Sat.Nov 02, 2013 - Fri.Nov 08, 2013

Lead Nurturing: How a social business strategy can help you move from selling to helping your prospects

B2B Lead Generation

5 Key SEO Action Items for B2B Marketers Optimizing For Mobile

KoMarketing Associates

A recent article on MarketingSherpa highlighted responses from B2B marketers regarding the most effective tactics for engaging mobile users.

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Industrial Marketing Can’t Succeed Without Sales

Industrial Marketing Today

I can assure you this is not another post about sales and marketing alignment. Plenty has been written on that topic already. I am sure you’ve read many articles about [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. Content Marketing Inbound Marketing Industrial Marketing Strategies industrial lead generation Industrial Marketing Marketing Qualified Ledsa (MQLs) Sales Qualified Leads (SQLs

How Much Does A Lead Cost? [Infographic]

Marketing Insider Group

The folks at Madison Logic just released an infographic that breaks down the cost of a lead across various industries. To get to us in marketing, brands will have to pay only $35. While Healthcare leads cost almost twice that at $65.

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How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

How To Talk to Management About New Approaches to B2B Marketing

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer A big challenge for B2B marketers is getting management to understand and approve new marketing methods. One successful approach is to educate with questions.

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More Trending

Top Landing Pages Don’t Play 20 Questions


When designing top landing pages — basically striving to optimize to maximize the number of people who complete and submit each lead form – every element needs to be considered.

It’s Time To Act Like A Publisher [Slides]

Marketing Insider Group

I’m mad. I’m really mad and I;m not gonna take it anymore. OK, maybe I’m being dramatic. But seriously, when are we gonna atop creating so much crappy content? When are we gonna realize that the world has changed.

Spending more time on SEO than adding value to Google?


I met my buddy Adam Viener for breakfast on Friday morning at the Reston, Virginia , Silver Diner. This is something we do seasonally.

Need More B2B Sales Leads? Ignore This Research


According to recent research conducted by and reported by MarketingProfs , websites, blogs and search are among the most effective tactics for both lead generation and brand awareness.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

What have we learned from the B2B Social Media Debate?


The publication of the 2013 Buyersphere Report has rekindled the debate over the value of social media in B2B - read an overview of opinion posted online

PowerMinute: [Video] Take Sales from Chaos to Kickass


Too often, sales leads are dropped and business isn’t closed. 70-94% of all leads generated are ignored by sales reps because few leads sent to sales are sales-qualified. In all this marketing and sales chaos, little to no ROI can be measured from marketing investments. In an optimized salesforce, however, sales executives focus on closing business rather than finding business and virtually 100% of leads sent to sales are sales-qualified. Ultimately, net revenue can increase by up to 500%.

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How To Make a B2B Company “Sexy” with Social Media [Infographic]

Crimson Marketing

If you work for a B2B company, you’ve most likely noticed that it’s not as fast or easy to grow your social media presence as it is for a B2C company. Here’s how to improve social media growth in the B2B community! Why should B2B companies invest in social media?

Innovators Wanted: Marketing to Generation Live


Photo credit: MikeMonello. Although many digital marketers are still wrapping their heads around the Millennial Generation, there’s already a new cohort on the rise. Kids born between 1996 and 2010 are sometimes called Gen Z, the post-Millennials, or Generation C (for connected).

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

How to Find Great Blogs for Better Business Blogging

Writing on the Web

Writing quality content is key for your business blog. Never stop focusing on better business blogging. But what about reading great blogs yourself? It’s a great way of getting ideas and topic inspiration from other writers who have different views and perspectives.

SiriusDecisions Summit London Notable Quotes #sdsummit

Smashmouth Marketing

Having just kicked off, the SiriusDecisions Summit in London will be spanning two days with tons of marketing and sales goodness. I''ll be adding notable thoughts, quotes, and tweets to this article during the two days, so come back!

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Secret Sauce: 8 Tips from Demand Generation “Master Chefs”

Modern Marketing

by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Sam Boush , founder and President of Lead Lizard , a marketing automation agency in Portland, Oregon. Sam works with enterprise clients to develop demand generation strategies.

Your Marketing Strategy Needs to Keep Pace with Digital Culture

Buzz Marketing for Technology

Posted in Innovation. In a company, the term “culture” is often defined by qualities such as an organization’s business values, overarching mission statement, operational style, working languages, technology and operating systems, personality traits and in-office habits.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Hindsight 20/20 Series: 1. Your choice of social platform does matter


Choices (Photo credit: emilio labrador). A question I hear often after any presentation about the implementation of a social networking platform at the workplace is: what advice can you give to companies starting their journey now, or willing to reboot their strategy?

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The Top #Nifty50 Men Writers on Twitter for 2013


By Cheryl Burgess, originally published on the Blue Focus Marketing Blog. In 2011, I teamed up with Tom Pick (@ TomPick ) and his Webbiquity blog to unveil the first annual #Nifty50 Awards. Our goal in designing these awards was to honor the top 50 women and top 50 men in social media.

4 Lessons From Harley Davidson on Creating Tattoo Worthy Relationships

Modern Marketing

by Amanda Batista | Tweet this If we surveyed 100 people at random à la “Family Feud” asking them to name a motorcycle brand, results would likely skew Harley Davidson. Even if you don’t ride, or have an interest in motorcycles, you know the brand, and it’s synonymous with the machinery.

The Next Stage in Marketing Evolution: Cross-Channel Attribution

Crimson Marketing

The evolution of cross-channel attribution is due to “a renewed focus on statistical, data-driven methodologies that have helped brands and agencies identify untapped areas of improved performance, such as the interplay between search and display.”

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

Why paid search is still frustrating for searchers


Photo credit: Wikipedia. When I speak to groups, I often ask how many people never click on paid search ads and many hands go up–usually half the room. It ain’t true.

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When You Can't Find a Writer Who Knows Your Technology


You''ve searched on LinkedIn and Google. You''ve called every trade magazine reporter you''ve ever met to see if they accept freelance gigs. You''ve asked every colleague, ad agency person, friend, relative, neighbor, and dog you know.

What the Twitter IPO Means for Marketers

Modern Marketing

by Erick Mott | Tweet this I can only imagine what it was like on the New York Stock Exchange floor yesterday as TWTR took flight — at the beginning of its trading period — with an 89% increase from an initial $26.00 price.

#BADMarketing presented by Crimson Marketing

Crimson Marketing

Also known as Bananas… #BADMarketing. Image: Courtesy of Unbounce . The post #BADMarketing presented by Crimson Marketing appeared first on Crimson Marketing. BADMarketing

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

12 Surprising B2B Marketing Spammers on Twitter

Digital B2B Marketing

Collecting followers is so last decade. It is easy to make arguments against simply trying to build up your following count and the tactics that are often used: Purchased followers aren’t real.

Creating Mini, Midi and Maxi Content To Spread Your Message


Photo credit: Wikipedia. Now that Google has made it perfectly clear that posting fresh content is the most important thing a company can do to make sure it stays at the top of the search rankings – not to mention how it can be used to attract attention from potential customers – a simple question emerges: which different types of content should you post?

Is Sales Enablement a Two-Way Street? [CHART]

Modern Marketing

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