markempa

JUNE 9, 2014

'Tweet Content marketing can be an effective tactic for lead generation as customers look to your brand as an authority in the marketplace delivering relevant information that is useful to their needs. In today’s B2B Lead Roundtable Blog post, we’ll look at two tips on transforming your content marketing strategy from Shelby Britton, Senior Product Marketing Manager, Adobe, who presented at MarketingSherpa Lead Gen Summit 2013.

Lead Generation 242

Lead Generation Sales Qualified Leads Lead Gen Lead Scoring 242

ViewPoint

JUNE 12, 2014

'Driving customer advocacy is hard work. If you''re looking for some magic metric or a quick and easy fix to guaranteed success, Bob Thompson’s latest book, Hooked on Customers , is not for you. In his concise and reader-friendly book, Bob outlines five tangible habits that, if applied effectively, can transform customer service from mere “lip service” to genuine “Customer Centricity.” Bob sets the stage by providing a brief history of Customer Relationship Manageme

Work Management 232

Work Management CRM Efficiency Cost 232

The Point

JUNE 9, 2014

'Effective email copy is not like a letter to your grandma; unless, that is, you’re asking Grandma to sponsor you for the 5K Fun Run at the park. A good email campaign isn’t designed to make people feel warm and fuzzy about you, your company or your product, or generate awareness, or promote your brand. Good email copy does one thing – it generates a response.

Copywriting 191

Copywriting Urgency Marketing Paid Search Agency Act-On 191

KoMarketing Associates

JUNE 9, 2014

'I’ll never forget the morning I came into the office and announced that, according to BuzzFeed, I was supposed to be living in Paris. “Portland, Oregon,” said one of my colleagues. “Shanghai,” said another. We started cracking up because, though it was early (like, prior to 8:00 am), all three of us had already found the time to take BuzzFeed’s What City Should You Actually Live In?

Content Marketing 179

Content Marketing Content B2B Marketing Trust Marketing 179

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Webinar Metrics

Customer Experience Matrix

JUNE 12, 2014

'I recently did a study of the strategies of B2B marketing automation vendors. Of the two dozen or so companies in the sample, six were clearly successful (defined as achieving major share within their segment), seven had failed to survive as independent companies and sold for a low price, and the rest fell somewhere in between. The research identified 28 different strategies which fell into six major groups.

Marketing Automation Services 175

Marketing Automation Services Vendors Marketing Automation Automation 175

Crimson Marketing

JUNE 10, 2014

'Marketing a product or service has largely been an art form—develop a creative idea, and promote it through available media. However, in the increasingly quantitative marketing atmosphere, marketing has become as. The post Heather Zynczak, Domo’s CMO: Marketing Intelligence is Changing Fast—and Most CMOs are Missing It appeared first on.

CMO 174

CMO Creativity Promotion Marketing 174

Writing on the Web

JUNE 12, 2014

'Focused and on Track" width="700" height="503" title="Blog Goals: 5 Tips to Keep Your Blog Focused and on Track" />. Is your blog focused and on track? Do you find yourself saying, “I don’t have enough time to blog,” or “I don’t know what to write about?” Guess what? These two questions are related to the same problem: not enough clarity about blog goals.

Tips 173

Tips Work Management Marketing Management Class 173

Savanta

JUNE 12, 2014

'Here’s my attempt at a bit of Derren Brown-esque trickery. If you’re a B2B marketer, annual planning is on your mind. Events, email and content feature heavily. Two fifths of your budget is allocated to digital channels. How did I do? If I got close to the truth, it’s not clairvoyance but just educated guesswork. In particular the B2B Barometer suggests that, on average, B2B marketers spend 39% of their budget on digital.

Allocation 172

Allocation Paid Search Agency Advertising Agencies Planning 172

Marketing Insider Group

JUNE 11, 2014

'I am very excited to announce today that after nearly 7 years at SAP , I am taking a big step in my journey. When I moved from sales into marketing, my aim was to help more customers – more than one at a time. I have talked about how I believe marketing has a marketing problem. And so I am leaving one amazing company and joining another with the goal of helping more brands create content that customers actually want, to engage with new potential buyers, to build trust and to forge new rel

Content Marketing 170

Content Marketing B2B Thought Leadership Paid Search Agency Content 170

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Paper

Vision Edge Marketing

JUNE 10, 2014

'In 2000, the Advertising Research Foundation probably didn’t realize that their report about marketing’s ability, or lack thereof, to measure its value and contribution would initiate numerous studies, conferences, and products on the topic. This year’s joint VEM/ITSMA Marketing Performance Management Survey * , which looks at how marketers and C level executives would rate marketing’s value, revealed that 85 percent of the nearly 400 study participants are seeing increased pressure for market

Class 163

Class Planning Work Management Best Practices 163

Digital B2B Marketing

JUNE 11, 2014

'Digital marketers are getting hooked on reporting bigger numbers, but in the process your marketing may actually be making a smaller and smaller impact. Marketers are making a land grab, including in their reporting big swaths of results that were not driven by their marketing efforts. Many even count the same results twice, all to show that marketing is contributing to results.

Doubleclick 162

Doubleclick Search Marketing Marketing Report Paid Search Agency 162

Avitage

JUNE 11, 2014

'The practice of social selling has crossed the chasm and entered the tornado stage. (Huffington Post, see Mike Kunkle’s excellent webinar) To fuel this content dependent activity, many are urging sales people to blog, and to become thought leaders. (Lori Richardson, John Jantsch, ITSMA) This is a logical extension from a belief that sales people must think more like marketers.

Cross-Selling 156

Cross-Selling Thought Leadership Blogger Network Marketing 156

Biznology

JUNE 13, 2014

'More than ever, businesses are obsessed with giving their customers “better value”. The Recession contributed to this fixation. Less money to spend, more uncertainty about the future, so let’s make sure we get our money’s worth from every purchase. But the concept of “value” can be a slippery goal to actually understand and accomplish. At the same time, another trend introduces a potential challenge for providing better value for customers – the explosion of data from the internet, or “Big Data

Brand Identity 155

Brand Identity Branding Dwell Internet Marketing 155

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Social Media

Chris Koch

JUNE 9, 2014

'I have two attributes that set me up for conflict with my current colleagues at SAP. First, I worked in small companies for my entire career leading up to 2012, when I joined SAP, which is a huge company, and like any huge company, has its share of bureaucracy that was absent from my previous workplaces. Second, I spent most of my career as a journalist, which trained me to be vigilant about whether what people say is what they really mean – especially when it comes to marketing, which is the f

Distribution 154

Distribution Training Opinions Trust Marketing 154

NuSpark Consulting

JUNE 13, 2014

'Your goal is to sell to businesses. For that, you need qualified business leads that come from a robust lead generation program. There are many elements to creating a program that produces a high quantity of high quality leads: SEO, SEM, Content Marketing, Social Media, and more. But among these channels, an important strategy is public relations. Lead generation and PR: Why it matters.

Public Relations 145

Public Relations Lead Generation Sales Qualified Leads B2B Thought Leadership 145

Avitage

JUNE 10, 2014

'Enterprise organizations face a serious challenge with the creation and management of content that impacts the success of new customer acquisition and profitable revenue growth, as well as tactical marketing and selling initiatives. The Internet and changes to buyer behavior has made content a strategic imperative and key driver of strategic business objectives, however; The traditional approach to customer content development, funding, and content production processes will not meet sales and m

Enterprise Management 146

Enterprise Management Marketing Management Marketing & Strategy Content 146

Biznology

JUNE 12, 2014

'Today, some 15 or so years since the beginning of the web’s widespread adoption as a business communications and marketing tool, we all understand that “build it and they will come” doesn’t work for websites. Most people will tell you it’s because now there’s too much competition and too much noise for anything worthwhile to be found accidentally.

Content Marketing 148

Content Marketing Planning Content Advertising Mediums 148

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Crimson Marketing

JUNE 13, 2014

'KFC almost made it too easy for this hashtag to go very wrong. #BADMarketing Image: Courtesy of TopRank Blog. The post #BADMarketing from KFC appeared first on.

138

138

Convince & Convert

JUNE 10, 2014

'Are you pulling your hair out trying to market your content on your own? It’s quite a big undertaking – that’s why you shouldn’t do it. Whoa now… I didn’t mean you should give up on marketing your business online. What I mean is you should never work by yourself. You know that promoting your business using useful website content and social media is a great way to build your audience and generate more customers at a relatively low cost.

Advertising Agencies 167

Advertising Agencies PageRank Process Content Marketing 167

Avitage

JUNE 8, 2014

'This article is written for small and mid-size businesses, but also for groups within larger organizations that are constrained by poor enterprise infrastructure. The points here take nothing away from the fact LinkedIn is an important social platform, especially for personal use and content publishing. Businesses should have strong presence and active participation on both platforms.

Google 131

Google Paid Search Agency Companies Content 131

Biznology

JUNE 9, 2014

'I was sitting there quietly in this meeting with a dozen other people, all trying to figure out why this company couldn’t roll out the expensive marketing automation suite that they bought. It’s a large company, so there was a lot to discuss. There seemed to be lots of reasons for them to go slowly. No matter where the conversation led, there was another problem that this rollout would cause, and the group labored to come up with solutions for each one.

Marketing Automation Services 142

Marketing Automation Services Paid Search Agency Marketing Automation Automation 142

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Crimson Marketing

JUNE 12, 2014

'“Predictive analytics are a way of making decisions by taking the data of past performance, and using that data to expect future performance.” But the problem is marketing may be. The post Why Are Predictive Marketing Analytics A Problem? appeared first on.

Analytics 131

Analytics Marketing 131

Convince & Convert

JUNE 11, 2014

'It’s amazing how fads come in go when it comes to methods in bringing in traffic to your site. With social media at it’s peak, the hype has gone wild about how social media determines traffic now days. But you’re smarter than that, and we know where it’s truly at, and that’s your email list. The money is in the list. Unfortunately, there are some challenges with making sure your emails reach your intended recipient.

RSS 167

RSS Blogger Open Rate Promotion 167

Adobe Experience Cloud Blog

JUNE 11, 2014

'Author: Mike Stocker Today, the needs of all marketers are converging, creating a common set of goals. As marketers, we now strive to: Build deep, enduring relationships with our customers at an individual, personalized level. Create engaging experiences tied together across channels and time at scale. Drive conversions and get insight into spend and effectiveness.

Marketing Automation Services 105

Marketing Automation Services Work Management Mobile Advertising Acquisitions 105

Biznology

JUNE 11, 2014

'Yesterday, I presented a webinar about how Big Data has already changed marketing. All the cool kids are talking about Big Data–are you feeling left out? Or hoping it’s another shiny fad that will fade? Big Data is changing marketing irrevocably, like a tsunami disrupting both fundamentals and process, and it’s only just started. In this webinar, you’ll learn: Why Big Data is not a prediction, but a fact.

Marketing Analytics Tools 131

Marketing Analytics Tools Webinar Metrics Internet Marketing Social Media 131

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

SugarCRM

JUNE 12, 2014

'The post Inbound Content is Everything appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion.

Lead Nurturing 100

Lead Nurturing Content Social Media Lead Generation 100

Convince & Convert

JUNE 11, 2014

'Over the past couple of years, I’ve been working on the best practices for running campaigns on Google+ and how, as Chris Brogan would say, we can make our buyers the hero of the story. Google+ campaigns are a great way of building trust and relationships with the people who may well become your brand advocates. Campaigns create movements. If you want to be a movement maker, then keep reading.

Google 162

Google Campaigns Case Study Case Studies 162

Adobe Experience Cloud Blog

JUNE 10, 2014

'Author: Phillip Chen As you’ve probably noticed, an increasing percentage of customer engagement, and ultimately purchases, now happen on mobile devices. But because this transformation happened so quickly, many marketers are still playing catch-up when it comes to optimizing mobile experiences for their customers. And so, to help marketers improve the quality of their audience’s mobile interactions, I decided to put together a list of my own most pivotal mobile experiences from a consumer sta

CAN-SPAM 104

CAN-SPAM Mobile Marketing Class Landing Pages 104