Sat.Jan 07, 2023 - Fri.Jan 13, 2023

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Top B2B Marketing Trends to Follow in 2023

Bannersnack

5 minutes read We just concluded one of the most challenging yet fascinating years since 2000. Some tectonic forces are shaping the business environment and life in general.

Trends 81
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The Importance of Account-Based Marketing: Past, Present, and Future

Only B2B

The average click-through rate for emails is 2.6%. Direct mail has 1% return on investment. A successful social media campaign will convert at a rate of less than 1%. Why are these figures so small?

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Four Elements for Effective B2B Brand Messaging

Launch Marketing

B2B brand messaging is a foundational component for effective marketing. Without solidified brand messaging, an organization does not have any direction or clear understanding of what the offering is and how its product or service is valuable to buyers in the marketplace.

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Top 10 Marketing Tools to Step Up Your Game

Webbiquity

Guest post by Exon Nkemchor. As marketing has gotten more complex, marketing pros have had to embrace a wide variety of sophisticated tools to remain competitive and meet customer expectations.

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Emerging Sustainability & ESG Topics Garner More Audience Attention

People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want.

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The Rise of AI & Other B2B Predictions for 2023

The Point

Each year, it seems there’s one topic that dominates marketing conversation, and 2023 is no exception.

B2B 207

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B2B Marketing Trends That Will Grow Your Business in 2023

Marketing Insider Group

B2B marketing trends continue to rapidly evolve as content marketing becomes more important than ever. Marketers have shifted their focus from sales to digital content marketing strategies and search engine optimization tactics to attract new customers to their business.

Trends 221
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The Biggest Struggles for Today’s Content Marketing Teams, and How to Overcome Them

DivvyHQ

Are you struggling with content marketing? You're not alone. Most teams find it challenging to consistently produce content that resonates with multiple audiences, while also demonstrating the ROI of their efforts. And these issues are just the tip of the iceburg!

SME 83
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Why Personalization at Scale Can Make (or Break) Your Business

Contently

Today’s consumers expect personalization at every touch point. An integrated approach is the only way to make their interactions with your brand seamless.

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5 Ways to Better Automate Your B2B eCommerce

Navigate the Channel

Chances are your B2B buyers already know what they need, so what matters as you incorporate eCommerce is how you automate your B2B eCommerce site to serve your buyers—and potential buyers—specifically.

Channel 65
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Marketing Through Storytelling: The Secret to Building a Unique Brand Identity

Speaker: Amanda Wener, Award-Winning Content Strategist and Brand Storyteller

In this exclusive webinar with award-winning content strategist Amanda Wener, you’ll learn the benefits of a strong editorial content strategy in building a brand identity, why functioning like a newsroom works, and how a structured approach to content creation and marketing can bring your brand to life.

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Building The Next B2B Digital Marketing Success Story: KoMarketing Acquired by Walker Sands

KoMarketing Associates

When KoMarketing made a commitment to building our own inbound marketing channel that demonstrated our expertise in the B2B digital marketing space, I’d write a blog post a week.

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What Is Domain Authority and Why Is It Important?

Marketing Insider Group

If you’re familiar with SEO, you know that domain authority is key to ranking well on SERPs. In fact, research shows that over 70% of SEO experts check their website’s domain rating at least once a month. But what is domain authority? How is it measured?

Domain 198
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How to Get Ahead in Digital Marketing with Real Instagram Followers

Roketto

Digital marketing and social media go hand-in-hand, which means that having a significant amount of followers on various social media sites plays a key role in business success. Featured Content Marketing

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7 Social Media Predictions for 2023 (according to experts)

Buffer Marketing

If there’s one thing we love to check on at the end and beginning of any year, it’s the trends. Who got what right — or wrong? What did no one see coming? It’s all fascinating to witness.

Resources 103
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7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

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64% of Marketers, Sales, and Data Personnel Now Using Account-Based Strategies

KoMarketing Associates

Many marketing and sales teams have made alignment a priority to achieve their account-based marketing (ABM) strategy goals. However, new research shows that they are still facing numerous challenges ranging from budget limitations to measurement difficulties.

Benchmark 196
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The Competitive Psychology of Pricing for E-Commerce

Marketing Insider Group

Pricing for e-commerce is a tricky beast. You need to account for competition with other sellers, but you don’t want to de-value your products in a race-to-the-bottom.

Pricing 173
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How Notetaking Builds Lasting Customer Relationships

Influitive

Ever wonder how your dental hygienist remembered to ask you about your vacation to Utah or your new puppy? While they may have a vault-like mind, chances are they add notes to your patient file after (or maybe even during) each visit.

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High Growth Study 2023: Driving Exceptional Growth and Profitability in Uncertain Times

Hinge Marketing

There’s no escaping it. We are in an age of uncertainty. Uncertainty about the economy, a war in Europe, and the combative political environment have all increased the level of unpredictability. The battle for top talent continues to rage on.

Studies 96
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7 Ways to Supercharge Your ABM Strategy with Real-Time Intent

Streaming real-time intent is a homerun for marketing and sales’ account-based marketing (ABM) strategies. With real-time buyer insights, you can be first-in-line to provide solutions and lead better, hyper-personalized conversations.

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Email Marketing Design Trends We’re Expecting in 2023

Litmus

What email design trends and best practices do we see on the horizon this year?

Design 83
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3 Ways to Gain Visibility Into Your E-Commerce Marketing Performance

Marketing Insider Group

The pandemic thrust digital marketing into the limelight. Marketers saw their budgets increase by nearly half in 2021. Many forecasted that 2022 would see even further growth, as well.

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What is Customer Advocacy?

Influitive

Today’s audiences are increasingly indifferent to what we marketers have to say. Yes, our blogs, ebooks, and webinars contain valuable information (and hopefully this post is an example of this), but everybody else is also putting out valuable information.

Customer 130
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Influencer Marketing, Storytelling and Content Creation in the Era of Chat GPT 3

Traackr

We explore what Chat GPT 3 is, and how it could affect influencer marketing, creators, and content creation

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Digitizing Logistics: Harness the Power of Data in 4 Steps

Entering a new demand gen position in a volatile market is nerve-wracking. In demand generation, data is essential for knowing who you should target and how. In this eBook, you’ll learn how to identify and target your ideal prospects using different types of data.

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AskBuffer: Where do you start when creating new social channels for your business?

Buffer Marketing

How and where do you start when creating a brand new social media channel for your business? AskBuffer — Jake Pryszlak (@Jakepryszlak) October 19, 2022.

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5 Common Multi-Channel Marketing Challenges and How to Overcome Them

Marketing Insider Group

Every e-commerce business owner wants to see their business grow and profits increase, but no one likes experiencing the growing pains that so often go hand-in-hand with scaling operations.

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How To Develop An Effective Email Marketing Strategy in 2023

Predictive Response

Introduction. Email Marketing is an essential marketing tool that every business should have in place. The ROI is pretty high. For every $1 spent you earn $42 which provides a 4200% return.

Develop 86
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Key Steps for Finding the Best Influencers for Your Brand

Contently

billion—that’s how big the global influencer marketing industry was in 2022. The power of influencers has exploded with the popularity of short-form social videos on platforms like TikTok and Instagram.

Content 82
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Learn Today, Sell Tomorrow: Increasing ROI & Conversions Through Search Metrics

Search metrics can drive conversion by helping website owners, and marketers learn from their online visitors. The data provided by an onsite search engine can help personalize the eCommerce experience and turn a visitor into a repeat buyer.

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Our VP Product Reveals: 7 Critical Requirements for Machine-Advertiser Collaboration in 2023 

Albert

We’ve been hearing about robots taking over humans’ jobs for decades in almost every professional specialty imaginable, including industrial factories, The post Our VP Product Reveals: 7 Critical Requirements for Machine-Advertiser Collaboration in 2023 appeared first on Albert

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Web3’s Marketing Value Is Function, Not Form [Rose-Colored Glasses]

Content Marketing Institute

A year ago, Robert Rose made this prediction about Web3 technologies: “Anybody who says they have it all figured out is likely wrong. No one knows.” So what does he know now and expect for Web3, NFTs, and the metaverse in 2023? Continue reading → Company News

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18 Online Review Statistics Every Marketer Should Know via @sejournal, @jonleeclark

Search Engine Journal

Reviews are an unavoidable part of doing business today. Here are 18 stats to prove the importance of online reviews. The post 18 Online Review Statistics Every Marketer Should Know appeared first on Search Engine Journal. Digital Experience Local Search