Sat.Nov 09, 2013 - Fri.Nov 15, 2013

PowerViews with Matt Heinz: The Quality of Marketing Leads is Abysmal


Who has control over when a sale is complete? Is it the salesperson? The marketing team? The client? Every situation is unique.

5 Must-Watch Google Webmaster Videos for the B2B Marketer

KoMarketing Associates

Every search marketer has a go-to industry source that they rely on for thought-provoking SEO content. Whether it’s Rand Fishkin from Moz, Wil Reynolds from SEER, or Danny Sullivan from MarketingLand, everyone has a favorite blogger.

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B2B Mobile Marketing: 3 ideas on where to spend your next mobile budget

B2B Lead Generation

Tweet It’s hard to believe that this December will mark 10 years since I received my first cell phone as a gift on Christmas morning. It was a black and white Nokia that I used for three things: Phone calls. The occasional text. Playing “Snake”.

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Google Hummingbird - Is your B2B website ready to hum?


Hummingbird is a complete change to Google’s algorithm which is the formula it uses to work out what users are searching for. The new engine knows the ‘keywords’ and apparently understands the intent behind the search terms. Is your B2B website ready for t

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Why B2B Companies Should Worry More About Customers Than Competitors

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer Research shows that companies with a greater focus on their customers than their competition will grow faster and be more profitable. We’ve all seen (or worked for) companies with an unhealthy obsession with their competition.

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B2B Call Tracking: Get Credit for All B2B Leads By Caring About Phone Calls

KoMarketing Associates

What’s your biggest challenge as a B2B marketer? According to a study sponsored by Eloqua, the biggest challenge for B2B marketers is generating enough high quality leads. Converting leads into customers came in 2nd. And demonstrating ROI came in 4 th.

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Google Authorship brings your staff out from behind your brand


Encourage your entire staff to link their Google+ profiles to your business site. All they need is access to an email address (such as ) on the same domain as your content — any content.

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Why You Should Write Quality Blog Content

Writing on the Web

Quality blog posts are key to your business getting found on the Web. While that may sound obvious – (“Of course, why would I write something ho-hum boring?”) ”) it’s harder than you might think. Not everyone agrees on what quality content is.

How Would You Answer “Why Does Most Marketing Stink?”

Marketing Insider Group

I wrote this article on Forbes recently and it was completely unplanned. But my daughter smacked me in the head with a question about my career that I knew I had to write about.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

How To Build Sustainable Relationships With Your Advocates

Modern Marketing

by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Jim Williams , VP of Marketing at Influitive , the advocate marketing experts. This post is the third in a three-part series advocate marketing. Check out part one and part two. .

A 13-step crash course in digital marketing


Did you know that in this decade, digital is the only media channel to grow every year? Or that in 2013, digital media spending surpassed all form of print media spending (e.g. magazines, newspapers)? And it’s not stopping.

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5 Ways CMOs Can Master Their Online Customer Experience

Buzz Marketing for Technology

Posted in Behavioral Targeting Customer Experience eCommerce Online Testing Optimization.

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#BADMarketing presented by Crimson Marketing

Crimson Marketing

May be a little too friendly… #BADMarketing. Image: Courtesy of Epic Marketing Fails Tumblr. The post #BADMarketing presented by Crimson Marketing appeared first on Crimson Marketing. BADMarketing

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

Marketing Automation Simplified [Slide Deck]

Modern Marketing

by Eloqua | Tweet this Looking for more information about marketing automation, but afraid to ask? Calm your marketing chaos! Check out our new slide deck presentation via SlideShare (also embedded below) for tips on how marketing automation can help your team work smarter, not harder!

Industrial Marketing in the Age of the Customer

Industrial Marketing Today

Let me give credit where credit is due, I first heard the phrase “The Age of the Customer” from Forrester Research. It has a nice ring to it and IMO, [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. Inbound Marketing Industrial Marketing Sales Strategies Age of the customer Conversions Digital marketing

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5 Fascinating Facebook Stats & What They Mean for B2B Marketers

KoMarketing Associates

Every two weeks here at KoMarketing, we have a team training where we sit down as a group and discuss a specific area of online marketing. During our last training, we discussed Facebook and what recent updates and statistics mean for our clients, and B2B marketers in general.

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Unconventional ways to find link building opportunities


(Photo credit: Wikipedia). Link building has become a very significant part of search engine optimization (SEO). As more and more people turn to search engines for information on the web, SEO continues to grow in importance and so does link building.

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

How Do You Produce More Interesting Content? [CHART]

Modern Marketing

by David Johnson | Tweet this While the need to create more content is viable for modern marketers, the demand for accessible, valuable content is a real pain point. The quantity versus quality debate is ongoing.

How Marketing Automation Handicaps Demand Generation

Crimson Marketing

Marketing automation undoubtedly has significant value in demand generation growth. But many of you will agree that it could be more automatic. This issue may even drive you up the wall at times.

Secrets of a Great Content Marketer – It’s More Than Good Writing


It’s often the agenda that hurts the purity of content. The role of content marketing is to create leads and help drive revenue. Blog content marketing Content marketing strategy Inbound marketing Jesse Noyes Kapost

Getting the Most out of Your Keyword Data: Pubcon 2013 Takeaways


Once upon a time, you may have wondered, “Hey, is it possible to know what kind of keywords people are using in Google to get to my site?” And if you were savvy, you’d know you could use Google Analytics to get that information.

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

ReachLocal Provides Turn-Key Lead Management for Small Business

Customer Experience Matrix

There are about 3 million companies with revenue between $1 million and $5 million in the U.S., according to Manta. This is an enticingly huge market for marketing automation vendors, and one that seems largely untapped.

Why content marketers should be committed environmentalists


(Photo credit: Wikipedia). Wherever you might stand on the whole idea of “reduce, reuse, recycle,” content marketers can take this well-known eco-mantra and adapt it to create a killer content generation process. All we have to do is adapt it a little to wind up with: Reframe – Repurpose – Reduce. Here’s how each of these works in the world of content marketing. Reframe.

How to Measure the Success of Social Media

Hinge Marketing

It’s easy to hop on the social media bandwagon. After all, the major networks are free to use and “everyone else is doing it” All it takes is time, right? “It’s easy.” ” “Anyone can do it.”

Managing Marketing Content Across the Customer Life Cycle

Measure Up Marketing

Considering our purpose as marketers, we should be placing customers at the center of our marketing efforts. That’s truer today than ever before, because customers have more choices, more control, more ways to connect, and more access information. No wonder marketers everywhere are scrambling to develop content and make use of the myriad of channels to reach and connect with prospects and customers. .

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!