Sat.Feb 24, 2018 - Fri.Mar 02, 2018

12 Solid Stats Surrounding Social Networking (Plus Four  Timely Tips)

Webbiquity

Though it’s dangerous to assume anything about leadership in the social networking space (Facebook overtook MySpace as the biggest social network less than a decade ago , after all), the landscape does seem to have matured and stabilized somewhat at this point.

5 Basic Things Every B2B Marketer Needs to Do to Prepare for GDPR

The Point

Following on the heels of CAN-SPAM (US) and CASL (Canada), the General Data Protection Regulation (GDPR) is the latest in a series of government regulations that promises to have a major impact on the way B2B marketers conduct business.

How To Measure Content Marketing To Reach Your Goals

Marketing Insider Group

Getting your content marketing analysis right isn’t just about finding out how successful your strategy is and validating it to stakeholders. It’s the only way you’ll be able to make your content marketing strategy better and use it for achieving business goals. Without the right metrics, you are making decisions in the dark, possibly without […]. The post How To Measure Content Marketing To Reach Your Goals appeared first on Marketing Insider Group. Content Marketing

Defining demand generation, lead generation, and inbound marketing, and why you need all 3.

NuSpark

Marketing these days is full of jargon, which can be confusing for senior executives and others who aren’t fully immersed in it on a daily basis.

The Sales Enablement Handbook

In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.

More Trending

7 Practical Building Blocks of a Strong Email Deliverability Strategy

Modern Marketing

Email marketing is a powerful way to connect with people with many marketers still counting it as their primary channel for lead generation. In fact, there are 658 billion emails sent worldwide a day and 7.6 million emails sent every second.

B2B Marketers Expect Budget Increases and More Investment in Digital

KoMarketing Associates

As marketers look ahead to the remainder of the year, those in both the B2B services and B2B product sectors expect their budgets to grow in the coming months. The CMO Survey” from Deloitte, The Fuqua School of Business at Duke, and the American Marketing Association discovered that B2B product marketers expect a 9.3 percent increase in their marketing budget in the next 12 months. B2B services marketers foresee an 8.5 percent increase.

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Agile Marketing Journey Continues: State of Agile Marketing 2018

Marketing Insider Group

There’s a lot of conjecture flying around about the status of the Agile marketing journey, from approaches and tools to benefits and pitfalls. Conjecture is all well and good, but we decided it was time to put some data behind the debate. And so, in partnership with Kapost, our team here at AgileSherpas decided to […]. The post Agile Marketing Journey Continues: State of Agile Marketing 2018 appeared first on Marketing Insider Group. Agile Marketing

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Next for digital transformation: operational transformation

Biznology

Business leaders are now losing sleep over digital transformation. It’s probably the biggest concern for businesses of all kinds.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

What we think about Google’s AMP for Email

Modern Marketing

Heard about Google’s recently announced AMP for Email project? AMP, or Accelerated Mobile Pages, was developed by Google to efficiently load modules within web pages, specifically on mobile devices.

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10 Principles of Effective Landing Page Optimization

KoMarketing Associates

You can learn a lot from a company’s landing pages. It’s one of the best measurements of how well their marketing is run. First of all: Do they have any landing pages at all? Even a few years ago, only 67 percent of medium-sized companies used any landing pages (!). And only 48 percent built a new landing page for each marketing campaign. Even now, you only have to click a few online ads to find a company that’s still sending traffic to a generic page.

How to Create Winning Videos for Your Ecommerce Brand

Marketing Insider Group

As the internet becomes more saturated and more competitive day after day, ecommerce brands continue to look for more ways to cut through the noise and penetrate into the hearts and minds of their ideal customers. In recent years, video has become one of the more popular tactics that ecommerce brands are testing in order […]. The post How to Create Winning Videos for Your Ecommerce Brand appeared first on Marketing Insider Group. Content Marketing

Digital marketing is less about knowledge than about bravery

Biznology

I teach digital marketing to many different audiences each year, so you would think that I would place digital marketing knowledge at the top of the heap for leading to success. But I don’t.

How to Prepare Contact & Account for an Account-Based Marketing Strategy

Among B2B communities, 2017 brought upon several new concepts, trends and technologies… But perhaps none captured more attention than the re-emergence of account-based marketing as a viable growth strategy.

Digital Ad Optimization with Oracle Maxymiser

Modern Marketing

The customer journey in today’s digital age is anything but straightforward. The marketing funnel is no longer a linear path from generating leads to conversions.

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Succession Planning By Flipping Leadership on its Head

Act-On

In this Rethink Podcast interview, David Marquet explains the concepts behind his intent-based leadership methodology and how it can help your succession planning. Marketing Strategy

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Using Data to Enhance the Customer Experience

Marketing Insider Group

The digital revolution is empowering consumers like never before. They can now access a wealth of information from all over the world, anytime or anywhere they want. The result is that consumers are now more informed about their purchase decisions than ever. All of which means one thing: the buyer’s journey has changed. Advancements in […]. The post Using Data to Enhance the Customer Experience appeared first on Marketing Insider Group. Marketing Strategy

How to work with a content marketing agency to create kick-ass content

Tomorrow People

Our way with words can’t be compared with the likes of Shakespeare, but it can deliver qualified sales and marketing leads that bring greater revenue to your business. Ah, writing. Our language given shape, the art form of some the world’s greatest geniuses. The lush verdancy of William Faulkner; the taut machismo of Ernest Hemingway; the visceral poetry of Cormac McCarthy. Except you won’t find any lush verdancy or visceral poetry at Tomorrow People. Although you might find an echo of Hemingway.

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Not Too Late: Last-Minute Steps towards GDPR Compliance for B2B Marketers

Speaker: Howard J. Sewell, President, Spear Marketing Group, and Anne Angele, Senior Marketing Automation Specialist, Spear Marketing Group

As you likely know, the European General Data Protection Regulation (GDPR) takes effect May 25. Surveys show that most US-based B2B marketers are still woefully unprepared, even though the regulation affects not only any company actively doing business in Europe, but anyone even communicating with European contacts in his/her marketing database. The penalties for non-compliance with GDPR can be severe – in the millions of dollars. Fortunately, there are a few basic steps that B2B marketers can and should make that will get them closer to full compliance.

The SEO Factors You’re Probably Ignoring

Contently

If you want to build something that lasts, you start with the foundation. A roof isn’t installed without solid framework. A garden isn’t planted in soil that isn’t fertilized.

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How to Boost Your Marketing Analytics Skills

Act-On

It is career critical to have some marketing analytics skills now, and more so every year. Find out how to understand data better and communicate with it more effectively. Digital Marketing Reports & Analytics

Creating Flow To Make Your Business Grow

Marketing Insider Group

Any website built for business purposes, be it for early start ups or multi-billion dollar powerhouses, must have 4 interlocked components to drive strong business outcomes. Purpose and goals. Spillway and flow. Everything starts with purpose. Purpose naturally leads to the setting of important goals. Then, a spillway must be constructed to ensure there are ample opportunities to […]. The post Creating Flow To Make Your Business Grow appeared first on Marketing Insider Group.

How to transform your workspace into a hub for millennials

Biznology

Young blood is a resource that will keep your business functional and relevant — no matter what you do.

GDPR & Demand Generation: What Your Team Needs To Know

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

The coming month will test the boundaries of change management for marketing organizations (and their colleagues in sales, finance, IT and legal) as they ready their teams for the EU’s General Data Protection Regulation (GDPR), which will go into effect May 2018. Much of what we’ve seen in B2B marketing publications, martech vendor blogs and from word-of-mouth borders on fear-mongering. Not to say this isn’t understandable – a lot of rather quick changes must be made to ensure GDPR compliance, and they can feel overwhelming. However, some of the wisest B2B marketing experts continue to reiterate one very important point: GDPR, while causing significant stress now, will lead to more efficient and effective marketing and sales down the road.

What B2B Advertisers Need to Know About Google Display Network

KoMarketing Associates

Display advertisements can be extremely effective at generating awareness, informing customers and potential customers of key changes and value propositions, and creating a huge digital footprint across many different websites that cover a vast array of topics and categories. Over the years, I’ve reviewed dozens of AdWords accounts where B2B marketers opted into both keyword-based advertising as well as the Google Display Network (GDN).

The Chatbot Revolution is Here

Contently

When, in seventh grade, I finally had my very first AOL email account, I was quickly pulled into the world of AIM messenger. (I I also created an embarrassing pun-based username that I still actively spend hours trying to forget.)

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How Sales Hustle and Automation Hurt Customer Experience

Marketing Insider Group

To drive growth, the mandate for sales organizations is to make more calls, send more cold emails. Sales reps are hustling and using automated tools to move faster. But sales hustle and automation have a downside: they can hurt customer experience. Here’s what I mean: B2B companies are now hiring more people to do this. […]. The post How Sales Hustle and Automation Hurt Customer Experience appeared first on Marketing Insider Group. Marketing Strategy

Tips to recruit top talent

Biznology

Human capital is the best asset that any organization can have. Your people will dictate the success of your business. That being said, it’s important to exert effort in hiring manpower and make sure that you will recruit only top talent. How is this possible?

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Top 20 B2B Marketing Charts of 2017

Discover critical data and insights with MarketingCharts' most popular B2B marketing charts of 2017. This deck covers both the buyer’s and seller’s perspective across topics such as lead generation, vendor relationships, and content marketing.

Digital Ad Optimization with Oracle Maxymiser

Modern Marketing

The customer journey in today’s digital age is anything but straightforward. The marketing funnel is no longer a linear path from generating leads to conversions.

Ads 191

Marketers Turning to a People-Based Marketing Approach for Better ROI

KoMarketing Associates

When it comes to relying on probabilistic data, new research shows that marketers may be better off opting to launch people-based campaigns instead. Viant recently conducted the “Power of the People” report to learn more about which types marketing campaigns yield the best results. Ninety percent of respondents said that they see improved performance with people-based marketing, compared to cookie-based, probabilistic campaigns.

ROI 188

This Is The Clear Winner In The Content Marketing Quantity Vs Quality Debate

Marketing Insider Group

I have always believed that content marketing means companies leaving behind their tired old promotional ads, brochures, and requests for a demo. That’s why marketers are acting like real publishers focused on helping their audience become educated, informed, even entertained. Because if you are good enough to build an audience, then great things happen to your business. […].

Calculate marketing ROI with the Marketing Lead Calculator

Sales Lead Insights

Free B2B sales and marketing interactive spreadsheet. B2B marketing tools

ROI 130

2018 B2B Marketing Mix Report

B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead.