inPowered

APRIL 17, 2019

If my memory serves me correct, this debate has been pervasive most of this decade. The fact of the matter is that they both have benefits to a website. However, a brand’s mix of quality and quantity should be determined by established goals and resources available. It’s no secret that not every marketing department can pump out 15 blog posts per week that read like Ernest Hemingway wrote them. That would be ideal, but still unrealistic.

Television 74

Television SERP Viral Content Marketing 74

KoMarketing Associates

APRIL 16, 2019

Social Media 191

Social Media Media Social B2B 191

Marketing Insider Group

APRIL 17, 2019

“What does employee engagement have to do with marketing? Isn’t that HR’s department?” managers and business owners often ask me. Before you go off into your siloed compartments, head shaking at such a crazy idea, hear me out. What is the number-one goal of marketing? To discover the best way to reach and convert new customers, […]. The post What Does Employee Engagement Have to Do with Marketing? appeared first on Marketing Insider Group. Employee Activation

Activities 191

Activities Best Customer Business 191

Oracle

APRIL 19, 2019

When most digital marketers hear the terms “ artificial intelligence ” or “ machine learning ,” they naturally think of Hollywood films about super-intelligent robots or computers powered by AI. As a result, they might assume AI couldn’t possibly make them better at social media marketing.

Social Media 218

Social Media Social Media Buzz 218

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Sales

Zoominfo

APRIL 16, 2019

Take a look at your inbox – how many unread or deleted messages do you have? And how many of them are from companies trying to catch your attention? This is the reality of email marketing today. As such, it’s crucial to understand best practices that can help you improve email deliverability and compete in an environment where much is outside your control.

Deliverability 188

Deliverability Email Zoominfo Frequency 188

Marketing Insider Group

APRIL 15, 2019

A content marketing platform is an essential tool for any modern business that wants to make the most of the time and resources they have and succeed in digital marketing. The right platform will help you with creating content, promoting and distributing your content on the most effective channels at the optimal times, and providing […]. The post How to Choose a Content Marketing Platform for Your Business appeared first on Marketing Insider Group. Content Marketing

Content Marketing 207

Content Marketing Business Distribution Content 207

Oracle

APRIL 18, 2019

Because of the prevalence of high-DPI screens, marketers need to use retina images to ensure that their emails look crisp and not cheap. However, that doesn’t mean that every image in an email needs to be a retina image. Marketers should use retina images in their emails only when it creates a significantly better experience in terms of readability or impression. Otherwise, they should avoid them.

Email 201

Email Display Trade Creative 201

Zoominfo

APRIL 17, 2019

As human beings, we’re naturally inclined to regard change with a sense of skepticism. But, sales and marketing organizations must resist this instinct in order to constantly adapt to changing markets, new technologies, emerging trends and so on. But, there’s one business concept that’s stood the test of time like no other. It’s a model so deeply ingrained in modern strategies that most businesses don’t even think to question it. We’re speaking, of course, of the sales funnel.

Funnel 185

Funnel Word of Mouth Zoominfo Churn Rate 185

Kabbage

APRIL 17, 2019

As a business owner, you think about your customers every day. Still, it’s a good idea to make time to regularly reflect on … Read More. The post How to Discover What Your Customers Really Want appeared first on Grow With Kabbage. Customer Marketing Grow my business Manage my business Mobile Featured

Customer 159

Customer Mobile Business Features 159

Advertiser: ZoomInfo

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Forecast

Marketing Insider Group

APRIL 16, 2019

At some point in time, the terms advertising agencies and copywriters became content agencies and content creators, respectively. As if by formal edict of the American Advertising Federation or the Association of National Advertisers, the art of copywriting for advertising became content for content marketing. For copywriters, this meant a quick resume update. Simply find […]. The post Content Writing is the New Copy Writing appeared first on Marketing Insider Group. Content Marketing

Writing 203

Writing Advertising Agency Agency Advertisement 203

Oracle

APRIL 17, 2019

The customer experience (CX) has reached a critical point in its evolution. A customer’s experience with your brand has become just as important, if not more, than the products and services that you provide. In fact, the experience and what you sell have become inseparable from each other. What does this mean then for digital marketers, especially with the continuing advance of technology, especially when it comes to mobile , voice assistants, and connected devices?

Experience 195

Experience Loyalty Mobile Channel 195

Influitive

APRIL 18, 2019

Brands have known for a while how powerful building a customer community can be. But, there seems to be some confusion as to what “community” should mean and how to successfully manage one. So, we asked the experts. In the latest instalment of our Customer-Powered Enterprise webinar series, I had the chance to talk to. The post Q&A With Wiley’s Nicole Dingley: How To Nurture Your Customer Community To Fuel Your Entire Business appeared first on Influitive.

Communities 141

Communities Customer Business Build 141

Webbiquity

APRIL 15, 2019

By David Gutierrez. Providing excellent customer service is essential for all businesses, but B2B customer service is very different from B2C. In general, B2B customers make up a smaller customer base and tend to need more attention, since their issues are typically more complex and their account value is much larger compared to B2C customers.

Service 189

Service Customer Effective Effectiveness 189

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Lead Nurturing

Marketing Insider Group

APRIL 18, 2019

Think about some of the most recognizable brands out there. What do you picture when you think of them? Probably a couple of things: Their logo Their brand colors Their brand fonts Their most popular product What do all of these things have in common? They’re visual. In many cases, visuals are more memorable than […]. The post 5 Foundational Steps to Follow When Developing a Visual Brand appeared first on Marketing Insider Group. Branding

Develop 178

Develop Brand Branding Case 178

Oracle

APRIL 15, 2019

Peter Armaly is a Senior Director and Advisor for Oracle SaaS Customer Success. He is responsible for program design and execution of skills enablement for the customer success organization and in that capacity he works closely with senior executives both internally and externally.

Custom Publishing 179

Custom Publishing Opinions Consulting Spot 179

KoMarketing Associates

APRIL 16, 2019

As marketers look for new ways to connect with customers and prospects, events appear to be growing in prominence, according to new research. Bizzabo recently published the “Bizzabo Event Marketing 2019: Benchmarks and Trends Report,” and statistics showed that the majority of marketers (41 percent) believe live events are the most critical marketing channel in achieving business outcomes. That being said, the data also indicated that companies are doubling down on live events.

Channel 188

Channel Benchmark Statistics Budget 188

Marketo Events

APRIL 19, 2019

Video ads are one of the most potent tools in a marketing arsenal. So why do so many event marketers ignore it? According to a 2018 Animoto report on social video trends, 93% of business score new customers from video marketing on social media. Eventbrite research shows that 94% of event creators who use video say it’s effective. While both reports highlight the power of video marketing, they also note that less than half of event marketers actually use this effective tool.

Event Marketing 131

Event Marketing Buzz Video Bandwidth 131

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Forrester

Marketing Insider Group

APRIL 17, 2019

Revised with new data April 2019. If you’re considering an Agile marketing rollout, you’re probably agonizing over the choice between what is right and what is easy. Maintaining the status quo can seem easy; in fact a belief that current marketing operations are working “well enough” is the second most commonly cited barrier to marketing […]. The post Benefits of Agile Marketing: Stats You Need to Know appeared first on Marketing Insider Group. Content Marketing

Stats 136

Stats Barriers Work Marketing 136

Oracle

APRIL 17, 2019

“The Modern Marketing Influencer Blog Series asked top influencers from across the marketing spectrum what’s on their minds and what topics and pressing issues in their fields are begging for more insight. Here they share their thoughts on making the best use of research, planning, testing and data.” ” In our increasingly data-led world, high-performing marketers are not successful simply because they are fortunate.

Cost 162

Cost Measurement MQL CPA 162

Biznology

APRIL 18, 2019

The biggest mistake that many companies make in their B2B sales and marketing activities is the way they fragment or silo different touchpoints in the customer journey among disparate functional teams. And, worse, the way they make it difficult for those teams to work together. Customer experience matters for B2B marketers. You’d think you would make that easier to bring to life. You’ve got a product marketing group that develops the content around your products.

Experience 127

Experience Customer Sites Buyer's Journey 127

Zoominfo

APRIL 18, 2019

As a sales professional, you know how difficult it can be to reach decision makers. Maybe they’re too busy for a phone conversation or you’re just not targeting the right people. Whatever it may be, if you’re looking to shorten the sales cycle, you need to understand who your best buyers are in order to fuel your pipeline with new contacts. Here are six ways you can generate more logistics leads today: 1. Identify Your Target Market.

Generation 126

Generation Zoominfo Leads Lead 126

Advertiser: ZoomInfo

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Sales

Marketing Insider Group

APRIL 16, 2019

Value is imperative in today’s B2B marketplace. Your product needs to address customers’ immediate—as well as their long-term needs. Current marketing practices take customer needs into consideration when producing content for lead generation programs. This same practice needs to be considered for B2B lead generation strategies. Finding success with B2B lead nurturing in today’s market […].

Lead Nurturing 134

Lead Nurturing Behavior Target Lead Generation 134

KoMarketing Associates

APRIL 18, 2019

As 2019 rolls on, there are many things at the top of CMOs’ minds. That being said, a new survey has laid out exactly what is keeping CMOs up at night in terms of marketing concerns. Brand Keys recently published the results of its “Marketing on my Mind” survey, detailing exactly what concerns CMOs today. The company surveyed 588 CMOs and brand managers to gain detailed insight. CMOs and brand managers have plenty to keep them up at night,” said Robert Passikoff, president of Brand Keys.

Survey 171

Survey ROI Brand Branding 171

Lattice

APRIL 17, 2019

Without a doubt, the Customer Data Platform (CDP) market is real and here to stay. Adobe, Salesforce, and Oracle have all recently announced offerings in this space. As is often the case, however, along with the buzz comes confusion. I want to unpack what exactly a Customer Data Platform can do for B2B marketers and how to cut through the hype when evaluating CDP vendors

Buzz 109

Buzz Customer Vendor B2B 109

Biznology

APRIL 15, 2019

Growing a successful e-commerce business is much easier said than done. You can’t expect traffic to just start pouring in the moment you launch your site. Patience and persistence are key; it often takes a couple years to see business noticeably picking up. If your goal is to grow your e-commerce sales, consider these five technologies and strategies to enhance your digital marketing and sales efforts: Artificial Intelligence.

Mobile 108

Mobile Strategy Video Demographics 108

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

Customer