Sat.Sep 03, 2011 - Fri.Sep 09, 2011

The Trouble with Klout

Paul Gillin

Estimating influence is a delicate balance of art and science. People are drawn to quantitative methods because scores are easy to understand. The downside of reducing influence to a number, though, is oversimplification.

The Ultimate Facebook Marketing Cheat Sheet

Hubspot

Facebook's social network domination may frequently get challenged by emerging social media platforms like Google+, but the facts remain. With more than 750 million members in its user base, it's still the most popular social network around.

Trending Sources

The Traditional Marketing Playbook Is Dead!

Marketing Insider Group

Are you tired of being badgered by sales people before you are ready to buy? In some organizations, the primary role of marketing is simply to help sales make a deal. How do you help them make a deal? You negotiate amazing offers like price reductions and special financing.

People Curation

Aggregage

I just finished reading a great post by Ville Kilkku titled: Klout, Triberr, paper.li, and the future of content curation. It made me realize that people curation should be a lot of what we are really talking about here. But before I get to that, let me step through what he talks about.

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

More Trending

Be Provocative in 2012 As More Of Buyer’s Budgets Are Up for Grabs

The ROI Guy

Being provocative is a sales and marketing requirement in order to get your fair share of deals in 2012, this according to the annual B2B Buyer’s survey of Demand Creation Specialists (DCS).

Bridging the Massive Social Media Gap Between Sales and Marketing

Sales Intelligence View

In a recent report by the Altimeter group they identified that many companies have formalized their social media efforts for customer facing employees.

4 Reasons Your CMO Will Love Marketing Automation

Modern Marketing

by Jesse Noyes | Tweet this Today’s guest post comes courtesy of Jennifer Pockell-Wilson, Vice President of Marketing & Demand Operations at Eloqua partner Demandbase. Previously the Senior Director of Global Marketing Operations at Polycom, Jennifer is experienced at demonstrating the marketing’s impact on revenue and driving alignment with sales. You and your team decided that now is the time to make an investment in Marketing Automation.

5 Blog Writing Lessons from the U.S. Open Tennis Championships

Writing on the Web

Every time I watch top tennis players compete, I learn something about blog writing. The US Open is on right now, through next weekend. Seriously, I think about tennis when I’m blogging.) Here are five blog writing tips. You’ve got to keep moving.

Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.

Social Media and the Blurring of Professional Roles

B2B Memes

In a rare post today, Paul Conley stated the obvious : he doesn’t publish much on his blog anymore. Well, duh–all his fans are painfully aware of that. (If If you’re not familiar with Conley, I recommend a thorough study of his archives. Admittedly, that can be depressing for someone like me—Dammit, Conley, why have you always already said what I want to write about, and better than I ever could?

20 Awesome Sales Posts You Should Read

Sales Intelligence View

by Éole. Often times salespeople fall into a rhythm where sales seem to come their way with nearly every call they make or potential client that comes their way. It’s a phenomenal feeling, however like the great game of baseball, slumps come and go along with these hot streaks as well.

Optimizing Digital B2B Marketing Campaigns

Digital B2B Marketing

Plans are carefully laid. The creative is impactful. The content is compelling. The media surrounds your audience. Search, social and email are integrated in support of the overarching program. But the results are not there. Your plan is the result of your passion. When someone says it isn’t performing, it is nearly a personal affront, but it shouldn’t be. Doing something that doesn’t work is learning. Continuing to do something that doesn’t work is lunacy.

Starting a Business Blog? Read Me First

Writing on the Web

I hear it all the time: smart professionals, who are great at what they do, don’t have enough time to blog , or even start a business blog. Recently someone shared with me how they had started blogging with great gusto – they put in a lot of time – but got stuck, and never went back.

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

Should Journalism Schools Rethink Magazines? (Or Even Journalism Itself?)

B2B Memes

Last week, Susan Currie Sivek wrote about how magazine programs within journalism schools are increasingly giving up on traditional magazines—or as she less cynically puts it, how they are teaching beyond the magazine. It’s the right direction for J schools to take. But does it go far enough? Though I love magazines, I’m not sure any journalism school should have a magazine program. For that matter, I’m not even sure any university should have a journalism school. (By

Trade 22

Hit Your Number Faster with Sales Intelligence

Sales Intelligence View

One of the best messages from Dreamforce was the realization from 45,000 attendees that data is good but it is not enough to move the revenue needle.

11 Excellent Email Marketing Infographics

Hubspot

Despite the common misconception that email is losing its competitive edge with the emergence and popularity of social media marketing , it's still very much alive and kicking.

Virtual Philanthropy: How Eloqua Gained 1,400 Facebook Fans in 10 Days

Modern Marketing

by Jesse Noyes | Tweet this When you succeed, it’s important to give back, right? And should that be limited purely to the physical world? Or does this rule apply to virtual currency as well? Recently, we experimented with a new gaming/social media experiment. We partnered with social stock market EmpireAvenue to run a contest.

7 Common Marketing Mistakes and strategies to avoid them

This white paper addresses the 7 most common challenges marketers hit when marketing products, solutions, or services and offers proven advice on how to avoid these missteps and improve the success of your marketing efforts.

Your Web presence needs to go far beyond your website

EMagine B2B Blog

Back in the old days of, oh, maybe 7-8 years ago… you built a website, did some basic search engine optimizing on it, and waited for the leads to roll in …unless you could afford to accelerate the process by running some paid-search ads. It’s a bit more complex today …and quite a bit more [.]. B2B Web Strategy Blogs, Blogging Social Media

Industrial Blog Sites Revisited

Industrial Marketing Today

The idea of combining a website with the benefits of a blog is very appealing to many industrial marketers. In my conversations over the past few months, I have noticed a growing acceptance of blog sites among manufacturers, industrial distributors and engineering services companies. Blog sites as inbound marketing hubs. Industrial companies have realized the importance of inbound marketing and its impact on lead generation.

Sites 17

5 Ways to Make Your Customers Love You

Hubspot

This is a guest post written by Samir Soriano, the director of marketing at ReTargeter who enjoys helping, learning, and doing. Great customer service has your order ready for you when you walk in, greets you by your first name, and gives you a friendly smile when you leave.

Who Can Use More B2B Sales Leads?

Great B2B Marketing

I’ve had several posts recently about where and how to find fresh sales leads. Leads are the lifeblood of many B2B organizations and if you ask the VP of sales what he or she most covets, it is often a variation on the theme, “lots of qualified leads.”

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.

Optimizing Digital B2B Marketing Campaigns

Digital B2B Marketing

Plans are carefully laid. The creative is impactful. The content is compelling. The media surrounds your audience. Search, social and email are integrated in support of the overarching program. But the results are not there. Your plan is the result of your passion. When someone says it isn’t performing, it is nearly a personal affront, [.]. In Practice Media B2B marketing Digital Media Optimization

Friday Wrap-Up: This Week in B2B Marketing Tips

Reachforce

More Cheese, Less Whiskers No pressure to click, but John Jantsch writes that this just might be the essence of “one of the most profound marketing lessons you’ll ever get.” In this post he touches on a few highlights of his interview with veteran copywriter, Dean Jackson, and illustrates the importance

Shelf Life of Social Media Links Only 3 Hours [Data]

Hubspot

When it comes to link sharing in social media, it turns out it's not about where you share it -- it's about what you share.

Segmentation, Social Media Drive Lead Nurturing Success for iDirect

The Point

When marketers embark on a formal lead nurturing strategy, opportunities for process improvement can arise in unexpected ways. That was the experience for iDirect , a leading provider of satellite IP communications based in Herndon, Virginia.

30 Ways to Get Inside the Mind of Your Target Buyer

Trust, support, and transparency: that's what your target buyer really wants. These 30 findings show the path from respect, to relationship, to business win.

“Unemployed Need Not Apply” is dumb

Biznology

Image by Getty Images via @daylife. You might have seen the blogosphere and the Twitterati starting to chirp about this one. My home state of New Jersey is trying to regulate it.

Infographic Art: The Types and Trends Marketers Need to Know

Modern B2B Marketing

by Maria Pergolino Infographic Art: The Types & Trends Marketers Must Know. There are many types of infographics on the web, all of which share a common goal: to portray interesting information in a compact and visually intriguing way.

How to Use Twitter Hashtags to Generate Event Marketing Buzz

Hubspot

Two weeks ago, HubSpot hosted the world’s biggest webinar , which attracted over 30,000 registrants and close to 11,000 attendees. The event also achieved a serious level of buzz on Twitter with a trending hashtag of #smsci.

Your blog needs a Comments policy; suggested contents

EMagine B2B Blog

As the granddaddy of social media, blogging was designed from the get-go to be interactive …hence the Comments form that appears after every post, which lets readers join in a conversation about the topic raised by the blogger in the post itself. If you have a business blog, you may have noticed that it can [.]. B2B Web Strategy Blogs, Blogging Social Media

9 Experts Rethinking Demand Generation

How to strategically target your content and lead generation campaigns to disrupt the status quo and facilitate the sale.