Sat.May 25, 2019 - Fri.May 31, 2019

6 types of targeting every marketer needs to know

Choozle

Whether you’re a B2B or B2C marketer, one thing remains constant through every campaign, message, and creative: your digital marketing targeting.

The 10 Building Blocks of Account Based Marketing

Inbox Insight

Drive repeatable success, whatever your account based marketing approach with this step-by-step process guide…. Reading time: 4 minutes.

4 Tips For Filling Your Agency Sales Pipeline Before Summer

Hatchbuck

It’s almost that magical time of year. It’s time for surf, sand, and fun all day. It’s time for the kids to run free and parents to cash in that hard-earned PTO. It’s time to spend three months slacking off, not thinking at all about business. Wait a second.

Agency 104

Growth Driven Design Is The Perfect Approach For Designing Inbound Websites

The Brit Agency

Without a doubt, your website is your #1 sales person - whatever your company size, new business start-up, SME or Fortune 500 global corporation, size doesn’t matter.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Is it Time to Add Chatbots to Your Demand Generation Engine?

The Point

More Trending

Do’s and Don’ts For Personalized Marketing

Webbiquity

Guest post by Stefan Debois. Marketing is evolving rapidly, and the use of big data is increasingly important. Customers and prospects have higher expectations than ever before for relevance and personalization, and marketers need to be prepared to meet those needs.

How to Create Email Campaigns That Generate Word of Mouth

SendX

Let’s be clear. You don’t need existing email lists to launch blockbuster email campaigns that generate word of mouth. Harry’s — as you’ll see shortly — is a ready example you want to emulate. They started with 12 people on their mailing list. And all 12 were their employees.

7 Sales Demo Tips for Selling Software

DiscoverOrg

Your SaaS product is new! Exciting! It will save future customers time and money! So why doesn’t anyone want a demo? “It’s It’s like trying to schedule a meeting for buying a time-share!” says Director of Sales Michael Veschio.

8 Tips to Set Up a Content Marketing Budget

Marketing Insider Group

You know content marketing is important. When you go to sell it to your partners, your lenders, or your C-suite, though, you need to have a solid content marketing budget in hand.

Budget 255

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Build a Better Foundation with the Right Marketing Data Platform

Reachforce

How much data is your company collecting from its customers and prospects? If you're like most, you're gathering intel from any and everywhere you can. This includes emails from opt-in popups, messages on social media, customer purchases, website visitor behaviors, and the list goes on.

Build 222

Seven Tactics to Delete From Your Email Marketing NOW

Webbiquity

By Kipp Bodnar. A major culprit of the inbound marketing time-suck is email marketing. When doing email marketing , it’s easy to lift your head up from your computer and discover that you’ve reached the end of the day, but not the end of your work. Image credit: ijmaki on Pixabay.

PR Strategy: How to Make Journalists Happy

B2B PR Sense

What the heck do journalists want? That's a question many a harried PR professional has asked. Unfortunately, the relationship between PR pros and journalists can be fraught with each side wondering what's wrong with the other. How can public relations pros and journalists work better together?

PR 212

How to Choose the Right Martech Tool for Your B2B Tech Brand

Marketing Insider Group

Martech evangelist Scott Brinker’s 2018 marketing landscape supergraphic shows there are more than 6,800 technologies out there for marketers. With more than a 27% increase from 2017, the amount of solutions is only growing.

Tools 240

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Data Management in the Age of AI

Reachforce

Smartphones answer questions. Ovens turn on themselves. Even thermostats adjust on their own. marketing

Aging 212

Act-On’s Adaptive Sending Vs. HubSpot’s Smart Sending

Act-On

The question of when to send an email has haunted marketers since the inception of the internet, but Act-On's Adaptive Sending finally puts those nightmares to rest. Customer Journey Email Marketing Automation

Act-On 197

Emotion and Empathy: The Storytelling Keys to Content Marketing

Modern Marketing

People, of course, love storytelling. It holds them their interest and makes learning easier and more intuitive. How does this relate to marketing. Well, storytelling is the very essence of content marketing. You are telling the story of your brand and what it can do for customers.

HubSpot and Salesforce: Rivals or Partners?

Marketing Insider Group

Marketers agencies typically identify with a single customer relationship management (CRM) platform. They consider themselves a “HubSpot Agency” or a “Salesforce Agency” and tout their mastery of their preferred CRM to prospects, clients and partners.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Instagram Advertising Continues to Increase for Social Media Marketers

KoMarketing Associates

As marketers continue to look to social media to resonate with their target audience, new research shows that Instagram is leading the way as a top channel.

The Diversity and Inclusion Conundrum: An Endless Journey?

Biznology

In today’s Wednesday Wisdom feature, Consultants Collective member consultant, John Clemons discusses diversity and inclusion with fellow Consultants Collective member consultant Rich Goldberg and Ben Hasan, SVP and chief culture, diversity and inclusion officer at Walmart. Part I.

Why It’s Important to Start Podcasting for Your Business or Personal Brand

Modern Marketing

Podcasting has emerged as one of the most popular ways for brands to engage with their customers on a regular basis.

5 Reasons Your Startup Needs Agile Marketing

Marketing Insider Group

In the startup world of “move fast and break things,” deliberately adopting Agile process practices may rank low on leadership’s list of priorities.

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

Report: 78% of Customers Want Marketers to Use Social Media to Forge Connections

KoMarketing Associates

Despite some of the challenges associated with social media, new research shows that people still believe in its power to connect customers with brands.

Manufacturing Industry Slow to Adopt Emerging Digital Marketing Software

Act-On

Our research suggests manufacturers should be doing more to improve their digital marketing efforts, which presents a great opportunity to implement marketing automation software. Corporate Marketing Automation

Using AI Subject Line and Copywriting Tools Successfully

Modern Marketing

Brands are turning to AI and machine learning to answer extremely complex questions, including, “What words should I use to communicate most effectively?”

Tools 232

Do You Need to Work with a Lead Generation Company?

Marketing Insider Group

Marketing teams spend all their time and effort to find the best sales leads for their company. While staying within budget, companies strategize to stay ahead of competitors and generate ROI. Without leads, there wouldn’t be any sales, and without sales, companies would not achieve revenue goals.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.