Sat.Feb 16, 2013 - Fri.Feb 22, 2013

Trending Sources

The Disruptive Technology that will Replace Facebook

grow - Practical Marketing Solutions

By Neicole Crepeau, Contributing {grow} Columnist. A few months ago, I published a post here with my prediction that Facebook would decline in popularity, and that it would do so, in part, because it doesn’t put users first.

LinkedIn Recommendations: Why Less is More

B2B Marketing Traction

What is the right number of LinkedIn recommendations on your profile? Should you have 5? Most professionals I know suggest fewer quality recommendations over quantity. Of course, this depends on your level of experience and the number of positions you’ve held.

Is Thought Leadership The Future of Marketing?

B2B Marketing Insider

In our last interview, Steve McKee asked if Big Data was the future of marketing. In previous interviews, Doug Kessler talked about creating a content culture , Todd Wheatland predicted that content and technology would combine to drive the future of marketing.

Websites and Search Engines are Far from Dead

Webbiquity

Websites are dead. Search engines are going away. Soon no one will care about the traditional commercial site focused on a company and its products.

7 Inspiring B2B Marketing Campaigns

Must-See Examples of Marketing Success That You Can Replicate.

More Trending

Do we care if web content is “above the fold”?

Biznology

Photo credit: Wikipedia. When I started working at Page One Power as a fresh faced link builder, one of the first terms that caught my ear like a poor cast was the term “above the fold.”

Is Big Data The Future of Marketing?

B2B Marketing Insider

Our Future of Marketing interview series continues with Steve McKee. Steve is the author of When Growth Stalls , the accompanying blog, Stalled, Stuck or Stale. He is also President of marketing agency McKee Wallwork. You can follow Steve on Facebook , Twitter and LinkedIn.

Facebook, the “spiral of envy,” and our Botox Life

grow - Practical Marketing Solutions

Like most people ( 60 percent, in fact ) I often wake up with Facebook. I scroll through my little world and see the lives of people I do not know very well unfold before my eyes.

Mobile vs. Social – Round 1: Ding! Ding! Ding!

Puzzle Marketer

This year is off to a roaring start for digital marketing. Corporations and small businesses alike are investing heavily into digital marketing and we’d like to pose a debate question… Where are you spending your digital dollars? Mobile or Social? In the blue corner we have Mobile! This includes mobile app development, responsive web design, push notifications, and mobile targeted paid advertising.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

PowerViews with Bob Perkins: Inside Sales is Here to Stay

ViewPoint

My guest today is Bob Perkins, Founder of AA-ISP and Vice President of Inside Sales at Merrill Datasite. Bob shared his perspective on how inside sales strategies have grown in popularity as companies strive to improve customer service and boost sales as efficiently as possible.

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The Power of Custom Images in Your B2B Marketing

MLT Creative

While using stock images can appear easy and cost-effective, it can come off as unauthentic and cause damage to your brand and marketing programs. There is great power in custom created still. MLT Creative B2B Ideas @ Work Blog. Our ideas, musings, thoughts, reviews on b2b marketing topics

B2B 53

Moving from social media coward to convert

grow - Practical Marketing Solutions

By Sandra Zoratti, {grow} Community Member. Social media makes a big world smaller.” — Jay Baer. I have been such a social media coward. Even though I am a professional marketer and certainly no stranger to technology, the whole space has seemed so quirky and even a little intimidating.

How Your A/E/C Firm Can Build a Rewarding Presence on Pinterest

Marketri

Pictures are worth 1,000 words, so if your architecture, engineering, or construction firm is not marketing itself on the photo-based social network Pinterest, you’re missing out on the opportunity to say volumes to potential customers.

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

7 Great Examples of 'Boring' Businesses That Act Like Humans in Their Marketing

Hubspot

Question. Does your marketing sound like it was created by Eeyore? Bill Lumbergh? Michael Scott? Earlier this week, I was on a panel for Boston HubSpot users centered around the theme of creating lovable marketing.

Mea maxima culpa marketing

Biznology

Something’s always going to go wrong. Murphy’s law demands it. It is your mandatory tithe into the Universe. This is true about everything. I guess character is what shows when things go wrong. And it’s what you do when things don’t go right that defines you.

Twitter exec discusses new business advertising options (video)

grow - Practical Marketing Solutions

Click here if you can’t view this short video interview with Twitter’s Don O’Leary. You need a score card to keep up with all the changes going on at Twitter.

Are Buyer Personas Dead?

The ROI Guy

A few articles have appeared recently touting the death of Buyer Personas, which prompted me to ask Jim Ninivaggi, Sales Enablement service lead from SiriusDecisions about whether this was really true.

7 B2B Marketing Strategies You Need to Know About

As B2B marketers, we know that our buyers' needs are ever-evolving, but it's not just our buyers that are changing.

The Do's and Don'ts of Using Vine for Marketing

Hubspot

It’s the latest social media feature available on Twitter. Released on January 24 , companies have already started to cozy up to the new, six second video feature as part of their social media content strategy. With it being so new, however, it may be difficult to tell what the best practices are.

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Sales and Marketing: The technology behind CRM

B2B Lead Generation Blog

Tweet Customer relationship management (CRM) is defined a number of different ways. However, the most expansive definition takes a total end-to-end look at every interaction a person has with a company from simply becoming aware of the company at the very top of the sales funnel, all the way through customer service contact after the final conversion to a closed deal.

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Which Types of YouTube Videos Garner the Most New Subscribers? [CHART]

Modern Marketing

by Andrew Stanbridge | Tweet this. In previous Charts of the Week, we’ve focused on how YouTube videos are an important channel being used for documentation and product support.

Video 63

Pull Marketing vs. Push Marketing – The Shifting Battleground

Great B2B Marketing

Even though I make my living as a marketer, I get as bothered as any other consumer by the constant intrusiveness of unwanted promotions. The abundance of unsolicited marketing pitches from TV, radio, Internet ads and other media exasperates me daily. Yet, as hard as we try to get away from it (using tools like TiVo, Sirius Radio, cable, and voice mail), persistent marketers continue to find new ways to track us down and share their messages, regardless of our needs or receptivity.

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5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

The Marketer's Ultimate Guide to Measuring the ROI of Twitter & Vine

Hubspot

According to a 2012 report by Adobe , a whopping 52% of marketers cite difficulties in accurately measuring ROI as their biggest source of frustration in social media marketing. I would like to try and alleviate some of that pain, at least when it comes to marketing on Twitter.

Starting to Think About Purchasing B2B Marketing Services? (Part 2)

Marketri

Here are the Most Frequently Asked Questions for the Mid-Stage Buyer. Part Two of Three. The purchase of B2B marketing services is typically a three legged journey. The first phase, which I covered in part one of three, addressed the most frequently asked questions of the early stage buyer.

How to Make a Splash With Twitter At Your Next Big Event

Modern B2B Marketing

by Dayna Rothman Being active on social networks before, during, and after your event is critical for optimal engagement. Since events are in real time, attendees often use social networks to get updates and to communicate with other participants in a live environment.

Responsive Web Design Becoming Important to Industrial Companies

Industrial Marketing Today

Lately I have been fielding a lot of questions about responsive web design from companies that are planning an industrial website redesign. In case you are wondering what the heck [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. Industrial Websites Website Design & Development Industrial Marketing Mobile marketing Responsive design Responsive web design Website redesign

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

8 Useful Tools for Identifying and Connecting With Prospects

Hubspot

Ah, the elusive prospect. You know they're out there in need of your service or product, but it can be tough to uncover them at the right time in their search. So how do you find them ? And once you find them, what the heck do you do with them? Just poke 'em with a stick?

8 Ways To Use Vine To Engage With Video

Modern Marketing

by Amanda Batista | Tweet this Video is perhaps one of the most challenging marketing channels, because we understand the value of it, want to do more of it, but without the bandwidth or expertise, it often ends up on the never-ending marketer’s wish list. You’ve probably heard of Vine by now.

Top Takeaways for B2B Marketers from The Complete Social Media Community Manager’s Guide

KoMarketing Associates

Marty Weintraub and Lauren Litwinka, our friends over at AimClear , recently published The Complete Social Media Community Manager’s Guide: Essential Tools and Tactics for Business Success.