Fusion Marketing Partners

OCTOBER 15, 2019

Everyone has an opinion when it comes to branding. Over the course of my career, first as a client-side marketing […].

Brand Identity 73

Brand Identity Branding Paid Search Agency Companies 73

BOP Design

OCTOBER 15, 2019

Chief Marketing Officers, VPs, and Marketing Directors really know their stuff when it comes to B2B marketing, strategy, and getting results. However, embarking on a new B2B web design project can be a totally different animal. Unless you work for a web design agency, you likely only work on a new website design and launch every 3 – 4 years or so and it can be tough to familiarize yourself with the process since so much time and activity elapses in between.

Design 49

Design Paid Search Agency B2B Copywriting 49

Zoominfo

OCTOBER 15, 2019

Cold email is one of the most common and tested tactics in a modern salesperson’s repertoire. And yet, sales reps still look for ways to improve their sales email strategy. It’s not hard to see why — after all, only 24% of sales emails are opened ( source ). Fine-tuning your cold email strategy might not make your open rates skyrocket to 90%, but it can make a major difference.

Sales Management 230

Sales Management Template Top of Funnel Zoominfo 230

Marketing Insider Group

OCTOBER 15, 2019

Influencer marketing is a hot topic these days. Businesses around the world, some of them huge, are turning to people on social platforms like Instagram, Pinterest and Facebook to tout their products and get their sometimes millions of friends to buy their product or service. . It feels organic, right? Ha! It’s anything but that. Often it’s marketing agencies pulling the strings of those influencers, sometimes for big bucks or giant perks.

Activities 218

Activities Marketing Agencies 2 Paid Search Agency Case Studies 218

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Webbiquity

OCTOBER 15, 2019

Effective marketing for a startup company is all about focus. You’ve got limited time (you’re likely already working 80+ hours per week!) and little budget, so it’s essential to judiciously optimize the use of both. Part one of this two-part series dealt with laying the groundwork for startup marketing: branding, messaging, and honing in on your target customer persona or ideal customer profile (ICP).

Startups 216

Startups Planning Ideal Customer Profiles Marketing Analytics Tools 216

Vision Edge Marketing

OCTOBER 15, 2019

We’ve come to understand the importance of models, whether these are data, process, business or capabilities models. One of the most important models is a data model. Dr. Robin Bloor , who resides here in Texas and is the chief analyst and founder of the Bloor Group, says “the more complex the data universe becomes, the more you need to model it.” If your organization has different departments working with differing aspects of the same set of data, for example when multiple organizations are usi

Work Management 160

Work Management Marketing Management Rules Trigger Marketing 160

Marketing Insider Group

OCTOBER 14, 2019

You already know how important it is to publish content that’s both high in quality and sufficient in quantity. A few blog posts here and there isn’t enough – you need to create a significant amount of content for it to have an effect. But quantity isn’t everything. Content consistency is just as important in developing an effective content strategy, and you could argue that consistency is even more important than quantity.

Allocation 205

Allocation Budget Programs Content Lead Scoring 205

Webbiquity

OCTOBER 17, 2019

Guest post by Colm Stafford. Between the ubiquity of cell phones and increasing use of in-home smart speakers, voice search is growing at a scorching pace. According to statistics compiled by DBS Interactive , eMarketer estimates that over a third of the US population (111.8 million people) now use a voice assistant monthly, up from less than 10% in 2018.

Marketing Management 174

Marketing Management Emarketing SEO Search Marketing 174

InsightSquared

OCTOBER 16, 2019

I was thrilled when the InsightSquared team asked me to guest post on their blog. I loved presenting at Ramp 2019 , and am excited to continue sharing all of the best practices we learn from our customers here at Chorus.ai. In a previous life, I ran the training and enablement function at InsightSquared. It was there that I fell in love with sales readiness.

Training 149

Training Class Transparency Promotion 149

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Customer Experience Matrix

OCTOBER 14, 2019

Naysayers doubted that the European Union’s General Data Protection Regulation (GDPR) and ePrivacy rules, California Consumer Privacy Act (CCPA) and related privacy regulations would have any real impact on the flow of consumer data. But it’s now clear that they will, as European regulators show they will interpret the rules to require meaningful consent to data sharing , will treat cookies as personal identifiers , and will assess significant fines for data breaches.

Privacy 149

Privacy Advertising Agencies Advertisements Advertising 149

Marketing Insider Group

OCTOBER 14, 2019

The optimal brand experience differs from company to company. That might sound obvious, but it evidently isn’t to some CMOs: By overly relying on martech, they’re creating an expensive — and unremarkable — brand experience. According to research from Forrester , CMOs are spending more on tech than any other C-suite members. Through 2022, CMOs are projected to increase their spend on automation, data, and tools by up to 11%.

Brand Identity 169

Brand Identity Branding Advertising Agencies Paid Search Agency 169

KoMarketing Associates

OCTOBER 15, 2019

LinkedIn is a prime platform for B2B companies looking to gain relevant web traffic, social media engagement, and high-quality leads through paid social media advertising. This is due to the optimal targeting features and user-base on LinkedIn, as it is the professional platform used by 600+ million executives and professionals from a variety of industries.

Linkedin 141

Linkedin Advertisements Advertising B2B Marketing 141

Zoominfo

OCTOBER 16, 2019

Your marketing landing pages may receive a ton of traffic – but are you converting those visitors to leads? For marketers, there’s nothing more frustrating than low landing page conversion rates, especially when it’s difficult to determine what the cause is. Likely there are many reasons why your landing pages may be suffering from low conversion rates.

Landing Pages 130

Landing Pages Conversion Rate Conversion Peer-to-peer 130

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

The Point

OCTOBER 15, 2019

If your organization is generating plenty of leads but those initial inquiries aren’t converting to sales qualified leads, meetings, or pipeline, a myriad of things could be at fault: 1) sales follow-up may be sub-standard in either cadence, frequency, or message. 2) lead nurturing. may not be doing enough to educate the prospect , “warm up” the lead, or drive additional engagement, or. 3) you could be generating the wrong types of leads altogether, namely either people that simply aren’t ready

Sales Qualified Leads 138

Sales Qualified Leads Work Management Marketing Management Account Based Marketing 138

Kabbage

OCTOBER 18, 2019

Everyone wants an easy way to up their cash flow. But, easy doesn’t always mean results. Whichever way you spin it, you’re going … Read More. The post How to create a referral program that increases cash flow appeared first on Grow With Kabbage.

Business 123

Business Marketing 123

KoMarketing Associates

OCTOBER 18, 2019

When it comes to content marketing, new research suggests that B2B marketers may benefit from developing interactive assets, rather than ones with a static format. DemandGen recently published its “2019 State of Video and Interactive Content” report, and statistics showed that the majority of buyers (86%) prefer interactive content they can access on demand, as opposed to static content formats.

Interactive Marketing 125

Interactive Marketing Marketing Report B2B Marketing B2B 125

Zoominfo

OCTOBER 15, 2019

Cold email is one of the most common and tested tactics in a modern salesperson’s repertoire. And yet, sales reps constantly look for ways to improve their sales email strategy. It’s not hard to see why — only 21% of emails from email campaigns are opened. Fine-tuning your cold email strategy might not make your open rates skyrocket, but it can make a major difference.

Template 113

Template Zoominfo Ethics B2B Sales 113

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Biznology

OCTOBER 18, 2019

One of the most significant downsides to artificial intelligence (AI) is it will doubtless take over jobs and leave humans unemployed. It’s a major concern for many members of the workforce. Researchers from the University of Buffalo discovered higher-paid individuals, such as medical professionals and lawyers, are less at risk of getting replaced than low-skilled workers.

Fulfillment 116

Fulfillment Distribution Studies Demand 116

Search Engine Journal

OCTOBER 15, 2019

Here are 5 of the best content trends you should start applying to your content marketing strategy. The post 5 Big Content Trends for 2020 via @JuliaEMcCoy appeared first on Search Engine Journal.

Trends 111

Trends Content Search Marketing Marketing & Strategy 111

KoMarketing Associates

OCTOBER 16, 2019

Although not all marketers have integrated their content marketing programs with their overall strategies, new research suggests that more have done so than in previous years. PAN Communications recently published the “2019 Content Fitness” report, and statistics showed that the majority of marketers (62.5 percent) claim that they have fully integrated their content marketing program with their overall strategy.

Marketing Report 122

Marketing Report Marketing & Strategy Webinar Metrics Marketing Strategy 122

Vidyard

OCTOBER 16, 2019

Music is the literature of the heart, a French poet once said. Musical accompaniments to film are so powerful that some soundtracks outsell the movies themselves and some background songs become permanently lodged in the cultural consciousness. Consider Celine Dion’s “My Heart Will Go On”—it’s such a fitting power ballad of romantic yearning that it’s now impossible to hear it and not think about the movie Titanic.

Video Marketing 102

Video Marketing Copyright Domain Advertising Agencies 102

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Biznology

OCTOBER 16, 2019

Millennials and Generation Z are becoming increasingly unsettled about their lives, their careers and the world around them. Their trust in traditional institutions (e.g. political, business and religious leaders) has never been lower, according to the recent Global 2019 Millennial Survey by Deloitte. Importantly their ambitions and values are very different from other generations.

Brand Identity 116

Brand Identity Branding Privacy Trust Marketing 116

Content Marketing Institute

OCTOBER 14, 2019

A lot of content exists about content marketing. You may wonder how to distill everything you see and hear into action. Pick one of these six great – sometimes contrarian – content marketing lessons. Continue reading → The post 6 Content Marketing Tips That Will Give You an Aha Moment appeared first on Content Marketing Institute.

Tips 107

Tips Content Marketing Content Paid Search Agency 107

The Marketing Blender

OCTOBER 17, 2019

Our Services. See Our Work. Who We Are. Resources. Blog. Contact Us. How to build a better Challenger Sales presentation in 2020. Six steps to craft more persuasive messaging for a Challenger Sales presentation in 2020. B2B sales has never been a walk in the park. But in 2020, it feels like buyers are fully in control. Digital disruption is real and everyone does their own research online now.

Marketing Budget 106

Marketing Budget Ad Building Marketing Automation Services Ideal Customer Profiles 106

The Daily Egg

OCTOBER 16, 2019

You’ve reached article 4 in our A/B testing series. In case you missed the first three, here’s a recap: A Beginner’s Guide to A/B Testing with Crazy Egg A/B Testing: How and Where to Start Best Practices and Pro Tips for Using an A/B Testing Tool Now it’s time to move onto the final chapter: […]. The post How to Understand and Act On Your A/B Test Results appeared first on The Daily Egg.

Act-On 106

Act-On Tips Practices Tools 106

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Biznology

OCTOBER 17, 2019

I had a conversation several weeks ago with a large data company, discussing behavior based personalization. The VP of Marketing heard me out for a few minutes, and then said “Woah, wait a minute. So it’s personalization? I already have that.”. So I said “Oh, how’s that going? What are you seeing?”. And he said, “Well, we haven’t turned it on yet.” As it turns out, getting the technology they purchased in their integrated suite to work is harder than the sales rep let on.

Personalization 106

Personalization Allocation Peer-to-peer B2B 106

Search Engine Journal

OCTOBER 13, 2019

Adding email to your holiday marketing mix is a must. Try these email marketing tactics to help boost your sales. The post 10 Email Marketing Tips to Boost Holiday Sales appeared first on Search Engine Journal.

Email Marketing 105

Email Marketing Tips Marketing Mix Tactics 105

Content Marketing Institute

OCTOBER 16, 2019

To increase your website traffic, you need to decrease its existing pages. Why? Thin content – low- or non-performing pages – that are forgotten or swept under the (website) rug. Be ruthless. Get rid of it. Just do it in this smart way. Continue reading → The post Thin Content: Why You Should Fix or Remove Low-Quality Web Pages appeared first on Content Marketing Institute.

Content 100

Content Traffic Marketing Websites Content Marketing 100