Bannersnack

JANUARY 9, 2023

5 minutes read We just concluded one of the most challenging yet fascinating years since 2000. Some tectonic forces are shaping the business environment and life in general.

Trends 81

Trends Environment Hubspot Purchase 81

Only B2B

JANUARY 9, 2023

The average click-through rate for emails is 2.6%. Direct mail has 1% return on investment. A successful social media campaign will convert at a rate of less than 1%. Why are these figures so small?

Account Based Marketing 78

Account Based Marketing Marketing & Strategy B2B Planning 78

Launch Marketing

JANUARY 11, 2023

B2B brand messaging is a foundational component for effective marketing. Without solidified brand messaging, an organization does not have any direction or clear understanding of what the offering is and how its product or service is valuable to buyers in the marketplace.

Marketing & Strategy 62

Marketing & Strategy Effective Effectiveness SWOT 62

Webbiquity

JANUARY 10, 2023

Guest post by Exon Nkemchor. As marketing has gotten more complex, marketing pros have had to embrace a wide variety of sophisticated tools to remain competitive and meet customer expectations.

Budget Program 224

Budget Program Tools Marketing & Strategy Test 224

Advertisement

People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want.

Audience

The Point

JANUARY 12, 2023

Each year, it seems there’s one topic that dominates marketing conversation, and 2023 is no exception.

B2B 207

B2B Creative Marketing & Strategy Account Based Marketing 207

Marketing Insider Group

JANUARY 11, 2023

B2B marketing trends continue to rapidly evolve as content marketing becomes more important than ever. Marketers have shifted their focus from sales to digital content marketing strategies and search engine optimization tactics to attract new customers to their business.

Trends 221

Trends Marketing AI Marketing & Strategy Advertising Agency 221

DivvyHQ

JANUARY 9, 2023

Are you struggling with content marketing? You're not alone. Most teams find it challenging to consistently produce content that resonates with multiple audiences, while also demonstrating the ROI of their efforts. And these issues are just the tip of the iceburg!

SME 83

SME Buyer Personas Content Marketing Content 83

Contently

JANUARY 11, 2023

Today’s consumers expect personalization at every touch point. An integrated approach is the only way to make their interactions with your brand seamless.

Personalization 97

Personalization API Business Blasts 97

Navigate the Channel

JANUARY 9, 2023

Chances are your B2B buyers already know what they need, so what matters as you incorporate eCommerce is how you automate your B2B eCommerce site to serve your buyers—and potential buyers—specifically.

Channel 65

Channel Ecommerce Automation Marketing AI 65

Speaker: Amanda Wener, Award-Winning Content Strategist and Brand Storyteller

In this exclusive webinar with award-winning content strategist Amanda Wener, you’ll learn the benefits of a strong editorial content strategy in building a brand identity, why functioning like a newsroom works, and how a structured approach to content creation and marketing can bring your brand to life.

Brand

KoMarketing Associates

JANUARY 12, 2023

When KoMarketing made a commitment to building our own inbound marketing channel that demonstrated our expertise in the B2B digital marketing space, I’d write a blog post a week.

Marketing & Strategy 224

Marketing & Strategy Build B2B Agency 224

Marketing Insider Group

JANUARY 9, 2023

If you’re familiar with SEO, you know that domain authority is key to ranking well on SERPs. In fact, research shows that over 70% of SEO experts check their website’s domain rating at least once a month. But what is domain authority? How is it measured?

Domain 198

Domain SERP Websites Traffic 198

Roketto

JANUARY 10, 2023

Digital marketing and social media go hand-in-hand, which means that having a significant amount of followers on various social media sites plays a key role in business success. Featured Content Marketing

Social Media 132

Social Media Sites Media Social 132

Buffer Marketing

JANUARY 12, 2023

If there’s one thing we love to check on at the end and beginning of any year, it’s the trends. Who got what right — or wrong? What did no one see coming? It’s all fascinating to witness.

Resources 103

Resources Social Media Media Social 103

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What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

Trends

KoMarketing Associates

JANUARY 11, 2023

Many marketing and sales teams have made alignment a priority to achieve their account-based marketing (ABM) strategy goals. However, new research shows that they are still facing numerous challenges ranging from budget limitations to measurement difficulties.

Benchmark 196

Benchmark Planning Search Engine Statistics 196

Marketing Insider Group

JANUARY 12, 2023

Pricing for e-commerce is a tricky beast. You need to account for competition with other sellers, but you don’t want to de-value your products in a race-to-the-bottom.

Pricing 173

Pricing Price Marketing & Strategy Urgency 173

Influitive

JANUARY 10, 2023

Ever wonder how your dental hygienist remembered to ask you about your vacation to Utah or your new puppy? While they may have a vault-like mind, chances are they add notes to your patient file after (or maybe even during) each visit.

Relationship 141

Relationship Build Customer Experience 141

Hinge Marketing

JANUARY 10, 2023

There’s no escaping it. We are in an age of uncertainty. Uncertainty about the economy, a war in Europe, and the combative political environment have all increased the level of unpredictability. The battle for top talent continues to rage on.

Studies 96

Studies Marketing Marketing & Strategy Sample 96

Advertiser: ZoomInfo

Streaming real-time intent is a homerun for marketing and sales’ account-based marketing (ABM) strategies. With real-time buyer insights, you can be first-in-line to provide solutions and lead better, hyper-personalized conversations.

Account Based Marketing

Litmus

JANUARY 12, 2023

What email design trends and best practices do we see on the horizon this year?

Design 83

Design Marketing AI Email Trends 83

Marketing Insider Group

JANUARY 10, 2023

The pandemic thrust digital marketing into the limelight. Marketers saw their budgets increase by nearly half in 2021. Many forecasted that 2022 would see even further growth, as well.

Marketing & Strategy 156

Marketing & Strategy Analytics Budget Program Best Practice 156

Influitive

JANUARY 11, 2023

Today’s audiences are increasingly indifferent to what we marketers have to say. Yes, our blogs, ebooks, and webinars contain valuable information (and hopefully this post is an example of this), but everybody else is also putting out valuable information.

Customer 130

Customer Audience Examples Marketing 130

Traackr

JANUARY 12, 2023

We explore what Chat GPT 3 is, and how it could affect influencer marketing, creators, and content creation

Storytelling 83

Storytelling Content Marketing 83

Advertiser: ZoomInfo

Entering a new demand gen position in a volatile market is nerve-wracking. In demand generation, data is essential for knowing who you should target and how. In this eBook, you’ll learn how to identify and target your ideal prospects using different types of data.

Target

Buffer Marketing

JANUARY 11, 2023

How and where do you start when creating a brand new social media channel for your business? AskBuffer — Jake Pryszlak (@Jakepryszlak) October 19, 2022.

Resources 83

Resources Channel Marketing Social Media 83

Marketing Insider Group

JANUARY 11, 2023

Every e-commerce business owner wants to see their business grow and profits increase, but no one likes experiencing the growing pains that so often go hand-in-hand with scaling operations.

Multi-Channel 150

Multi-Channel Channel Planning Advertising Agency 150

Predictive Response

JANUARY 7, 2023

Introduction. Email Marketing is an essential marketing tool that every business should have in place. The ROI is pretty high. For every $1 spent you earn $42 which provides a 4200% return.

Develop 86

Develop Effective Effectiveness Email 86

Contently

JANUARY 13, 2023

billion—that’s how big the global influencer marketing industry was in 2022. The power of influencers has exploded with the popularity of short-form social videos on platforms like TikTok and Instagram.

Content 82

Content Brand Branding Best 82

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Search metrics can drive conversion by helping website owners, and marketers learn from their online visitors. The data provided by an onsite search engine can help personalize the eCommerce experience and turn a visitor into a repeat buyer.

Search

Albert

JANUARY 11, 2023

We’ve been hearing about robots taking over humans’ jobs for decades in almost every professional specialty imaginable, including industrial factories, The post Our VP Product Reveals: 7 Critical Requirements for Machine-Advertiser Collaboration in 2023 appeared first on Albert

Advertisement 82

Advertisement Advertising Product Industry 82

Content Marketing Institute

JANUARY 13, 2023

A year ago, Robert Rose made this prediction about Web3 technologies: “Anybody who says they have it all figured out is likely wrong. No one knows.” So what does he know now and expect for Web3, NFTs, and the metaverse in 2023? Continue reading → Company News

Content Marketing 80

Content Marketing Content Companies Marketing 80

Search Engine Journal

JANUARY 13, 2023

Reviews are an unavoidable part of doing business today. Here are 18 stats to prove the importance of online reviews. The post 18 Online Review Statistics Every Marketer Should Know appeared first on Search Engine Journal. Digital Experience Local Search

Search Engine 112

Search Engine Statistics Stats Review 112