Sat.Nov 02, 2019 - Fri.Nov 08, 2019

The State of Mobile Email Engagement: What You Need to Know

Optinmonster

In this article, you’ll learn everything you need to know about the impact of mobile on email engagement. We’ll share some mobile email engagement statistics, as well as tips for how to boost mobile email engagement overall. Many people have a smartphone in their hand (or close by) nearly all day long. They’re updating their social media accounts, doing some online shopping, googling answers to their questions, and of course, checking their email.

How We Align Linkedin Advertising With Sales Outreach In Our ABM Strategy

Lattice

In this post, you’re going to get an inside look at how our LinkedIn ad program works in conjunction with sales outreach. You’ll see exactly how LinkedIn has become an essential channel for generating new leads. If you are a digital marketer trying to understand how to get better results from your ABM program, these insights may help

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Avoid Fly-By Marketing: How To Map Content for Your B2B Tech Audience

Golden Spiral

The Article In 60 Seconds. B2B buyers are overwhelmed by information. Information overload, along with increasingly complicated decision-making processes inside organizations, leave buyers feeling confused and paralyzed, according to Harvard Business Review. In a survey of 600 B2B buyers, HBR found that the responsive approach most suppliers take, which focuses on providing more information, actually drops purchase ease levels by 18%.

Email Open Rates Best Practices

SendX

Think about all the time you spend crafting great content, writing irresistible CTAs and compelling, engaging copy. You want people to read your emails, right? And ideally, you want them to take an action off the back of them – whether that’s clicking through to your latest blog post or signing up for a product demo. So imagine how you’d feel if fewer than one in five people who received your emails bothered to open them, let alone read them.

The Complete Guide to SaaS Revenue Modeling

In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.

4 Tips for Creating Effective Content in an Emerging Industry

Marketing Insider Group

Remember when marketers were wringing their hands over weak IoT sales? In the years since, Americans have become the leading adopters of smart home devices. What happened? Content creators caught on. News outlets chased the “next big thing” in tech. Brands put out smart-home setup guides. Security experts wrote how-to after how-to article about securing smart devices. Not all of the content painted the IoT in a perfect light — but it didn’t need to.

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Automate Personalization with Oracle Marketing Recommendations

Oracle

“Marketers are looking for new ways to drive conversion, revenue, and engagement—and to do so in increasingly automated ways using tools that can really ‘do it for me.’ ’ Recommendations help make that a reality." " - Kaushal Kurapati, GVP, CX Marketing, Oracle. For doctors, the first rule of the Hippocratic Oath is to “do no harm.” ” For marketers, a primary directive is “drive conversion and revenue.”

Financing Your Cash-Strapped Business – A Guide for Tech Entrepreneurs

Webbiquity

Guest post by Mathew Jade. Running a small business has more than its fair share of risks. Clients can be late in paying. Competition is fierce, and as more and more people start their own businesses or try to make few extra dollars in the gig economy , it just gets tougher. You can hit a surprise slowdown in business due to holidays, sudden shift in economic trends or expectations, changes in government policy, the loss of a large customer, or any of a hundred different reasons.

To Reach Today’s Buyer You Have To Market Your Culture (Not Your Product)

Marketing Insider Group

The attitudes and motivations of today’s consumers are a world apart from previous generations. While it used to be enough to have a great product and a solid marketing plan in place to achieve success, these days it’s more about how your brand is seen to the world. The Millennial generation and Generation Z care as much about getting a good product as any other that went before them. The difference is that they’re significantly choosier when it comes to who they buy from.

Report: 44% of Marketers are at a ‘Basic’ Level of Audience Management Maturity

KoMarketing Associates

Marketers have more data than ever before on their target audiences, but new research suggests that many of them are still basic in terms of audience management maturity. Merkle and MarTech Advisor recently published the “State of Audience Management Maturity” report, and statistics found that 44% of marketers only consider themselves to be at a “basic” level of audience management maturity.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

Marketing in a Non-Marketing World: A Chat with Robert Kraut

Oracle

We had the privilege of speaking with Bob Kraut, long-time marketing leader and 2014 recipient of the CMO Club’s CMO of the year, about marketing in a non-marketing world. This is what he had to say: 1. OMC: Tell us about your first job. BK: My first “legit” job was in the JFK airport working the graveyard shift—from 11 to 6 am—in food service.

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What Your Peers Think is Critical for Future Growth – What’s Your Edge?

Measure Up Marketing

In this episode of What’s Your Edge we captured the highlights from our 20 th anniversary conversations with customers from around the world and from all five of the industries we serve holding C-level and VP positions. We held a series of 20-minute virtual gatherings where we addressed two topics. As they looked back 20 years what did they see were the major changes and shifts in business? And as they look to the future what do they see will be their priorities and challenges.

The Key Challenges in Enterprise Content Marketing

Marketing Insider Group

Many of the nation’s largest companies haven’t moved beyond the days of the “mad men” of Madison Avenue’s ad campaigns when it comes to marketing. Major ad agencies still control the purse strings for these enterprises’ ad spend. Yet the very tactic that entrepreneurs have used to snatch away some of these companies’ business—content marketing—can work just as well for legacy enterprises as it does for startups.

The Top 10 B2B Digital Marketing Strategies for 2020

Webbiquity

Guest post by Austin Cline. The past two decades have brought disruptive technological change and radically reshaped B2B marketing practices. Traditional B2B marketing strategies relied heavily on direct and outbound methods. Cold calls, trade shows, direct mail, and print ads were the primary forms of marketing. Getting your message in front of the right prospects was often difficult, time-consuming, and expensive.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Email from Name Extension Strategies that Help Differentiate Your Messages

Oracle

Your email from name or sender name is like the logo on your storefront. You’d never lightly change your brand name. You want to be instantly recognizable, whether it’s from the curb or in the inbox. You also want to fully leverage all the investments you’ve made in your brand—which your brand name and logo represent—via advertising, marketing, store environments, and customer experiences.

Expert Insight: Why B2B Marketers Still Lack Sophisticated Content Marketing Strategies [Interview]

KoMarketing Associates

Many marketers turn to content marketing to reach out to customers and prospects, but new research suggests that not all of them have mature, sophisticated strategies in place. The Content Marketing Institute recently published its “B2B Content Marketing 2020 Benchmarks, Budgets and Trends – North America” report, which showed that just 42% of all B2B marketers have content marketing strategies that are sophisticated in nature.

Customer Experience Is Critical to B2B Marketing

Marketing Insider Group

“The customer is always right.” Such is the mantra of service-oriented companies whose front-liners would probably bend over backwards just to ensure that each and every customer is satisfied. However, this mindset is more commonly present in B2C companies. After all, they serve the customers and end-users directly. It’s easier for them to gather feedback on customer experience and satisfaction. Meanwhile, for B2B companies, their primary agenda is to sell and close deals with other businesses.

Should I Create Original Content or Curate It?

Act-On

Learn the pros and cons of original and curated content, as well as how marketing automation gives marketers more time to develop each more effectively! Content Marketing

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Getting Started with Optimization

Oracle

Optimization is the process of serving unique experiences to each individual in your digital space by tailoring content and design to their specific needs and preferences. According to Forrester , continuous optimization is “an analytics-driven approach that seeks to leverage every customer interaction to evolve the understanding of the customer, which is in turn used to evolve and optimize current and future customer experiences.”

37.6% of Marketers Now Believe ‘Significantly’ in Voice Assistance as Marketing Channel

KoMarketing Associates

As artificial intelligence (AI) continues to rise in importance among marketers, new research suggests that more are focusing on voice assistants as a marketing channel. Voicebot.ai recently published “The State of Voice Assistants as a Marketing Channel” report, and statistics showed that most marketers (37.6%) believe “significantly” in voice assistance as a marketing channel. This is compared to just 11.5% who only said “somewhat” and 11.5% who stated “not at all.”.

Making Enterprise Marketing Agility A Reality

Marketing Insider Group

For much of the Agile community, scaling is the topic du jour. The principles and practices that enable agility for a single team are relatively straightforward. Software developers at least have been making them work for multiple decades now. But as soon as we start adding additional teams or trying to interface with groups outside our own department, things get real complicated real fast. For marketers, the complications can feel exponentially more daunting.

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What Is Account-Based Marketing? 3 Reasons Your Organization Should Leverage This Tactic

Act-On

Account-based marketing can improve your targeted lead generation, nurturing, retention, and upsell efforts to help you win better and bigger opportunities. Multi-Channel Marketing

SaaSOptics SaaS Metrics Template

Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.

Focus on the Letter Portion of Email Newsletter

Oracle

On the Fly is our new video series with small bites (two mins or less) of marketing advice and training from marketing experts, delivered while they are on the road, at the airport, or traveling somewhere. This week’s episode features Ann Handley , modern marketing guru and the Chief Content Officer of Marketing Profs. Every two weeks, Ann sends out a newsletter with writing tips and fresh marketing ideas you don’t want to miss.

Report: 60% of Marketers Give Their Lead Nurture Programs a Failing Grade

KoMarketing Associates

Lead nurturing is essential for converting prospects into customers, but new research suggests that marketers are still struggling with this critical component to success. DemandGen recently published the “2019 Lead Nurturing and Acceleration Survey Report,” and statistics showed that most marketers (60%) would give their current lead nurture programs a failing grade if asked.

Lead Generation Tactics via the Buyer’s Journey

NuSpark

Let’s begin by defining a lead generation and why you need lead generation strategies for your business to succeed. Lead generation is a process of identifying and attracting potential customers.Without the right strategy in place, it can use up a lot of your time and resources. Generating leads helps marketers to move customers along a “ sales funnel ” towards a purchase. What is a Sales Funnel?

How to Run Meetings That Don’t Waste Your Team’s Time

Biznology

Why is it that we value productivity in every facet of our businesses, but we waste so much time in meetings? It’s especially frustrating when you realize that meetings can take up as much as a third of the average manager’s time. 47% of workers say the top time-waster in their workplace is meetings. In a survey of senior executives, 71% reported their meetings were not productive.

How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.