Sat.Jan 05, 2013 - Fri.Jan 11, 2013

Two Killer Google+ Mistakes

Digital B2B Marketing

Last week WSJ ran an article entitled “ There’s No Avoiding Google+ ” on the front page. In short, it highlighted the drive by Google to make Google+ pervasive across other Google services.

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Four Incredibly Naive Things People Say About Online Marketing

Tomorrow People

Working as the editorial manager here at inbound marketing agency Tomorrow People , I can’t believe the naive comments about online marketing I hear people state as gospel. Here are some of the worst offenders.

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Trending Sources

Email Marketing 101: No-One Cares About Your Product

The Point

An effective email campaign has one goal and one goal only: getting the reader to respond to your campaign. This means that, in order to succeed, every word of copy should be focused on selling the offer, i.e. the primary reason why any individual would want to respond.

20 B2B Marketing Blogs You Need To Read

Marketing Insider Group

When I created my own B2B Marketing Blog almost 3 years ago, I looked out across the blogosphere and asked “what do I have to say that is unique, valuable and helpful?” ” And so I created the B2B Marketing Insider to help provide an insider’s point of view.

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The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

More Trending

The 20 Best Marketing Conferences In 2013

Marketing Insider Group

One of my first orders of business in any new year is to figure out which conferences I will attend as part of my personal development plan. With that in mind, I asked my social media connections “what are the best marketing conferences?”.

B2B Marketing, Shiny Objects and the REAL Million Dollar Question

Digital B2B Marketing

B2B marketing organizations in particular seem to be drawn to the newest shiny marketing object. Pinterest? Native Advertising ? The World Wide Web? Responsive Design? Inbound Marketing ?

Sales-Marketing Alignment: How consistent messaging helped ADP engage customers at a faster pace

B2B Lead Generation Blog

Tweet Brian McGuire is one of those rare marketers who started in Sales and has held leadership roles in both Sales and Marketing. This experience provides him the broadest perspective of the entire lead generation funnel, from marketing engagement to close.

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The Top 10 Most Remarkable Marketing Campaigns EVER [Slideshow]


re·mark·able. worthy of being or likely to be noticed, especially as being uncommon or extraordinary.

Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.

Inbound Marketing vs. Outbound Marketing

Direct Response Coach

Are you trying to decide between inbound and outbound marketing? You don’t have to decide. You can have them both.

Interim, Outsource CMOs, Marketing Directors on the Rise

B2B Marketing Traction

An increasing trend in the workplace is outsourcing talent for non-core business functions, and CMOs and other marketing executives are part of the trend. More and more businesses are finding that it’s increasingly difficult to hire talented marketing professionals on a full-time basis.

“Blast” and 4 Other Words That Don’t Belong with Email

Modern Marketing

by Christina Pappas | Tweet this A recent post on Topliners sparked a lively discussion on the term “email blast.” ” In short, it’s old, stodgy and ineffective. In the modern email marketing world, blasting has no place in our vocabulary. No buyer wants to get “blasted.” ” But it’s not the old word associated with email that we, as marketers, need to drop. Here are four more that should go into the extinct category.

7 Real Marketing Interview Questions From HubSpot's CMO


Pay attention, blog readers: I'm going to let you in on a few of my best kept secrets. In this article, I'll reveal in detail the questions I use when interviewing candidates for inbound marketing positions.

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

12 Tips for Transforming Your Marketing Team Into A Content Powerhouse

Marketing Action

Recently, Act-On Software CMO Atri Chatterjee joined Joe Pulizzi, founder of the Content Marketing Institute, and C.C. Chapman, co-author of Content Rules for a webinar about how to transform a marketing team into a content marketing powerhouse. During this webinar, Joe, C.C.

Four Incredibly Naive Things People Say About Online Marketing

Tomorrow People

Working as the editorial manager here at inbound marketing agency Tomorrow People , I can’t believe the naive comments about online marketing I hear people state as gospel. Here are some of the worst offenders.

8 Content Marketing Ideas You Haven’t Tried

Modern Marketing

by Jesse Noyes | Tweet this Today’s guest post was written by Amanda F. Batista , a freelance writer, editor and content developer. As the former Managing Editor of DemandGen Report, Amanda covered the latest technology, trends and development in the marketing automation technology space, as well as the sales and marketing strategies central to demand generation. Have you flawlessly planned and executed white paper campaigns?

The Marketer's Guide to Pinterest SEO


Once viewed as a niche player in the social space, Pinterest has become one of the fastest growing social networks ever, harnessing both an increased user base and its exponential growth as a referring site to become a considerable force in the marketing world.

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7 Common Marketing Mistakes and strategies to avoid them

This white paper addresses the 7 most common challenges marketers hit when marketing products, solutions, or services and offers proven advice on how to avoid these missteps and improve the success of your marketing efforts.

The Growth of Video and Mobile Marketing; Key Stats and Trends


As we examine the direction that marketing is heading in 2013 and beyond, we have to look at where the influx of technology is taking consumers. With the growth of mobile technology exploding, the majority of consumers have an Internet-capable video player in their pocket. Companies need to understand this paradigm shift and adapt.

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How to Create Alignment Between Marketing Communications and Customer Experience


Say What You Do, and Do What You Say! We all know that a big part of marketing is making promises. And in B2B marketing, a field in which purchasing decisions are based more on logic than emotion, companies need to be prepared to live up to the hype that they create.

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What’s Inside the Typical Marketing Automation Portfolio? [CHART]

Modern Marketing

by Egan Cheung | Tweet this Ever wonder what types of marketing programs your peers are running? I did, and wanted to share the results with you.I

An Investigation Into the ROI of Direct Mail vs. Email Marketing [DATA]


As marketers, we're often faced with a do-this-or-do-that decision when planning our strategies. There’s no limit to the number of channels and marketing tools we have at our disposal, so sometimes, due to resource restraints, we're forced to make the tough choices.

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Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.

The ROI of Events: What You Should be Measuring

Modern B2B Marketing

by Dayna Rothman Too many marketers think of event ROI measurement as a pass/fail exercise, i.e., was the event good or not, or did it achieve more than X? Think about questions you want to answer that go beyond pass/fail.

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An Inbound Marketing Infographic for Your Marketing Planning

B2B Marketing Traction

I just love infographics as a great way to capture a process and a story in a way that I can understand. One great example is the Inbound Marketing Strategy infographic published recently by Slingshot SEO (see below – included with the authors’ permission).

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What is a Community Manager and Does Your B2B Company Need One?


In the marketing field, the term “community manager” has become increasingly popular. Sometimes we hear these words so frequently, we think we are familiar with them, but still have no clue what the name truly entails. So what does this term really mean?

Our Top Predictions for Facebook's Secret January 15th Announcement


I was perusing Marketing Pilgrim this morning, and what did I find? A little article about some new Facebook rollout. Maybe we should newsjack this? Oh no, my friends. The time for newsjacking is premature, it seems, because Facebook hasn't actually released any news yet.

30 Ways to Get Inside the Mind of Your Target Buyer

Trust, support, and transparency: that's what your target buyer really wants. These 30 findings show the path from respect, to relationship, to business win.

Nine Expert Marketing Strategy Guides


January is a great time to take a step back from day-to-day tactics and ask the Big Questions; or in cliché form, to look at the forest rather than the trees. Who are (really) your best customers? Why do they (really) buy from you?

Marketing Can Be Amusing

Great B2B Marketing

Marketing is a serious subject at most companies. After all, the marketing department is only one step removed from the sales department and revenue generation—the lifeblood of all businesses. As one of my favorite CEO’s was fond of saying, “Revenue covers a lot of other sins, but a lack of revenue causes all sins to be exposed.” I’ve noticed that you see a lot more people laughing and smiling when revenue numbers are good and frowns when revenue results are mediocre.

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Get Started With Marketing Automation: A Plan for the First Thirty Days

Marketing Action

In the recent Gleanster Research paper, “The New Rules of Digital Engagement,” analyst Ian Michiels offers straightforward guidance for implementing marketing automation , drawing on findings from the 2012 Q3 Marketing Automation survey and the Q4 2012 benchmark report on Revenue Performance.

How to Create Top-Notch Visual Content in PowerPoint [Tutorial]


Want to hear a secret? Almost every image associated with my recent blog posts has been made in PowerPoint. Yep, whether starting from scratch or purchasing a photo to build off of, PowerPoint is my secret design weapon.

9 Experts Rethinking Demand Generation

How to strategically target your content and lead generation campaigns to disrupt the status quo and facilitate the sale.