Sat.May 25, 2019 - Fri.May 31, 2019

6 types of targeting every marketer needs to know

Choozle

Whether you’re a B2B or B2C marketer, one thing remains constant through every campaign, message, and creative: your digital marketing targeting.

The 10 Building Blocks of Account Based Marketing

Inbox Insight

Drive repeatable success, whatever your account based marketing approach with this step-by-step process guide…. Reading time: 4 minutes.

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4 Tips For Filling Your Agency Sales Pipeline Before Summer

Hatchbuck

It’s almost that magical time of year. It’s time for surf, sand, and fun all day. It’s time for the kids to run free and parents to cash in that hard-earned PTO. It’s time to spend three months slacking off, not thinking at all about business. Wait a second.

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Growth Driven Design Is The Perfect Approach For Designing Inbound Websites

The Brit Agency

Without a doubt, your website is your #1 sales person - whatever your company size, new business start-up, SME or Fortune 500 global corporation, size doesn’t matter.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Is it Time to Add Chatbots to Your Demand Generation Engine?

The Point

More Trending

Do’s and Don’ts For Personalized Marketing

Webbiquity

Guest post by Stefan Debois. Marketing is evolving rapidly, and the use of big data is increasingly important. Customers and prospects have higher expectations than ever before for relevance and personalization, and marketers need to be prepared to meet those needs.

How to Create Email Campaigns That Generate Word of Mouth

SendX

Let’s be clear. You don’t need existing email lists to launch blockbuster email campaigns that generate word of mouth. Harry’s — as you’ll see shortly — is a ready example you want to emulate. They started with 12 people on their mailing list. And all 12 were their employees.

7 Sales Demo Tips for Selling Software

DiscoverOrg

Your SaaS product is new! Exciting! It will save future customers time and money! So why doesn’t anyone want a demo? “It’s It’s like trying to schedule a meeting for buying a time-share!” says Director of Sales Michael Veschio.

Top 5 Event Marketing Strategies & Ideas

Marketing Insider Group

Running online and offline events can be one of the most effective ways to achieve your marketing goals. However, your event will only be successful if you can actually get people to attend in the first place.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Act-On’s Adaptive Sending Vs. HubSpot’s Smart Sending

Act-On

The question of when to send an email has haunted marketers since the inception of the internet, but Act-On's Adaptive Sending finally puts those nightmares to rest. Customer Journey Email Marketing Automation

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Emotion and Empathy: The Storytelling Keys to Content Marketing

Modern Marketing

People, of course, love storytelling. It holds them their interest and makes learning easier and more intuitive. How does this relate to marketing. Well, storytelling is the very essence of content marketing. You are telling the story of your brand and what it can do for customers.

Instagram Advertising Continues to Increase for Social Media Marketers

KoMarketing Associates

As marketers continue to look to social media to resonate with their target audience, new research shows that Instagram is leading the way as a top channel.

8 Tips to Set Up a Content Marketing Budget

Marketing Insider Group

You know content marketing is important. When you go to sell it to your partners, your lenders, or your C-suite, though, you need to have a solid content marketing budget in hand.

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5 B2B Marketing Trends that You Can't Ignore in 2020

Speaker: Pam Didner, Marketing Consultant, Author and Speaker

Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.

The Diversity and Inclusion Conundrum: An Endless Journey?

Biznology

In today’s Wednesday Wisdom feature, Consultants Collective member consultant, John Clemons discusses diversity and inclusion with fellow Consultants Collective member consultant Rich Goldberg and Ben Hasan, SVP and chief culture, diversity and inclusion officer at Walmart. Part I.

Why It’s Important to Start Podcasting for Your Business or Personal Brand

Modern Marketing

Podcasting has emerged as one of the most popular ways for brands to engage with their customers on a regular basis.

Report: 78% of Customers Want Marketers to Use Social Media to Forge Connections

KoMarketing Associates

Despite some of the challenges associated with social media, new research shows that people still believe in its power to connect customers with brands.

Do You Need to Work with a Lead Generation Company?

Marketing Insider Group

Marketing teams spend all their time and effort to find the best sales leads for their company. While staying within budget, companies strategize to stay ahead of competitors and generate ROI. Without leads, there wouldn’t be any sales, and without sales, companies would not achieve revenue goals.

Key Trends in Marketing: Thought Leadership

Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.

Manufacturing Industry Slow to Adopt Emerging Digital Marketing Software

Act-On

Our research suggests manufacturers should be doing more to improve their digital marketing efforts, which presents a great opportunity to implement marketing automation software. Corporate Marketing Automation

Using AI Subject Line and Copywriting Tools Successfully

Modern Marketing

Brands are turning to AI and machine learning to answer extremely complex questions, including, “What words should I use to communicate most effectively?”

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Build a Better Foundation with the Right Marketing Data Platform

Reachforce

How much data is your company collecting from its customers and prospects? If you're like most, you're gathering intel from any and everywhere you can. This includes emails from opt-in popups, messages on social media, customer purchases, website visitor behaviors, and the list goes on.

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Deadlines are the Greatest Source of Content Marketing Inspiration

Marketing Insider Group

“I’ll need that article in my inbox before you leave for the day.” “Are we still on track for getting those photos captioned and queued for the morning?” “Hey—you Hey—you were supposed to have submitted that blog two hours ago. Where is it? What’s the delay?” Deadlines rule our lives.

Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

Elevator Pitch Strategies to Help You Stand Out from the Crowd

Act-On

These tips will help you craft an elevator pitch that helps you stand out from the crowd and wins the hearts of your customers. Content Public Relations

Seven Tactics to Delete From Your Email Marketing NOW

Webbiquity

By Kipp Bodnar. A major culprit of the inbound marketing time-suck is email marketing. When doing email marketing , it’s easy to lift your head up from your computer and discover that you’ve reached the end of the day, but not the end of your work. Image credit: ijmaki on Pixabay.

Data Management in the Age of AI

Reachforce

Smartphones answer questions. Ovens turn on themselves. Even thermostats adjust on their own. marketing

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5 Reasons Your Startup Needs Agile Marketing

Marketing Insider Group

In the startup world of “move fast and break things,” deliberately adopting Agile process practices may rank low on leadership’s list of priorities.

Maximize Results Of Attending A Trade Show

Attending trade shows helps your business find new prospects and make connections. By downloading this white paper, you will learn how setting goals and adding pre-planning to every trade show and industry event you attend makes a considerable difference.