Hyper-Personalized Customer Engagement: Why Account-Based Selling?
Seismic - Sales Effectiveness
SEPTEMBER 18, 2019
According to The State of Enterprise Sales Enablement 2019 , 85 percent of sales and marketing leaders agree that buyers will dismiss a seller in the first interaction if they don’t receive tailored information. Companies are moving towards account-based selling to fill this gap by enhancing the buyer experience in a more effective and efficient manner. Account-based selling is a B2B sales model that uses a hyper-personalized customer engagement strategy.