Sat.Aug 12, 2017 - Fri.Aug 18, 2017

Are Companies Ignoring Their Best Source for Buyer Insights?

Type A Communications

August 17, 2017 by Tony Zambito In the past few years, the data analytics revolution has continued unabated in the worlds of B2B and B2C. The rise of data analytics. read more.

9 things you can do today to improve your Google search results

Biznology

Because so many people presumably make so much money “doing SEO,” there’s a lot of confusion as to what Search Engine Optimization is and all the little things that you can do right now, today, to improve your the results on your SERP — search engine results page.

4 Types of Messages you Must Replace with Video

Vidyard

Are you familiar with the acronym TLDR? It stands for ‘too long, didn’t read’ and began as internet slang to say ‘you have written too much.’

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6 Inspiring Content Marketing Examples from an Uninspiring Industry

Marketing Insider Group

Content marketing at its best will draw you in without you even realizing what hit you. Nowhere is the power of good content more apparent than in the unsexiest of industries – finance. It’s not overly challenging to make fashion brands or vacation destinations appealing. But tax accounting? Now that takes skill. When marketers can […]. The post 6 Inspiring Content Marketing Examples from an Uninspiring Industry appeared first on Marketing Insider Group. Content Marketing

How a CMS Enables B2B Marketing Success

A CMS lies at the heart of a B2B marketing framework

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6 Tips to More Powerful Social Selling

Act-On

Social selling allows you to reach prospects who were unreachable in the past. Find out how it fits into your marketing strategy. Sales Enablement Social Media Marketing social media marketing social media selling social selling

Content Pros: How Cheaper Video is Improving Content Quality with Tyler Lessard

Vidyard

Teaming up with the team at Convince & Convert, Vidyard’s VP of Marketing Tyler Lessard hosts the Content Pros Podcast.

4 tips to successful digital writing

Biznology

As most of you know, I am a prolific writer. I have more than 1700 bylines in my career, spread across dozens of magazines and their companion sites, blog sites, and books.

22 Companies With Really Catchy Slogans & Brand Taglines

Hubspot

Keep it simple, stupid. We don't mean to offend you -- this is just an example of a great slogan that also bears the truth of the power of succinctness in advertising.

2018 B2B Marketing Mix Report

B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead.

What’s the Difference Between B2B vs. B2C Marketing?

Act-On

Read this blog to learn the differences and similarities of B2C vs. B2B marketing. B2B Marketing Corporate Marketing Strategy B2B marketing B2B vs B2C B2C Marketing

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Data Strategy and Data Modeling

Modern Marketing

Your company’s digital future is still open, if you capture it first

Biznology

Lesson for leaders. You can control your digital future if your know where you’re going, and know how to reach it first. But if you don’t know, someone else will own your future and you. Fortunately, the digital future is obvious. We are all migrating to a digital Earth.

Search Has Changed. Here’s How Your Content Needs to Evolve.

Hubspot

When inbound marketing was on the rise in 2006, search engines were the primary way readers discovered new content. In 2017, this still holds true. Social, video, and messaging apps now occupy a fair share of the content landscape -- but with over 3.5

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

How Marketing Automation Can Super-Charge Your Account-Based Marketing Strategy

Act-On

Ready to super-charge your Account-based marketing strategy? Check out how marketing automation can take you to the next level. Account-Based Marketing Marketing Automation account based account based marketing account-based marketing automation marketing automation

Press Release: Kaon Interactive’s Virtual and Augmented Reality B2B Solutions Launch on the ASUS ZenFone AR

Kaon

Kaon Interactive , the leading provider of 3D marketing and sales applications for global B2B brands, announced that its augmented reality solution, Kaon AR®, and virtual reality solution, Kaon VR®, are now available on the new ASUS ZenFone AR. Both solutions are deployed on the Kaon High Velocity Marketing Platform®. The ZenFone AR is the world’s first smartphone equipped with Google’s augmented reality (AR) and virtual reality (VR) technologies, Tango and Daydream.

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7 Awkward Questions You Need to Ask Your Customers

Marketing Insider Group

What’s the key to long-term business success? Customer satisfaction. How do you know your customer base is satisfied? You have to ask them. Sounds simple enough. Hey, Mr. You-Just-Made-a-Purchase, satisfied?” “Yup.” Another happy, satisfied customer. Back to business. Not even close. This myopic view is where many brands get their customer feedback programs dead wrong. […]. The post 7 Awkward Questions You Need to Ask Your Customers appeared first on Marketing Insider Group.

Data Strategy and Data Modelling

Modern Marketing

Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.

10 Ways to Distribute One Piece of Content (Besides Social Shares)

Hubspot

Long gone are the days of the old publish-and-pray method of content distribution. And even if it ever did work -- it was far from effective.

How Facebook Watch Will Change the Game for Marketers

Modern B2B Marketing

Facebook’s recently announced (Wednesday, August 9 ) that the company is expanding their already robust platform by adding an episodic streaming video platform—Facebook Watch.

Think marketing tech vendor growth is finished? No, it’s Finnish!

chiefmartech

The above graphic and the following guest post were produced by Henri Syvänen and the team at Avaus , a leading Nordic marketing services firm.

Deciphering the New Digital Marketing Buzzwords: Immersive, Experiential, and Multisensory

Content Standard

If you’ve been in the marketing biz for a while, you know that this industry loves its jargon. While some digital marketing expressions are easier to grasp than others ( TOFU marketing , anyone?), it can still be difficult to discern what’s what.

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

8 Writing Tips I Wish I Knew Before I Started Blogging

Hubspot

I wrote my first blog post two summers ago. And I wish I could erase it from the internet. Reading it is like looking at my middle school Facebook pictures -- it’s almost too cringe-inducing. Maybe I shouldn’t be so hard on myself, though.

A CMO Guide: How to Get your Teams to Tell Better Stories

ScribbleLive

I’ve been hearing this question from digital marketing leaders and executives more often lately: How do I get my content teams to tell better stories? Of course, “better” is highly subjective. What it often comes down to is how do we make them: Unique. Highly relevant. I’m really glad more and more executives are realizing the importance of developing these skillsets in their teams. In reality though, what I have found is that it’s not just about getting teams to tell better stories.

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Top Link Building Techniques for B2B Companies (Infographic)

Webbiquity

Guest post by Harris Myers. Link building has played a crucial role in SEO since the early days of search. But as search ranking algorithms have gotten more sophisticated, both quantity and quality are now essential when building (or earning) links to increase the search competitiveness of a website.

Are Authentic Stories the Key to Experience Marketing?

Content Standard

Traditional marketing scholars teach the 4 Ps: product, price, place, and promotion. It’s not about experience marketing. Just combine these ingredients, they say, and you’ll reach your unique selling points. You’ll create community engagement. You’ll go far. And yet.

7 Common Marketing Mistakes and strategies to avoid them

This white paper addresses the 7 most common challenges marketers hit when marketing products, solutions, or services and offers proven advice on how to avoid these missteps and improve the success of your marketing efforts.

How to turn your business blog into a publisher

Biznology

Regardless of the products or services you sell, your goal likely boils down to one objective: solving customers’ problems. Since this single goal unites nearly all businesses, many companies have turned their business blogs into publishing powerhouses. Take QuickSprout , for example.

Content marketing workflow: Should we do native video on LinkedIn now?

ScribbleLive

LinkedIn finally joined all the other networks in allowing native video. I actually ran across it last week when I was flying home after a few content marketing meetings in Canada. Of course, I immediately wanted to give it a shot to see how easy it would be to upload video to LinkedIn.

How I Discovered The Power Of Brand Advocacy—And Took HubSpot From 20 To 7,000 Advocates In 2 Years

Influitive b2b

I’m Victoria LaPlante, Influitive’s new Senior Customer Advocacy Marketing Manager. If you’re an Influitive VIP member, you’ve already met me in our AdvocateHub. I look forward to getting to know you and helping you reach your advocacy program goals. Today, I’d like to share how I discovered the power of advocacy when I led.

10 Forward-Thinking SEO Experts You Need to Follow

Marketing Insider Group

Life will continually change. So will SEO best practices. At least there are two things we can always count on. Keeping up with the ever-changing tips and techniques in the field of search engine optimization takes serious commitment. Read the expert SEO blogs and keep abreast of the latest news and you’ll always know the […]. The post 10 Forward-Thinking SEO Experts You Need to Follow appeared first on Marketing Insider Group. Content Marketing

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.