Sat.Feb 24, 2018 - Fri.Mar 02, 2018

7 Practical Building Blocks of a Strong Email Deliverability Strategy

Oracle

Email marketing is a powerful way to connect with people with many marketers still counting it as their primary channel for lead generation. In fact, there are 658 billion emails sent worldwide a day and 7.6 million emails sent every second. However, how many of these emails are engaging, relevant and drive a CTA? The latest Responsys customer User Forum tackled this very subject hearing from Oracle Marketing Cloud experts on email marketing in today’s environment.

How To Measure Content Marketing To Reach Your Goals

Marketing Insider Group

Getting your content marketing analysis right isn’t just about finding out how successful your strategy is and validating it to stakeholders. It’s the only way you’ll be able to make your content marketing strategy better and use it for achieving business goals. Without the right metrics, you are making decisions in the dark, possibly without […]. The post How To Measure Content Marketing To Reach Your Goals appeared first on Marketing Insider Group. Content Marketing

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5 Basic Things Every B2B Marketer Needs to Do to Prepare for GDPR

The Point

Following on the heels of CAN-SPAM (US) and CASL (Canada), the General Data Protection Regulation (GDPR) is the latest in a series of government regulations that promises to have a major impact on the way B2B marketers conduct business. Of these, GDPR is the most far-reaching in that it not only impacts email communication (the focus of CAN-SPAM and CASL) but also the way companies gather, store, protect, share, and utilize personal data.

4 Ways Technology Has Changed B2B Selling

Zoominfo

Technological advancements have the ability to transform any industry or job function overnight—including B2B sales. Although these changes are often exciting, keeping up with the evolving technological landscape can feel like a full-time job. If you fall behind on the latest and greatest in technology, you fall behind your competitors. Don’t let this happen to you! Today’s blog post breaks down some of the most impactful technological developments B2B selling has seen in the last few years.

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Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

What we think about Google’s AMP for Email

Oracle

Heard about Google’s recently announced AMP for Email project? AMP, or Accelerated Mobile Pages, was developed by Google to efficiently load modules within web pages, specifically on mobile devices. A few weeks ago, Google announced they’ll be bringing this same technology to inboxes, allowing for what they're calling "engaging, interactive, and actionable email experiences."

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More Trending

Defining demand generation, lead generation, and inbound marketing, and why you need all 3.

NuSpark

Marketing these days is full of jargon, which can be confusing for senior executives and others who aren’t fully immersed in it on a daily basis. Understanding the differences between demand generation, lead generation and inbound marketing is paramount for business leaders to make logical decisions about where best to apply marketing dollars.

How to embrace all the AIs and robots as a PR and marketing professional

Biznology

At the end of the day, the main uses for human workers are salesmanship, relationship management, the seduction and marriage of human prospects, clients and vendors, and all the dog and pony shows. So step one for avoiding being made redundant by robots and AIs: become management or start your own business.

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Digital Ad Optimization with Oracle Maxymiser

Oracle

The customer journey in today’s digital age is anything but straightforward. The marketing funnel is no longer a linear path from generating leads to conversions. In the always-connected world of smartphones and social media where it is difficult to stay focused for long periods of time, the consumer journey can start and stop multiple times within each funnel layer from acquisition to retention.

10 Principles of Effective Landing Page Optimization

KoMarketing Associates

You can learn a lot from a company’s landing pages. It’s one of the best measurements of how well their marketing is run. First of all: Do they have any landing pages at all? Even a few years ago, only 67 percent of medium-sized companies used any landing pages (!). And only 48 percent built a new landing page for each marketing campaign. Even now, you only have to click a few online ads to find a company that’s still sending traffic to a generic page.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

How to work with a content marketing agency to create kick-ass content

Tomorrow People

Our way with words can’t be compared with the likes of Shakespeare, but it can deliver qualified sales and marketing leads that bring greater revenue to your business. Ah, writing. Our language given shape, the art form of some the world’s greatest geniuses. The lush verdancy of William Faulkner; the taut machismo of Ernest Hemingway; the visceral poetry of Cormac McCarthy. Except you won’t find any lush verdancy or visceral poetry at Tomorrow People. Although you might find an echo of Hemingway.

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How Sales Hustle and Automation Hurt Customer Experience

Marketing Insider Group

To drive growth, the mandate for sales organizations is to make more calls, send more cold emails. Sales reps are hustling and using automated tools to move faster. But sales hustle and automation have a downside: they can hurt customer experience. Here’s what I mean: B2B companies are now hiring more people to do this. […]. The post How Sales Hustle and Automation Hurt Customer Experience appeared first on Marketing Insider Group. Marketing Strategy

Digital Ad Optimization with Oracle Maxymiser

Oracle

The customer journey in today’s digital age is anything but straightforward. The marketing funnel is no longer a linear path from generating leads to conversions. In the always-connected world of smartphones and social media where it is difficult to stay focused for long periods of time, the consumer journey can start and stop multiple times within each funnel layer from acquisition to retention.

Digital marketing is less about knowledge than about bravery

Biznology

I teach digital marketing to many different audiences each year, so you would think that I would place digital marketing knowledge at the top of the heap for leading to success. But I don’t. You see, after all these years, I have come to realize that overcoming your own fear of making a mistake is the most important characteristic of successful digital marketers. Ten years ago, I wrote the first book on agile marketing, Do It Wrong Quickly.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

How committed marketers are getting real results in manufacturing using content marketing

Tomorrow People

Watch our latest webinar to discover how content marketing can help manufacturers generate leads and improve customer experience. To stand out in the manufacturing industry, you need to raise awareness about your company’s products and services. But with your competitors making so much noise of their own, how can you cut across them, differentiate your brand , and attract those all important leads?

What B2B Advertisers Need to Know About Google Display Network

KoMarketing Associates

Display advertisements can be extremely effective at generating awareness, informing customers and potential customers of key changes and value propositions, and creating a huge digital footprint across many different websites that cover a vast array of topics and categories. Over the years, I’ve reviewed dozens of AdWords accounts where B2B marketers opted into both keyword-based advertising as well as the Google Display Network (GDN).

Press Release: 3D Augmented Reality Scenes – the Next Frontier of AR for the Enterprise

Kaon

Watch Kaon President & CEO Gavin Finn debut Kaon 3D AR Scenes on stage at the most recent AR in Action Industry Summit at MIT. photo credit: Dave Rezendes. Kaon Interactive , the leading provider of 3D marketing and sales applications for global B2B brands, today announced that they are continuing to innovate new technologies and applications for AR (augmented reality) in the enterprise, with their release of 3D AR Scenes. “3D

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Next for digital transformation: operational transformation

Biznology

Business leaders are now losing sleep over digital transformation. It’s probably the biggest concern for businesses of all kinds. But one of the first challenges they run into is the lack of clarity around what is really meant by the term, because these words mean different things to different people in a business. At the most general level, digital transformation is when a company uses technology to disrupt itself and dramatically improve the customer experience.

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

How to Create Winning Videos for Your Ecommerce Brand

Marketing Insider Group

As the internet becomes more saturated and more competitive day after day, ecommerce brands continue to look for more ways to cut through the noise and penetrate into the hearts and minds of their ideal customers. In recent years, video has become one of the more popular tactics that ecommerce brands are testing in order […]. The post How to Create Winning Videos for Your Ecommerce Brand appeared first on Marketing Insider Group. Content Marketing

Marketers Turning to a People-Based Marketing Approach for Better ROI

KoMarketing Associates

When it comes to relying on probabilistic data, new research shows that marketers may be better off opting to launch people-based campaigns instead. Viant recently conducted the “Power of the People” report to learn more about which types marketing campaigns yield the best results. Ninety percent of respondents said that they see improved performance with people-based marketing, compared to cookie-based, probabilistic campaigns.

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8 Social Media Mistakes B2B Marketers Should Avoid

Zoominfo

93% of B2B marketers use social media, and with good reason—it works ( source ). A 2014 study revealed that the ten most socially connected brands saw 31% greater revenue growth than the least connected brands. The same study showed that B2B decision makers are 10% more likely to consider brands that consumers know and feel connected to ( source ). We haven’t been shy about touting the benefits of social media in B2B sales and marketing.

How to transform your workspace into a hub for millennials

Biznology

Young blood is a resource that will keep your business functional and relevant — no matter what you do. However, as is the case with every new generation of workers, millennials present a unique challenge for employers; and figuring out how to best integrate them will often determine the success of your company. Especially if your business seeks to reach a millennial audience in your marketing efforts , you’ll need young people on your staff to facilitate that process.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Agile Marketing Journey Continues: State of Agile Marketing 2018

Marketing Insider Group

There’s a lot of conjecture flying around about the status of the Agile marketing journey, from approaches and tools to benefits and pitfalls. Conjecture is all well and good, but we decided it was time to put some data behind the debate. And so, in partnership with Kapost, our team here at AgileSherpas decided to […]. The post Agile Marketing Journey Continues: State of Agile Marketing 2018 appeared first on Marketing Insider Group. Agile Marketing

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How Influencer Marketing Can Help Your SEO Efforts

Webbiquity

Guest post by Nate Vickery. Who would you trust more, a brand trying to sell a product or a friend who vouches for it? You’d go with the latter option, of course. Nielsen says that 83% of customers would do the same. Today’s customers are blind to TV ads, billboards, and flyers. They want brands to go the extra mile in providing them with the raw, personalized user experience. Photo by William White on Unsplash. That’s exactly where influencer marketing shines. So, what’s the catch?

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The SEO Factors You’re Probably Ignoring

Contently

If you want to build something that lasts, you start with the foundation. A roof isn’t installed without solid framework. A garden isn’t planted in soil that isn’t fertilized. But when brands aim to build SEO into their content strategy , they don’t always ensure that the backend of their site is as strong as the stories they want to produce. Last summer, SEMRush produced a study on the most impactful ranking factors.

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The Top 5 Target Markets for Financial Advisors

Zoominfo

As a direct result of the crowded financial sector, differentiation is key to growing your business. As a financial advisor, the only way to become an expert within a new, niche target market is through hard work and specific data-driven marketing tactics. The good news, however, is this: Only 30% of American workers currently work with a financial advisor, which leaves plenty of room for specialized advisors to grow their market share ( source ).

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How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.