Sat.Nov 09, 2013 - Fri.Nov 15, 2013

PowerViews with Matt Heinz: The Quality of Marketing Leads is Abysmal


Who has control over when a sale is complete? Is it the salesperson? The marketing team? The client? Every situation is unique.

5 Must-Watch Google Webmaster Videos for the B2B Marketer

KoMarketing Associates

Every search marketer has a go-to industry source that they rely on for thought-provoking SEO content. Whether it’s Rand Fishkin from Moz, Wil Reynolds from SEER, or Danny Sullivan from MarketingLand, everyone has a favorite blogger.

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B2B Mobile Marketing: 3 ideas on where to spend your next mobile budget

B2B Lead Generation

Tweet It’s hard to believe that this December will mark 10 years since I received my first cell phone as a gift on Christmas morning. It was a black and white Nokia that I used for three things: Phone calls. The occasional text. Playing “Snake”.

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Infographic: 10 Commandments of Email Copywriting

The Point

Email copywriting is more than simply an exercise in brevity. A successful email grabs the reader, sells the offer, and closes the deal. Good email copy is engaging, personal, never boring, and focuses the reader on a single action: response.

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How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)


As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic.

More Trending

Google Hummingbird - Is your B2B website ready to hum?


Hummingbird is a complete change to Google’s algorithm which is the formula it uses to work out what users are searching for. The new engine knows the ‘keywords’ and apparently understands the intent behind the search terms. Is your B2B website ready for t

Why B2B Companies Should Worry More About Customers Than Competitors

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer Research shows that companies with a greater focus on their customers than their competition will grow faster and be more profitable. We’ve all seen (or worked for) companies with an unhealthy obsession with their competition.

Content Is The Top Priority For The Social Business

Marketing Insider Group

It’s no secret that I’m a big fan of Slideshare. 4 of my last 10 posts were slideshares covering some of my own latest thinking on the future of content marketing. And how brands need to start acting like publishers.

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B2B Call Tracking: Get Credit for All B2B Leads By Caring About Phone Calls

KoMarketing Associates

What’s your biggest challenge as a B2B marketer? According to a study sponsored by Eloqua, the biggest challenge for B2B marketers is generating enough high quality leads. Converting leads into customers came in 2nd. And demonstrating ROI came in 4 th.

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The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Industrial Marketing in the Age of the Customer

Industrial Marketing Today

Let me give credit where credit is due, I first heard the phrase “The Age of the Customer” from Forrester Research. It has a nice ring to it and IMO, [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. Inbound Marketing Industrial Marketing Sales Strategies Age of the customer Conversions Digital marketing

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Google Authorship brings your staff out from behind your brand


Encourage your entire staff to link their Google+ profiles to your business site. All they need is access to an email address (such as ) on the same domain as your content — any content.

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How Would You Answer “Why Does Most Marketing Stink?”

Marketing Insider Group

I wrote this article on Forbes recently and it was completely unplanned. But my daughter smacked me in the head with a question about my career that I knew I had to write about.

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Why You Should Write Quality Blog Content

Writing on the Web

Quality blog posts are key to your business getting found on the Web. While that may sound obvious – (“Of course, why would I write something ho-hum boring?”) ”) it’s harder than you might think. Not everyone agrees on what quality content is.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Secrets of a Great Content Marketer – It’s More Than Good Writing


It’s often the agenda that hurts the purity of content. The role of content marketing is to create leads and help drive revenue. Blog content marketing Content marketing strategy Inbound marketing Jesse Noyes Kapost

A 13-step crash course in digital marketing


Did you know that in this decade, digital is the only media channel to grow every year? Or that in 2013, digital media spending surpassed all form of print media spending (e.g. magazines, newspapers)? And it’s not stopping.

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How To Build Sustainable Relationships With Your Advocates

Modern Marketing

by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Jim Williams , VP of Marketing at Influitive , the advocate marketing experts. This post is the third in a three-part series advocate marketing. Check out part one and part two. .

The Video Marketing Manual [Infographic]

Crimson Marketing

Text from infographic: On the internet today, video reigns supreme. No other form of web content offers the same level of audience engagement and emotional connection. By 2016, online video will be the largest single generator of consumer internet traffic worldwide.

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A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

5 Ways CMOs Can Master Their Online Customer Experience

Buzz Marketing for Technology

Posted in Behavioral Targeting Customer Experience eCommerce Online Testing Optimization.

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Four Things to Add to Your Marketing Plan

B2B Marketing Traction

Now more than ever B2B marketers must focus on their existing and prospective customers. Here are four key things you need to focus on your customers in your marketing plan for next year. Know your customer. Find out what makes them tick.

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Marketing Automation Simplified [Slide Deck]

Modern Marketing

by Eloqua | Tweet this Looking for more information about marketing automation, but afraid to ask? Calm your marketing chaos! Check out our new slide deck presentation via SlideShare (also embedded below) for tips on how marketing automation can help your team work smarter, not harder!

#BADMarketing presented by Crimson Marketing

Crimson Marketing

May be a little too friendly… #BADMarketing. Image: Courtesy of Epic Marketing Fails Tumblr. The post #BADMarketing presented by Crimson Marketing appeared first on Crimson Marketing. BADMarketing

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

Unconventional ways to find link building opportunities


(Photo credit: Wikipedia). Link building has become a very significant part of search engine optimization (SEO). As more and more people turn to search engines for information on the web, SEO continues to grow in importance and so does link building.

SMB Marketing Automation: Getting Started with Content Strategy


Overcoming lack of understanding, resources, and content . We all have stories in our lifetime where we reference “chicken or the egg” regarding a reference to what comes first. This same concept can be applied to marketing automation for small and mid-size business.

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How Marketing Teams Can Support Their Sales Reps’ Good Habits [Infographic]

Modern Marketing

by Amanda Batista | Tweet this We always give marketers props for wearing many hats – rightfully so. But let’s take a moment to honor the sales rep: The deal closer; the revenue generator — without whom we wouldn’t have customers to serve and enable.

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How Marketing Automation Handicaps Demand Generation

Crimson Marketing

Marketing automation undoubtedly has significant value in demand generation growth. But many of you will agree that it could be more automatic. This issue may even drive you up the wall at times.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.