Marketing Insider Group
MAY 7, 2013
'Social selling is a hot buzzword being thrown around today. What is social selling and how do tomorrow’s top sales people use social selling to become top performers? Social selling is not just about starting the sales process with social tools like Linkedin, Facebook or Twitter. Social selling is about sales people building a strong personal brand.
Buzz Marketing for Technology
MAY 7, 2013
'Posted in Blogging Business Intelligence Communities Content Marketing Conversational Marketing Enterprise 2.0 Facebook Lead Generation Lead Nurturing People Sales Social Business Intelligence Social Media Social Networking Strategy Thought Leadership Twitter. Recently there has been a lot of conversation against the importance of relationships in selling such as this recent Harvard Business Review article on Selling is Not about Relationships which makes it seem like social media would not mak
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ViewPoint
MAY 8, 2013
'Andy Gray is a senior marketing professional with proven expertise in directing, centralizing, and strengthening how customers are acquired and retained as well as how companies are positioned through marketing strategies, demand generation, sales support and enablement programs, market research and product development. You can connect with Andy on LinkedIn or via email.
NuSpark Consulting
MAY 5, 2013
'When you run as many substantial internet marketing and paid search programs as we do, you realize how many new features occur over time, whether it is within Google Adwords, Bing Ad Center, Facebook Ads, or YouTube ads. Every week we review the blogs and releases from the platforms we use, and test new features on ourselves first before recommending them to clients.
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KoMarketing Associates
MAY 7, 2013
'B2B marketers are constantly tasked with the challenge of driving lead growth, increasing web traffic, and improving brand differentiation. Organic search visibility is an important component and differentiation in search engine results can be a critical factor in traffic and lead growth. In the following examples I will outline useful ways in which an organization can optimize their website, distinguish their keyword visibility from others, and aim to increase organic visits.
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ViewPoint
MAY 7, 2013
'My guest today is Tony Zambito. In 2002, Tony established the first buyer persona research methodology designed specifically for B2B marketing and sales. This innovation helps leading companies gain better understanding of their buyers, leading to improved lead generation and revenue performance. His "Buyer Foresight" approach helps organizations gain predictability by understanding the behavior of their buyers in a changing market.
Biznology
MAY 7, 2013
'Every other week I like to remind you that you’re being a social media wuss. And, by wuss, I mean you’re being too much of a social media “nice guy.” And by “nice guy” I mean you’re spending too much time worrying about what others think to the point of turning your entire social media marketing campaign into a milquetoast and pablum sandwich.
Digital B2B Marketing
MAY 7, 2013
'The hardest mistakes to avoid are the ones that initially look like the right decision. We all make mistakes. Sometimes you can see them coming, other times you only see them in hindsight unless you already know what to look for. What mistakes should you see coming? Here are five mistakes that often don’t look like mistakes until after all is said and done, pulling from my own (regrettable) experiences. 1.
Webbiquity
MAY 6, 2013
'With all of the hype surrounding inbound and content marketing, it’s easy to underrate the continued importance of pay-per-click (PPC) advertising, a.k.a. search engine marketing. But as Rebecca Lieb recently noted , “Search, email, blogging, digital PR, and even (brace yourself) advertising have, and will continue to have a place at the table as content marketing grows in importance.”.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
ViewPoint
MAY 9, 2013
'Online content in the sales and marketing industries is dynamic and constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. 5 Compelling Reasons To Launch B2B Mobile Landing Pages Now. Mobile-optimized landing pages are essential to taking advantage of the trend toward fewer desktops and more smartphones and tablets, Abraham Nord writes.
ANNUITAS
MAY 9, 2013
'Yesterday kicked off day one of the SiriusDecisions Summit here in San Diego. With 1,500 in attendance, the conference has become quite the event for B2B marketing and sales professionals.
Writing on the Web
MAY 8, 2013
'Having a hard time staying focused on your business content marketing ? Focus-schmocus. Sometimes you start off doing one thing and end up an expert at something else. Life is like that. I look at content marketing as an experiment or adventure. Some things work well and you do more of them. Others, well, let’s hope you haven’t wasted money as well as time.
Biznology
MAY 8, 2013
'Photo credit: Wikipedia. In my last Biznology post , I suggested that Amazon would be a better model for your internal social platform than the obvious choice of Facebook. After all, Facebook plays a simple “eyeballs” game–the more people spend time on it, the better–while Amazon only realizes business value when actual financial transactions occur.
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Savanta
MAY 8, 2013
'B2B organisations have always had a natural inclination to expand internationally. With a finite customer base at home and products which can be ‘translated’ with relative ease it makes good sense. And as globalisation continues at a pace, the importance of foreign shores is ever-increasing. This international dimension has important implications for how market research is conducted and interpreted.
ANNUITAS
MAY 10, 2013
'Yesterday was day two of the SiriusDecisions Summit which started off on a high note with Joe Levin – Head of Sales Enablement from CDW who showed off the advancements they have made in Sales Enablement.
Crimson Marketing
MAY 9, 2013
'I recently came across some interesting information on Lead Generation marketing solutions. There are 6 key factors to take into consideration when creating your next lead gen marketing plan outline: 1. Market (aka Audience). Who is your audience and have you targeted them correctly? 2. Movement (aka Response). What is the right response for your audience?
Convince & Convert
MAY 7, 2013
'Image via BigStockPhoto.com. Following is a step-by-step list of how to host a memorable, interesting, and useful webinar. Of course, this list may change, depending on your business and your industry, but it provides a good place to begin thinking about how to generate good, qualified leads from content. Choose a topic and a headline that has great search potential.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Savanta
MAY 8, 2013
'B2B organisations have always had a natural inclination to expand internationally. With a finite customer base at home and products which can be ‘translated’ with relative ease it makes good sense. And as globalisation continues at a pace, the importance of foreign shores is ever-increasing. This international dimension has important implications for how market research is conducted and interpreted.
ANNUITAS
MAY 7, 2013
'According to Wikipedia, the definition of lead scoring is, “A methodology used to rank prospects against a scale that represents the perceived value.
Crimson Marketing
MAY 6, 2013
'Content marketing is one of the best ways to engage and maintain your audience. Many of us already know that social media is the most crucial domain for continued communication and repeat interaction with our audience. But how do we create a cohesive synergy of these two fields? I recently came across a fantastic article that lists off the 6 key rules we must follow when blending our content marketing solutions with our social media marketing plans: 1.
Convince & Convert
MAY 5, 2013
'Social Media Controversies Addressed, Fresh Each Week. In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about whether you should be spending more time on content creation, or on engagement via social media. Evidently, Kyle heard a statement at an event recently that brands should be spending 90% of their time on engaging with customers, and 10% of their time on content creation.
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Biznology
MAY 10, 2013
'Photo credit: quinn.anya. Listening is hard even when there are no distractions. Since there is nowhere on the planet where there are no distractions anymore (or so it seems, at least), the art of listening has been disabled at best and often crippled or even destroyed in the worst environments. Whether you are face-to-face, monitor-to-monitor, or screen-to-screen, truly hearing what another is saying is a rare occurrence at best.
B2B Marketing Traction
MAY 10, 2013
'McDonald’s Canada released an online video ad that showed the truth about how they market their products. B2B marketers should sit up and take note of why it was successful, and what it means for business-to-business marketing. Many years ago when I lived in San Francisco, one of my friends was a food photographer. I learned that a lot goes into photographing food – so much so that you would definitely NOT want to eat the food in the photography shoot.
Crimson Marketing
MAY 8, 2013
'I was recently interviewed by BtoB Online for an article about the growth of Google+ : Not all of us are aware, but Google+ is the second largest social media platform (after Facebook). What should this say to you? YOU NEED TO BE ON THERE! It’s of paramount importance you not only consider Google+, but actively incorporate it into your marketing solutions and positioning strategy.
Convince & Convert
MAY 9, 2013
'When preparing its 2012 Annual Report, The Calgary Zoo traded its traditional PDF for Instagram. Proclaiming the 2012 Annual Report “The Year of the Penguins,” 55 photos and captions serve as the report pages and content. Packed full of the stats, financial figures and even a welcome note from their President & Chief Executive Officer, the Instagram posts tell the Calgary Zoo’s story in a unique, highly visual way.
Speaker: Paul Slack, Vende Digital CEO
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Biznology
MAY 9, 2013
'Photo credit: Fora do Eixo. What’s the corollary to Moore’s Law in digital media marketing? I’m wondering. Surely, there must be one, because the digital media marketing industry is changing with mind-boggling rapidity. I swear that by sunset each day there’s either something new or something different. There’s always a new social media network launching, a new update to a search algorithm, or a change to Facebook privacy.
Adobe Experience Cloud Blog
MAY 10, 2013
'Did you know that B2B buyers say that 70% of the content they read and study before making a purchase decision is actually found by – well, themselves? Just 15% (each) is collected from either the vendor’s marketing department or the sales contacts. In a Forrester report last year on content marketing being the new differentiation, I described the new interaction model of need-match-engage, where the buyers now initiate the interaction and spend a major part of their buyer journey doing their
B2B Marketing Traction
MAY 8, 2013
'Google came out with a new concept about how consumers buy things: the Zero Moment of Truth. While this may be relatively new for business-to-consumer buying, it’s always been present for buyers of technology. What is ZMOT? Recommendations from others is essentially what the ZMOT is. Before the Internet, consumers would see an ad (the stimulus), go to the store and buy the product (first moment of truth) and use the product (second moment of truth).
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