Sat.Jul 17, 2010 - Fri.Jul 23, 2010

11 Mind-Blowing Mobile Marketing Infographics

Hubspot

Smart phones, tablets, laptops and mobile broadband cards have all changed the way we access the internet. According to Pew Research Center, 59% of adult Americans go online wirelessly.

Set the Record Straight: Marketing Automation vs. Email Programs

NuSpark

We attempt to set the record straight as we simply look at Marketing Automation systems as compared to Email Programs. We’ve been testing a variety of Marketing Automation programs; the ones we like we have agreed to offer as potential solutions to our clients.

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7 Tips For Successful Lead Follow-up

Marketing Insider Group

Michael Brenner Telemarketing post A Guest Post By: Robert Krekstein. Telemarketing services are continuing to grow in popularity given the low cost and high return, and for most companies Tele resources are fully utilized in an

Be Careful What Assumptions You Make with Analytics

B2B SEO

Analytics are great. They provide us with loads of good information. The danger is what we do with that information and in the assumptions we make. Here are three faulty assumptions I see regularly. Please share yours, too. Faulty Assumption #1Your analytics tell you what people are searching for Recently, while waiting to speak at an [.].

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

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Paul’s Short Post #2- Follow Tweets on RSS Reader

NuSpark

Something I should take advantage of a little more; following specific tweets on my Google Reader. If you use Google Reader (or other readers) as much as I do, here are 3 things you can do to combine Twitter with RSS feeds: a. Follow Categories: Do a search for a category of interest with a hashtag, i.e. #b2b, Then at the bottom right of your Twitter home page is the RSS icon. Click it and you’ll be able to read category tweets on your reader.

3 Advertising Tips from Mad Men - Guest post by Don Draper

Hubspot

This is a guest post by Don Draper, formerly Creative Director at Sterling Cooper and now partner at Sterling Cooper Draper Pryce and star of the AMC hit TV show Mad Men. Don is also a guest speaker on Mad Men: The Webinar. (He

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Are Webinars too Popular?

The Point

Last week I was interviewed by BtoB Magazine for an article, “Webinars: Are They Worth It?” that appeared online today. The article contains some valuable insights on where Webinars fit in today’s B2B demand generation mix, and is definitely worth a read.

B2B Marketing: The Fine Line Between Doing It Right and DIY

The Content Factor

The title of this blog post by Dianna Huff caught my attention: " DIY Marketing No Longer Cuts the Mustard. " (DIY=do it yourself.) She makes a convincing case that the tools and techniques of marketing, like the computer-enhanced motors of cars, are no longer the domain of the shade tree mechanic.

Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.

Top 10 Tips for Creative Blog Writing

Writing on the Web

What creative writing tips would you offer to budding writers? Yesterday I had the pleasure of introducing my husband (aka Attila the Honey ) at the Lake Chapala Society , our local gringo gathering place and library.

What REALLY Matters in a Website Redesign

Hubspot

Do you run for the hills when it's time to bust out the wireframes and discuss redesigning your website? It's okay, not everyone was born to be a designer. Creating a new website can potentially be a long and arduous process - but it doesn't have to be!

Does your B2B Marketing have Consistent Messages?

Ambal's Amusings

B2B Marketing has become multi-faceted in this digital era. We asked our panel of B2B marketing experts " How can companies maintain branding and messaging consistency across various marketing vehicles that they use?

Tips to Make Your Email Marketing Messages Matter This Summer

Webbiquity

Guest post by Ajay Goel. It’s that time again – the dog days of summer for email marketers when recipients are eager to trade in the cold blue hue of their computers for some warm summer rays.

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

Attractive Content: Speak to the brains

Writing on the Web

How do you write content that attracts readers to your products and services? I read somewhere that most of what goes into our brains never reaches our conscious mind: Our five senses are processing 11 million pieces of info per second. Of these only 40 enter our conscious awareness.

Closed Loop Marketing – still a long way to go

Buzz Marketing for Technology

Ok I know we all talk a good game about Closed Loop Marketing and I don’t want to burst anyone’s bubble here but frankly we aren’t there yet. Yes we forced the loop to close with some great technologies over the last few years. CRM systems, MRM systems, Lead Nurturing systems and the list goes on.

How to Tell When You Have a Good Freelance Copywriter

WriteSpark

Given the ever-changing economy, outsourcing of marketing functions, and personal desires for a flexible lifestyle, more people are promoting themselves as freelance copywriters.

Marketing is a Mindset

Ambal's Amusings

Brands that continue to use outdated, uninteresting methods to shout messages to buyers will get lost and lose market share. What should brands do to keep buyers interested, engaged and loyal. We asked Bernie Borges "What are key marketing trends and predictions for 2010?

7 Common Marketing Mistakes and strategies to avoid them

This white paper addresses the 7 most common challenges marketers hit when marketing products, solutions, or services and offers proven advice on how to avoid these missteps and improve the success of your marketing efforts.

Top 100 Women Creating Online Income Streams

Writing on the Web

Thank you Milana Leshinsky. You’ve been an inspiration to me for the last few years. And now this comes as a special honor, to be included on your list of Top 100 Multiple Income Streams Women.

3 Tips for Building an Effective Landing Page

Hubspot

What is considered an effective landing page ? Landing pages are where a business captures leads. An effective landing page is capable of getting a high proportion of site visitors to provide their contact information for future lead cultivation. This is no easy task, however.

Webinar: Using Segmentation & Personas to Increase Conversion by 50-400%

LeadSloth

Segmentation of your database and development of personas allow you to develop the right messages, content and offers. This will dramatically increase the effectiveness of your lead nurturing campaigns. This 30-minute webinar presents a step-by-step approach to segmenting your database and developing personas for your most important target groups. The following questions will be addressed: Do segmentation and personas really increase conversion? How many segments should I create?

Marketing Automation Vendor Consolidation: Lessons from History

Customer Experience Matrix

Summary: consolidation isn't new among marketing software vendors. When campaign management systems consolidated in the late 1990's and early 2000's, most were bought by enterprise software companies. The pattern will likely repeat itself. As I wrote in my June 30 post on consolidation among marketing automation vendors , I expect the number of competitors to shrink fairly quickly as new buyers concentrate their purchases among a handful of leading vendors.

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.

Data Hygiene: Real Results Pt. 4

Reachforce

How much are your email lists suffering due to poor data quality? One of our recent customers found out through our data hygiene process that over half of their emails weren't getting through due to invalid or missing information. Check out the results and see how your data stacks with

Checklist: How to Start a Business Blog

Hubspot

Excellent content leaves the reader with something new that they didn’t have before. People like to get something from blogs they read. You don’t have to be Shakespeare to have a good blog.

B2B Marketing Lead “Phoenix” Reactivation Project by Christopher Ryan

Great B2B Marketing

How to Generate Revenue from Your Dead Lead Pool. Most companies have a database of contacts that have gone stale. We refer to these lists by different names, including the dead lead pool, lapsed customer list, or inactive database. But whatever we call it, this group of people/companies often revenue potential. In other words, the dead leads are not so dead after all and like the legendary Phoenix bird they can rise from the ashes to help make your revenue goals a reality. .

Content Creating Processes: Do you know too much?

Writing on the Web

Have you ever felt like a secret agent who knows too much? Hopefully, you’ve learned what to share and what not. Most educated professionals I know will tell you they struggle when it comes to preparing speeches and writing content. Content creation, whether for speeches, classes, articles, or web pages, should produce a clear message to influence people. One clear message, that leads to an action, a shift in thinking. Write to teach and persuade. We know too much!

30 Ways to Get Inside the Mind of Your Target Buyer

Trust, support, and transparency: that's what your target buyer really wants. These 30 findings show the path from respect, to relationship, to business win.

B2B Marketplaces: A New Breed Takes On an Old Problem

Webbiquity

Since the early days of the Internet, b2b purchasing has seemed like an area ripe for the efficiency and transparency improvements the web could bring. The theory has been that b2b buying processes are labor-intensive and inefficient, with heavy reliance on phone calls, emails and even face to face meetings. Large purchases, and often even small ones, involved negotiations conducted with imperfect and limited information, leaving both sides wondering if they really got the best deal.

B2B Demand Gen Week in Review July 12.16

Smashmouth Marketing

There were some great B2B Demand Gen articles posted this week, and here are the handful that stood out for the Smashmouth crowd: Old Spice: The Man Your Content Could Smell Like - The big news this week was the Old Spice Man answering people's questions and Twitter updates with personalized responses. The originality of this type of content marketing is refreshing. Not too long ago Old Spice was a brand that was largely forgotten or something that was worn by your father.

What Trigonometry Has to Do With Marketing?

The Effective Marketer

A recent post by Chris Brogan talking about Typing Classes reminded me of my own experience. I too had to go to typing classes when I was young (13 I think) and when computers were just starting to come out. I had classes on those old

5 Rules of Website Redesign for Engaging Engineers and Industrial.

Industrial Marketing Today

If you are a manufacturer or a provider of technical services, your website needs to be aligned with the buying process of your prospects and customers. Today, technical buyers and engineers expect suppliers to have a substantial online

9 Experts Rethinking Demand Generation

How to strategically target your content and lead generation campaigns to disrupt the status quo and facilitate the sale.