’s Thought Leadership Survey, marketers with formal thought leadership processes segment their ideas this way 95% of the time.

Confessions of a “Type A” Blogger

grow - Practical Marketing Solutions

A guest post from {grow} community member Taryn Erickson. A perpetual ‘go-getter’ by nature, when I jumped into the Social Media scene it was a calculated attack.

Be Provocative in 2012 As More Of Buyer’s Budgets Are Up for Grabs

The ROI Guy

Being provocative is a sales and marketing requirement in order to get your fair share of deals in 2012, this according to the annual B2B Buyer’s survey of Demand Creation Specialists (DCS).

Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid.

Bridging the Massive Social Media Gap Between Sales and Marketing

Sales Intelligence View

In a recent report by the Altimeter group they identified that many companies have formalized their social media efforts for customer facing employees.

5 Blog Writing Lessons from the U.S. Open Tennis Championships

Writing on the Web

Every time I watch top tennis players compete, I learn something about blog writing. The US Open is on right now, through next weekend. Seriously, I think about tennis when I’m blogging.) Here are five blog writing tips. You’ve got to keep moving.

The problem with personas

grow - Practical Marketing Solutions

I have felt literally ill over the past 24 hours processing the tragic death of Trey Pennington. I haven’t been able to think about anything else. There has been a lot to consider … reactions from the social web … disbelief … new details of the suicide … grief … and my own relationship with Trey that was apparently disconnected from reality, at least as his problems escalated over the past few months.

4 Reasons Your CMO Will Love Marketing Automation

Modern Marketing

by Jesse Noyes | Tweet this Today’s guest post comes courtesy of Jennifer Pockell-Wilson, Vice President of Marketing & Demand Operations at Eloqua partner Demandbase. Previously the Senior Director of Global Marketing Operations at Polycom, Jennifer is experienced at demonstrating the marketing’s impact on revenue and driving alignment with sales. You and your team decided that now is the time to make an investment in Marketing Automation.

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The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

20 Awesome Sales Posts You Should Read

Sales Intelligence View

by Éole. Often times salespeople fall into a rhythm where sales seem to come their way with nearly every call they make or potential client that comes their way. It’s a phenomenal feeling, however like the great game of baseball, slumps come and go along with these hot streaks as well.

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Starting a Business Blog? Read Me First

Writing on the Web

I hear it all the time: smart professionals, who are great at what they do, don’t have enough time to blog , or even start a business blog. Recently someone shared with me how they had started blogging with great gusto – they put in a lot of time – but got stuck, and never went back.

An engineering visionary found his place on the web, and in our hearts

grow - Practical Marketing Solutions

It is almost too much to bear to report that another dear friend, and social media marketing titan, has passed away. Imad Naffa, a consistently joyful and inspiring presence on Twitter, died Tuesday, according to a Fresno newspaper account.

Social Media and the Blurring of Professional Roles

B2B Memes

In a rare post today, Paul Conley stated the obvious : he doesn’t publish much on his blog anymore. Well, duh–all his fans are painfully aware of that. (If If you’re not familiar with Conley, I recommend a thorough study of his archives. Admittedly, that can be depressing for someone like me—Dammit, Conley, why have you always already said what I want to write about, and better than I ever could?

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

Hit Your Number Faster with Sales Intelligence

Sales Intelligence View

One of the best messages from Dreamforce was the realization from 45,000 attendees that data is good but it is not enough to move the revenue needle.

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Optimizing Digital B2B Marketing Campaigns

Digital B2B Marketing

Plans are carefully laid. The creative is impactful. The content is compelling. The media surrounds your audience. Search, social and email are integrated in support of the overarching program. But the results are not there. Your plan is the result of your passion. When someone says it isn’t performing, it is nearly a personal affront, but it shouldn’t be. Doing something that doesn’t work is learning. Continuing to do something that doesn’t work is lunacy.

11 Excellent Email Marketing Infographics

Hubspot

Despite the common misconception that email is losing its competitive edge with the emergence and popularity of social media marketing , it's still very much alive and kicking.

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Should Journalism Schools Rethink Magazines? (Or Even Journalism Itself?)

B2B Memes

Last week, Susan Currie Sivek wrote about how magazine programs within journalism schools are increasingly giving up on traditional magazines—or as she less cynically puts it, how they are teaching beyond the magazine. It’s the right direction for J schools to take. But does it go far enough? Though I love magazines, I’m not sure any journalism school should have a magazine program. For that matter, I’m not even sure any university should have a journalism school. (By

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Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

Your Web presence needs to go far beyond your website

EMagine B2B Blog

Back in the old days of, oh, maybe 7-8 years ago… you built a website, did some basic search engine optimizing on it, and waited for the leads to roll in …unless you could afford to accelerate the process by running some paid-search ads. It’s a bit more complex today …and quite a bit more [.]. B2B Web Strategy Blogs, Blogging Social Media

Industrial Blog Sites Revisited

Industrial Marketing Today

The idea of combining a website with the benefits of a blog is very appealing to many industrial marketers. In my conversations over the past few months, I have noticed a growing acceptance of blog sites among manufacturers, industrial distributors and engineering services companies. Blog sites as inbound marketing hubs. Industrial companies have realized the importance of inbound marketing and its impact on lead generation.

Sites 17

Nothing but the tooth. A {growtoon}.

grow - Practical Marketing Solutions

{growtoons

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5 Ways to Make Your Customers Love You

Hubspot

This is a guest post written by Samir Soriano, the director of marketing at ReTargeter who enjoys helping, learning, and doing. Great customer service has your order ready for you when you walk in, greets you by your first name, and gives you a friendly smile when you leave.

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

Virtual Philanthropy: How Eloqua Gained 1,400 Facebook Fans in 10 Days

Modern Marketing

by Jesse Noyes | Tweet this When you succeed, it’s important to give back, right? And should that be limited purely to the physical world? Or does this rule apply to virtual currency as well? Recently, we experimented with a new gaming/social media experiment. We partnered with social stock market EmpireAvenue to run a contest.

Segmentation, Social Media Drive Lead Nurturing Success for iDirect

The Point

When marketers embark on a formal lead nurturing strategy, opportunities for process improvement can arise in unexpected ways. That was the experience for iDirect , a leading provider of satellite IP communications based in Herndon, Virginia.

Optimizing Digital B2B Marketing Campaigns

Digital B2B Marketing

Plans are carefully laid. The creative is impactful. The content is compelling. The media surrounds your audience. Search, social and email are integrated in support of the overarching program. But the results are not there. Your plan is the result of your passion. When someone says it isn’t performing, it is nearly a personal affront, [.]. In Practice Media B2B marketing Digital Media Optimization

Shelf Life of Social Media Links Only 3 Hours [Data]

Hubspot

When it comes to link sharing in social media, it turns out it's not about where you share it -- it's about what you share.

Link 14

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results