Sat.Jun 07, 2014 - Fri.Jun 13, 2014

Lead Generation: 2 tips to transform your content marketing

B2B Lead Generation

Tweet Content marketing can be an effective tactic for lead generation as customers look to your brand as an authority in the marketplace delivering relevant information that is useful to their needs. In today’s B2B Lead Roundtable Blog post, we’ll look at two tips on transforming your content marketing strategy from Shelby Britton, Senior Product Marketing Manager, Adobe, who presented at MarketingSherpa Lead Gen Summit 2013.

Marketing Engagement Lessons From The B-52s

Oracle

by Amanda Batista | Tweet this The B-52s are “The World’s Greatest Party Band.” ” They’ve sold more than 20 million albums over their 35 years together, and, thanks to their high energy and colorful dynamic, they are one of rock’s most enduring bands.

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Industrial Web Design – Visit to Call is Not Automatic

Industrial Marketing Today

Nine out of ten times, manufacturers and industrial companies want their site visitors to call them right after they visit the site. Right or wrong, this is the primary call to action they want when discussing industrial web redesign. They do like the idea of generating leads via content downloads but that is secondary to [.] The post Industrial Web Design – Visit to Call is Not Automatic by Achinta Mitra appeared first on Industrial Marketing Today. This is only a content summary.

Is Outbound Marketing Dead?

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer While outbound marketing''s power is a shadow of its former self, it will always play a vital role. Especially when used with inbound marketing. The false dichotomy of outbound marketing vs. inbound marketing continues. Like an epic showdown of two storied foes, one is contrasted against the other as if they are in a fight to the death where the winner takes all. It’s not that simple.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

But Wait, There’s More! Why Cheesy Copy Still Works.

The Point

Effective email copy is not like a letter to your grandma; unless, that is, you’re asking Grandma to sponsor you for the 5K Fun Run at the park. A good email campaign isn’t designed to make people feel warm and fuzzy about you, your company or your product, or generate awareness, or promote your brand. Good email copy does one thing – it generates a response.

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More Trending

My Next Adventure In Content Marketing

Marketing Insider Group

I am very excited to announce today that after nearly 7 years at SAP , I am taking a big step in my journey. When I moved from sales into marketing, my aim was to help more customers – more than one at a time. I have talked about how I believe marketing has a marketing problem.

Successful SNS’s should be modeled on the college campus

Biznology

The future of Social Network Services (SNS) can be discovered on High School and College campuses. I believe that topic-specific “vertical” SNS’s are very important, but I also think that the model needs to be University-like – a modularized SNS.

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Heather Zynczak, Domo’s CMO: Marketing Intelligence is Changing Fast—and Most CMOs are Missing It

Crimson Marketing

Marketing a product or service has largely been an art form—develop a creative idea, and promote it through available media. However, in the increasingly quantitative marketing atmosphere, marketing has become as. The post Heather Zynczak, Domo’s CMO: Marketing Intelligence is Changing Fast—and Most CMOs are Missing It appeared first on. Marketing Technology Podcasts

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Defining the Modern Marketer: Why Grit Matters Most

Oracle

by Contributor Friendly | Tweet this Editor’s Note: Today’s post comes courtesy of Roland Smart, Vice President of Social and Community Marketing at Oracle. He joined Oracle as part of its acquisition of Involver, a social technology platform and an early Facebook Marketing Developer. Follow Roland on Twitter @rsmartly. The following post is an excerpt of a recent LinkedIn article titled, “Defining the Modern Marketer: Why Grit Matters Most.”

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Blog Goals: 5 Tips to Keep Your Blog Focused and on Track

Writing on the Web

Focused and on Track" width="700" height="503" title="Blog Goals: 5 Tips to Keep Your Blog Focused and on Track" />. Is your blog focused and on track? Do you find yourself saying, “I don’t have enough time to blog,” or “I don’t know what to write about?” ” Guess what? These two questions are related to the same problem: not enough clarity about blog goals.

Time to get with the programmatic

Savanta

Here’s my attempt at a bit of Derren Brown-esque trickery. If you’re a B2B marketer, annual planning is on your mind. Events, email and content feature heavily. Two fifths of your budget is allocated to digital channels. How did I do? If I got close to the truth, it’s not clairvoyance but just educated guesswork. In particular the B2B Barometer suggests that, on average, B2B marketers spend 39% of their budget on digital. Now, let me try again.

For Sales Blogging and Social Selling – Think Like a Publisher

Avitage

The practice of social selling has crossed the chasm and entered the tornado stage. Huffington Post, see Mike Kunkle’s excellent webinar) To fuel this content dependent activity, many are urging sales people to blog, and to become thought leaders. Lori Richardson, John Jantsch, ITSMA) This is a logical extension from a belief that sales people must think more like marketers. In my view, “think like marketers” means sales people must approach selling from a buyer perspective.

3 Tips From The New Music Seminar: How B2B Marketers and the Music Industry Are In Tune

Oracle

by Amanda Batista | Tweet this The quintessential “What B2B can learn from B2C” blog post never gets old. Consumer focused brands can and do teach us a great deal about how to improve our engagements. But B2C, namely entertainment, also is looking to its B2B counterparts for more data-driven insight marketing.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Getting better brand value from “Big Data” – the Eternal Struggle

Biznology

More than ever, businesses are obsessed with giving their customers “better value”. The Recession contributed to this fixation. Less money to spend, more uncertainty about the future, so let’s make sure we get our money’s worth from every purchase. But the concept of “value” can be a slippery goal to actually understand and accomplish. At the same time, another trend introduces a potential challenge for providing better value for customers – the explosion of data from the internet, or “Big Data.”

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The Worst Source of Work Conflict

Chris Koch

I have two attributes that set me up for conflict with my current colleagues at SAP. First, I worked in small companies for my entire career leading up to 2012, when I joined SAP, which is a huge company, and like any huge company, has its share of bureaucracy that was absent from my previous workplaces.

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An Executive Summary for 6 Competencies for Enterprise Content Strategy

Avitage

Enterprise organizations face a serious challenge with the creation and management of content that impacts the success of new customer acquisition and profitable revenue growth, as well as tactical marketing and selling initiatives.

Defining the Modern Marketer: Why Grit Matters Most

Oracle

by Contributor Friendly | Tweet this Editor’s Note: Today’s post comes courtesy of Roland Smart, Vice President of Social and Community Marketing at Oracle. He joined Oracle as part of its acquisition of Involver, a social technology platform and an early Facebook Marketing Developer. Follow Roland on Twitter @rsmartly. The following post is an excerpt of a recent LinkedIn article titled, “Defining the Modern Marketer: Why Grit Matters Most.”

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Content marketing doesn’t end with content creation

Biznology

Today, some 15 or so years since the beginning of the web’s widespread adoption as a business communications and marketing tool, we all understand that “build it and they will come” doesn’t work for websites. Most people will tell you it’s because now there’s too much competition and too much noise for anything worthwhile to be found accidentally. That’s true to some extent, but it’s probably more accurate to think about “the good old days” as the anomaly.

The role of public relations in lead generation for B2B firms

NuSpark

Your goal is to sell to businesses. For that, you need qualified business leads that come from a robust lead generation program. There are many elements to creating a program that produces a high quantity of high quality leads: SEO, SEM, Content Marketing, Social Media, and more. But among these channels, an important strategy is public relations. Lead generation and PR: Why it matters.

Best-in-Class Marketers Prove They Create Value

Measure Up Marketing

In 2000, the Advertising Research Foundation probably didn’t realize that their report about marketing’s ability, or lack thereof, to measure its value and contribution would initiate numerous studies, conferences, and products on the topic.

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#BADMarketing from KFC

Crimson Marketing

KFC almost made it too easy for this hashtag to go very wrong. BADMarketing Image: Courtesy of TopRank Blog. The post #BADMarketing from KFC appeared first on. BADMarketing

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Why your company can’t adopt marketing automation

Biznology

I was sitting there quietly in this meeting with a dozen other people, all trying to figure out why this company couldn’t roll out the expensive marketing automation suite that they bought. It’s a large company, so there was a lot to discuss. There seemed to be lots of reasons for them to go slowly. No matter where the conversation led, there was another problem that this rollout would cause, and the group labored to come up with solutions for each one.

Why Google Plus is Our Company Content Hub (and should be yours)

Avitage

This article is written for small and mid-size businesses, but also for groups within larger organizations that are constrained by poor enterprise infrastructure. The points here take nothing away from the fact LinkedIn is an important social platform, especially for personal use and content publishing. Businesses should have strong presence and active participation on both platforms.

The Problem With Account-Based Marketing

ANNUITAS

Account-based marketing is a trend that is gaining a lot of traction, probably because it just makes so much sense. Sales has always used an account-based approach while evaluating the leads they receive from marketing, as the first thing they look at is if the lead is from a company they believe could become a potential customer. After all, a “qualified” lead that has run the gauntlet of demographic and activity-based scoring from a company that will never, ever buy is not really a lead.

Why Are Predictive Marketing Analytics A Problem?

Crimson Marketing

“Predictive analytics are a way of making decisions by taking the data of past performance, and using that data to expect future performance.” ” But the problem is marketing may be. The post Why Are Predictive Marketing Analytics A Problem? appeared first on. Digital Marketing Marketing Technology

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.