Buzz Marketing for Technology
JUNE 30, 2010
In a recent speech by Josh Bernoff of Forrester Research at the ITSMA Marketing Leadership forum it occurred to me that customer acquisition is no longer an “end state” for marketers its somewhere in the middle. Let me explain …. Many marketers focus their efforts on the customer acquisition angle which has the benefit of measurability and thus the accountability for ROI.
Customer Experience Matrix
JUNE 30, 2010
Summary: LoopFuse has launched a free entry-level version of its marketing automation system. It's one example of how vendors are now competing to attract new users. Only the winners will survive industry consolidation, which may be here sooner than you think. LoopFuse today promised to “transform” the marketing automation industry by offering a free version of its system.
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NuSpark Consulting
JULY 2, 2010
As a business, there’s always a question on the effectiveness of banner ad campaigns (or online display) as a portion of an online media mix. The doubters are aware of the low click-through (CTR) rates banner ads receive, the amount of clutter, the lack of creativity, etc. However, any preconceived opinions on this medium needs [.]. Tags: Advertising Media Planning banner ads display effectiveness online advertising.
Marketing Insider Group
JUNE 29, 2010
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 29, 2010 3 Subscribe 11 Reasons Why Outbound Telemarketing Programs Fail Share My colleague Robert Krekstein is the Telemarketing Program Director for SAP North America.
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Smashmouth Marketing
JULY 1, 2010
Not sure I'm going to pick up the new iPhone just yet. I'm hearing about issues with the antenna, but I'm sure I'll have to make a decision when one of my daughters drops her phone into the pool this summer and I need to sacrifice my current iPhone as a replacement. It's been a tried-and-true pattern the past 3 summers. The iPhone 4 brings Apple customers a nicely improved design and several new features: the ability to make video phone calls, to record (and edit!
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
NuSpark Consulting
JUNE 26, 2010
I write this post assuming the targeting audience is not aware of what marketing automation is or is unsure of why it is essential. Marketing automation is simply a “software as a software&# (SaaS) system that allows you to target audiences throughout various stages of the buying cycle with relevant messaging and content that further [.]. Tags: Marketing Automation Marketing Strategy Lead nurturing.
Marketing Insider Group
JULY 1, 2010
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy July 1, 2010 2 Subscribe 8 Essential Social Media Resources Share Whether you are just beginning to dip your toes into the “social media” waters or are a seasoned professional, there is something for everyone.
Writing on the Web
JUNE 28, 2010
Have you tried to create a landing page using Wordpress? I have. And I know others have too. You can waste a lot of time and still not get a professional looking page that works to get people to buy or sign up. Last Thursday, I interviewed Suzanne Bird-Harris , a programmer who developed the WP Sales Page template. Now Suzanne is pretty tech-savvy and she’s also an expert in Wordpress.
Smashmouth Marketing
JUNE 28, 2010
This morning's Sales 2.0 Conference lead off speaker was Polly Sumner of Salesforce.com. Although she spoke about Tools, her real message wasn't about tools as much as it was about use, and ways of working. It Gerhard Gschwandtner , the conference host,captures it with a question to Polly, "so it's about a mindset?" Explore tools with an eye for how your team will adapt to it.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
NuSpark Consulting
JUNE 26, 2010
I write this post assuming the targeting audience is not aware of what marketing automation is or is unsure of why it is essential. Marketing automation is simply a “software as a software&# (SaaS) system that allows you to target audiences throughout various stages of the buying cycle with relevant messaging and content that further influences a lead to become a sale.
Ambal's Amusings
JUNE 28, 2010
One size fits all marketing does not work. In today's flat world, how do you incorporate cross-cultural awareness to adjusting your marketing to engage with different international markets? We asked Cindy King "What are key international marketing trends and predictions for 2010? What actions should marketers take in 2010?" Cindy King is a Cross-Cultural Marketer & International Sales Specialist based in France.
Webbiquity
JUNE 30, 2010
Though blogging provides significant business benefits (e.g. increasing a firm’s credibility and visibility in search), developing a blog isn’t the right move for every organization. The web is littered with abandoned blogs; according to Technorati , only 7.4 million out of the 133 million blogs it tracks have been updated in the past four months, and just 50,000 to 100,000 blogs generate most of the page views.
Writing on the Web
JULY 2, 2010
Do you stay on track with your blog content and business goals, or do you share personal stories and events that are peripheral? I got an interesting comment on a post I did beginning of June and I can’t stop thinking about it. The post was about staying on target with your business goals when you create content for your blog. Don’t Jerk Readers Around: 5 Tips for Staying on Track.
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NuSpark Consulting
JULY 2, 2010
As a business, there’s always a question on the effectiveness of banner ad campaigns (or online display) as a portion of an online media mix. The doubters are aware of the low click-through (CTR) rates banner ads receive, the amount of clutter, the lack of creativity, etc. However, any preconceived opinions on this medium needs to be turned around and thought of positively.
Biznology
JUNE 30, 2010
Image via Wikipedia. I've had a few clients ask me recently what a Facebook fan is worth. I hate seeing the crestfallen looks on their faces when I tell them, "Zero." They are immediately puzzled, however, because they know that I am an advocate of using social media for marketing. So, I quickly explain that it doesn't provide any value to your company to have a fan, but what you do with a fan can have great value if you take advantage of this new relationship with the company.
B2B Memes
JULY 1, 2010
This morning, the Los Angeles Times passed yet another milestone on the road to ruin of what was once a great newspaper. When I opened it to section two (the awkwardly named “LATEXTRA”), I experienced the following sequence of thoughts: Wow, Universal Studios burned down yesterday. Hold on, it says “ADVERTISEMENT” above the photo. Oh, this whole thing is just an ad for Universal Studio’s new King Kong attraction.
Writing on the Web
JUNE 30, 2010
Please vote: What has been your experience using the Web to promote your business? Online Surveys & Market Research. Share this on Bebo. Blog this on Blogger. Add this link to Box.net. Subscribe to the comments for this post? Share this on del.icio.us. Digg this! Share this on Facebook. Share this on FriendFeed. Email this via Gmail. Add this to Google Bookmarks.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
NuSpark Consulting
JULY 2, 2010
As a business, there’s always a question on the effectiveness of banner ad campaigns (or online display) as a portion of an online media mix. The doubters are aware of the low click-through (CTR) rates banner ads receive, the amount of clutter, the lack of creativity, etc. However, any preconceived opinions on this medium needs to be turned around and thought of positively.
B2B Marketing Traction
JULY 1, 2010
Tweet. As a B2B marketing consultant, I am often asked to figure out the one marketing tactic that is going to break open a market for a client. They are looking for a magic bullet. I have news for them. There is no magic bullet in B2B marketing. Sorry to disappoint. What does work is a strategic marketing plan that maps out integrated marketing tactics and provides a systematic approach to reaching your target audience.
B2B Memes
JUNE 30, 2010
Last night I happened to watch Days of Wine and Roses , a Jack Lemon-Lee Remick movie from 1962 that, perhaps because of the overexposed theme song, I had resisted for years. My mistake. It is a powerful, compelling story of alcoholic couple whose refusal to acknowledge their alcoholism destroys their relationship. For a movie made nearly 50 years ago, it remains remarkably relevant, not just for its treatment of addiction, but also, surprisingly, for its critique of corporate marketing and PR
Writing on the Web
JUNE 29, 2010
How has your business been affected by the Web? Have you felt the difference like a Tsunami or a soft summer drizzle? I’m curious. I know it’s completely changed my life and the way I work. Both the quantity and quality of my business are vastly improved in terms of marketing ease, deliverability and profits. Yikes, …I feel an urge to create a new poll coming on!
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Convince & Convert
JUNE 29, 2010
Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Cognitive Surplus – Use Social Connectivity to Change the World June 29th, 2010 |Written By: Jay Baer | View Comments Tweet My TIVO hates Clay Shirky.
B2B Memes
JUNE 28, 2010
In a comment today on a recent B2B Memes blog post, “ Content Marketing’s PR Problem ,” a reader by the dubious name of Ant Miles raises an interesting point about content marketing and journalism. As Miles notes, journalism is often biased in hidden ways by PR and marketing. In content marketing, that bias tends to be more transparent. So in the latter case, “cynical audiences will see overly biased content for what it is—PR by another name—and treat it as such.”.
Biznology
JULY 2, 2010
Image via CrunchBase. by Frank Reed. I'm not even sure what to make of this one. Yahoo has announced that on July 6th they will be releasing the "Yahoo! Style Guide" for online writing. This is Yahoo. You know, the same company that talks up how it will still be a search company despite not actually doing search anymore after Bing fully assimilates the Yahoo search offering in the upcoming months.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Adobe Experience Cloud Blog
JUNE 27, 2010
The days are long gone when sales representatives could rely on their ability to “read” prospects to make the sale, thanks to buyers researching their purchases online. The need to better understand online behaviors to convert leads jump-started the evolution of customer relationship management (CRM). With CRM, organizations benefit from increased operational effectiveness, easier access to data and improved collaboration.
JotForm
JUNE 27, 2010
Matte painting is a widely known VFX technique for years. In simple, it means using paintings to show a landscape as a background. By using a blue or green screen behind your actors, you can take your film out of the borders of stage. Even if the place shown in the film is a flight of fancy imaginat.
Proteus B2B Marketing
JUNE 28, 2010
In today’s economy, no one wants to turn away business. But smart marketers are positioning themselves to do just that. Most companies fall into the trap of positioning the company as broadly as possible, trying to be relevant to the broadest number of potential purchasers. That way, any lead or inquiry has opportunity. But this approach [.]. Tags: Positioning B2B Marketing B2B Positioning B2B Selling.
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