Sat.Aug 12, 2017 - Fri.Aug 18, 2017

2017 State of Pipeline Marketing Report: New Data On How B2B Marketers Drive Growth

bizible

Down-funnel metrics are more important than ever before. In the third annual State of Pipeline Marketing Report, we surveyed about 350 B2B and B2C marketers with sales teams to learn how they drive growth at their organizations. What are they prioritizing?

Report 296

B2B Content Marketing: 12 Master Tips That You Need to Know

B2B PR Sense

Only 37% of B2B marketers have a documented B2B content marketing strategy ! Maybe that's you. Do you see why it's important to have a documented strategy, but just don't know where to begin? Or perhaps you doubt that it can work for your company. So why should you have a documented strategy?

Tips 232

Top Link Building Techniques for B2B Companies (Infographic)

Webbiquity

Guest post by Harris Myers. Link building has played a crucial role in SEO since the early days of search. But as search ranking algorithms have gotten more sophisticated, both quantity and quality are now essential when building (or earning) links to increase the search competitiveness of a website.

Marketing metrics: symptoms of poor b2b marketing campaign performance

Tomorrow People

Discover what your marketing metrics are saying about the performance of your B2B marketing campaigns, and why high numbers don’t necessarily equate to good news. b2b promotional campaigns

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

6 Tips to More Powerful Social Selling

Act-On

Social selling allows you to reach prospects who were unreachable in the past. Find out how it fits into your marketing strategy. Sales Enablement Social Media Marketing social media marketing social media selling social selling

Social 217

More Trending

Content marketing workflow: Should we do native video on LinkedIn now?

ScribbleLive

LinkedIn finally joined all the other networks in allowing native video. I actually ran across it last week when I was flying home after a few content marketing meetings in Canada. Of course, I immediately wanted to give it a shot to see how easy it would be to upload video to LinkedIn.

6 Inspiring Content Marketing Examples from an Uninspiring Industry

Marketing Insider Group

Content marketing at its best will draw you in without you even realizing what hit you. Nowhere is the power of good content more apparent than in the unsexiest of industries – finance. It’s not overly challenging to make fashion brands or vacation destinations appealing. But tax accounting? Now that takes skill. When marketers can […]. The post 6 Inspiring Content Marketing Examples from an Uninspiring Industry appeared first on Marketing Insider Group. Content Marketing

How Marketing Automation Can Super-Charge Your Account-Based Marketing Strategy

Act-On

Ready to super-charge your Account-based marketing strategy? Check out how marketing automation can take you to the next level. Account-Based Marketing Marketing Automation account based account based marketing account-based marketing automation marketing automation

B2B marketing lessons from Michael Brenner

Biznology

I listened to Michael Brenner recently give a keynote talk to B2B marketers at the MeritDirect Coop client conference, and picked up scads of great insights, tips, and strategic wisdom I’d like to share.

B to B 190

Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.

2017 AdWords Industry Benchmark Report: An Agency’s Perspective

bizible

In July, we released our third annual AdWords Industry Benchmark Report and had Lucia Rodas-Estrada, SEM Team Manager at DWA , a media agency with a predominant focus in B2B technology, join us for a webinar to discuss them.

How I Discovered The Power Of Brand Advocacy—And Took HubSpot From 20 To 7,000 Advocates In 2 Years

Influitive b2b

I’m Victoria LaPlante, Influitive’s new Senior Customer Advocacy Marketing Manager. If you’re an Influitive VIP member, you’ve already met me in our AdvocateHub. I look forward to getting to know you and helping you reach your advocacy program goals. Today, I’d like to share how I discovered the power of advocacy when I led.

Marketers Just Want To Market: Here’s How

Act-On

Marketers today must balance the right brain that controls creativity and the left brain that processes information logically and analytically. Marketing Life Marketing Strategy marketers marketing marketing life marketing strategy

Your company’s digital future is still open, if you capture it first

Biznology

Lesson for leaders. You can control your digital future if your know where you’re going, and know how to reach it first. But if you don’t know, someone else will own your future and you. Fortunately, the digital future is obvious. We are all migrating to a digital Earth.

Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy

3 Ways Data Quality Builds a Strong Foundation for Your ABM Strategy

Reachforce

Account-based marketing (ABM) is a hot trend in B2B marketing right now, and plenty of sales and marketing teams are jumping on board. Without a solid framework of support, tools and expertise, however, ABM is little more than a catchy buzzword.

Build 170

How Technology Is Revolutionizing B2B Events

Contently

When you’re inundated with the glories of digital marketing every day, we can start to forget that in-person events still make up such an important part of the marketing stack. Events can be chaotic, complicated, and expensive.

B2B 168

The Powerful Guide to SEO for Startups and Small Businesses

Act-On

Whether you’re a startup or established small business, learn how to maximize your SEO efforts through effective marketing with Act-On Software. AdWords SEO SEO for startups small business SEO startup SEO

7 Awkward Questions You Need to Ask Your Customers

Marketing Insider Group

What’s the key to long-term business success? Customer satisfaction. How do you know your customer base is satisfied? You have to ask them. Sounds simple enough. Hey, Mr. You-Just-Made-a-Purchase, satisfied?” “Yup.” Another happy, satisfied customer. Back to business. Not even close. This myopic view is where many brands get their customer feedback programs dead wrong. […]. The post 7 Awkward Questions You Need to Ask Your Customers appeared first on Marketing Insider Group.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Customers Continue to Engage with Snapchat Marketing Content

KoMarketing Associates

Brand marketers are turning to several social media channels to reach out to their target audiences, but how are they utilizing Snapchat? To dive deeper into how marketers are making the most of this channel, Snaplytics conducted its quarterly report on Snapchat usage among brand marketing professionals. Statistics showed that Thursday (16 percent), Friday (17 percent) and Saturday (17 percent) were the most popular days for Snapchat posting among brand marketers.

The Secret to Finding a Competitive Content Advantage

Contently

In 1915, psychologist Edgar Rubin wrote his entire doctoral thesis on a simple picture. The image in question appeared to contain a flat white vase centered on a black background.

Why CMOs Should Engage With Niche Bloggers

Modern Marketing

Effective CMOs operates at the nexus of the C-Suite and customer support – creating a brand voice that is authentic and effectively amplified in a way that doesn’t cheapen the message.

What Is Customer Retention Rate & Why Should You Care?

Marketing Insider Group

Your CRR is like a business insurance policy. Staying on top of your customer retention rate can be the most effective way to ensure a promising future – and to prevent a surprise downfall. Your customer retention rate (CRR) is a metric that reveals whether your marketing and customer care efforts are bleeding dollars or […]. The post What Is Customer Retention Rate & Why Should You Care? appeared first on Marketing Insider Group. Marketing Strategy

Rate 160

The Sales Enablement Handbook

In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.

4 tips to successful digital writing

Biznology

As most of you know, I am a prolific writer. I have more than 1700 bylines in my career, spread across dozens of magazines and their companion sites, blog sites, and books.

Expert Interview Series: Michael Frasier of Slemma on Smarter Data Management

Reachforce

Michael Frasier, of Slemma, is a cross-functional leader and a sales and marketing executive with more than 30 years of launching, managing, and scaling consumer-facing products.

Data Strategy and Data Modeling

Modern Marketing

3 Tips From A Million Dollar Online Seller

Marketing Insider Group

It’s a hard reality when you realize your dreams are crashing to the ground. In this 21st century we live in more and more people are firing their boss and heading towards entrepreneurship with the hopes of going it alone. I love this mentality. If you’re reading this, you’re probably an entrepreneur who’s had your […]. The post 3 Tips From A Million Dollar Online Seller appeared first on Marketing Insider Group. Demand Generation Marketing Strategy

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How to Successfully Coach Your Sales Team to Drive Efficiency

Speaker: Steve Benson, Founder and CEO, Badger Maps

A great sales team starts with a manager who’s a great coach. To stay competitive in today’s market, you need to implement a formal coaching approach that is aligned with your buyer’s journey and internal processes to drive results. Fortunately, Steve Benson is here to help you become that great coach.

What’s the Difference Between B2B vs. B2C Marketing?

Act-On

Read this blog to learn the differences and similarities of B2C vs. B2B marketing. B2B Marketing Corporate Marketing Strategy B2B marketing B2B vs B2C B2C Marketing

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A CMO Guide: How to Get your Teams to Tell Better Stories

ScribbleLive

I’ve been hearing this question from digital marketing leaders and executives more often lately: How do I get my content teams to tell better stories? Of course, “better” is highly subjective. What it often comes down to is how do we make them: Unique. Highly relevant. I’m really glad more and more executives are realizing the importance of developing these skillsets in their teams. In reality though, what I have found is that it’s not just about getting teams to tell better stories.

CMO 138

Data Strategy and Data Modelling

Modern Marketing