Sat.Nov 02, 2019 - Fri.Nov 08, 2019

The State of Mobile Email Engagement: What You Need to Know

Optinmonster

In this article, you’ll learn everything you need to know about the impact of mobile on email engagement. We’ll share some mobile email engagement statistics, as well as tips for how to boost mobile email engagement overall.

How We Align Linkedin Advertising With Sales Outreach In Our ABM Strategy

Lattice

In this post, you’re going to get an inside look at how our LinkedIn ad program works in conjunction with sales outreach. You’ll see exactly how LinkedIn has become an essential channel for generating new leads.

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Avoid Fly-By Marketing: How To Map Content for Your B2B Tech Audience

Golden Spiral

The Article In 60 Seconds. B2B buyers are overwhelmed by information. Information overload, along with increasingly complicated decision-making processes inside organizations, leave buyers feeling confused and paralyzed, according to Harvard Business Review.

5 Critical Components of a Successful Website Design for Manufacturers

Industrial Marketing Today

Creating a successful website design for manufacturers takes careful planning, a deep understanding of how engineers and industrial buyers make decisions and a lot of hard work. These have nothing do with the aesthetics of the site.

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How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Email Open Rates Best Practices

SendX

Think about all the time you spend crafting great content, writing irresistible CTAs and compelling, engaging copy. You want people to read your emails, right?

More Trending

Report: 44% of Marketers are at a ‘Basic’ Level of Audience Management Maturity

KoMarketing Associates

Marketers have more data than ever before on their target audiences, but new research suggests that many of them are still basic in terms of audience management maturity.

Financing Your Cash-Strapped Business – A Guide for Tech Entrepreneurs

Webbiquity

Guest post by Mathew Jade. Running a small business has more than its fair share of risks. Clients can be late in paying. Competition is fierce, and as more and more people start their own businesses or try to make few extra dollars in the gig economy , it just gets tougher.

Follow These 5 Steps to Start Building Your Content Strategy

Contently

Imagine you’re planning a road trip. You’re excited for the adventure ahead, but you’re also nervous because there’s so much to consider. Luckily, we live in a world where information can be accessed with a simple click of a button.

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To Reach Today’s Buyer You Have To Market Your Culture (Not Your Product)

Marketing Insider Group

The attitudes and motivations of today’s consumers are a world apart from previous generations. While it used to be enough to have a great product and a solid marketing plan in place to achieve success, these days it’s more about how your brand is seen to the world.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Expert Insight: Why B2B Marketers Still Lack Sophisticated Content Marketing Strategies [Interview]

KoMarketing Associates

Many marketers turn to content marketing to reach out to customers and prospects, but new research suggests that not all of them have mature, sophisticated strategies in place.

Should I Create Original Content or Curate It?

Act-On

Learn the pros and cons of original and curated content, as well as how marketing automation gives marketers more time to develop each more effectively! Content Marketing

Automate Personalization with Oracle Marketing Recommendations

Modern Marketing

“Marketers are looking for new ways to drive conversion, revenue, and engagement—and to do so in increasingly automated ways using tools that can really ‘do it for me.’ ’ Recommendations help make that a reality."

The Key Challenges in Enterprise Content Marketing

Marketing Insider Group

Many of the nation’s largest companies haven’t moved beyond the days of the “mad men” of Madison Avenue’s ad campaigns when it comes to marketing. Major ad agencies still control the purse strings for these enterprises’ ad spend.

5 B2B Marketing Trends that You Can't Ignore in 2020

Speaker: Pam Didner, Marketing Consultant, Author and Speaker

Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.

37.6% of Marketers Now Believe ‘Significantly’ in Voice Assistance as Marketing Channel

KoMarketing Associates

As artificial intelligence (AI) continues to rise in importance among marketers, new research suggests that more are focusing on voice assistants as a marketing channel. Voicebot.ai

The Top 10 B2B Digital Marketing Strategies for 2020

Webbiquity

Guest post by Austin Cline. The past two decades have brought disruptive technological change and radically reshaped B2B marketing practices. Traditional B2B marketing strategies relied heavily on direct and outbound methods.

What Is Account-Based Marketing? 3 Reasons Your Organization Should Leverage This Tactic

Act-On

Account-based marketing can improve your targeted lead generation, nurturing, retention, and upsell efforts to help you win better and bigger opportunities. Multi-Channel Marketing

Customer Experience Is Critical to B2B Marketing

Marketing Insider Group

“The customer is always right.” Such is the mantra of service-oriented companies whose front-liners would probably bend over backwards just to ensure that each and every customer is satisfied. However, this mindset is more commonly present in B2C companies.

Key Trends in Marketing: Thought Leadership

Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.

Report: 60% of Marketers Give Their Lead Nurture Programs a Failing Grade

KoMarketing Associates

Lead nurturing is essential for converting prospects into customers, but new research suggests that marketers are still struggling with this critical component to success.

Marketing in a Non-Marketing World: A Chat with Robert Kraut

Modern Marketing

We had the privilege of speaking with Bob Kraut, long-time marketing leader and 2014 recipient of the CMO Club’s CMO of the year, about marketing in a non-marketing world. This is what he had to say: 1. OMC: Tell us about your first job.

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Lead Generation Tactics via the Buyer’s Journey

NuSpark

Let’s begin by defining a lead generation and why you need lead generation strategies for your business to succeed. Lead generation is a process of identifying and attracting potential customers.Without the right strategy in place, it can use up a lot of your time and resources.

Making Enterprise Marketing Agility A Reality

Marketing Insider Group

For much of the Agile community, scaling is the topic du jour. The principles and practices that enable agility for a single team are relatively straightforward. Software developers at least have been making them work for multiple decades now.

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Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

Making Your B2B Social Media Marketing Strategy Exciting (7 Tips)

KoMarketing Associates

The value of social media marketing is undeniable. Many marketers have come to understand this and now leverage social media as an integral part of their overall marketing strategy. However, recent research shows that marketers still face a number of challenges when it comes to strategy and tactical implementation. Developing social strategies that support business goals, and identifying and understanding target audiences are amongst social media marketers’ biggest challenges.

Email from Name Extension Strategies that Help Differentiate Your Messages

Modern Marketing

Your email from name or sender name is like the logo on your storefront. You’d never lightly change your brand name. You want to be instantly recognizable, whether it’s from the curb or in the inbox.

How Long Does It Take to Rank in Google?

Webbiquity

Guest post by Ashley Phillips. There is no single, definitive answer about the length of time it takes an average website page to rank on Google. There are simply far too many variables at play when it comes to Google rankings to provide any one-size-fits-all answer to that question.

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The Simple Guide to Creating a Chatbot [ on Facebook, Website, Messenger Apps]

Oktopost

Bots on the internet get a bad rap. Often, you hear about them being involved in hacking incidents or trying to influence people on social media. But chatbot technology has been quietly growing and improving over the years. .

Maximize Results Of Attending A Trade Show

Attending trade shows helps your business find new prospects and make connections. By downloading this white paper, you will learn how setting goals and adding pre-planning to every trade show and industry event you attend makes a considerable difference.