Sat.Jan 23, 2021 - Fri.Jan 29, 2021

AI and social media marketers in B2B marketing campaign


30-second summary: The alignment between advanced technologies and B2B marketing has evolved. Artificial Intelligence (AI) has the potential and capabilities to push B2B marketing to new heights. In past AI was just a thing of sci-fi movies and scientific laboratories.

How to Create Your 2021 Marketing Budget Plan [Step-by-Step Guide]

Marketing Insider Group

If you’re like most companies, you realized in 2020 that annual marketing budget planning doesn’t work anymore. Annual budgets aren’t flexible enough to keep up with your audience’s dynamic behavior.

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Keyword Strategy: How to Get the Basics Right


Keyword research on its own isn‘t enough, and you need to take the time to put in place a solid keyword strategy for your business.

The importance of digitalization for local businesses


Are you looking for the best way to propel business innovation? You don’t need the big-budget of large companies, as technology is able to level that field. A great example of this is the positive effect of bringing digitalization for local businesses.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

7 Sales Prospecting Tips to Ignite Even the Coldest Pipes


If your sales pipeline is colder than a Siberian spigot in January, it’s time to rethink your sales prospecting techniques. Here’s the thing though, reps need actionable techniques and tips to make their prospecting systematic, smooth, and, of course, profitable. Let’s jump in.

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How Lego Bocks Explain Why Bloomreach Bought Exponea

Customer Experience Matrix

Yesterday brought news that CDP Exponea had been purchased by ecommerce recommendation engine Bloomreach. The deal almost exactly parallels last year’s merger between RichRelevance and Manthan, as well the smaller-scale combination of CrossEngage with Gpredictive.

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How to add a favicon to your WordPress website?


The favicon is a small but significant part of your brand identity. To add it to your WordPress website, you need to follow three easy steps: create a graphic 16×16 pixels square, save it as favicon.ico in the root directory of your server, and upload it in your CMS.

A New Employee Landscape & Future Work Environment


In 2021, the brightest stars on the horizon may be employees. They took sudden work-from-home mandates and changed the narrative about remote productivity in ways that will have long-term effects on office culture and technology adoption.

Do You Need to Choose an SEO Agency in Your Area?

Marketing Insider Group

To get found online and attract audiences, you need an SEO strategy that’s consistent, scalable, and effective. Many businesses turn to an SEO agency for support since this is a complex and ever-changing area of content marketing.

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Report: Manufacturing Marketers Seeing Early Success with Content Marketing

KoMarketing Associates

Although manufacturing marketers have not always turned to content marketing in the past, new research shows that their strategies for this tactic are beginning to mature.

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Internal Links: The 7 Best Strategies To Boost Your Results


Generating qualified traffic is a very important part of any Digital Marketing strategy. In addition to attracting the right people, you need to do this on a large scale in order to gain authority, generate leads, and close sales.

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The New Work From Home Norm is Driven by Tech Adoption of These Tools


As the timeline until “return to normal” drags into 2021, companies will continue to move more functions — including web conferencing, payroll systems, and e-signatures — online.

Website Design Trends for 2021


Guest post by Matthew Reeves. Beautiful website design, regardless of the industry or current trends, will always adhere to certain golden rules of design relating to ease of use, inclusion of all information relevant to the user journey, and high-quality (original, if possible) imagery.

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The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

34% of Businesses Intend to Decrease B2B Tech Spend Due to COVID-19

KoMarketing Associates

Although many B2B marketers managed to survive the initial impact of the COVID-19 pandemic, new research suggests that its impact will continue to be felt in the coming months, particularly in the technology area.

Botnet: what is it and how does it work?


While making sure that your digital infrastructure is well protected, you must take some time to learn about various kinds of threats that roam the web. This includes protecting yourself against the threat of being a part of a botnet. Have you ever heard of botnets?

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How to Create Lookalike Audiences & Target Ideal Customers Like a B2C Pro


If only you could clone the best customers produced from your account-based marketing campaigns… Well, you basically can, using a well-known and effective trick in the B2C toolbox that B2B types should be eager to adopt: lookalike audience targeting.

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Strategically Transforming Your Career


With one month nearly complete in the new year, a recurring theme of client and colleague conversations is career evolution.

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

A martech roadmap is the key to successful business outcomes


30-second summary: Create a roadmap that includes goals and owners. A clear marketing roadmap guides organizations to properly integrate more useful technology — such as a customer data platform — within its martech stack. Identify your data strategy.

What is front-end and back-end, and what are the differences between them?


Having a website is essential for every kind of business. As an owner or manager, you must know how each part of your site is built, which includes understanding the difference between front-end and back-end. If you’ve never heard of it before, don’t worry.

How We Recreated The End-of-Year Sales Floor Buzz Remotely


Is it possible to replicate the infectious energy of the sales floor at the end of a quarter in a virtual world? That was the challenge ZoomInfo faced as 2020 drew to a close in December, which is typically a great month for B2B sales teams.

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Episode 1: Grace Moreno: A New Nonprofit’s Messaging Journey


Episode Summary: When Grace Moreno was recruited to lead and create the Massachusetts LGBT Chamber of Commerce , the group’s messaging was anything but clear. Hear about its messaging journey from possibility to powerhouse.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

5 Underused Video Ideas to Generate Leads

Content Marketing Institute

People say they would like to see more videos from brands. The trick is to create ones that strike a chord with your audience and align with your content marketing goals. Here are five ways to use the tactic to generate leads.

What Is Branding And How To Manage Your Brand’s Image


We are part of a worldwide consumer movement that forces companies to think carefully at every step. Each marketing strategy and action can echo in every corner of the city, the state, the country, or even the world.

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Enterprise Lead Generation: What, Why, And How?


Enterprise leads are the gold standard of lead generation. They bring in large ACV, provide your business with more social proof, and bring in more overall revenue. But as with anything great in life, they don’t necessarily come easily.

What Kind of Automation Technologies are being Implemented in 2021?


Enterprises in every industry are utilizing a bevy of new technologies that create efficiencies and cut costs through new, advanced virtual services.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.