Sat.Oct 22, 2022 - Fri.Oct 28, 2022

article thumbnail

The Hardest Part of ABM: Pivoting to an ABM Mindset

Strategic-IC

The term ‘Account-based Marketing’ first appeared in 2003, in a paper written by Bev Burgess for the snappily named Information Technology Services Marketing Association – now thankfully shortened to ITSMA. The last 20 years have seen ABM grow into something of a marketing phenomenon; so much so that 94% of B2B Marketers in a recent survey claimed to be using ABM, with mature programs delivering around 79% of sales opportunities.

article thumbnail

The Ultimate Sales Acceleration Formula for B2B Marketers

Inbox Insight

How can B2B marketers drive sales acceleration without adding to their existing tech stack? In an ever-evolving B2B marketplace, what winning formula can provide the answers? Discover first party insights from our Insights for Professionals (IFP) community on how to achieve sales acceleration success and boost lead conversions… Reading time: 5 minutes.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

53% of Marketers Say ABM Has Generated More Revenue Than Other Tactics

KoMarketing Associates

As marketers continue to explore the benefits of account-based marketing (ABM), new research indicates that they are beginning to see its positive effects on their bottom line. DemandSpring recently published its “State of Account-Based Marketing” report, and statistics suggested that the majority of marketers (53%) now say ABM has generated more revenue than all other marketing efforts.

article thumbnail

Growth Strategies: It’s Best to Have Enough Wood Behind the Arrow | What’s Your Edge?

Vision Edge Marketing

This episode of What’s Your Edge? explores the importance of having enough resources to achieve your growth strategies, performance target and KPIs. Over the past few weeks, I’ve talked with several customers who were disappointed with the results of their current growth strategies, programs, and tactics. In each instance, a key challenge was having enough wood behind the arrow.

article thumbnail

The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

article thumbnail

Less is More: B2B Content for Results

Oktopost

Olivia Messina and Addie Peters reveal how B2B brands can scale back on content and earn better results through employee advocacy. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. Episode Summary. It’s a time of economic uncertainty– budgets are being cut, teams are getting smaller, and the cost of living is increasing, yet we’re still expected to see growth with fewer resources and spend.

More Trending

article thumbnail

APAC B2B CMOs: Plan For Change In 2023

Forrester B2B

The Covid-normalised world that we live in today has significantly shifted the priorities and focus for marketing leaders when it comes to driving growth for their organisation. Marketing organisations have adopted and adapted to new skills. They. The shifts in B2B buying behaviours, which were already in play, have greatly accelerated in the past 3 […].

article thumbnail

Report: Many Marketers Expect a Budget Cut Heading Into 2023

KoMarketing Associates

Looking ahead to 2023, new research indicates that marketers may see a reduction in their budget. However, many remain optimistic and expect to achieve their 2022 marketing goals before the end of the year. Integrate recently partnered with Demand Metric to publish “The State of Marketing Budgets” report, and statistics suggested that almost one-fourth of marketers expect their marketing budget to be reduced in 2023.

article thumbnail

Building a Diverse Sales Team Starts From Within

Zoominfo

When my father immigrated to the United Kingdom nearly 50 years ago, he was motivated to create a better life for himself and his family, and prove to his father back home that starting over in a new country was worth it. My dad worked three to four jobs at a time to support himself and start building a new life. Although incredibly challenging, these hardships shaped the person he became, and paid off for my family.

article thumbnail

The Best Way to Generate Quality Leads from Facebook

Oktopost

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary. There’s a lot of economic uncertainty right now, and generating revenue as cost-effectively as possible is certainly top-of-mind for many B2B marketing leaders. Our next guest, Melinda Cormier, Vice President of Marketing at LumApps is no different.

Facebook 157
article thumbnail

21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

article thumbnail

Meta Rolls Out 6 Updates To Facebook Groups via @sejournal, @MattGSouthern

Search Engine Journal

Meta announces six updates to Facebook Groups that allow users to share more types of content and admins to manage their community efficiently. The post Meta Rolls Out 6 Updates To Facebook Groups appeared first on Search Engine Journal.

Facebook 142
article thumbnail

The Betty Crocker Secret to an Email Marketing Strategy People Enjoy

CopyBlogger

You’ve heard the email marketing strategy principle a thousand times: The money’s in the list. If you’re serious about your. Continue Reading. The post The Betty Crocker Secret to an Email Marketing Strategy People Enjoy appeared first on Copyblogger.

article thumbnail

4 digital marketing pain points SMBs face today by Microsoft Advertising

Martech

To succeed as a small or medium-sized business (SMB), employees must work smarter. Tight budgets and scrappy teams require innovation at every level — from the Founder and CMO, e-commerce Marketing Director to VP of Marketing, Social Media Director to Paid Search Strategist. This opportunity to bring creativity and agility to the table is one of the many reasons why employees find SMBs rewarding workplaces.

article thumbnail

33 Common Sales Objections and How to Respond to Them

Vidyard

You’ve done your research, bravely picked up the phone to make the first sales call of the day, and on the other end of the line, you’re met with crushing sales objections that stop you dead in your tracks. Like a sweet little deer caught in headlights, you freeze and perhaps fumble to make your next move—or maybe you’ve just been hung up on, and it’s a moot point.

article thumbnail

The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

article thumbnail

Video Grows in Importance But Doesn’t Reach Full Potential [New Research]

Content Marketing Institute

Video remains a top priority in content marketing programs. But how well are marketers using the popular format? What do they need to do better? Find out that and more in the newly released 2022 Video and Visual Storytelling survey.

article thumbnail

Why Marketers Need Content Editors

CopyBlogger

If you looked at my standardized test results from when I was back in school, you’d see I scored very. Continue Reading. The post Why Marketers Need Content Editors appeared first on Copyblogger.

Content 138
article thumbnail

Brand awareness: What it is and strategies to improve it

Sprout Social

What does it take to build brand awareness? In the old days, a steady drumbeat of messaging across a few audience-preferred channels might have done the trick. Today, we have brand mascots faking forbidden romances, sponsored dance challenges and internet beefs over—ironically enough— chicken sandwiches. Building a memorable brand takes some big swings but you have to walk before you can run.

article thumbnail

8 Books Every Content Marketing Manager Should Read At Least Once

DivvyHQ

Content marketers love words, so they're usually avid readers. But which content marketing books are must reads these days? Here's a fresh list of our top 8 books that can influence your content strategy, content operations, and every other aspect of content marketing. Happy reading!

article thumbnail

What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

article thumbnail

The Key to Sales Enablement? Teach Your Storytellers Well [Rose-Colored Glasses]

Content Marketing Institute

How do you tell a compelling story to an audience that already knows the ending? That’s the challenge sales teams face every day. Teach them how to tell the stories you create – and you’ll both get better results.

article thumbnail

The 5 W’s Of A Thank You Page

Stevens & Tate

Thank you pages are an important part of the inbound methodology. To better understand a thank you page, it is best to look at the 5 W’s: Who, what, when, where, and why. Who sees a thank you page: Anyone who chooses to follow a link on your website to obtain an eBook or a white paper of some sort, is going to see a thank you page. These people can be prospects, leads or customers.

article thumbnail

Google Pushes Universal Analytics 360 Sunset To 2024 via @sejournal, @MattGSouthern

Search Engine Journal

Google is pushing the sunset date of Universal Analytics 360 (UA360) to 2024, giving enterprise users more time to transition to Google Analytics 4 (GA4). The post Google Pushes Universal Analytics 360 Sunset To 2024 appeared first on Search Engine Journal.

Analytics 122
article thumbnail

GA4 Setup Assistant part 2: Getting started with Google Analytics 4

Martech

Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’re putting together a guide to getting started with Google Analytics 4 (GA4). This is part 9. There are links to all the articles at the end of the post. In the last post we discussed the GA4 Setup Assistant in Universal Analytics. Now we’re going to look at the GA4 Setup Assistant in GA4 itself.

article thumbnail

ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

article thumbnail

What is Ecommerce Copywriting All About? The Complete Guide

The Daily Egg

Running a successful ecommerce site requires more than just selling quality products. You need to have good copywriting skills to create compelling. The post What is Ecommerce Copywriting All About? The Complete Guide appeared first on The Daily Egg.

article thumbnail

How to Nail an Employee Spotlight on Social Media

Oktopost

Employees are the most important part of any business, yet far too many companies fail to include employees in their marketing plan. In fact, highlighting your team members is one of the best ways to make your business seem more personal and relatable. In this article, we’ll explain the basics of employee spotlight posts and how to successfully implement them into your campaigns.

article thumbnail

A Technical SEO Guide To Redirects via @sejournal, @vahandev

Search Engine Journal

Understanding redirects is fundamental to the competent practice of SEO and helping sites rank at their full potential. The post A Technical SEO Guide To Redirects appeared first on Search Engine Journal.

SEO 114
article thumbnail

The digital transformation of a traditional business publisher

Martech

The old school Dutch business publisher Wolters Kluwer has been around for almost 200 years. Transforming such a well-established company into a savvy digital operation was not an easy task. Amy Kolzow, VP of global digital marketing credits CEO Nancy McKinstry: “All they did was create books at one point in time and she saw the need to start to convert that into digital technology and digital products and services.” Describing the business today, Kolzow said: “We solve real wo

article thumbnail

Salesforce’s 8th State of Marketing Report

Discover today’s biggest marketing trends in the 8th edition of Salesforce’s “State of Marketing” report. Salesforce surveyed 6,000 marketing leaders worldwide to discover how marketers are: Embracing AI to operate more efficiently Removing silos and leveraging AI to enhance the customer experience Innovating to meet evolving customer needs Preparing for the retirement of third-party cookies By submitting this form, you agree to have your contact information, including email, passed on to the sp

article thumbnail

How Buyers Buy: 3 Trends in Buyer Behavior that Every Technology and Software Firm Should Consider

Hinge Marketing

So much has changed in the professional services landscape over the past two years, including technology and software firms. Most firms have little idea how, or how much, buyer preferences have evolved. At the same time, technology & software firms operate in a crowded market place with relatively low barriers to entry, and services are often viewed by buyers as commodities.

Software 109
article thumbnail

Social Media Best Practices for Cybersecurity Organizations Compiled from Expert Cybersecurity Marketing Consultants

Launch Marketing

Social media is a critical part of cybersecurity marketing as it has repeatedly proven beneficial in generating awareness, reaching wide audiences and more. Launch’s cybersecurity marketing consultants have worked with many companies on their social media strategies , helping them understand the benefits of including social media in their marketing mix and ensuring they establish goal-driven strategies and execute effectively.

article thumbnail

Google On The Use Of Stock Photography via @sejournal, @martinibuster

Search Engine Journal

Google podcast discusses stock photography and set the record straight about the impact on web and image search. The post Google On The Use Of Stock Photography appeared first on Search Engine Journal.

Google 114