Sat.Jul 17, 2010 - Fri.Jul 23, 2010

Trending Sources

11 Mind-Blowing Mobile Marketing Infographics

Hubspot

Smart phones, tablets, laptops and mobile broadband cards have all changed the way we access the internet. According to Pew Research Center, 59% of adult Americans go online wirelessly.

Twitter time-savers: Tweet success in just 20 minutes a day

grow - Practical Marketing Solutions

“How much time should I spend on Twitter?&# is a question I get asked repeatedly. And last week one person upped the game by asking, “But what if I only have 20 minutes a day?&#. OK, I accept the challenge! Here are my thoughts on being an effective Twitter-er in only 20 minutes a day.

Set the Record Straight: Marketing Automation vs. Email Programs

NuSpark

We attempt to set the record straight as we simply look at Marketing Automation systems as compared to Email Programs. We’ve been testing a variety of Marketing Automation programs; the ones we like we have agreed to offer as potential solutions to our clients.

7 Tips For Successful Lead Follow-up

B2B Marketing Insider

Michael Brenner Telemarketing post A Guest Post By: Robert Krekstein. Telemarketing services are continuing to grow in popularity given the low cost and high return, and for most companies Tele resources are fully utilized in an

7 Inspiring B2B Marketing Campaigns

Must-See Examples of Marketing Success That You Can Replicate.

More Trending

Be Careful What Assumptions You Make with Analytics

B2B SEO

Analytics are great. They provide us with loads of good information. The danger is what we do with that information and in the assumptions we make. Here are three faulty assumptions I see regularly. Please share yours, too. Faulty Assumption #1Your analytics tell you what people are searching for Recently, while waiting to speak at an [.].

Paul’s Short Post #2- Follow Tweets on RSS Reader

NuSpark

Something I should take advantage of a little more; following specific tweets on my Google Reader. If you use Google Reader (or other readers) as much as I do, here are 3 things you can do to combine Twitter with RSS feeds: a. Follow Categories: Do a search for a category of interest with a hashtag, i.e. #b2b, Then at the bottom right of your Twitter home page is the RSS icon. Click it and you’ll be able to read category tweets on your reader.

3 Advertising Tips from Mad Men - Guest post by Don Draper

Hubspot

This is a guest post by Don Draper, formerly Creative Director at Sterling Cooper and now partner at Sterling Cooper Draper Pryce and star of the AMC hit TV show Mad Men. Don is also a guest speaker on Mad Men: The Webinar. (He

Are Webinars too Popular?

The Point

Last week I was interviewed by BtoB Magazine for an article, “Webinars: Are They Worth It?” that appeared online today. The article contains some valuable insights on where Webinars fit in today’s B2B demand generation mix, and is definitely worth a read.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

How To Use Paid Search To Target Buyers By Stage

B2B Marketing Insider

For 2 years running now TechTarget and Google have combined to produce a behavioral research study for B2B Marketers on the search behavior of IT Buyers. The study shows that there are specific keyword combinations used dependent upon

5 Rules of Website Redesign for Engaging Engineers and Industrial.

Industrial Marketing Today

If you are a manufacturer or a provider of technical services, your website needs to be aligned with the buying process of your prospects and customers. Today, technical buyers and engineers expect suppliers to have a substantial online

What REALLY Matters in a Website Redesign

Hubspot

Do you run for the hills when it's time to bust out the wireframes and discuss redesigning your website? It's okay, not everyone was born to be a designer. Creating a new website can potentially be a long and arduous process - but it doesn't have to be!

B2B Marketing: The Fine Line Between Doing It Right and DIY

The Content Factor

The title of this blog post by Dianna Huff caught my attention: " DIY Marketing No Longer Cuts the Mustard. " (DIY=do it yourself.) She makes a convincing case that the tools and techniques of marketing, like the computer-enhanced motors of cars, are no longer the domain of the shade tree mechanic.

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

Top 10 Tips for Creative Blog Writing

Writing on the Web

What creative writing tips would you offer to budding writers? Yesterday I had the pleasure of introducing my husband (aka Attila the Honey ) at the Lake Chapala Society , our local gringo gathering place and library.

Does your B2B Marketing have Consistent Messages?

Ambal's Amusings

B2B Marketing has become multi-faceted in this digital era. We asked our panel of B2B marketing experts " How can companies maintain branding and messaging consistency across various marketing vehicles that they use?

Tips to Make Your Email Marketing Messages Matter This Summer

Webbiquity

Guest post by Ajay Goel. It’s that time again – the dog days of summer for email marketers when recipients are eager to trade in the cold blue hue of their computers for some warm summer rays.

Selling Your Weaknesses in B2B Content Marketing

What Works - What Doesn't

I’ve long argued that admitting your product or service isn’t the right hammer for every nail is an effective way to sell. The folks at marketing automation software vendor HubSpot seem to agree, judging from a recent blog post on “Seven Reasons Social Media is Bad for Marketing.”.

7 B2B Marketing Strategies You Need to Know About

As B2B marketers, we know that our buyers' needs are ever-evolving, but it's not just our buyers that are changing.

Attractive Content: Speak to the brains

Writing on the Web

How do you write content that attracts readers to your products and services? I read somewhere that most of what goes into our brains never reaches our conscious mind: Our five senses are processing 11 million pieces of info per second. Of these only 40 enter our conscious awareness.

Marketing is a Mindset

Ambal's Amusings

Brands that continue to use outdated, uninteresting methods to shout messages to buyers will get lost and lose market share. What should brands do to keep buyers interested, engaged and loyal. We asked Bernie Borges "What are key marketing trends and predictions for 2010?

Closed Loop Marketing – still a long way to go

Buzz Marketing for Technology

Ok I know we all talk a good game about Closed Loop Marketing and I don’t want to burst anyone’s bubble here but frankly we aren’t there yet. Yes we forced the loop to close with some great technologies over the last few years. CRM systems, MRM systems, Lead Nurturing systems and the list goes on.

PPC 2

How to Tell When You Have a Good Freelance Copywriter

WriteSpark

Given the ever-changing economy, outsourcing of marketing functions, and personal desires for a flexible lifestyle, more people are promoting themselves as freelance copywriters.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

Top 100 Women Creating Online Income Streams

Writing on the Web

Thank you Milana Leshinsky. You’ve been an inspiration to me for the last few years. And now this comes as a special honor, to be included on your list of Top 100 Multiple Income Streams Women.

3 Tips for Building an Effective Landing Page

Hubspot

What is considered an effective landing page ? Landing pages are where a business captures leads. An effective landing page is capable of getting a high proportion of site visitors to provide their contact information for future lead cultivation. This is no easy task, however.

Social web and new story-telling

grow - Practical Marketing Solutions

Watch this video. It’s less than a minute long. Would this story be told more effectively through. a traditional video of this couple? a written story? an audio podcast? There is something about the way voice, type and movement make this a very effective way to tell a story.

Webinar: Using Segmentation & Personas to Increase Conversion by 50-400%

LeadSloth

Segmentation of your database and development of personas allow you to develop the right messages, content and offers. This will dramatically increase the effectiveness of your lead nurturing campaigns. This 30-minute webinar presents a step-by-step approach to segmenting your database and developing personas for your most important target groups. The following questions will be addressed: Do segmentation and personas really increase conversion? How many segments should I create?

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

Marketing Automation Vendor Consolidation: Lessons from History

Customer Experience Matrix

Summary: consolidation isn't new among marketing software vendors. When campaign management systems consolidated in the late 1990's and early 2000's, most were bought by enterprise software companies. The pattern will likely repeat itself. As I wrote in my June 30 post on consolidation among marketing automation vendors , I expect the number of competitors to shrink fairly quickly as new buyers concentrate their purchases among a handful of leading vendors.

Checklist: How to Start a Business Blog

Hubspot

Excellent content leaves the reader with something new that they didn’t have before. People like to get something from blogs they read. You don’t have to be Shakespeare to have a good blog.

Social media bloggers who hit it out of the park

grow - Practical Marketing Solutions

Once in a while you read a blog post and think, now that was great … this blogger REALLY hit it out of the park! I thought I’d share a few of the most outstanding posts I’ve read over the past few months.