Seismic - Sales Effectiveness

SEPTEMBER 18, 2019

According to The State of Enterprise Sales Enablement 2019 , 85 percent of sales and marketing leaders agree that buyers will dismiss a seller in the first interaction if they don’t receive tailored information. Companies are moving towards account-based selling to fill this gap by enhancing the buyer experience in a more effective and efficient manner. Account-based selling is a B2B sales model that uses a hyper-personalized customer engagement strategy.

Personalization 56

Personalization Sales Cycle Forrester Outreach 56

BuzzSumo

SEPTEMBER 20, 2019

Between GDPR updates and falling reach on Facebook, marketers are in a tailspin. Now more than ever, we need to know what types of posts draw attention on Facebook, and we need to build our strategies around them. For those used to thinking in terms of tactics and tricks, this news may come as a relief: Relax, love and humanity are the keys! Those two big ideas need to be communicated in conversational marketing using words that resonate with your audience.

Words 79

Words Social Media Conversion Work 79

EverString

SEPTEMBER 17, 2019

The post Intent Data Astronaut Training: 101 appeared first on EverString. Intent Data Modern Data Predictive Marketing

Training 52

Training Intent Marketing 52

Industrial Marketing Today

SEPTEMBER 20, 2019

An industrial website redesign is a major undertaking. It is not something that you should do on a whim or expect to launch a new site in a few weeks.

Industry 220

Industry Websites Strategy Content Marketing 220

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Sales

Marketing Insider Group

SEPTEMBER 17, 2019

This article is based on my forthcoming book, Mastering Marketing Agility (Berrett-Koehler, June 2020). . When a CMO is hired, somewhere an hourglass flips over. Grains of sand begin plummeting from the upper half, piling up inexorably in the bottom until time runs out and the CMO is politely asked to leave. It’s a grim picture, and it turns out it’s not even a very big hourglass compared to those measuring out the lifespan of other executives.

CMO 192

CMO Release Aggregator Income 192

Zoominfo

SEPTEMBER 18, 2019

Everyone in this line of work strives to increase marketing productivity – but, as with any profession, there are productivity roadblocks around every corner. Sometimes it’s poor planning. Sometimes it’s unanticipated distractions. And sometimes you just need a quick dose of motivation. If you fall into that last category, we have just the thing for you. These quotes from some of the most innovative and successful minds in the business will increase your marketing productivity today.

Product 145

Product Zoominfo Attitudes Click 145

Webbiquity

SEPTEMBER 19, 2019

Guest post by Amanda Mcphail. For better or worse, meetings are a fact of life in business. Properly run, meetings are vital for communication, coordination, planning, and accountability. Improperly run, they are perceived as a waste of time and an interruption of “real work.” ” But as Gino Wickman points out in his book Traction, “For those of us who lead and manage organizations, meetings are pretty much what we do.”

Effective 196

Effective Effectiveness Efficiency Exchange 196

Marketing Insider Group

SEPTEMBER 16, 2019

Event planning is hard work, but that doesn’t mean you can kick back and relax once you’ve booked your venue and organized your guest speakers. Unless you’re planning a unique event in a very popular industry, your event is not going to market itself. You need a great event marketing plan to get the word out, build buzz, and get people excited about attending. It can be overwhelming even choosing where to start when it comes to event marketing.

Marketing Plan 184

Marketing Plan Plan Event Marketing Income 184

Oracle

SEPTEMBER 16, 2019

Lead management is part of any business that has leads — that is, any business that requires consideration before making a purchase decision. There are many organizations that lack a cross-functional process that’s required in order to manage leads. It’s not that they don’t want to have a process, it’s that the organization’s leadership just hasn’t made it a focus. Sad but true.

Lead Management 179

Lead Management Effective Effectiveness Leads 179

Advertiser: ZoomInfo

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Forecast

Zoominfo

SEPTEMBER 17, 2019

In case you haven’t heard the news, DiscoverOrg and ZoomInfo have joined forces! And as one unified company, we humbly believe there’s no one better equipped to discuss the importance of high-quality contact information. So without further ado, let’s hear from the experts from ZoomInfo and DiscoverOrg alike as they tell you all you need to know about direct dials. Today’s story features the seemingly simple direct-dial phone number.

Zoominfo 141

Zoominfo Rate Contact Funnel 141

Webbiquity

SEPTEMBER 17, 2019

Most startup founders aren’t marketing professionals. But there are a few things about marketing that are vital to understand in order to be successful. Entrepreneurs emerge from a wide variety of backgrounds. In the technology sector, they are most often software developers or engineers. But in the broader market, they may be chefs, educators, tradespeople, sales reps, mathematicians, financial analysts, medical professionals…almost anything. Photo by Ian Schneider on Unsplash.

Startup 188

Startup Brand Branding Customer 188

Marketing Insider Group

SEPTEMBER 18, 2019

With the shifting world of marketing and the ever-increasing use of social media by brands, marketing advocacy strategies are imperative. One of the most important parts of advocacy marketing, besides your loyal customers, is your employees. Let’s explore why they are the key to your success. First, What is Advocacy Marketing? Advocacy marketing is a tactic that involves identifying customers and brand advocates who have a strong network within your target audience.

Guidelines 152

Guidelines Activities Social Media Education 152

Oracle

SEPTEMBER 18, 2019

Account-based marketing (ABM) continues to be a trending topic for B2B organizations in 2019. It is one of the hottest topics in digital marketing, but it has been around for years. Although notoriously analog in its previous life, ABM has evolved into a significant component of a comprehensive marketing strategy. It is “old news” for some, but ABM does not seem to be going away any time soon.

Account Based Marketing 162

Account Based Marketing Organization Organic Sales Cycle 162

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Lead Nurturing

Biznology

SEPTEMBER 20, 2019

The benefits of using various social media platforms to market your business are plentiful, with quite a few channels to choose from, and a large captive audience just waiting to view your content. However, it’s never as easy as most people assume. You can’t just open a social media account, post something arbitrarily, and expect excellent results. There’s a lot of hard work that goes into engaging an online audience.

Social Media 104

Social Media Media Sales Social 104

B2B PR Sense

SEPTEMBER 18, 2019

Thought leadership is a tested concept that works. But the tactics behind this strategy have changed. So what should you know about thought leadership as it is today? Let's look at the top thought leadership trends that impact strategy and how you need to respond to these trends. What You Need to Know About Thought Leadership Strategy. Before we get into what trends could affect your thought leadership strategy, let's discuss the basics of thought leadership and why every brand should use it.

Trends 181

Trends Strategy PR Case Study 181

Marketing Insider Group

SEPTEMBER 16, 2019

Gust post from by Denise Dubie . Data grabs your audience’s attention faster than opinions and it adds credibility to your story. Everyone loves data. You see it on billboards, hear it on the radio, and read it anywhere there is content to consume. There is a reason for the data-everywhere reality: data gives content its credibility. SurveyMonkey was so confident that people preferred consuming content with data that it conducted a survey (go figure) to prove it.

Relevance 136

Relevance Research Opinions Stats 136

Oracle

SEPTEMBER 15, 2019

Welcome to episode 4 of On the Fly , our video series with small bites (two mins or less) of marketing advice and training from marketing experts—delivered while they are on the road, at the airport, or traveling somewhere. This week’s featured guest is Christopher Penn , co-founder and Chief Data Scientist of TrustInsights.ai. Chris is an authority on digital marketing and marketing technology and a recognized thought leader, author, and speaker.

Video 159

Video Analytics Training Tips 159

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Forrester

Webbiquity

SEPTEMBER 20, 2019

Guest post. Over the past decade, WordPress use has grown tremendously, and it has evolved from a blogging platform into the world’s most widely implemented content management system (CMS). According to studies , over 34 percent of all websites run on the WordPress CMS platform, built on PHP and MySQL technologies. Most website owners choose WordPress to manage their websites because of the minimal resources and technical skills required.

SEO 144

SEO Tips Best Bundling 144

Biznology

SEPTEMBER 16, 2019

The use of CRM solutions for maintaining relationships with customers is a longstanding trend. As when it comes to online retails, customer data management is an essential part of any e-commerce platform. Using CRM software, business owners see a full picture of customers’ behavior, changes, and trends. Let’s take a closer look at the advantages of CRM system for eCommerce and how to make use of them. Benefits of CRM Software.

Ecommerce 101

Ecommerce CRM Merchandising Build 101

Marketing Insider Group

SEPTEMBER 17, 2019

According to Hubspot, Content Marketing costs 62% less than traditional marketing. But it still takes time to produce. And, as they say, time is money. Make every piece of content that you write, photograph, or film count. With more effective content distribution strategies, you can make your web traffic soar to the moon and back. Even average content marketing produces nearly three times more leads than traditional marketing does, so there’s no reason why it shouldn’t do even better.

Distribution 180

Distribution Traffic Strategy Content 180

Influitive

SEPTEMBER 16, 2019

Running in-person events—such as user conferences—is a great opportunity to put a face to the customer advocates you engage with digitally on a regular basis. It’s also no secret that conferences deliver immense business value by enabling your passionate customers to connect with one another and share their own best practices, by extension empowering them […]. The post How to Plan an Event That Will Get Attendees Talking appeared first on Influitive.

Trade Show 100

Trade Show Plan Conference Best Practice 100

Advertiser: ZoomInfo

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Sales

KoMarketing Associates

SEPTEMBER 19, 2019

As marketers turn to social media to reach out to their customers and prospects, a new survey shows that they are now finding more success on Instagram. Social Media Today recently published the “Instagram Marketing Survey Report” and statistics showed that 90 percent of marketers are now using Instagram for marketing purposes.

Survey 136

Survey Target Audience Statistics 136

Biznology

SEPTEMBER 18, 2019

When it comes to designing a successful app, the key component that drives adoption is User Experience (UX). Consumers have a low tolerance rate for apps that don’t perform intuitively, load quickly, and are easy to use. Good UX is not just a good idea. It should be at the heart of every design decision you make. The process itself is complex, but the result shouldn’t be. The job of your mobile app designer is to make the result simple.

Mobile 93

Mobile Design Display Features 93

Oktopost

SEPTEMBER 16, 2019

What is the defining challenge of marketing in the current era of digital commerce? Cutting through the noise and confusion of an oversaturated media landscape to deliver your message to the people who truly need to see it. . One approach that has been gaining ground recently is account based marketing (ABM), which flips the traditional flow and perspective of marketing models.

Account Based Marketing 87

Account Based Marketing Examples Conference Sample 87

Martech Advisor

SEPTEMBER 15, 2019

Lilach Bullock tips on what types of social media marketing tools you should get and why and what features to look for when choosing a tool. There are always challenges that come up when running social media marketing campaigns. These range from content creation to measuring your strategy's effectiveness. The point is, you need tools to get the best possible results from social media. And you need these tools for various aspects of your activities.

Social Media 86

Social Media Tools Tagging Media 86

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

Customer