Sat.Oct 12, 2019 - Fri.Oct 18, 2019

Should Your Company B2B Branding be Distinctive or Descriptive? 6 Lessons Learned

Fusion Marketing Partners

Everyone has an opinion when it comes to branding. Over the course of my career, first as a client-side marketing […]. B2B Brand B2B Branding

B2B Web Design Essentials: A Quick Intro for CMOs

BOP Design

Chief Marketing Officers, VPs, and Marketing Directors really know their stuff when it comes to B2B marketing, strategy, and getting results. However, embarking on a new B2B web design project can be a totally different animal.

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PR's Public Relations Crisis: How to Fix It

B2B PR Sense

Ironically, despite the ballyhoo and effusions, PR is facing its own PR crisis. It turns out PR folks (myself included) aren't master communicators when it comes to our own profession.

Leverage your emails: Four steps to activate CRM data onboarding

Choozle

What’s the single most valuable asset as a brand or company? Customers (and potential customers)! While it might be the most obvious answer, customer data (i.e., CRM data) is often overlooked when creating and implementing digital marketing strategies.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Stop Investing in Content and Start Investing in Consistency

Marketing Insider Group

You already know how important it is to publish content that’s both high in quality and sufficient in quantity. A few blog posts here and there isn’t enough – you need to create a significant amount of content for it to have an effect. But quantity isn’t everything.

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Report: 86% of B2B Buyers Now Prefer Interactive Content from Marketers

KoMarketing Associates

When it comes to content marketing, new research suggests that B2B marketers may benefit from developing interactive assets, rather than ones with a static format.

AWeber vs Mailchimp - It's time for the heavyweight fight

SendX

One is from 1998 (AWeber) and the other is from 2001 (Mailchimp), both of them would be considered young adults if they were people. Being companies that turn those dates into something even more amazing.

Why Pay Influencers When You Can Activate Employees

Marketing Insider Group

Influencer marketing is a hot topic these days. Businesses around the world, some of them huge, are turning to people on social platforms like Instagram, Pinterest and Facebook to tout their products and get their sometimes millions of friends to buy their product or service. .

What Are the Benefits of Marketing Automation?

Act-On

Read this blog to learn the benefits of marketing automation and how investing in one of these platforms can help you move past basic email marketing. Marketing Automation

Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are being asked to do a lot: brand building, create content, build position as thought leader, generate leads, create ongoing touchpoints with prospects, and ideally generate sales calls. And do all of this with limited resources and time in a crowded world that is fighting you for attention. That’s a big challenge, and we believe a key part of the answer to that challenge is the smart application of webinars for B2B audiences. If you have held back on doing webinars because of the level of effort, or if you want to up your webinar effectiveness, then you won’t want to miss this unique presentation with expert webinar producers Dawn Baron and Shelley Trout.

LinkedIn for Business: 5 Ways B2B Marketers Can Optimize LinkedIn Advertising

KoMarketing Associates

LinkedIn is a prime platform for B2B companies looking to gain relevant web traffic, social media engagement, and high-quality leads through paid social media advertising.

PR and Social Media: How to Adapt Your PR Strategy

B2B PR Sense

Fifteen years ago, if you had told me that PR and social media were going to work together and that we would use social media for PR, I may have chuckled. After all, social media was initially created to connect family and friends, not brands. At least, that's how it was in the beginning.

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Does More Martech Mean Fewer Brand Fans?

Marketing Insider Group

The optimal brand experience differs from company to company. That might sound obvious, but it evidently isn’t to some CMOs: By overly relying on martech, they’re creating an expensive — and unremarkable — brand experience.

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Email Deliverability Quarterly: 1st GDPR Fine, Google Supports BIMI, and More

Modern Marketing

Email deliverability is constantly changing, as inbox providers adjust their filtering algorithms, blacklists tweak their listing criteria, and consumers evolve their definition of spam. That’s why even the best email marketing programs suffer deliverability problems sometimes.

Key Trends in Marketing: Thought Leadership

Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.

Report: 62.5% of Marketers Have Now Fully Integrated Content Marketing into Overall Strategy

KoMarketing Associates

Although not all marketers have integrated their content marketing programs with their overall strategies, new research suggests that more have done so than in previous years.

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4 Solutions to Consider When Marketing Leads Don’t Convert

The Point

If your organization is generating plenty of leads but those initial inquiries aren’t converting to sales qualified leads, meetings, or pipeline, a myriad of things could be at fault: 1) sales follow-up may be sub-standard in either cadence, frequency, or message. 2) lead nurturing.

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5 Creative Ways to Use Customer Insights Beyond Reporting

Act-On

Read this blog to learn how to use customer insights to grow existing client relationships and attract new prospects. Customer Marketing

Don't Give in to Account-Based Confusion

Modern Marketing

After years of advice and terabytes of presentations, the fact remains that a vast majority of B2B marketing leaders lack confidence in their organization to succeed at driving a successful ABM strategy.

5 B2B Marketing Trends that You Can't Ignore in 2020

Speaker: Pam Didner, Marketing Consultant, Author and Speaker

Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.

Why Self-Employed Professionals Risk Being Replaced by AI (And What To Do About It)

Biznology

One of the most significant downsides to artificial intelligence (AI) is it will doubtless take over jobs and leave humans unemployed. It’s a major concern for many members of the workforce.

How to Master a Different Kind of Marketing Funnel

Contently

They say the happiest two times in a sailor’s life are the day you buy a boat and the day you sell it. Regardless of your sea legs, there’s something captivating about making a purchase.

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Privacy Regulations Will Lead to Advertising Innovation

Customer Experience Matrix

Naysayers doubted that the European Union’s General Data Protection Regulation (GDPR) and ePrivacy rules, California Consumer Privacy Act (CCPA) and related privacy regulations would have any real impact on the flow of consumer data.

Leverage AI For Sales Enablement

Modern Marketing

Welcome to On the Fly , our new video series with small bites (two mins or less) of marketing advice and training from marketing experts, delivered while they are on the road, at the airport, or traveling somewhere.

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Maximize Results Of Attending A Trade Show

Attending trade shows helps your business find new prospects and make connections. By downloading this white paper, you will learn how setting goals and adding pre-planning to every trade show and industry event you attend makes a considerable difference.

When B2B Personalization is Too Hard to Implement

Biznology

I had a conversation several weeks ago with a large data company, discussing behavior based personalization. The VP of Marketing heard me out for a few minutes, and then said “Woah, wait a minute. So it’s personalization? I already have that.”. So I said “Oh, how’s that going? What are you seeing?”.

Why You Want to Keep Your Data Models Fresh

Measure Up Marketing

We’ve come to understand the importance of models, whether these are data, process, business or capabilities models. One of the most important models is a data model.

6 Content Marketing Tips That Will Give You an Aha Moment

Content Marketing Institute

A lot of content exists about content marketing. You may wonder how to distill everything you see and hear into action. Pick one of these six great – sometimes contrarian – content marketing lessons.

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How to create a referral program that increases cash flow

Kabbage

Everyone wants an easy way to up their cash flow. But, easy doesn’t always mean results. Whichever way you spin it, you’re going … Read More. The post How to create a referral program that increases cash flow appeared first on Grow With Kabbage. Grow my business Marketing

Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

How Millennial Skepticism Will Shape Brands In The Future

Biznology

Millennials and Generation Z are becoming increasingly unsettled about their lives, their careers and the world around them. Their trust in traditional institutions (e.g.

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Pro Tips: Driving Awareness with Programmatic Advertising in Email

Liveintent

There’s a good chance you’re allocating most of your programmatic advertising budget to Facebook, Google, and Amazon – most marketers report spending more than 60% of their combined marketing dollars within those three environments.

How to Structure Your Content to Make It Accessible

Content Marketing Institute

Your audience includes people with hearing, vision, cognitive, learning difficulties, or physical disabilities. Can they easily consume your content? Here are seven ways to make that happen.