Sat.May 25, 2019 - Fri.May 31, 2019

6 types of targeting every marketer needs to know

Choozle

Whether you’re a B2B or B2C marketer, one thing remains constant through every campaign, message, and creative: your digital marketing targeting.

The 10 Building Blocks of Account Based Marketing

Inbox Insight

Drive repeatable success, whatever your account based marketing approach with this step-by-step process guide…. Reading time: 4 minutes.

4 Tips For Filling Your Agency Sales Pipeline Before Summer

Hatchbuck

It’s almost that magical time of year. It’s time for surf, sand, and fun all day. It’s time for the kids to run free and parents to cash in that hard-earned PTO. It’s time to spend three months slacking off, not thinking at all about business. Wait a second.

Agency 104

Growth Driven Design Is The Perfect Approach For Designing Inbound Websites

The Brit Agency

Without a doubt, your website is your #1 sales person - whatever your company size, new business start-up, SME or Fortune 500 global corporation, size doesn’t matter.

SME 63

6 Steps to Building Predictable Lead Flow and Revenue

Achieving predictable lead flow and revenue depends on monitoring sales history and developing a robust, flexible lead development process. Download this eBook for 6 clear steps you can take to build that process today.

Is it Time to Add Chatbots to Your Demand Generation Engine?

The Point

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Do’s and Don’ts For Personalized Marketing

Webbiquity

Guest post by Stefan Debois. Marketing is evolving rapidly, and the use of big data is increasingly important. Customers and prospects have higher expectations than ever before for relevance and personalization, and marketers need to be prepared to meet those needs.

Top 5 Event Marketing Strategies & Ideas

Marketing Insider Group

Running online and offline events can be one of the most effective ways to achieve your marketing goals. However, your event will only be successful if you can actually get people to attend in the first place.

7 Sales Demo Tips for Selling Software

DiscoverOrg

Your SaaS product is new! Exciting! It will save future customers time and money! So why doesn’t anyone want a demo? “It’s It’s like trying to schedule a meeting for buying a time-share!” says Director of Sales Michael Veschio.

Instagram Advertising Continues to Increase for Social Media Marketers

KoMarketing Associates

As marketers continue to look to social media to resonate with their target audience, new research shows that Instagram is leading the way as a top channel.

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

Seven Tactics to Delete From Your Email Marketing NOW

Webbiquity

By Kipp Bodnar. A major culprit of the inbound marketing time-suck is email marketing. When doing email marketing , it’s easy to lift your head up from your computer and discover that you’ve reached the end of the day, but not the end of your work. Image credit: ijmaki on Pixabay.

8 Tips to Set Up a Content Marketing Budget

Marketing Insider Group

You know content marketing is important. When you go to sell it to your partners, your lenders, or your C-suite, though, you need to have a solid content marketing budget in hand.

Budget 237

Act-On’s Adaptive Sending Vs. HubSpot’s Smart Sending

Act-On

The question of when to send an email has haunted marketers since the inception of the internet, but Act-On's Adaptive Sending finally puts those nightmares to rest. Customer Journey Email Marketing Automation

Act-On 190

Emotion and Empathy: The Storytelling Keys to Content Marketing

Modern Marketing

People, of course, love storytelling. It holds them their interest and makes learning easier and more intuitive. How does this relate to marketing. Well, storytelling is the very essence of content marketing. You are telling the story of your brand and what it can do for customers.

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

Report: 78% of Customers Want Marketers to Use Social Media to Forge Connections

KoMarketing Associates

Despite some of the challenges associated with social media, new research shows that people still believe in its power to connect customers with brands.

How to Choose the Right Martech Tool for Your B2B Tech Brand

Marketing Insider Group

Martech evangelist Scott Brinker’s 2018 marketing landscape supergraphic shows there are more than 6,800 technologies out there for marketers. With more than a 27% increase from 2017, the amount of solutions is only growing.

Tools 233

The Diversity and Inclusion Conundrum: An Endless Journey?

Biznology

In today’s Wednesday Wisdom feature, Consultants Collective member consultant, John Clemons discusses diversity and inclusion with fellow Consultants Collective member consultant Rich Goldberg and Ben Hasan, SVP and chief culture, diversity and inclusion officer at Walmart. Part I.

Why It’s Important to Start Podcasting for Your Business or Personal Brand

Modern Marketing

Podcasting has emerged as one of the most popular ways for brands to engage with their customers on a regular basis.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

B2B Social Media Strategies for 2019

KoMarketing Associates

Considering the second quarter of 2019 is about to come to an end, I thought it would be great to cover a few B2B social media strategies to help you boost your performance and give you some ideas to test through the end of the year. Let’s dig in: 1. Paid Social Media for B2B.

HubSpot and Salesforce: Rivals or Partners?

Marketing Insider Group

Marketers agencies typically identify with a single customer relationship management (CRM) platform. They consider themselves a “HubSpot Agency” or a “Salesforce Agency” and tout their mastery of their preferred CRM to prospects, clients and partners.

Build a Better Foundation with the Right Marketing Data Platform

Reachforce

How much data is your company collecting from its customers and prospects? If you're like most, you're gathering intel from any and everywhere you can. This includes emails from opt-in popups, messages on social media, customer purchases, website visitor behaviors, and the list goes on.

Build 222

PR Strategy: How to Make Journalists Happy

B2B PR Sense

What the heck do journalists want? That's a question many a harried PR professional has asked. Unfortunately, the relationship between PR pros and journalists can be fraught with each side wondering what's wrong with the other. How can public relations pros and journalists work better together?

PR 210

Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.

Manufacturing Industry Slow to Adopt Emerging Digital Marketing Software

Act-On

Our research suggests manufacturers should be doing more to improve their digital marketing efforts, which presents a great opportunity to implement marketing automation software. Corporate Marketing Automation

5 Reasons Your Startup Needs Agile Marketing

Marketing Insider Group

In the startup world of “move fast and break things,” deliberately adopting Agile process practices may rank low on leadership’s list of priorities.

Data Management in the Age of AI

Reachforce

Smartphones answer questions. Ovens turn on themselves. Even thermostats adjust on their own. marketing

Aging 212

Using AI Subject Line and Copywriting Tools Successfully

Modern Marketing

Brands are turning to AI and machine learning to answer extremely complex questions, including, “What words should I use to communicate most effectively?”

Tools 200

Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy