Sat.Aug 12, 2017 - Fri.Aug 18, 2017

Are Companies Ignoring Their Best Source for Buyer Insights?

Type A Communications

August 17, 2017 by Tony Zambito In the past few years, the data analytics revolution has continued unabated in the worlds of B2B and B2C. The rise of data analytics. read more.

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6 Inspiring Content Marketing Examples from an Uninspiring Industry

Marketing Insider Group

Content marketing at its best will draw you in without you even realizing what hit you. Nowhere is the power of good content more apparent than in the unsexiest of industries – finance. It’s not overly challenging to make fashion brands or vacation destinations appealing. But tax accounting? Now that takes skill. When marketers can […]. The post 6 Inspiring Content Marketing Examples from an Uninspiring Industry appeared first on Marketing Insider Group. Content Marketing

Trending Sources

Marketing metrics: symptoms of poor b2b marketing campaign performance

Tomorrow People

Discover what your marketing metrics are saying about the performance of your B2B marketing campaigns, and why high numbers don’t necessarily equate to good news. b2b promotional campaigns

2017 State of Pipeline Marketing Report: New Data On How B2B Marketers Drive Growth

bizible

Down-funnel metrics are more important than ever before. In the third annual State of Pipeline Marketing Report, we surveyed about 350 B2B and B2C marketers with sales teams to learn how they drive growth at their organizations. What are they prioritizing?

Increase Marketing ROI 10X and Prove It

See how a marketing team demonstrated 10X ROI and increased sales by 35% with marketing automation.

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Data Strategy and Data Modeling

Modern Marketing

7 Awkward Questions You Need to Ask Your Customers

Marketing Insider Group

What’s the key to long-term business success? Customer satisfaction. How do you know your customer base is satisfied? You have to ask them. Sounds simple enough. Hey, Mr. You-Just-Made-a-Purchase, satisfied?” “Yup.” Another happy, satisfied customer. Back to business. Not even close. This myopic view is where many brands get their customer feedback programs dead wrong. […]. The post 7 Awkward Questions You Need to Ask Your Customers appeared first on Marketing Insider Group.

Search Has Changed. Here’s How Your Content Needs to Evolve.

Hubspot

When inbound marketing was on the rise in 2006, search engines were the primary way readers discovered new content. In 2017, this still holds true. Social, video, and messaging apps now occupy a fair share of the content landscape -- but with over 3.5

How Facebook Watch Will Change the Game for Marketers

Modern B2B Marketing

Facebook’s recently announced (Wednesday, August 9 ) that the company is expanding their already robust platform by adding an episodic streaming video platform—Facebook Watch.

2017 CMO Survey

The 2017 CMO Survey can provide you with the latest insights into marketplace dynamics, spending, and trends.

Data Strategy and Data Modelling

Modern Marketing

B2B marketing lessons from Michael Brenner

Biznology

I listened to Michael Brenner recently give a keynote talk to B2B marketers at the MeritDirect Coop client conference, and picked up scads of great insights, tips, and strategic wisdom I’d like to share.

10 Ways to Distribute One Piece of Content (Besides Social Shares)

Hubspot

Long gone are the days of the old publish-and-pray method of content distribution. And even if it ever did work -- it was far from effective.

Think marketing tech vendor growth is finished? No, it’s Finnish!

chiefmartech

The above graphic and the following guest post were produced by Henri Syvänen and the team at Avaus , a leading Nordic marketing services firm.

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

Deciphering the New Digital Marketing Buzzwords: Immersive, Experiential, and Multisensory

Content Standard

If you’ve been in the marketing biz for a while, you know that this industry loves its jargon. While some digital marketing expressions are easier to grasp than others ( TOFU marketing , anyone?), it can still be difficult to discern what’s what.

6 Tips to More Powerful Social Selling

Act-On

Social selling allows you to reach prospects who were unreachable in the past. Find out how it fits into your marketing strategy. Sales Enablement Social Media Marketing social media marketing social media selling social selling

8 Writing Tips I Wish I Knew Before I Started Blogging

Hubspot

I wrote my first blog post two summers ago. And I wish I could erase it from the internet. Reading it is like looking at my middle school Facebook pictures -- it’s almost too cringe-inducing. Maybe I shouldn’t be so hard on myself, though.

How I Discovered The Power Of Brand Advocacy—And Took HubSpot From 20 To 7,000 Advocates In 2 Years

Influitive b2b

I’m Victoria LaPlante, Influitive’s new Senior Customer Advocacy Marketing Manager. If you’re an Influitive VIP member, you’ve already met me in our AdvocateHub. I look forward to getting to know you and helping you reach your advocacy program goals. Today, I’d like to share how I discovered the power of advocacy when I led.

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Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

Are Authentic Stories the Key to Experience Marketing?

Content Standard

Traditional marketing scholars teach the 4 Ps: product, price, place, and promotion. It’s not about experience marketing. Just combine these ingredients, they say, and you’ll reach your unique selling points. You’ll create community engagement. You’ll go far. And yet.

4 tips to successful digital writing

Biznology

As most of you know, I am a prolific writer. I have more than 1700 bylines in my career, spread across dozens of magazines and their companion sites, blog sites, and books.

10 Forward-Thinking SEO Experts You Need to Follow

Marketing Insider Group

Life will continually change. So will SEO best practices. At least there are two things we can always count on. Keeping up with the ever-changing tips and techniques in the field of search engine optimization takes serious commitment. Read the expert SEO blogs and keep abreast of the latest news and you’ll always know the […]. The post 10 Forward-Thinking SEO Experts You Need to Follow appeared first on Marketing Insider Group. Content Marketing

Content Pros: How Cheaper Video is Improving Content Quality with Tyler Lessard

Vidyard

Teaming up with the team at Convince & Convert, Vidyard’s VP of Marketing Tyler Lessard hosts the Content Pros Podcast.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

Press Release: Kaon Interactive’s Virtual and Augmented Reality B2B Solutions Launch on the ASUS ZenFone AR

Kaon

Kaon Interactive , the leading provider of 3D marketing and sales applications for global B2B brands, announced that its augmented reality solution, Kaon AR®, and virtual reality solution, Kaon VR®, are now available on the new ASUS ZenFone AR. Both solutions are deployed on the Kaon High Velocity Marketing Platform®. The ZenFone AR is the world’s first smartphone equipped with Google’s augmented reality (AR) and virtual reality (VR) technologies, Tango and Daydream.

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A CMO Guide: How to Get your Teams to Tell Better Stories

ScribbleLive

I’ve been hearing this question from digital marketing leaders and executives more often lately: How do I get my content teams to tell better stories? Of course, “better” is highly subjective. What it often comes down to is how do we make them: Unique. Highly relevant. I’m really glad more and more executives are realizing the importance of developing these skillsets in their teams. In reality though, what I have found is that it’s not just about getting teams to tell better stories.

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How to Make Your Google AdWords Ads More Impactful Without Spending More

Hubspot

A simple question: would you rather have a bigger AdWords ad or a smaller AdWords ad for the same cost? Of course the answer is obvious -- when it comes to advertising bigger is always better. So how can you go about making your Google AdWords ads bigger for the same (or maybe even a lower) cost?

How Inside Sales Enablement Can Help Increase Revenues

Modern B2B Marketing

Are you tired of the ups and downs of sales? You likely want to be able to forecast future revenues predictably, but sometimes have a hard time getting a handle on what’s driving success and failure. No doubt, it’s frustrating.

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5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

What Is Customer Retention Rate & Why Should You Care?

Marketing Insider Group

Your CRR is like a business insurance policy. Staying on top of your customer retention rate can be the most effective way to ensure a promising future – and to prevent a surprise downfall. Your customer retention rate (CRR) is a metric that reveals whether your marketing and customer care efforts are bleeding dollars or […]. The post What Is Customer Retention Rate & Why Should You Care? appeared first on Marketing Insider Group. Marketing Strategy

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Why CMOs Should Engage With Niche Bloggers

Modern Marketing

Effective CMOs operates at the nexus of the C-Suite and customer support – creating a brand voice that is authentic and effectively amplified in a way that doesn’t cheapen the message.

Why the "Pivot to Video" Is Misguided

Hubspot

When I read that the average American spends five-and-a-half hours per day watching video content, I scoffed -- because between video explainers on Facebook, Game of Thrones , and Netflix, that average is closer to my daily minimum time spent watching videos.

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How Marketing Automation Can Super-Charge Your Account-Based Marketing Strategy

Act-On

Ready to super-charge your Account-based marketing strategy? Check out how marketing automation can take you to the next level. Account-Based Marketing Marketing Automation account based account based marketing account-based marketing automation marketing automation

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.