Sat.Jan 05, 2013 - Fri.Jan 11, 2013

Two Killer Google+ Mistakes

Digital B2B Marketing

Last week WSJ ran an article entitled “ There’s No Avoiding Google+ ” on the front page. In short, it highlighted the drive by Google to make Google+ pervasive across other Google services.

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Social media “engagement” is not a strategy

grow - Practical Marketing Solutions

Back in the early days of the social web, the leading “gurus” were actively anti-business. They made fun of measurement, strategy, objectives and any hint of trying to monetize a social media effort. I know that sounds weird today, but it’s true.

Trending Sources

Four Incredibly Naive Things People Say About Online Marketing

Tomorrow People

Working as the editorial manager here at inbound marketing agency Tomorrow People , I can’t believe the naive comments about online marketing I hear people state as gospel. Here are some of the worst offenders.

Email Marketing 101: No-One Cares About Your Product

The Point

An effective email campaign has one goal and one goal only: getting the reader to respond to your campaign. This means that, in order to succeed, every word of copy should be focused on selling the offer, i.e. the primary reason why any individual would want to respond.

The Content Marketing Pyramid

The Ultimate Framework To Develop & Execute Your Content Marketing Strategy

More Trending

How Link Building Management Will Change in 2013 & Beyond

KoMarketing Associates

We are experiencing a significant shift in the SEO landscape which started early last year and will continue to evolve.

The 20 Best Marketing Conferences In 2013

B2B Marketing Insider

One of my first orders of business in any new year is to figure out which conferences I will attend as part of my personal development plan. With that in mind, I asked my social media connections “what are the best marketing conferences?”.

6 Marketing Lessons Learned at the 2013 New Media Expo

grow - Practical Marketing Solutions

By Dan Gorgone, {grow} Community Member. As marketers, content creators, and experts gathered in Las Vegas this week at the New Media Expo , it was an opportunity for all to take the pulse of the industry.

How to Use Photoshop: The Ultimate Guide for the Design-Impaired Marketer

Hubspot

In the current day and age of marketing, it’s no secret that visual content is an essential part of any successful marketing campaign. Many marketers have learned that not only does visual content catch the attention of our audience, it also happens to spread like wildfire on social networks.

Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid.

B2B Marketing, Shiny Objects and the REAL Million Dollar Question

Digital B2B Marketing

B2B marketing organizations in particular seem to be drawn to the newest shiny marketing object. Pinterest? Native Advertising ? The World Wide Web? Responsive Design? Inbound Marketing ?

Sales-Marketing Alignment: How consistent messaging helped ADP engage customers at a faster pace

B2B Lead Generation Blog

Tweet Brian McGuire is one of those rare marketers who started in Sales and has held leadership roles in both Sales and Marketing. This experience provides him the broadest perspective of the entire lead generation funnel, from marketing engagement to close.

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Three lessons I learned from being homeless

grow - Practical Marketing Solutions

A few years ago, Nancy Davis started hanging around the {grow} community and became one of its most popular contributors to the comment section. I had a chance to meet her in New Jersey and strongly encouraged her to begin blogging.

The Top 10 Most Remarkable Marketing Campaigns EVER [Slideshow]

Hubspot

re·mark·able. worthy of being or likely to be noticed, especially as being uncommon or extraordinary.

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

Inbound Marketing vs. Outbound Marketing

Direct Response Coach

Are you trying to decide between inbound and outbound marketing? You don’t have to decide. You can have them both.

Interim, Outsource CMOs, Marketing Directors on the Rise

B2B Marketing Traction

An increasing trend in the workplace is outsourcing talent for non-core business functions, and CMOs and other marketing executives are part of the trend. More and more businesses are finding that it’s increasingly difficult to hire talented marketing professionals on a full-time basis.

How I totally screwed up my blogging strategy

grow - Practical Marketing Solutions

A few weeks ago, I sat down to prepare for the upcoming week’s blog schedule and I became paralyzed. For the first time in four years, I seemingly had nothing to write about.

The Marketer's Guide to Pinterest SEO

Hubspot

Once viewed as a niche player in the social space, Pinterest has become one of the fastest growing social networks ever, harnessing both an increased user base and its exponential growth as a referring site to become a considerable force in the marketing world.

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Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

“Blast” and 4 Other Words That Don’t Belong with Email

Modern Marketing

by Christina Pappas | Tweet this A recent post on Topliners sparked a lively discussion on the term “email blast.” ” In short, it’s old, stodgy and ineffective. In the modern email marketing world, blasting has no place in our vocabulary. No buyer wants to get “blasted.” ” But it’s not the old word associated with email that we, as marketers, need to drop. Here are four more that should go into the extinct category.

Four Incredibly Naive Things People Say About Online Marketing

Tomorrow People

Working as the editorial manager here at inbound marketing agency Tomorrow People , I can’t believe the naive comments about online marketing I hear people state as gospel. Here are some of the worst offenders.

Dress for Success. A {growtoon}.

grow - Practical Marketing Solutions

Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Joey Strawn is a social media strategist who loves enjoying a good book and then drawing in it. Check him out on Twitter: @joey_strawn. Comments Very cute.

7 Real Marketing Interview Questions From HubSpot's CMO

Hubspot

Pay attention, blog readers: I'm going to let you in on a few of my best kept secrets. In this article, I'll reveal in detail the questions I use when interviewing candidates for inbound marketing positions.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

8 Content Marketing Ideas You Haven’t Tried

Modern Marketing

by Jesse Noyes | Tweet this Today’s guest post was written by Amanda F. Batista , a freelance writer, editor and content developer. As the former Managing Editor of DemandGen Report, Amanda covered the latest technology, trends and development in the marketing automation technology space, as well as the sales and marketing strategies central to demand generation. Have you flawlessly planned and executed white paper campaigns?

How to Create Alignment Between Marketing Communications and Customer Experience

Marketri

Say What You Do, and Do What You Say! We all know that a big part of marketing is making promises. And in B2B marketing, a field in which purchasing decisions are based more on logic than emotion, companies need to be prepared to live up to the hype that they create.

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The ROI of Events: What You Should be Measuring

Modern B2B Marketing

by Dayna Rothman Too many marketers think of event ROI measurement as a pass/fail exercise, i.e., was the event good or not, or did it achieve more than X? Think about questions you want to answer that go beyond pass/fail.

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An Investigation Into the ROI of Direct Mail vs. Email Marketing [DATA]

Hubspot

As marketers, we're often faced with a do-this-or-do-that decision when planning our strategies. There’s no limit to the number of channels and marketing tools we have at our disposal, so sometimes, due to resource restraints, we're forced to make the tough choices.

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Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

An Inbound Marketing Infographic for Your Marketing Planning

B2B Marketing Traction

I just love infographics as a great way to capture a process and a story in a way that I can understand. One great example is the Inbound Marketing Strategy infographic published recently by Slingshot SEO (see below – included with the authors’ permission).

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What’s Inside the Typical Marketing Automation Portfolio? [CHART]

Modern Marketing

by Egan Cheung | Tweet this Ever wonder what types of marketing programs your peers are running? I did, and wanted to share the results with you.I

What is a Community Manager and Does Your B2B Company Need One?

Marketri

In the marketing field, the term “community manager” has become increasingly popular. Sometimes we hear these words so frequently, we think we are familiar with them, but still have no clue what the name truly entails. So what does this term really mean?

Our Top Predictions for Facebook's Secret January 15th Announcement

Hubspot

I was perusing Marketing Pilgrim this morning, and what did I find? A little article about some new Facebook rollout. Maybe we should newsjack this? Oh no, my friends. The time for newsjacking is premature, it seems, because Facebook hasn't actually released any news yet.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results