Sat.Jan 27, 2018 - Fri.Feb 02, 2018

Three Web Analytics Tools Worth a Close Look

Webbiquity

Google Analytics (GA) is the baseline in website traffic monitoring tools. It’s estimated that nearly 70% of the top 10,000 sites on the web use it, as do 55% of the top one million sites. But while GA is wildly popular (and free), it definitely has its limitations.

Small Business Marketing: Brands On A Budget

Marketing Insider Group

Every business wants to get its name out there, but when you’re a small business with a modest budget, it’s hard to come up with traditional and online marketing ideas while balancing marketing expenses against the expenses of actually doing business. And with advertising costing as much as it does, it’s no wonder that so […]. The post Small Business Marketing: Brands On A Budget appeared first on Marketing Insider Group. Content Marketing Marketing Strategy

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How Marketers are Making the Most of Account-Based Marketing [Interview]

KoMarketing Associates

Marketers continue to show an interest in account-based marketing (ABM), but research has indicated that they still face obstacles in achieving their key objectives with this tactic. A survey conducted by Demandbase discovered that although 66 percent of agency-based marketers are already deploying ABM, 45 percent of their clients do not fully understand ABM. For insight into this challenge and other obstacles, we spoke to Kent Ragen, VP of Channel Sales at Demandbase.

What does your site search mean for your reputation?

Biznology

Some of you might believe that site search is important to raise your conversion rates and what to make search work. Others might be more resigned to the fact that site search is hard and that you don’t really know what to do to make it better.

Sites 201

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

How To Use CRM Data Mining For Smarter Content Marketing

Modern Marketing

Content marketing isn't easy to do. There's no doubt that it's effective, but it's very hard to do it well. It's a little like publishing a book blindly. You have no clue if anyone will be interested enough to read it - and want another.

CRM 282

More Trending

Survey: Content Marketing Tops List of Marketing Priorities in 2018

KoMarketing Associates

As marketers look toward their primary goals for the remainder of the new year, research shows that content marketing remains at the top of the list. Recently, SmallBizTrends conducted a survey to gauge what objectives marketers are focused on in 2018. The statistics showed that when marketers were asked which projects would be most important to them and their business, the top answer (20 percent) was content marketing.

Survey 202

Windows to Go is a movable feast from SPYRUS

Biznology

When I travel or visit friends for get-togethers, dinner parties, or movie nights, I often ditch my laptop at home. However, there’s such a thing as herd immunity in computing: there’s generally a desktop or laptop not that far away. My SPYRUS drive.

Insert 196

Capitalize on Success with Change

Modern Marketing

When is the best time to improve an existing product or service? When customers are complaining about it? When sales wane? When it has become so predictable it blends into the background of the industry? When analysts start writing off your company as yesterday’s news?

Why Content Marketing and PPC Are the Laser-Targeted Power Duo

Act-On

Combining content marketing with PPC can amplify your marketing by promoting your great content to drive more leads and sales faster. Corporate

PPC 188

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Report: Less Than 40% of B2B Marketers Have Advanced Data Strategies

KoMarketing Associates

More B2B marketers are investing in data and analytics, but how far have they come in terms of maximizing the potential of these assets? Radius recently teamed up with the Harvard Business Review to discover how B2B marketers are making the most of their data and analytics. In the “Why Your Data Strategy is Your B2B Growth Strategy” report, one-third of respondents (34 percent) said that their company’s data strategy is just “average.”

Report 191

What you don’t know about ad fraud can hurt you

Biznology

Everyone knows about digital ad fraud, but do you know how to protect yourself as an advertiser? I have to admit that I really didn’t really understand the magnitude of the problem and I didn’t understand what to do.

Put Influencer Marketing to Work for Your B2B Brand

Modern Marketing

Influencer marketing is like word-of-mouth on steroids: people trust influencers just as much as their friends and family, but influencers have a lot more reach than individual customers. According to McKinsey, influencer marketing campaigns bring in $6.50

Work 275

How CMOs Can Find (And Keep) Talented Marketers

Marketing Insider Group

Most CMOs know exactly what they are looking for when hiring marketers. Creative problem solving. Original vision. Leadership, perseverance, some grit. A mind brimming with brilliance. And, of course, skills and experience in the area you are hiring for. Great. What you want is clear. But, as every marketing manager and CMO knows, actually finding […]. The post How CMOs Can Find (And Keep) Talented Marketers appeared first on Marketing Insider Group. Content Marketing

CMO 186

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

Guide to B2B Marketing Resources for 7 Paid Platforms

KoMarketing Associates

Digital marketing is constantly changing and evolving – and as it does, more and more platforms are becoming part of the marketing mix. However, the problem then becomes where to find relevant, updated, and fresh sources of ideas, news, and solutions for beginner or advanced issues. Another layer of complication is that you will most likely have to go to different sources to find it.

How do marketers manage their tech stack?

Biznology

It wasn’t too many years ago that this would have been a silly question — if you drew a Venn diagram of marketing and technology, it would look like two circles that don’t ever touch. How times have changed!

Price 184

The Changing Role of Chief Marketing Officer to Tomorrow’s CEO

Act-On

Today's chief marketing officer (CMO) is the natural choice to become tomorrow's chief executive officers because of their customer focus, cross-organizational skills, financial acumen and data-driven decision making. Corporate Customer Marketing Marketing Life Marketing Strategy

CMO 179

What Do the Blockchain and B2B Sales Have in Common (And Why It Matters)?

Outreach

Bitcoin. Ethereum. Ripple. Cardano. Stellar Lumens. No, this isn’t the beginning of some Star Trek fan-fiction, although the world of cryptocurrencies would fit right in on an episode of Deep Space Nine.

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

Both Customers and Marketers Increasingly Turn to Video Content

KoMarketing Associates

New research suggests that more customers are turning to video content, and as they do so, marketers appear to be ready to adapt to the growing trend. Wyzowl recently conducted “The State of Video Marketing 2018” survey to gauge how both customers and marketers are utilizing video content. The research found that the average customer now watches more than an hour-and-a-half of online video content per day.

Video 191

Rise Interactive Partners with ScribbleLive Linkdex to Enable Clients Globally

RockContent

The Value of a Strategic Partnership. What happens when one of the world’s foremost SEO providers partners with the industry-leading SEO enterprise platform? You get one of the fastest rising digital marketing agencies in the U.S.

5 Ways to Protect Your Business Against Brandjacking

Marketing Insider Group

Imagine that cyber pirates have seized your business’s online identity. They now have control over your public communication channels, including your website and social media platforms. This deliberate takeover is brandjacking. It’s the act of assuming the online identity of a brand with the intention of ruining the company’s reputation. Brandjacking negatively affects your credibility. […].

Marketing Operations: The 3 Classes of Performance Metrics

bizible

At Bizible we love measuring marketing performance, despite how difficult it can be working with data. Building reliable datasets and running analyses takes time and often comes with moments asking, “what exactly are we looking at?”.

Class 146

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

How the best content marketing agencies onboard customers to nail success

Tomorrow People

Here’s content marketing secret number 2. We hope you’ve laced up your cleats, because in this part we’ll be nailing the kick-off process with your content marketing agency. In part one of Stripped Bare , we discussed the makings of a whirlwind client-agency romance, and how you can be sure that you’ve found “the one”. In this edition, we’ll be giving you the lowdown on how to conduct yourself in order to get the best out of onboarding processes.

Agency 142

18 Plays for Winning at Social Selling

RockContent

Ah, Super Bowl season. Whether you are a lover of football or simply enjoy watching the spectacle for the commercials and halftime show, the Super Bowl is hard to ignore. We thought we’d help you get into the Super Bowl spirit by writing a post chock-full of plays.

Social 158

5 Reasons Why Your Buyer Persona’s Aren’t Good Enough

Marketing Insider Group

How often do you spend weeks or even months putting blood, sweat, and tears into a new marketing campaign, only to have it fall flat? You swear you did everything right, but when it comes time for the results to pour in, they never show. It’s a marketer’s worst nightmare. The likely culprit? Bad buyer […]. The post 5 Reasons Why Your Buyer Persona’s Aren’t Good Enough appeared first on Marketing Insider Group. Marketing Strategy

Your Brand Needs a Conscience

Contently

Last January, Uber declined to participate in an organized taxi strike amidst the immigration ban protests at JFK airport. In fact, the company even turned off surge pricing to and from the airport. But instead of leading to a quick boom in business, the move upset consumers.

Brand 142

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!