Sat.Feb 24, 2018 - Fri.Mar 02, 2018

12 Solid Stats Surrounding Social Networking (Plus Four  Timely Tips)

Webbiquity

Though it’s dangerous to assume anything about leadership in the social networking space (Facebook overtook MySpace as the biggest social network less than a decade ago , after all), the landscape does seem to have matured and stabilized somewhat at this point.

B2B Marketers Expect Budget Increases and More Investment in Digital

KoMarketing Associates

As marketers look ahead to the remainder of the year, those in both the B2B services and B2B product sectors expect their budgets to grow in the coming months. The CMO Survey” from Deloitte, The Fuqua School of Business at Duke, and the American Marketing Association discovered that B2B product marketers expect a 9.3 percent increase in their marketing budget in the next 12 months. B2B services marketers foresee an 8.5 percent increase.

Budget 250

Defining demand generation, lead generation, and inbound marketing, and why you need all 3.

NuSpark

Marketing these days is full of jargon, which can be confusing for senior executives and others who aren’t fully immersed in it on a daily basis.

How to embrace all the AIs and robots as a PR and marketing professional

Biznology

At the end of the day, the main uses for human workers are salesmanship, relationship management, the seduction and marriage of human prospects, clients and vendors, and all the dog and pony shows.

PR 213

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

How Influencer Marketing Can Help Your SEO Efforts

Webbiquity

Guest post by Nate Vickery. Who would you trust more, a brand trying to sell a product or a friend who vouches for it? You’d go with the latter option, of course. Nielsen says that 83% of customers would do the same. Today’s customers are blind to TV ads, billboards, and flyers.

SEO 216

10 Principles of Effective Landing Page Optimization

KoMarketing Associates

You can learn a lot from a company’s landing pages. It’s one of the best measurements of how well their marketing is run. First of all: Do they have any landing pages at all? Even a few years ago, only 67 percent of medium-sized companies used any landing pages (!). And only 48 percent built a new landing page for each marketing campaign. Even now, you only have to click a few online ads to find a company that’s still sending traffic to a generic page.

More Trending

How To Measure Content Marketing To Reach Your Goals

Marketing Insider Group

Getting your content marketing analysis right isn’t just about finding out how successful your strategy is and validating it to stakeholders. It’s the only way you’ll be able to make your content marketing strategy better and use it for achieving business goals. Without the right metrics, you are making decisions in the dark, possibly without […]. The post How To Measure Content Marketing To Reach Your Goals appeared first on Marketing Insider Group. Content Marketing

7 Practical Building Blocks of a Strong Email Deliverability Strategy

Modern Marketing

Email marketing is a powerful way to connect with people with many marketers still counting it as their primary channel for lead generation. In fact, there are 658 billion emails sent worldwide a day and 7.6 million emails sent every second.

What B2B Advertisers Need to Know About Google Display Network

KoMarketing Associates

Display advertisements can be extremely effective at generating awareness, informing customers and potential customers of key changes and value propositions, and creating a huge digital footprint across many different websites that cover a vast array of topics and categories. Over the years, I’ve reviewed dozens of AdWords accounts where B2B marketers opted into both keyword-based advertising as well as the Google Display Network (GDN).

Next for digital transformation: operational transformation

Biznology

Business leaders are now losing sleep over digital transformation. It’s probably the biggest concern for businesses of all kinds.

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

How to Boost Your Marketing Analytics Skills

Act-On

It is career critical to have some marketing analytics skills now, and more so every year. Find out how to understand data better and communicate with it more effectively. Digital Marketing Reports & Analytics

What we think about Google’s AMP for Email

Modern Marketing

Heard about Google’s recently announced AMP for Email project? AMP, or Accelerated Mobile Pages, was developed by Google to efficiently load modules within web pages, specifically on mobile devices.

Email 260

Marketers Turning to a People-Based Marketing Approach for Better ROI

KoMarketing Associates

When it comes to relying on probabilistic data, new research shows that marketers may be better off opting to launch people-based campaigns instead. Viant recently conducted the “Power of the People” report to learn more about which types marketing campaigns yield the best results. Ninety percent of respondents said that they see improved performance with people-based marketing, compared to cookie-based, probabilistic campaigns.

ROI 189

Digital marketing is less about knowledge than about bravery

Biznology

I teach digital marketing to many different audiences each year, so you would think that I would place digital marketing knowledge at the top of the heap for leading to success. But I don’t.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

5 Basic Things Every B2B Marketer Needs to Do to Prepare for GDPR

The Point

Following on the heels of CAN-SPAM (US) and CASL (Canada), the General Data Protection Regulation (GDPR) is the latest in a series of government regulations that promises to have a major impact on the way B2B marketers conduct business.

Digital Ad Optimization with Oracle Maxymiser

Modern Marketing

The customer journey in today’s digital age is anything but straightforward. The marketing funnel is no longer a linear path from generating leads to conversions.

Ads 257

Succession Planning By Flipping Leadership on its Head

Act-On

In this Rethink Podcast interview, David Marquet explains the concepts behind his intent-based leadership methodology and how it can help your succession planning. Marketing Strategy

Plan 161

How to work with a content marketing agency to create kick-ass content

Tomorrow People

Our way with words can’t be compared with the likes of Shakespeare, but it can deliver qualified sales and marketing leads that bring greater revenue to your business. Ah, writing. Our language given shape, the art form of some the world’s greatest geniuses. The lush verdancy of William Faulkner; the taut machismo of Ernest Hemingway; the visceral poetry of Cormac McCarthy. Except you won’t find any lush verdancy or visceral poetry at Tomorrow People. Although you might find an echo of Hemingway.

Agency 157

Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.

How Sales Hustle and Automation Hurt Customer Experience

Marketing Insider Group

To drive growth, the mandate for sales organizations is to make more calls, send more cold emails. Sales reps are hustling and using automated tools to move faster. But sales hustle and automation have a downside: they can hurt customer experience. Here’s what I mean: B2B companies are now hiring more people to do this. […]. The post How Sales Hustle and Automation Hurt Customer Experience appeared first on Marketing Insider Group. Marketing Strategy

How to transform your workspace into a hub for millennials

Biznology

Young blood is a resource that will keep your business functional and relevant — no matter what you do.

Alexa and B2B: A New and Exciting Way to Reach Your Audience

B2B PR Sense

“Hey Alexa” has become a common household term -- with YouTube videos and SNL skits to prove it! But this technology goes way beyond making lists and playing music. Content marketers have already begun to use this technology as a content platform to reach their audience.

The SEO Factors You’re Probably Ignoring

Contently

If you want to build something that lasts, you start with the foundation. A roof isn’t installed without solid framework. A garden isn’t planted in soil that isn’t fertilized.

SEO 153

Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy

How to Create Winning Videos for Your Ecommerce Brand

Marketing Insider Group

As the internet becomes more saturated and more competitive day after day, ecommerce brands continue to look for more ways to cut through the noise and penetrate into the hearts and minds of their ideal customers. In recent years, video has become one of the more popular tactics that ecommerce brands are testing in order […]. The post How to Create Winning Videos for Your Ecommerce Brand appeared first on Marketing Insider Group. Content Marketing

Tips to recruit top talent

Biznology

Human capital is the best asset that any organization can have. Your people will dictate the success of your business. That being said, it’s important to exert effort in hiring manpower and make sure that you will recruit only top talent. How is this possible?

Tips 150

Digital Ad Optimization with Oracle Maxymiser

Modern Marketing

The customer journey in today’s digital age is anything but straightforward. The marketing funnel is no longer a linear path from generating leads to conversions.

Ads 213

The Chatbot Revolution is Here

Contently

When, in seventh grade, I finally had my very first AOL email account, I was quickly pulled into the world of AIM messenger. (I I also created an embarrassing pun-based username that I still actively spend hours trying to forget.)

Stats 140

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Agile Marketing Journey Continues: State of Agile Marketing 2018

Marketing Insider Group

There’s a lot of conjecture flying around about the status of the Agile marketing journey, from approaches and tools to benefits and pitfalls. Conjecture is all well and good, but we decided it was time to put some data behind the debate. And so, in partnership with Kapost, our team here at AgileSherpas decided to […]. The post Agile Marketing Journey Continues: State of Agile Marketing 2018 appeared first on Marketing Insider Group. Agile Marketing

Tools 151

Bizible + Allocadia: Why We're Excited (And You Will Be, Too)

bizible

Today, we announced our exciting new partnership with Allocadia , a fellow leader in the Marketing Performance Management space that focuses on marketing spend and investment management and planning.

API 139

3 Forces Shaping The Future Of B2B Marketing

Tony Zambito

Illustration by Gregor Cresnar. This was one of the most popular articles written in 2017. It is profoundly applicable to this year – 2018. Buyer insights into how buyers make choices and decisions remain critical.).

Calculate marketing ROI with the Marketing Lead Calculator

Sales Lead Insights

Free B2B sales and marketing interactive spreadsheet. B2B marketing tools

ROI 130

The Sales Enablement Handbook

In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.