How To Use CRM Data Mining For Smarter Content Marketing
JANUARY 30, 2018
Content marketing isn't easy to do. There's no doubt that it's effective, but it's very hard to do it well. It's a little like publishing a book blindly. You have no clue if anyone will be interested enough to read it - and want another. Despite this, content marketing is still an important part of any marketing plan - so how can we overcome this problem? One strategy is to write your content so that it is targeted to a specific type of individual.