Sat.Aug 12, 2017 - Fri.Aug 18, 2017

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6 Inspiring Content Marketing Examples from an Uninspiring Industry

Marketing Insider Group

Content marketing at its best will draw you in without you even realizing what hit you. Nowhere is the power of good content more apparent than in the unsexiest of industries – finance. It’s not overly challenging to make fashion brands or vacation destinations appealing. But tax accounting? Now that takes skill. When marketers can […]. The post 6 Inspiring Content Marketing Examples from an Uninspiring Industry appeared first on Marketing Insider Group.

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Top Link Building Techniques for B2B Companies (Infographic)

Webbiquity

Guest post by Harris Myers. Link building has played a crucial role in SEO since the early days of search. But as search ranking algorithms have gotten more sophisticated, both quantity and quality are now essential when building (or earning) links to increase the search competitiveness of a website. While publishing quality content and search-friendly meta data are certainly valuable to improve search rankings, building links from reputable and relevant websites is another vital strategy to ens

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White Paper: The Definitive Practical Guide to Influencer Relationship Management

Onalytica B2B

We’re excited to announce that we’ve published The Definitive Practical Guide to Influencer Relationship Management. We brought together industry experts from marketers to the influencers themselves, to create a step by step guide with best practice and frameworks to help you nail your influencer marketing strategy. This guide is for anyone in Marketing, Communications or indeed business who would like to improve brand equity and/or market share by working with influencers in a 2-way

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How I Discovered The Power Of Brand Advocacy—And Took HubSpot From 20 To 7,000 Advocates In 2 Years

Influitive

Hi! I’m Victoria LaPlante, Influitive’s new Senior Customer Advocacy Marketing Manager. If you’re an Influitive VIP member, you’ve already met me in our AdvocateHub. I look forward to getting to know you and helping you reach your advocacy program goals. Today, I’d like to share how I discovered the power of advocacy when I led.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Marketing metrics: symptoms of poor b2b marketing campaign performance

Tomorrow People

Discover what your marketing metrics are saying about the performance of your B2B marketing campaigns, and why high numbers don’t necessarily equate to good news.

More Trending

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Customers Continue to Engage with Snapchat Marketing Content

KoMarketing Associates

Brand marketers are turning to several social media channels to reach out to their target audiences, but how are they utilizing Snapchat? To dive deeper into how marketers are making the most of this channel, Snaplytics conducted its quarterly report on Snapchat usage among brand marketing professionals. Statistics showed that Thursday (16 percent), Friday (17 percent) and Saturday (17 percent) were the most popular days for Snapchat posting among brand marketers.

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7 Awkward Questions You Need to Ask Your Customers

Marketing Insider Group

What’s the key to long-term business success? Customer satisfaction. How do you know your customer base is satisfied? You have to ask them. Sounds simple enough. “Hey, Mr. You-Just-Made-a-Purchase, satisfied?” “Yup.” Another happy, satisfied customer. Back to business. Not even close. This myopic view is where many brands get their customer feedback programs dead wrong. […].

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Press Release: Kaon Interactive’s Virtual and Augmented Reality B2B Solutions Launch on the ASUS ZenFone AR

Kaon

Kaon Interactive , the leading provider of 3D marketing and sales applications for global B2B brands, announced that its augmented reality solution, Kaon AR®, and virtual reality solution, Kaon VR®, are now available on the new ASUS ZenFone AR. Both solutions are deployed on the Kaon High Velocity Marketing Platform®. The ZenFone AR is the world’s first smartphone equipped with Google’s augmented reality (AR) and virtual reality (VR) technologies, Tango and Daydream.

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4 tips to successful digital writing

Biznology

As most of you know, I am a prolific writer. I have more than 1700 bylines in my career, spread across dozens of magazines and their companion sites, blog sites, and books. About half of those bylines were part of my tenure as editor-in-chief of ComputerUser magazine and ComputerUser.com , where I had daily, weekly, and monthly columns. That was an extended boot camp for what I have since written.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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How a Content Refresh Can Help You Avoid the Web’s Black Hole

KoMarketing Associates

If you work in the digital marketing space or let’s face it, the marketing space in general, you’ve likely employed some sort of online content marketing strategy. While the goals of your content strategy (visibility, leads, etc.) may vary, one thing remains consistent: new content is being added and chances are, only a few pieces of that content drive the majority of your traffic.

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What Is Customer Retention Rate & Why Should You Care?

Marketing Insider Group

Your CRR is like a business insurance policy. Staying on top of your customer retention rate can be the most effective way to ensure a promising future – and to prevent a surprise downfall. Your customer retention rate (CRR) is a metric that reveals whether your marketing and customer care efforts are bleeding dollars or […]. The post What Is Customer Retention Rate & Why Should You Care?

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Five tips to win a marketing scholarship

Savanta

Here are two facts. One, the average UK student will graduate with £32,000 of debt. Two, any services firm is only as good as their people. So, students need money and the research industry needs to attract the best talent. That got us thinking here at Circle. Why not create a symbiotic relationship where agencies give a bit of cash to contribute to talent development at the ‘grass roots’ level, and then reap the benefits when the next generation enters the workplace?

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A Conversation About B2B Selling Content

Avitage

“What is the state of B2B selling content today?” That was the first question Barb Giamanco asked me on her sales podcast, Right Message, Right Support, Right Sales Content, on the Razor’s Edge. How would you answer that for your organization? How would you know? Is your selling content considered short life collateral, or mostly long-life assets?

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Survey: B2B Marketers Still Fine-Tuning Data Capture at Events

KoMarketing Associates

B2B marketers are still attending events and trade shows to expand their reach, but new research suggests that they are not tapping into the full potential of this channel. A new survey conducted by Certain, Inc. asked more than 150 B2B marketing decision makers how they handle post-event nurturing. Their results showed that 73 percent rely on manual data capture for events.

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3 Tips From A Million Dollar Online Seller

Marketing Insider Group

It’s a hard reality when you realize your dreams are crashing to the ground. In this 21st century we live in more and more people are firing their boss and heading towards entrepreneurship with the hopes of going it alone. I love this mentality. If you’re reading this, you’re probably an entrepreneur who’s had your […]. The post 3 Tips From A Million Dollar Online Seller appeared first on Marketing Insider Group.

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Five tips to win a marketing scholarship

Savanta

Here are two facts. One, the average UK student will graduate with £32,000 of debt. Two, any services firm is only as good as their people. So, students need money and the research industry needs to attract the best talent. That got us thinking here at Circle. Why not create a symbiotic relationship where agencies give a bit of cash to contribute to talent development at the ‘grass roots’ level, and then reap the benefits when the next generation enters the workplace?

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The Secret to Finding a Competitive Content Advantage

Contently

In 1915, psychologist Edgar Rubin wrote his entire doctoral thesis on a simple picture. The image in question appeared to contain a flat white vase centered on a black background. But as plain as it seemed, it sparked heated debate among hundreds of research subjects, prominent doctors, and renowned psychologists. While most believed the vase was clear as day, others argued there wasn’t a vase at all.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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What Personalized Search Results Mean for SEO

Adobe Experience Cloud Blog

Google first introduced personalized search results in 2005 for signed in users with Google accounts. In 2009, personalized search was expanded to all users. However, new research on consumer sentiment on Google shows that 43.5% of respondents do not realize that their search results are personalized. In this blog, I’ll cover the key factors you need to succeed with personalized SEO results as well as the best way to optimize.

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New B2B Persona Research From Salesforce and LinkedIn Study

Marketing Insider Group

When was the last time you looked at the quality and accuracy of your B2B persona and contact data? Getting the right content to the right people continues to be a challenge in B2B marketing and lead generation. Starting in the fall of 2014, Salesforce started to analyze more than 15 million data points, spanning […]. The post New B2B Persona Research From Salesforce and LinkedIn Study appeared first on the B2B Lead Blog.

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5 Ways to Make Your Email Marketing Strategy Successful

Only B2B

Email Marketing Whitepaper – From Workhorse to Over-Acheiver. Marketers agree that Email Marketing is the workhorse of their marketing mix. but are they doing everything to make their strategy successful? Are you? this whitepaper deals with some tips that will make your strategy infinitely better. Fill the form below to download. Name*. Email*.

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How Technology Is Revolutionizing B2B Events

Contently

When you’re inundated with the glories of digital marketing every day, we can start to forget that in-person events still make up such an important part of the marketing stack. Events can be chaotic, complicated, and expensive. Yet in B2B marketing, there’s a reason they’re still incredibly popular. According to a report from market research firm Demand Metric, events are second only to email when it comes to the most effective B2B marketing tactics.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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How to be a Superstar: Tips to Succeed in a New Role

Adobe Experience Cloud Blog

Whether you’re an intern or a new hire, it’s important to make a name for yourself in your new organization. I had the privilege of interning at Marketo this summer, and it was an incredible experience. I’m heading into my Junior year at NYU, majoring in Business. I’m starting to narrow down exactly where in the business world I want to work. My experience working for a Demand Generation team has been terrific, and I’ve learned a lot about how to succeed in the business world.

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The Formula for Content Marketing Automation ROI [webinar recap]

Marketing Insider Group

Michael Brenner, CEO of the Marketing Insider Group, author of The Content Formula, and international keynote speaker, was the host of a recent Automation Hub webinar. In this webinar, Brenner discussed several formulas that will help marketing professionals identify and calculate ROI for their content marketing efforts. Marketers today need to remember that marketing has […].

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Should Marketing Automation Customers be Pre-Qualified?

Marketing Craftmanship

For decades, the ONLY way to produce any type of printed material – ranging from sales & marketing brochures, to annual reports and informational flyers – involved a multi-step, time / people-intensive, costly process requiring a copywriter, graphic designer, a typesetter and a printing press. That longstanding production method was made obsolete over a 5-year period, with development of “ What You See Is What You Get ” screen technology, combined with the invention of laser printers and gra

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Why A/B Testing Should Be Your Next Step on Social Media

Oktopost

When you post on social media three things can happen: Your audience ignores (ouch!) Your audience responds (with a like, share, or comment – not bad!) Your audience is SO interested, they click (and potentially convert – hooray!

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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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How Facebook Watch Will Change the Game for Marketers

Adobe Experience Cloud Blog

Facebook’s recently announced (Wednesday, August 9 ) that the company is expanding their already robust platform by adding an episodic streaming video platform—Facebook Watch. Unlike the company’s venture into related video content, which launched in 2015, Watch seems to initially compete directly with YouTube, with the potential to creep into Netflix’s original series market share.

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How to Improve Lead Routing to Skyrocket Sales Results

Marketing Insider Group

Have you intentionally managed and optimized your sales lead routing and assignment process? If not, you could be leaking sales, marketing ROI and not realize it. Let me explain. LeadData’s new report, The State of Lead Management, based on a survey of 527 B2B sellers and marketers found an average 25.5 % of marketing-generated leads […]. The post How to Improve Lead Routing to Skyrocket Sales Results appeared first on Marketing Insider Group.

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How to Get Better at B2B Lead Generation

Only B2B

All marketers agree that B2B Lead Generation is the biggest challenge that they face. One of the main reasons why this is the case is because companies tend to disregard Outbound Marketing tactics for generating qualified leads. This whitepaper discusses the limitations of Inbound Marketing and the benefits of utilizing Outbound Marketing to bolster existing marketing strategies. 84% of marketers agree that a combination of Inbound & Outbound marketing tactics is best to drive business –