Sat.Nov 02, 2013 - Fri.Nov 08, 2013

5 Key SEO Action Items for B2B Marketers Optimizing For Mobile

KoMarketing Associates

A recent article on MarketingSherpa highlighted responses from B2B marketers regarding the most effective tactics for engaging mobile users. It was interesting to note that the vast majority of B2B marketers engaged in mobile appeared to have a positive response, at least in terms of their initial feedback on mobile marketing effectiveness.

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Lead Nurturing: How a social business strategy can help you move from selling to helping your prospects

B2B Lead Generation

Tweet At MarketingSherpa Lead Gen Summit 2013 , I had the privilege of sitting in on a session with Todd Wilms, Head of Social Strategy, and Adriel Sanchez, VP, Demand Generation, both of SAP , as they discussed how they use a business model called “social business” to help their teams across the globe engage local audiences. So, what is social business exactly? While it would seem intuitive that social business is a social media best practice, that assumption could not be further from the truth.

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4 Lessons From Harley Davidson on Creating Tattoo Worthy Relationships

Modern Marketing

by Amanda Batista | Tweet this If we surveyed 100 people at random à la “Family Feud” asking them to name a motorcycle brand, results would likely skew Harley Davidson. Even if you don’t ride, or have an interest in motorcycles, you know the brand, and it’s synonymous with the machinery. While I preserve this hypothesis, regardless; full disclosure: I’m the daughter of a “Harley guy.”

How To Talk to Management About New Approaches to B2B Marketing

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer A big challenge for B2B marketers is getting management to understand and approve new marketing methods. One successful approach is to educate with questions. In the 1947 film, “ The Hucksters ,” Clark Gable plays a Madison Avenue ad executive with a tyrannical client , the president of the Beautee Soap company. In the movie, the client browbeats his employees and vendors and rejects new ideas; even those that might help sell more soap.

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How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

It’s Time To Act Like A Publisher [Slides]

Marketing Insider Group

I’m mad. I’m really mad and I;m not gonna take it anymore. OK, maybe I’m being dramatic. But seriously, when are we gonna atop creating so much crappy content? When are we gonna realize that the world has changed. When are we gonna start creating content our audiences actually want? I realize that some marketing leaders are claiming to consider content marketing over advertising.

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What the Twitter IPO Means for Marketers

Modern Marketing

by Erick Mott | Tweet this I can only imagine what it was like on the New York Stock Exchange floor yesterday as TWTR took flight — at the beginning of its trading period — with an 89% increase from an initial $26.00 price. Congratulations to the entire Twitter team; past, present and early-stage investors! Whether you participated in Twitter’s historic initial public offering or not, chances are you’ve been vested in the microblogging service for quite some time as a modern marketer.

Industrial Marketing Can’t Succeed Without Sales

Industrial Marketing Today

I can assure you this is not another post about sales and marketing alignment. Plenty has been written on that topic already. I am sure you’ve read many articles about [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. Content Marketing Inbound Marketing Industrial Marketing Strategies industrial lead generation Industrial Marketing Marketing Qualified Ledsa (MQLs) Sales Qualified Leads (SQLs

How to Find Great Blogs for Better Business Blogging

Writing on the Web

Writing quality content is key for your business blog. Never stop focusing on better business blogging. But what about reading great blogs yourself? It’s a great way of getting ideas and topic inspiration from other writers who have different views and perspectives. Why do you need to find great blogs to follow? If you want to build a better business blog, this is key: you must read the other great blogs in your field, and some others as well. It’s not only for inspiration.

Innovators Wanted: Marketing to Generation Live


Photo credit: MikeMonello. Although many digital marketers are still wrapping their heads around the Millennial Generation, there’s already a new cohort on the rise. Kids born between 1996 and 2010 are sometimes called Gen Z, the post-Millennials, or Generation C (for connected). I prefer to call them Generation Live – the generation that will be always on.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Is Sales Enablement a Two-Way Street? [CHART]

Modern Marketing

by Egan Cheung | Tweet this Marketers who focus on sales enablement processes, or provide tools to their sales teams that allow them to discover, profile, and engage their prospects, largely do so in the interest of giving their sales teams access to the information and materials they need to turn warm leads into cold hard cash. They also have silently been enjoying a side benefit of their own.

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Your Marketing Strategy Needs to Keep Pace with Digital Culture

Buzz Marketing for Technology

Posted in Innovation. In a company, the term “culture” is often defined by qualities such as an organization’s business values, overarching mission statement, operational style, working languages, technology and operating systems, personality traits and in-office habits. Basically I tend to think of a company’s culture as the delicate balance among those inexplicable qualities that make your employees do the things they do.

The Top #Nifty50 Men Writers on Twitter for 2013


By Cheryl Burgess, originally published on the Blue Focus Marketing Blog. In 2011, I teamed up with Tom Pick (@ TomPick ) and his Webbiquity blog to unveil the first annual #Nifty50 Awards. Our goal in designing these awards was to honor the top 50 women and top 50 men in social media. In that first year , we cast a wide net, honoring those whom we felt actively engaged as brand ambassadors on Twitter day in day out, exchanging valuable information, and just generally being good, helpful people.

Hindsight 20/20 Series: 1. Your choice of social platform does matter


Choices (Photo credit: emilio labrador). A question I hear often after any presentation about the implementation of a social networking platform at the workplace is: what advice can you give to companies starting their journey now, or willing to reboot their strategy? Well, my first suggestion is that you actually ask that question to a wide variety of practitioners, both successful and not-so-successful, as each experience is unique and not fully repeatable.

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The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

The Next Stage in Marketing Evolution: Cross-Channel Attribution

Crimson Marketing

The evolution of cross-channel attribution is due to “a renewed focus on statistical, data-driven methodologies that have helped brands and agencies identify untapped areas of improved performance, such as the interplay between search and display.” ” But this creates its own challenge. Data collection. Many companies are moving away from allowing partners to manage their data and taking control back into their own hands.

Secret Sauce: 8 Tips from Demand Generation “Master Chefs”

Modern Marketing

by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Sam Boush , founder and President of Lead Lizard , a marketing automation agency in Portland, Oregon. Sam works with enterprise clients to develop demand generation strategies. Success in demand generation is like cooking: It’s the just-right combination of careful planning, meticulous measurement, and making sure the oven is always set to the right temperature.

When You Can't Find a Writer Who Knows Your Technology


You've searched on LinkedIn and Google. You've called every trade magazine reporter you've ever met to see if they accept freelance gigs. You've asked every colleague, ad agency person, friend, relative, neighbor, and dog you know. And still you haven't been able to find a freelance copywriter who has that magic combination of good writing skills and strong knowledge of your technology. Yet you know that your sales materials need the polish and clarity brought by a professional writer.

Why paid search is still frustrating for searchers


Photo credit: Wikipedia. When I speak to groups, I often ask how many people never click on paid search ads and many hands go up–usually half the room. It ain’t true. Estimates are that around one-quarter of all search clicks are on paid search ads and it is 100% of Google’s search income, so most people click on ads at least once in a while. But people raise their hands because they still get frustrated by paid ads and they wish they hadn’t clicked on them.

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How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.

#BADMarketing presented by Crimson Marketing

Crimson Marketing

Also known as Bananas… #BADMarketing. Image: Courtesy of Unbounce . The post #BADMarketing presented by Crimson Marketing appeared first on Crimson Marketing. BADMarketing

12 Surprising B2B Marketing Spammers on Twitter

Digital B2B Marketing

Collecting followers is so last decade. It is easy to make arguments against simply trying to build up your following count and the tactics that are often used: Purchased followers aren’t real. Fake follower sites can reportedly tell if you followers are real or fakes and fakes are a sign that you have been buying followers. Mass following is frowned on by Twitter and if carefully managed, your follower ratio eventually makes you look like a spammer.

When You Can't Find a Writer Who Knows Your Technology


You''ve searched on LinkedIn and Google. You''ve called every trade magazine reporter you''ve ever met to see if they accept freelance gigs. You''ve asked every colleague, ad agency person, friend, relative, neighbor, and dog you know. And still you haven''t been able to find a freelance copywriter who has that magic combination of good writing skills and strong knowledge of your technology. Yet you know that your sales materials need the polish and clarity brought by a professional writer.

Why I Hope the IPO Doesn’t Ruin Twitter

B2B Marketing Traction

A long time ago I heard a marketing expert tell an audience of marketers to think of Twitter as an online radio show. On this online radio show called Twitter, your broadcasts are free. I thought this was a great description. It tied what at the time appeared to be a weird new social media platform that only allowed 140 character messages to a marketing medium that we know – the radio. And it was true. Broadcasting messages on Twitter is free.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Gainsight Gives Customer Success Managers a Database of Their Own

Customer Experience Matrix

I had a conversation last week with a vendor whose pitch was all about providing execution systems with a shared database that contains a unified view of customer information from all sources. Sadly, they were unfamiliar with the concept of a Customer Data Platform as I’ve been developing it over the past few months and didn’t realize that they fit the definition. This post is not about that company.

Why Content Curation Is Not The Answer

Digital B2B Marketing

The biggest problem in B2B content marketing is that it requires content. Somehow, this most obvious of truths has become the thorn in the side of B2B marketing (and the inspiration for 1,000s of pieces of content). So what if you could be a content marketer without actually creating content? Hallelujah! All your problems are solved! Enter curation, the glittering solution for today’s content marketers. On the surface curation sounds perfect.

7 Ways Manufacturers Can Make the Most of LinkedIn


If you’re in the manufacturing industry , consider LinkedIn your go-to social network. According to LinkedIn, it has over 259,000,000 registered members , and that number continues to grow. LinkedIn is the perfect place to tout your thought leadership, share the latest news from your company and get reputable recommendations from others. To do so, here are seven ways you can make the most of LinkedIn for your manufacturing company. Establish a Company Page.

The Right Stuff- 3 Metrics for ROI


In the end, it all comes down to revenue and our job as a marketer is to build and drive pipeline that converts to revenue. Blog Customer acquisition costs Customer lifetime value Demand Generation Strategy Marketing metrics Marketing ROI Mike Volpe

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Why Start With Marketing & Sales Alignment

Speaker: Molly Rigatti, Marketing Strategist at SmartBug Media

Before you plan your next sales kickoff or bottom of the funnel marketing campaign or any effort where sales and marketing are both on the hook for performance, you need to check in on your teams. Sales and marketing both oversee a very important part of the pipeline and revenue process for your organization. But that doesn’t mean they should function in silos. When building up your sales enablement program, think about the three “P”s—practicality, productivity, and profit—when defining responsibilities and facilitating communication between your teams.