ViewPoint
JUNE 7, 2011
Today's guest blogger, Craig Rosenberg, is Vice President, Focus Expert Network at Focus , a company whose mission is to make business expertise available to everyone. Craig works with business and industry experts to cultivate the Focus.com network. For the past 11 years, I have been advising organizations on how to plan and execute their b2b lead generation campaigns.
Savanta
JUNE 9, 2011
Holger Schulze, Marketing Director at SafeNet, recently posted a great question to the 9,040 members of LinkedIn’s B2B Marketing group. “Can you use ONE WORD to describe the biggest challenge facing B2B Marketing today?”. I love this question for two reasons. One, it forces a focussed answer. And two, it explores the challenges we have in common – the problems we share – thus acting as a catalyst for collective improvement.
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Buzz Marketing for Technology
JUNE 8, 2011
Some advertising agencies charge you hundreds of thousands of dollars to create what they call the “ideal customer persona”. I discussed how you can do this for FREE with Facebook in a prior post called Generating a Buyer Persona with Facebook Advertising but unfortunately you do get what you pay for. What if there was a way to build the ideal customer persona by using social data?
Marketing Insider Group
JUNE 7, 2011
Once a year I try to pick the most exciting conference with the best speakers to help me expand my thinking on B2B Marketing, to make new friends and connect with folks who I know only on Twitter, Linkedin or Facebook. This year, that show is the Marketing Profs B2B Marketing Forum next week in Boston. While I was excited to sign up, I could have never imagined all these smart folks would be in one place, for the same event.
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Customer Experience Matrix
JUNE 8, 2011
I stumbled over an Adexchanger interview yesterday with John Squire, the Chief Strategy Officer of IBM Coremetrics. It first caught my eye because the headline read “IBM’s Vision for the Marketer”, which is always a topic of interest. Then I noticed it was touting new reporting feature called Coremetrics Lifecycle, which the company describes as “the industry’s first application geared to enable online marketers to track and understand how customers progress through long-term conversion lifecycl
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
The Effective Marketer
JUNE 9, 2011
It seems with all the systems we have today to generate, score, and nurture leads, it all comes down to sales. The amount of time it takes for a sales person to follow up with a lead can determine whether the deal is closed or not. At least, that’s what the recent HBR article “ The Short Life of Online Sales Leads &# states, saying that 24% of companies take more than 24 hours to respond to a lead, and 23% of companies never responded at all.
Biznology
JUNE 8, 2011
Image via Wikipedia. by Chris Abraham. Well, my preconceptions were wrong. Gamers are not snot-nosed teens, they are their parents. I am spot in the middle of the true gamer demographic at 41, according to CNet , A child's hobby? Average gamer is 37 years old.
Digital B2B Marketing
JUNE 7, 2011
Advertised Price: Free. Real Price: Your Reputation and Influence. How much will you pay for a service that saves you time in social media? Judging by the $1 to $10 per month price tags for a number of tools, outside of business accounts, it isn’t very much. However, increasingly companies are asking us to pay by promoting their products and services to our connections.
Marketing Craftmanship
JUNE 7, 2011
Marketers Can Leverage Knowledge of Online Behavior. In a discussion on WNYC regarding the economic impact of restaurant reviews, Reuters finance blogger Felix Salmon claimed there is research to support the counterintuitive notion that the most important aspects of online customer reviews on Yelp.com and other community opinion websites have less to do with whether the reviewer pans or praises the restaurant, and more to do with how well the review is written – in terms of its sentence structur
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
B2B Marketing Traction
JUNE 9, 2011
Tweet. There’s a new normal in marketing, and if you want to be successful and get results from your marketing, it’s important to understand how things have changed. Marketing has changed in the last ten or so years due to the disruptive innovation called the Internet. Because the Internet has changed the way people buy, marketers have to change the way they market.
Biznology
JUNE 10, 2011
Image via CrunchBase. by Frank Reed. One of the things that many incumbents in the political world depend on to stay in office is voter apathy. Once they have gotten themselves in office they are quick to realize that future voter turnout is likely to be lackluster and all they need to do is "hang in there" and not rock the boat. They can get away with most anything and their supporters will still get to the polls in numbers ahead of any new or newly interested voters, thus ensuring their contin
Digital B2B Marketing
JUNE 9, 2011
Customers Drive Your Business, They Are Not Your Assets. Yesterday’s #IMCchat (Integrated Marketing Communications) on Twitter included a conversation about customers as assets. I don’t believe customers should be called assets, and I found myself in a very lonely minority. As always, conversation refines and clarifies perspective, and the following tweet from Anna Barcelos was key in refining this perspective.
Marketing Craftmanship
JUNE 6, 2011
Can Journalists Survive the Internet Age? Do mainstream journalists – trained to present both sides of an issue they’re reporting – contribute to the public’s interest in and acceptance of information that’s known to be wrong? An new study presented at the 61st Annual International Communications Association Conference , analyzed how the mainstream media reported on Sara Palin’s 2009 Facebook post, which read: “The America I know and love is not one in which my parents or my baby with Down Syndr
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Convince & Convert
JUNE 6, 2011
There’s a lot of name-calling in social media right now, including Gary Vaynerchuk asserting that “99.5% of social media experts are clowns.&# True, there are people out there (including many “name brand&# social media consultants) that don’t have a lot of business expertise. This often results in companies getting too enthusiastic about social media per se, and not recognizing that social is a means to an end.
Biznology
JUNE 8, 2011
Image via Wikipedia. After my post yesterday on the social media-induced plight of Congressman Anthony Weiner , I was interviewed by Ned Potter of ABC News, who asked me whether it is easier to make a mistake in social media than it is in other venues, and whether that was just such a human failing that has contributed to the story of Weiner's social media disaster.
Adobe Experience Cloud Blog
JUNE 8, 2011
by Carol Fox Allowing time to elapse before sales responds to leads is unfortunately all too common – and costly. A survey conducted by Prof. James B. Oldroyd at MIT , in conjunction with InsideSales.com, showed that waiting even an hour to contact and qualify sales leads can drastically reduce your chances of success. On the other hand, the odds of making contact increased 100 fold if the lead was called within five minutes, versus 30.
B2B Marketing Traction
JUNE 7, 2011
Tweet. Sometimes I’m surprised that people ask the question, “What is Marketing?” Here are some of my favorite definitions and distinctions about what marketing does. One way to begin to answer this question is to ask, “What is marketing not ?” Marketing is not graphic design, advertising, PR or sales. Blog entry excerpted from Jennifer Beever's Marketing chapter in The Book on Business from A to Z.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
EMagine B2B Blog
JUNE 9, 2011
We’ve done much exhortation here on the necessity of developing online content… both for the obvious reason of properly educating your prospective buyers, and the less-obvious reason of content being the most critical element in search engine optimization (SEO). And since content development requires writers, we’ve also strongly suggested outsourcing some or all of the [.].
Biznology
JUNE 7, 2011
Image via Wikipedia. Many readers of this blog hail from outside the U.S., and you might be (blessedly) unaware of the controversy surrounding long-time Congressman Anthony Weiner, who has been caught sending lewd photos of himself on Twitter and other digital means to women who are not his wife. (And he does have a wife.) It's been a spectacle fit for late-night comedians who have lampooned Weiner's Pickle and made other equally high-brow jokes about the Congressman's situation.
Adobe Experience Cloud Blog
JUNE 6, 2011
by Maria Pergolino Successful B2B marketing is a moving target, so it’s critical for marketers to keep up with new trends and opportunities. . Business buyers are becoming more savvy with social networking and other modern tools, using them to search for product information and exchange that information in peer-focused meeting spaces. Today’s marketers need to factor this into their lead generation tactics in order to attract and convert these prospects into qualified leads.
The ROI Guy
JUNE 6, 2011
Social marketing spending is expected to rise dramatically, from the current 6% of total marketing spend, to over 9% by this time next year and tripling to 18% over the next five years, according to the Duke/AMA latest CMO survey. ( [link] ) The poll of 3,778 top marketing executives reveals that the dramatic rise in spending is not being accompanied by a similar rise in the metrics to track performance, especially ROI.
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Hubspot
JUNE 8, 2011
Our good friend Eric Qualman , the Socialnomics author who has made a name for himself by creating short, entertaining videos jam-packed with social media statistics, is at it again. His original video, the " Social Media Revolution ", now has 2.8 million views. Today, Qualman released his newest video, "Social Media Statistics 2011." Check it out: Some of the most interesting statistics in the video include: 1.
Biznology
JUNE 6, 2011
Image via CrunchBase. If you've been paying attention to all the breathless reporting the last few months, you've undoubtedly been hearing about Google's Panda update, where Google has cracked down on content farms and other low-quality content that had been dominating some search results. Because search results change all the time, you might be wondering just what Panda means to you.
Adobe Experience Cloud Blog
JUNE 10, 2011
by Carol Fox Demand generation is a core component of an evolved lead generation program. The distinction between traditional lead generation and evolved lead generation is that with the latter, leads are qualified before they go to sales. Any leads that aren’t sales-ready are kept with marketing for lead nurturing. As a B2B marketer, you may have a limitless supply of tools and channels to drive leads into the top of your funnel.
MLT Creative
JUNE 6, 2011
I watched a WhichTestWon.com webinar recently called “Conversion & Social Media Trends” that contained useful information for anyone in B2B marketing. The webinar, presented by Bryan Eisenberg, proposed that it’s keeping up with your customers – not beating the competition – that is most important. He discussed different ways to create a culture that can achieve this, and I’d like to comment on a few things of importance.
Speaker: Paul Slack, Vende Digital CEO
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Hubspot
JUNE 9, 2011
This is a guest blog post written by Melinda F. Emerson, known to many as SmallBizLady. As host of # SmallBizChat , Melinda also publishes the resource blog, www.succeedasyourownboss.com and is the author of the national bestseller, Become Your Own Boss in 12 months; A Month-by-Month Guide to a Business That Works. Social media has taken over the internet over the past few years.
JotForm
JUNE 7, 2011
Photographers often turn to sunsets to capture some spectacular and vibrant color palettes painted across Mother Nature’s canvas. The sky turns so many different shades as the sun sinks behind the horizon, that you find many saying that sunset is a time of inspiration. As designers, we can turn to t.
Adobe Experience Cloud Blog
JUNE 7, 2011
by Phil Fernandez. Do you remember when you finally realized that Facebook (and social media in general) was more than just a flash in the plan? Was it when you starting receiving daily friend requests from people you hadn’t heard from in years? Or, when you literally couldn’t avoid reading about Facebook in seemingly every news outlet on the planet?
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