Sat.Jan 23, 2021 - Fri.Jan 29, 2021

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AI and social media marketers in B2B marketing campaign

ClickZ

30-second summary: The alignment between advanced technologies and B2B marketing has evolved. Artificial Intelligence (AI) has the potential and capabilities to push B2B marketing to new heights. In past AI was just a thing of sci-fi movies and scientific laboratories. Today it has been used abundantly by a number of industries and marketing is no exception.

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How to Create Your 2021 Marketing Budget Plan [Step-by-Step Guide]

Marketing Insider Group

If you’re like most companies, you realized in 2020 that annual marketing budget planning doesn’t work anymore. Annual budgets aren’t flexible enough to keep up with your audience’s dynamic behavior. Unsurprisingly, 46% of B2Bs say they’re paying closer attention to their marketing’s direct impact on sales post-pandemic as well. Use this guide to assess your company’s current marketing practices and discover the marketing methods you may want to introduce in this year’s plan.

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Keyword Strategy: How to Get the Basics Right

SEMrush

Keyword research on its own isn‘t enough, and you need to take the time to put in place a solid keyword strategy for your business. It‘s as simple as that, but something that‘s often overlooked, and in this guide, we‘re going to dive deep into what this is, why you need one and how to get the basics right.

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Report: Manufacturing Marketers Seeing Early Success with Content Marketing

KoMarketing Associates

Although manufacturing marketers have not always turned to content marketing in the past, new research shows that their strategies for this tactic are beginning to mature. The Content Marketing Institute recently published the “Manufacturing Content Marketing: Benchmarks, Budgets and Trends” report, and statistics showed that the majority of manufacturing marketers (35%) now consider their content marketing strategy to be “adolescent” in its maturity.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Website Design Trends for 2021

Webbiquity

Guest post by Matthew Reeves. Beautiful website design, regardless of the industry or current trends, will always adhere to certain golden rules of design relating to ease of use, inclusion of all information relevant to the user journey, and high-quality (original, if possible) imagery. However, every year does bring something new to the table. While 2020 was all about high-tech and bold, fantastical concepts, here’s a prediction that 2021 will be rooted in realism.

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How Lego Bocks Explain Why Bloomreach Bought Exponea

Customer Experience Matrix

Yesterday brought news that CDP Exponea had been purchased by ecommerce recommendation engine Bloomreach. The deal almost exactly parallels last year’s merger between RichRelevance and Manthan, as well the smaller-scale combination of CrossEngage with Gpredictive. It also recalls other recent CDP acquisitions including Acquia buying AgilOne, Chapsvision buying NP6, SAP buying Emarsys, and Wunderkind buying SmarterHQ.

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34% of Businesses Intend to Decrease B2B Tech Spend Due to COVID-19

KoMarketing Associates

Although many B2B marketers managed to survive the initial impact of the COVID-19 pandemic, new research suggests that its impact will continue to be felt in the coming months, particularly in the technology area. LinkedIn recently published the “Age of Agility” global report, and statistics showed that most businesses (34%) intend to decrease their technology spending, compared to pre-COVID-19 spending levels.

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How to Create Lookalike Audiences & Target Ideal Customers Like a B2C Pro

Zoominfo

If only you could clone the best customers produced from your account-based marketing campaigns… Well, you basically can, using a well-known and effective trick in the B2C toolbox that B2B types should be eager to adopt: lookalike audience targeting. Instead of manually targeting prospects, lookalike modeling automatically produces ideal prospects based on the collective traits of converting customers.

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The Importance of Developing Trust Through Branding

Marketing Insider Group

If you’re a marketing professional, you’ve undoubtedly been taught that there are a few key elements of branding—trust and reputation. Today, brand trust is more important than ever before. Brands are up against a lot, namely, a global pandemic, economic recession, and societal turmoil. With each of these crises, brands face new challenges and must completely reevaluate their values and strategically plan their responses, because their audiences are watching very closely, and can easily verbaliz

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Beware of Changing Strategy Just When Your Sails Have Caught the Wind

Vision Edge Marketing

Strategy. Entire books and academic courses are devoted to it because the development of an effective strategy is critical to the success of all organizations. And strategy is the focus of this episode. Your strategy outlines how your organization will achieve its goals, offset competitors , and meet and serve the needs and expectations of existing and prospective customers.

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Strategically Transforming Your Career

Biznology

With one month nearly complete in the new year, a recurring theme of client and colleague conversations is career evolution. Whether transitioning into new roles on a defined career path or executing significant career transformations across disciplines and/or industries, strategic questions need to be considered. What is my vision for my career arc?

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7 Sales Prospecting Tips to Ignite Even the Coldest Pipes

Zoominfo

If your sales pipeline is colder than a Siberian spigot in January, it’s time to rethink your sales prospecting techniques. Here’s the thing though, reps need actionable techniques and tips to make their prospecting systematic, smooth, and, of course, profitable. Let’s jump in. What are Prospecting Techniques? Sales prospecting techniques are the tactics a salesperson uses to find new customers.

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Starting a SaaS Business? Plans, Templates, & Models [Guide]

Roketto

SaaS is a hectic industry. It’s an ever-growing, straight-talking, constantly innovating world of solutions that help people and businesses do better, every day. That’s why we love it.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Digital.com Announces Best SEO Firms in Charlotte

Go Beyond SEO

Digital.com , a leading independent review website for small business online tools, products, and services, has announced the best SEO (Search Engine Optimization) firms in Charlotte. The top companies were selected based on multiple service lines, size of the firm, industry focus, and customer feedback. Researchers at Digital.com conducted a 40-hour assessment of over 75 companies across the web.

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Episode 1: Grace Moreno: A New Nonprofit’s Messaging Journey

Biznology

Episode Summary: When Grace Moreno was recruited to lead and create the Massachusetts LGBT Chamber of Commerce , the group’s messaging was anything but clear. Hear about its messaging journey from possibility to powerhouse. Key Takeaways: A messaging strategy should transcend executive directors Commitment from everyone is crucial Knowing what not to do is as important as knowing what to do.

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A New Employee Landscape & Future Work Environment

Zoominfo

In 2021, the brightest stars on the horizon may be employees. They took sudden work-from-home mandates and changed the narrative about remote productivity in ways that will have long-term effects on office culture and technology adoption. Workers will also further pressure their bosses to take social stands in the new year. “Employee activism is about elevating voices of underrepresented groups and employees feeling empowered to speak up about the things they think need changing,” ZoomInfo wrote

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5 Underused Video Ideas to Generate Leads

Content Marketing Institute

People say they would like to see more videos from brands. The trick is to create ones that strike a chord with your audience and align with your content marketing goals. Here are five ways to use the tactic to generate leads. Continue reading → The post 5 Underused Video Ideas to Generate Leads appeared first on Content Marketing Institute.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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How to Do a Content Gap Analysis for SEO via @xandervalencia

Search Engine Journal

A content gap analysis helps identify missed opportunities in your SEO strategy. Learn to analyze your content and improve your SEO. The post How to Do a Content Gap Analysis for SEO via @xandervalencia appeared first on Search Engine Journal.

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What Kind of Automation Technologies are being Implemented in 2021?

Biznology

Enterprises in every industry are utilizing a bevy of new technologies that create efficiencies and cut costs through new, advanced virtual services. Many of these organizations are working to harness these virtual technologies through automation so they can vastly improve the customer experience whereby digital processes are accessible through optimized services.

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Sales Account Management: Your Go-To Guide for Greater Growth

Zoominfo

Sales account management, like sales, is selling. For the sales account manager, getting processes down can mean the difference between achieving massive growth and losing customers to the competition. The lines between sales and account management get blurry — while they’re both revenue powerhouses, they’re different beasts. Let’s do a quick overview.

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4 Questions to Help Vet Your Content Ideas

Content Marketing Institute

A lot of factors play into the success of your content. But you’re more likely to reach your goals if you first vet your content ideas. Use this checklist to confirm which ideas are worth pursuing (and which ones aren’t.) Continue reading → The post 4 Questions to Help Vet Your Content Ideas appeared first on Content Marketing Institute.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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How to repurpose your blog posts into an ebook you can sell

ConvertKit

Jump ahead. The advantages of building ebooks from blog content. Use your blog as a content testing platform. Structure your ebook content. Tools and techniques for turning blog content into an eBook. Setting your ebook apart from your free content. You’ve already created a successful ebook. You just might not know it yet. If you’ve ever written a popular blog post that engaged readers , you have material.

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How to Keep Employees Engaged During COVID-19

Biznology

Over the past few decades, employee experiences have been a differentiator for companies. Workforce engagement and satisfaction impact the overall performance in the workplace and improve employee retention rates. According to Gallup, companies with highly engaged workforces outperform rivals by 147% in earnings per share. However, the Coronavirus pandemic has transformed the employee management we know of.

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The New Work From Home Norm is Driven by Tech Adoption of These Tools

Zoominfo

As the timeline until “return to normal” drags into 2021, companies will continue to move more functions — including web conferencing, payroll systems, and e-signatures — online. However, it’s Zoom video conferencing that leads the charge when compared to all other technologies in these categories. This post is part of ZoomInfo’s Annual Report series.

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What not to do on social media in 2021

Sprout Social

Unless you’re Doctor Strange with a time stone, there’s little use in trying to predict the future. Because if 2020 taught us anything, it’s that nothing is for certain and plans can change on a whim. So instead of trying to anticipate the next big thing for 2021, we’re going in the opposite direction and sharing what not to do on social media based on what we learned in 2020.

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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What Are Semantic Keywords? SEO for Beginners

SEMrush

Learn more about semantic keywords and why they’re an important part of any SEO strategy. In this guide, we‘ll break down what semantic keywords are and how they help support your content creation. We‘ll even give you some tools that can help you with your research, so you can find semantically related keywords.

Keywords 141
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Six Ways You Can Restore Harmony in Your Business as a Leader

Biznology

At all levels, leaders are bestowed with the power to influence their employees. In the same manner, many leaders, especially women entrepreneurs, who lead and are responsible for what their group does. Oftentimes it may be overlooked as the most effective way to lead from behind and let their business thrive. The key to successfully leading a growing organization effectively relies on the capability of its leader.

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How We Recreated The End-of-Year Sales Floor Buzz Remotely

Zoominfo

Is it possible to replicate the infectious energy of the sales floor at the end of a quarter in a virtual world? That was the challenge ZoomInfo faced as 2020 drew to a close in December, which is typically a great month for B2B sales teams. The last day of the year is especially exciting as sales leaders race to the finish line to blow through their annual quotas.

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