Sat.Nov 02, 2019 - Fri.Nov 08, 2019

The State of Mobile Email Engagement: What You Need to Know

Optinmonster

In this article, you’ll learn everything you need to know about the impact of mobile on email engagement. We’ll share some mobile email engagement statistics, as well as tips for how to boost mobile email engagement overall.

How We Align Linkedin Advertising With Sales Outreach In Our ABM Strategy

Lattice

In this post, you’re going to get an inside look at how our LinkedIn ad program works in conjunction with sales outreach. You’ll see exactly how LinkedIn has become an essential channel for generating new leads.

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Avoid Fly-By Marketing: How To Map Content for Your B2B Tech Audience

Golden Spiral

The Article In 60 Seconds. B2B buyers are overwhelmed by information. Information overload, along with increasingly complicated decision-making processes inside organizations, leave buyers feeling confused and paralyzed, according to Harvard Business Review.

Email Open Rates Best Practices

SendX

Think about all the time you spend crafting great content, writing irresistible CTAs and compelling, engaging copy. You want people to read your emails, right?

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

4 Tips for Creating Effective Content in an Emerging Industry

Marketing Insider Group

Remember when marketers were wringing their hands over weak IoT sales? In the years since, Americans have become the leading adopters of smart home devices. What happened? Content creators caught on. News outlets chased the “next big thing” in tech. Brands put out smart-home setup guides.

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Report: 44% of Marketers are at a ‘Basic’ Level of Audience Management Maturity

KoMarketing Associates

Marketers have more data than ever before on their target audiences, but new research suggests that many of them are still basic in terms of audience management maturity.

Financing Your Cash-Strapped Business – A Guide for Tech Entrepreneurs

Webbiquity

Guest post by Mathew Jade. Running a small business has more than its fair share of risks. Clients can be late in paying. Competition is fierce, and as more and more people start their own businesses or try to make few extra dollars in the gig economy , it just gets tougher.

To Reach Today’s Buyer You Have To Market Your Culture (Not Your Product)

Marketing Insider Group

The attitudes and motivations of today’s consumers are a world apart from previous generations. While it used to be enough to have a great product and a solid marketing plan in place to achieve success, these days it’s more about how your brand is seen to the world.

Should I Create Original Content or Curate It?

Act-On

Learn the pros and cons of original and curated content, as well as how marketing automation gives marketers more time to develop each more effectively! Content Marketing

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Expert Insight: Why B2B Marketers Still Lack Sophisticated Content Marketing Strategies [Interview]

KoMarketing Associates

Many marketers turn to content marketing to reach out to customers and prospects, but new research suggests that not all of them have mature, sophisticated strategies in place.

The Top 10 B2B Digital Marketing Strategies for 2020

Webbiquity

Guest post by Austin Cline. The past two decades have brought disruptive technological change and radically reshaped B2B marketing practices. Traditional B2B marketing strategies relied heavily on direct and outbound methods.

The Key Challenges in Enterprise Content Marketing

Marketing Insider Group

Many of the nation’s largest companies haven’t moved beyond the days of the “mad men” of Madison Avenue’s ad campaigns when it comes to marketing. Major ad agencies still control the purse strings for these enterprises’ ad spend.

What Is Account-Based Marketing? 3 Reasons Your Organization Should Leverage This Tactic

Act-On

Account-based marketing can improve your targeted lead generation, nurturing, retention, and upsell efforts to help you win better and bigger opportunities. Multi-Channel Marketing

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

37.6% of Marketers Now Believe ‘Significantly’ in Voice Assistance as Marketing Channel

KoMarketing Associates

As artificial intelligence (AI) continues to rise in importance among marketers, new research suggests that more are focusing on voice assistants as a marketing channel. Voicebot.ai

Automate Personalization with Oracle Marketing Recommendations

Modern Marketing

“Marketers are looking for new ways to drive conversion, revenue, and engagement—and to do so in increasingly automated ways using tools that can really ‘do it for me.’ ’ Recommendations help make that a reality."

Customer Experience Is Critical to B2B Marketing

Marketing Insider Group

“The customer is always right.” Such is the mantra of service-oriented companies whose front-liners would probably bend over backwards just to ensure that each and every customer is satisfied. However, this mindset is more commonly present in B2C companies.

Lead Generation Tactics via the Buyer’s Journey

NuSpark

Let’s begin by defining a lead generation and why you need lead generation strategies for your business to succeed. Lead generation is a process of identifying and attracting potential customers.Without the right strategy in place, it can use up a lot of your time and resources.

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

Report: 60% of Marketers Give Their Lead Nurture Programs a Failing Grade

KoMarketing Associates

Lead nurturing is essential for converting prospects into customers, but new research suggests that marketers are still struggling with this critical component to success.

Marketing in a Non-Marketing World: A Chat with Robert Kraut

Modern Marketing

We had the privilege of speaking with Bob Kraut, long-time marketing leader and 2014 recipient of the CMO Club’s CMO of the year, about marketing in a non-marketing world. This is what he had to say: 1. OMC: Tell us about your first job.

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Making Enterprise Marketing Agility A Reality

Marketing Insider Group

For much of the Agile community, scaling is the topic du jour. The principles and practices that enable agility for a single team are relatively straightforward. Software developers at least have been making them work for multiple decades now.

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Follow These 5 Steps to Start Building Your Content Strategy

Contently

Imagine you’re planning a road trip. You’re excited for the adventure ahead, but you’re also nervous because there’s so much to consider. Luckily, we live in a world where information can be accessed with a simple click of a button.

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How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

What Your Peers Think is Critical for Future Growth – What’s Your Edge?

Measure Up Marketing

In this episode of What’s Your Edge we captured the highlights from our 20 th anniversary conversations with customers from around the world and from all five of the industries we serve holding C-level and VP positions.

Email from Name Extension Strategies that Help Differentiate Your Messages

Modern Marketing

Your email from name or sender name is like the logo on your storefront. You’d never lightly change your brand name. You want to be instantly recognizable, whether it’s from the curb or in the inbox.

How Long Does It Take to Rank in Google?

Webbiquity

Guest post by Ashley Phillips. There is no single, definitive answer about the length of time it takes an average website page to rank on Google. There are simply far too many variables at play when it comes to Google rankings to provide any one-size-fits-all answer to that question.

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Experts Tips On Impact Of Social Media Marketing On Your Business

Unbound B2B

Social Media Marketing is having a huge impact on businesses as all the business growth and performance is taking place at high rate. The impact of social media on businesses, both positive and negative, is enormous.

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!