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By David Gutierrez. Providing excellent customer service is essential for all businesses, but B2B customer service is very different from B2C. MORE
There are many reasons why customers click on paid-per-click (PPC) advertisements, but new research suggests that they may turn to certain webpages over others because they directly answer their search queries and provide relevant content. MORE
“When you play the game of thrones, you win or you die. There is no middle ground.” ” That’s Cersei Lannister speaking to Ned Stark in Season 1 of HBO’s Game of Thrones. She’s not exaggerating, by the way. MORE
If my memory serves me correct, this debate has been pervasive most of this decade. The fact of the matter is that they both have benefits to a website. However, a brand’s mix of quality and quantity should be determined by established goals and resources available. MORE
As a business owner, you think about your customers every day. Still, it’s a good idea to make time to regularly reflect on … Read More. The post How to Discover What Your Customers Really Want appeared first on Grow With Kabbage. MORE
?. Hey everyone, Jake Shaffren here, Director of Sales at DiscoverOrg. Today, we’re talking through the buying journey and intent data – from the perspective of my true-life example of buying a sewing machine for my fiancée. MORE
Brands have known for a while how powerful building a customer community can be. But, there seems to be some confusion as to what “community” should mean and how to successfully manage one. So, we asked the experts. In the latest instalment of our Customer-Powered Enterprise webinar series, I had the chance to talk to. The post Q&A With Wiley’s Nicole Dingley: How To Nurture Your Customer Community To Fuel Your Entire Business appeared first on Influitive. MORE
When most digital marketers hear the terms “ artificial intelligence ” or “ machine learning ,” they naturally think of Hollywood films about super-intelligent robots or computers powered by AI. MORE
The biggest mistake that many companies make in their B2B sales and marketing activities is the way they fragment or silo different touchpoints in the customer journey among disparate functional teams. And, worse, the way they make it difficult for those teams to work together. MORE
Peter Armaly is a Senior Director and Advisor for Oracle SaaS Customer Success. He is responsible for program design and execution of skills enablement for the customer success organization and in that capacity he works closely with senior executives both internally and externally. MORE
Revised with new data April 2019. If you’re considering an Agile marketing rollout, you’re probably agonizing over the choice between what is right and what is easy. MORE
Thanks to Spear Digital Media Director Tim DiSabatino for authoring this week’s post. Because costs per click in B2B search campaigns can often be extremely high when companies compete the for same keywords, Search Engine Marketing (SEM) for B2B advertisers offers its own very unique challenges. MORE
“What does employee engagement have to do with marketing? Isn’t that HR’s department?” managers and business owners often ask me. Before you go off into your siloed compartments, head shaking at such a crazy idea, hear me out. What is the number-one goal of marketing? MORE
“The Modern Marketing Influencer Blog Series asked top influencers from across the marketing spectrum what’s on their minds and what topics and pressing issues in their fields are begging for more insight. MORE
When you think of hot software startups, it’s probably technologies like artificial intelligence, blockchain, and virtual reality that come to mind. You probably don’t think about…direct mail. MORE
Think about some of the most recognizable brands out there. What do you picture when you think of them? Probably a couple of things: Their logo Their brand colors Their brand fonts Their most popular product What do all of these things have in common? They’re visual. MORE
The customer experience (CX) has reached a critical point in its evolution. A customer’s experience with your brand has become just as important, if not more, than the products and services that you provide. In fact, the experience and what you sell have become inseparable from each other. MORE
Guest post by Paul Campbell. Corporate events play a vital role in enhancing customer relationships and advancing sales cycles in companies of all sizes. MORE
Because of the prevalence of high-DPI screens, marketers need to use retina images to ensure that their emails look crisp and not cheap. However, that doesn’t mean that every image in an email needs to be a retina image. MORE
As marketers look for new ways to connect with customers and prospects, events appear to be growing in prominence, according to new research. MORE
Value is imperative in today’s B2B marketplace. Your product needs to address customers’ immediate—as well as their long-term needs. Current marketing practices take customer needs into consideration when producing content for lead generation programs. MORE
Digital marketing works best when you frequently and consistently test your efforts — and email campaigns are no exception. Email MORE
At some point in time, the terms advertising agencies and copywriters became content agencies and content creators, respectively. MORE
As 2019 rolls on, there are many things at the top of CMOs’ minds. That being said, a new survey has laid out exactly what is keeping CMOs up at night in terms of marketing concerns. MORE
A content marketing platform is an essential tool for any modern business that wants to make the most of the time and resources they have and succeed in digital marketing. MORE
inPowered
APRIL 17, 2019
If my memory serves me correct, this debate has been pervasive most of this decade. The fact of the matter is that they both have benefits to a website. However, a brand’s mix of quality and quantity should be determined by established goals and resources available.
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Marketing Insider Group
APRIL 17, 2019
“What does employee engagement have to do with marketing? Isn’t that HR’s department?” managers and business owners often ask me. Before you go off into your siloed compartments, head shaking at such a crazy idea, hear me out. What is the number-one goal of marketing?
The Point
APRIL 16, 2019
Thanks to Spear Digital Media Director Tim DiSabatino for authoring this week’s post. Because costs per click in B2B search campaigns can often be extremely high when companies compete the for same keywords, Search Engine Marketing (SEM) for B2B advertisers offers its own very unique challenges.
Advertiser: ZoomInfo
Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!
Webbiquity
APRIL 15, 2019
By David Gutierrez. Providing excellent customer service is essential for all businesses, but B2B customer service is very different from B2C.
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B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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Marketing Insider Group
APRIL 15, 2019
A content marketing platform is an essential tool for any modern business that wants to make the most of the time and resources they have and succeed in digital marketing.
Act-On
APRIL 16, 2019
Digital marketing works best when you frequently and consistently test your efforts — and email campaigns are no exception. Email
Modern Marketing
APRIL 19, 2019
When most digital marketers hear the terms “ artificial intelligence ” or “ machine learning ,” they naturally think of Hollywood films about super-intelligent robots or computers powered by AI.
KoMarketing Associates
APRIL 18, 2019
As 2019 rolls on, there are many things at the top of CMOs’ minds. That being said, a new survey has laid out exactly what is keeping CMOs up at night in terms of marketing concerns.
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Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.
Marketing Insider Group
APRIL 16, 2019
At some point in time, the terms advertising agencies and copywriters became content agencies and content creators, respectively.
Webbiquity
APRIL 18, 2019
Guest post by Paul Campbell. Corporate events play a vital role in enhancing customer relationships and advancing sales cycles in companies of all sizes.
Modern Marketing
APRIL 18, 2019
Because of the prevalence of high-DPI screens, marketers need to use retina images to ensure that their emails look crisp and not cheap. However, that doesn’t mean that every image in an email needs to be a retina image.
KoMarketing Associates
APRIL 18, 2019
There are many reasons why customers click on paid-per-click (PPC) advertisements, but new research suggests that they may turn to certain webpages over others because they directly answer their search queries and provide relevant content.
Advertiser: ZoomInfo
In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.
Marketing Insider Group
APRIL 18, 2019
Think about some of the most recognizable brands out there. What do you picture when you think of them? Probably a couple of things: Their logo Their brand colors Their brand fonts Their most popular product What do all of these things have in common? They’re visual.
Biznology
APRIL 18, 2019
The biggest mistake that many companies make in their B2B sales and marketing activities is the way they fragment or silo different touchpoints in the customer journey among disparate functional teams. And, worse, the way they make it difficult for those teams to work together.
Modern Marketing
APRIL 17, 2019
The customer experience (CX) has reached a critical point in its evolution. A customer’s experience with your brand has become just as important, if not more, than the products and services that you provide. In fact, the experience and what you sell have become inseparable from each other.
Contently
APRIL 18, 2019
“When you play the game of thrones, you win or you die. There is no middle ground.” ” That’s Cersei Lannister speaking to Ned Stark in Season 1 of HBO’s Game of Thrones. She’s not exaggerating, by the way.
Advertiser: ZoomInfo
By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.
Marketing Insider Group
APRIL 16, 2019
Value is imperative in today’s B2B marketplace. Your product needs to address customers’ immediate—as well as their long-term needs. Current marketing practices take customer needs into consideration when producing content for lead generation programs.
DiscoverOrg
APRIL 17, 2019
?. Hey everyone, Jake Shaffren here, Director of Sales at DiscoverOrg. Today, we’re talking through the buying journey and intent data – from the perspective of my true-life example of buying a sewing machine for my fiancée.
Modern Marketing
APRIL 15, 2019
Peter Armaly is a Senior Director and Advisor for Oracle SaaS Customer Success. He is responsible for program design and execution of skills enablement for the customer success organization and in that capacity he works closely with senior executives both internally and externally.
Webbiquity
APRIL 16, 2019
When you think of hot software startups, it’s probably technologies like artificial intelligence, blockchain, and virtual reality that come to mind. You probably don’t think about…direct mail.
Advertiser: ZoomInfo
Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.
Marketing Insider Group
APRIL 17, 2019
Revised with new data April 2019. If you’re considering an Agile marketing rollout, you’re probably agonizing over the choice between what is right and what is easy.
Kabbage
APRIL 17, 2019
As a business owner, you think about your customers every day. Still, it’s a good idea to make time to regularly reflect on … Read More. The post How to Discover What Your Customers Really Want appeared first on Grow With Kabbage.
Modern Marketing
APRIL 17, 2019
“The Modern Marketing Influencer Blog Series asked top influencers from across the marketing spectrum what’s on their minds and what topics and pressing issues in their fields are begging for more insight.
Influitive
APRIL 18, 2019
Brands have known for a while how powerful building a customer community can be. But, there seems to be some confusion as to what “community” should mean and how to successfully manage one. So, we asked the experts. In the latest instalment of our Customer-Powered Enterprise webinar series, I had the chance to talk to. The post Q&A With Wiley’s Nicole Dingley: How To Nurture Your Customer Community To Fuel Your Entire Business appeared first on Influitive.
Advertiser: ZoomInfo
For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!
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