Sat.Feb 24, 2018 - Fri.Mar 02, 2018

12 Solid Stats Surrounding Social Networking (Plus Four  Timely Tips)

Webbiquity

Though it’s dangerous to assume anything about leadership in the social networking space (Facebook overtook MySpace as the biggest social network less than a decade ago , after all), the landscape does seem to have matured and stabilized somewhat at this point.

How To Measure Content Marketing To Reach Your Goals

Marketing Insider Group

Getting your content marketing analysis right isn’t just about finding out how successful your strategy is and validating it to stakeholders. It’s the only way you’ll be able to make your content marketing strategy better and use it for achieving business goals. Without the right metrics, you are making decisions in the dark, possibly without […]. The post How To Measure Content Marketing To Reach Your Goals appeared first on Marketing Insider Group. Content Marketing

5 Basic Things Every B2B Marketer Needs to Do to Prepare for GDPR

The Point

Following on the heels of CAN-SPAM (US) and CASL (Canada), the General Data Protection Regulation (GDPR) is the latest in a series of government regulations that promises to have a major impact on the way B2B marketers conduct business.

15 Ways to Build a Thriving Corporate Culture

Type A Communications

March 1, 2018 by Carla Johnson I’m back on my track of digging into corporate culture and what it means to customer experience and innovation. Enlist, empower and encourage Culture is created by people. To create culture, we have to openly seek out people to be a part of it.

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Top 20 B2B Marketing Charts of 2017

Discover critical data and insights with MarketingCharts' most popular B2B marketing charts of 2017. This deck covers both the buyer’s and seller’s perspective across topics such as lead generation, vendor relationships, and content marketing.

More Trending

Why Video Books Are The New eBooks

Vidyard

Our prospects are bombarded with hundreds of messages every day, making it difficult to stand out and get the attention we deserve. As a result, many marketers are seeing diminishing returns on traditional tactics like email, digital advertising, and eBooks.

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7 Practical Building Blocks of a Strong Email Deliverability Strategy

Modern Marketing

Email marketing is a powerful way to connect with people with many marketers still counting it as their primary channel for lead generation. In fact, there are 658 billion emails sent worldwide a day and 7.6 million emails sent every second.

Next for digital transformation: operational transformation

Biznology

Business leaders are now losing sleep over digital transformation. It’s probably the biggest concern for businesses of all kinds.

How to Boost Your Marketing Analytics Skills

Act-On

It is career critical to have some marketing analytics skills now, and more so every year. Find out how to understand data better and communicate with it more effectively. Digital Marketing Reports & Analytics

GDPR & Demand Generation: What Your Team Needs To Know

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

The coming month will test the boundaries of change management for marketing organizations (and their colleagues in sales, finance, IT and legal) as they ready their teams for the EU’s General Data Protection Regulation (GDPR), which will go into effect May 2018. Much of what we’ve seen in B2B marketing publications, martech vendor blogs and from word-of-mouth borders on fear-mongering. Not to say this isn’t understandable – a lot of rather quick changes must be made to ensure GDPR compliance, and they can feel overwhelming. However, some of the wisest B2B marketing experts continue to reiterate one very important point: GDPR, while causing significant stress now, will lead to more efficient and effective marketing and sales down the road.

How To Generate Authenticity In Your Outreach Videos

Vidyard

If you’re thinking about using video in your sales process, like outreach videos, but aren’t sure where to start–we’re here to help you out.

What we think about Google’s AMP for Email

Modern Marketing

Heard about Google’s recently announced AMP for Email project? AMP, or Accelerated Mobile Pages, was developed by Google to efficiently load modules within web pages, specifically on mobile devices.

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Agile Marketing Journey Continues: State of Agile Marketing 2018

Marketing Insider Group

There’s a lot of conjecture flying around about the status of the Agile marketing journey, from approaches and tools to benefits and pitfalls. Conjecture is all well and good, but we decided it was time to put some data behind the debate. And so, in partnership with Kapost, our team here at AgileSherpas decided to […]. The post Agile Marketing Journey Continues: State of Agile Marketing 2018 appeared first on Marketing Insider Group. Agile Marketing

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Succession Planning By Flipping Leadership on its Head

Act-On

In this Rethink Podcast interview, David Marquet explains the concepts behind his intent-based leadership methodology and how it can help your succession planning. Marketing Strategy

Plan 141

How a CMS Enables B2B Marketing Success

A CMS lies at the heart of a B2B marketing framework

Adding Video to Your Sales Cadence: What, Why and How?

Vidyard

As buyers become more sophisticated and well-researched, maintaining trust throughout your sales cycle is more important than ever. Spammy tactics and spray-and-pray messaging evaporates trust and kills your credibility as a salesperson, and it is nearly impossible to recover from that first impression. Leveraging video in your sales cadence is a game-changing way to build trust, establish authenticity, and strengthen relationships with your buyers.

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Digital Ad Optimization with Oracle Maxymiser

Modern Marketing

The customer journey in today’s digital age is anything but straightforward. The marketing funnel is no longer a linear path from generating leads to conversions.

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How Sales Hustle and Automation Hurt Customer Experience

Marketing Insider Group

To drive growth, the mandate for sales organizations is to make more calls, send more cold emails. Sales reps are hustling and using automated tools to move faster. But sales hustle and automation have a downside: they can hurt customer experience. Here’s what I mean: B2B companies are now hiring more people to do this. […]. The post How Sales Hustle and Automation Hurt Customer Experience appeared first on Marketing Insider Group. Marketing Strategy

Hierarchy is Out – Authenticity is In!

Type A Communications

February 27, 2018 by Michelle M. Smith The business world has had a long-standing love/hate relationship with hierarchy. Hierarchy determines who gets to decide what and where the information flows, which allows us to focus our attention on other aspects of running the business.

2018 B2B Marketing Mix Report

B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead.

Digital marketing is less about knowledge than about bravery

Biznology

I teach digital marketing to many different audiences each year, so you would think that I would place digital marketing knowledge at the top of the heap for leading to success. But I don’t.

B2B Marketers Expect Budget Increases and More Investment in Digital

KoMarketing Associates

As marketers look ahead to the remainder of the year, those in both the B2B services and B2B product sectors expect their budgets to grow in the coming months. The CMO Survey” from Deloitte, The Fuqua School of Business at Duke, and the American Marketing Association discovered that B2B product marketers expect a 9.3 percent increase in their marketing budget in the next 12 months. B2B services marketers foresee an 8.5 percent increase.

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How to Create Winning Videos for Your Ecommerce Brand

Marketing Insider Group

As the internet becomes more saturated and more competitive day after day, ecommerce brands continue to look for more ways to cut through the noise and penetrate into the hearts and minds of their ideal customers. In recent years, video has become one of the more popular tactics that ecommerce brands are testing in order […]. The post How to Create Winning Videos for Your Ecommerce Brand appeared first on Marketing Insider Group. Content Marketing

Technology Disrupts Marketing

Navigate the Channel

There are many blogs and headlines focused on how new tech is disrupting the marketing industry, but there is actually another area being disrupted that is just as important. Led by Millennials, new talent is moving unapologetically into tech companies from media.

Empathy: Your Lead Generation Superpower

Speaker: Brian Carroll, CEO & Founder of markempa

Today’s sales and marketing environment is a paradox. There has never been more marketing channels to reach potential customers. But, connecting and building trust with buyers has never been harder. That's why we need to go beyond rational-logic based marketing to understand how our customers feel. Empathy is not just a “soft” skill, it's an incredibly powerful tool to understand customer motivation and increase lead conversion.

How to transform your workspace into a hub for millennials

Biznology

Young blood is a resource that will keep your business functional and relevant — no matter what you do.

Calculate marketing ROI with the Marketing Lead Calculator

Sales Lead Insights

Free B2B sales and marketing interactive spreadsheet. B2B marketing tools

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Creating Flow To Make Your Business Grow

Marketing Insider Group

Any website built for business purposes, be it for early start ups or multi-billion dollar powerhouses, must have 4 interlocked components to drive strong business outcomes. Purpose and goals. Spillway and flow. Everything starts with purpose. Purpose naturally leads to the setting of important goals. Then, a spillway must be constructed to ensure there are ample opportunities to […]. The post Creating Flow To Make Your Business Grow appeared first on Marketing Insider Group.

3 Forces Shaping The Future Of B2B Marketing

Tony Zambito

Illustration by Gregor Cresnar. This was one of the most popular articles written in 2017. It is profoundly applicable to this year – 2018. Buyer insights into how buyers make choices and decisions remain critical.).

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

Tips to recruit top talent

Biznology

Human capital is the best asset that any organization can have. Your people will dictate the success of your business. That being said, it’s important to exert effort in hiring manpower and make sure that you will recruit only top talent. How is this possible?

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Press Release: 3D Augmented Reality Scenes – the Next Frontier of AR for the Enterprise

Kaon

Watch Kaon President & CEO Gavin Finn debut Kaon 3D AR Scenes on stage at the most recent AR in Action Industry Summit at MIT. photo credit: Dave Rezendes.

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Using Data to Enhance the Customer Experience

Marketing Insider Group

The digital revolution is empowering consumers like never before. They can now access a wealth of information from all over the world, anytime or anywhere they want. The result is that consumers are now more informed about their purchase decisions than ever. All of which means one thing: the buyer’s journey has changed. Advancements in […]. The post Using Data to Enhance the Customer Experience appeared first on Marketing Insider Group. Marketing Strategy

What Does the B2B Marketing Landscape Look Like in 2018?

Navigate the Channel

All marketers must look for insights that speak to the future, and the B2B marketer has a tougher job than most. Because sales are to scale, mistakes look bigger than they actually are. A lack of vision hurts immensely because there are fewer sales to be had.

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Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.