Webbiquity
DECEMBER 10, 2024
Guest post by Irina Weber. Content remains king, just as Bill Gates said nearly 30 years ago. Strategic content creation and smart distribution drive B2B business growth, no matter your industry. Image credit: Videodeck.co Today, video content dominates the marketing landscape. With online videos reaching 92% of audiences and 91% of businesses using video as a marketing tool in 2023, its impact is significant.
Marketing Insider Group
DECEMBER 9, 2024
An SEO content calendar is a fun (yet important) tool for organizing and executing content strategies that drive organic traffic and improve search engine rankings. With effective content planning, you can stay on track to make and make sure your content is optimized for SEO while also addressing user needs. This guide will walk you through how to create an SEO content calendar that aligns with your overall SEO strategy, using the right techniques and tools.
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Martech
DECEMBER 9, 2024
When measuring the impact of creatives, marketers typically rely on circumstantial evidence. Brand awareness and sales trends are important and provide useful KPI numbers, but they reflect the entire campaign. They dont tell you what part of the creative is connecting with people. Is it the copy, the images, the audio? And while A/B testing can shed some light, it doesnt get to a granular level.
illumin
DECEMBER 9, 2024
Retail media is evolving. Heres what you need to understand the power of retail media advertising in 2025. 2024 saw significant growth for the channel with brands vying for greater connection to customers when and where they shop. In the US, ad spending for retail media was predicted to grow 26% in 2024 vastly outpacing the 12.6% growth predicted for overall digital ad spending.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Walker Sands
DECEMBER 9, 2024
This post kicks off Walker Sands four-part blog series on AI, where well explore how this transformative technology is reshaping the B2B marketing landscape, explore emerging trends and highlight new opportunities. Stay tuned for the next installment! In a dynamic and competitive field like AI, keeping your strategies relevant and impactful requires more than just staying informed it demands active engagement with the broader AI community.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Lusha
DECEMBER 9, 2024
You’re excited about launching a new product or service. But there’s a key question you need to answer: How big is your market? Getting this wrong can lead to missed chances or putting too much money into a smaller market than you thought. The answer lies in figuring out your Total Addressable Market (TAM). TAM is a crucial metric that helps businesses make smart choices , from improving marketing plans to making important investments.
Valasys
DECEMBER 11, 2024
Record linkage, the process of combining and deduplicating data from various sources, plays a vital role in ensuring marketers have a unified view of their audience. By eliminating duplicates and inconsistencies, record linkage enhances customer segmentation, enables personalized campaigns, and improves overall marketing effectiveness. In this blog, well explore how leveraging record linkage software like Winpure can transform your marketing strategies, helping you connect with the right audienc
Trade Press Services
DECEMBER 9, 2024
Engagement is the spark that turns interest into actionand action into sales. According to Sam Horton , senior director of strategic ecosystem partnerships at Firework, Consumers are no longer satisfied with passive viewing experiences as they want to interact and engage with the content they consume. This shift in customer behavior is backed by data: interactive videos generate 300 percent higher engagement rates than traditional video formats.
Martech
DECEMBER 9, 2024
OpenAI an artificial intelligence research company created ChatGPT and launched the tool in November 2022. With that, 2023 became the year of humans understanding genAIs capabilities. Then 2024 was the year of genAIs integration into marketing automation solutions. Now, 2025 will be the year humans wrest control of genAI to ensure it is properly used for its role to deliver real-time, precision marketing messages.
Speaker: Speakers:
Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.
Marketing Insider Group
DECEMBER 10, 2024
CRM email marketing is a powerful tool that combines relationship management with targeted outreach, enabling your brand to reach customers more effectively. By integrating email marketing with your CRM, you gain a strong approach to audience segmentation, personalized messaging, and campaign tracking – all of which improve engagement. This guide will walk you through the steps to set up a CRM email marketing system that generates results.
SendX
DECEMBER 10, 2024
Email deliverability isnt just about hitting the send button and hoping for the best. These days, ensuring your emails reach the inbox demands sophisticated analysis tools and a deep understanding of deliverability factors. This quick guide explores the top content analysis tools that will transform your email marketing strategy from uncertain to unstoppable.
Vision Edge Marketing
DECEMBER 10, 2024
Bringing a new B2B product and/or service (solution) to market is a multifaceted process. At the very minimum it requires a solid understanding of the customer, a compelling value proposition and associated positioning and messaging, an excellent go-to-market (GTM) strategy, and a keen awareness of the competition. Each phase of this process is crucial.
Zoominfo
DECEMBER 11, 2024
Since launching ZoomInfo Copilot six months ago, weve seen the many ways its helped our customers win faster. Weve witnessed sellers become their best, most efficient selves and seen marketers fully realize their TAM and identify messaging that really drives leads. And Copilot as a product has achieved some remarkable milestones too, like achieving $100+ million in annual contract value (ACV).
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Marketing Insider Group
DECEMBER 12, 2024
Every business needs to embark on a large-scale marketing project at some point, but there are many pitfalls that can get in the way of success. Most of the time, projects fail not because of a lack of talent or team effort, but because of poor organization that interferes with collaboration. According to Harvard Business Research , there are three main reasons collaboration fails: Information silos (67%) Lack of collaborative vision from leaders (32%) Senior managers who dont want to give up co
SendX
DECEMBER 9, 2024
Many marketing teams have access to powerful automation tools but use only a fraction of their capabilities. The right automation strategy can dramatically increase open rates, conversions, and revenue - especially when managing large subscriber lists.
Convince & Convert
DECEMBER 8, 2024
In February 2024, Google and Reddit announced a partnership that involved Googles access to Reddits content through official APIs. Ever since Reddit has been enjoying unprecedented visibility on Googles search result pages, both through organic rankings and separate discussions sections which would often be featured in SERPs. The partnership raised a lot of questions in the digital marketing community as it obviously made Reddit an unavoidable part of buying journeys.
Customer Experience Matrix
DECEMBER 8, 2024
Acquisitions of, or by, major CDP vendors have been vanishingly rare in recent years. So news that ActionIQ had been purchased by Uniphore generated an especially large amount of interest. Lets look at it from three perspectives. 1. Significance for ActionIQ. Although ActionIQ has been a significant CDP since its founding in 2014, the company was always a bit different from most other CDPs.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Marketing Insider Group
DECEMBER 9, 2024
Growing environmental concerns are driving eco-conscious consumers to make choices based on what is best for planet Earth. Theyre not only seeking brands prioritizing eco-friendly business practices but also going out of their way to support these companies. Moreover, some consumers are willing to pay more to ensure that their dollars go to support greener practices.
Martech
DECEMBER 9, 2024
The global advertising market is set to exceed $1 trillion in revenue for the first time in 2024, according to a report by GroupM, a media agency under the holding company WPP. The tech giants Google, Meta, ByteDance, Amazon, and Alibaba are projected to capture more than half of the total, underscoring the dominance of digital platforms. Why we care.
Hinge Marketing
DECEMBER 10, 2024
How many true competitors does your business have? And how well do you know them? Is it even important, anyway? At Hinge, we do a lot of competitive analysis for our our clients. So if you’re unsure on the number of competitors your business has, then our buyer-focused research can supply you with an approximate answer thats probably not too far off from the truth.
Zoominfo
DECEMBER 13, 2024
When it comes to sales and marketing success, choosing the right tools can make or break your go-to-market strategy. ZoomInfos go-to-market intelligence platform consistently stands out as the leader in providing actionable data and insights, with advanced AI and automation to help you sell smarter and win faster. Here’s what customers, analysts, and the numbers have to say about ZoomInfo’s impact.
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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.
Walker Sands
DECEMBER 12, 2024
You might have heard about GEO an emerging counterpart to search engine optimization (SEO) that’s gaining momentum in B2B marketing. SEO has been a tried-and-true strategy for boosting brand visibility online, but, in the AI era, Generative Engine Optimization (GEO) is quickly becoming a critical element of brand visibility campaigns as well.
Martech
DECEMBER 10, 2024
The digital landscape is evolving rapidly, and marketers are feeling the shift. Generative AI is redefining how people search and engage with content, reshaping traditional marketing strategies. Features like Googles AI Overviews now provide instant, generated answers for search queries. This transformation poses both challenges and opportunities for marketers.
CMSWire
DECEMBER 12, 2024
How sentiment analysis is transforming retail, offering actionable insights into building stronger customer relationships. Continue reading.
Zoominfo
DECEMBER 9, 2024
With a majority of buyers only choosing to engage sellers once theyre 60% through their purchasing journey , its crucial for go-to-market teams to have accurate, reliable insights into how active, high-priority accounts are thinking about software investments. Thats why ZoomInfo is proud to announce weve partnered with TechnologyAdvice , a leading publisher of B2B product reviews, technology recommendations, vendor comparisons, and buyers guides, to provide these insights directly within ZoomInf
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Optinmonster
DECEMBER 11, 2024
If youre looking to drive traffic to your website without spending on ads, Facebook is one of the best platforms to explore. With over 3 billion monthly users , it offers massive potential for reaching the right audience organically. The key is understanding how to navigate Facebook’s tools and algorithms effectively. At OptinMonster , weve helped thousands of businesses use digital platforms, including Facebook, to boost traffic and grow their online presence.
Martech
DECEMBER 12, 2024
As the economic landscape remains uncertain, marketing leaders face a challenging dilemma: how to invest in technology that drives results while navigating frozen or reduced budgets. The answer? 2025 is not the year for bold leaps into expensive platforms but a time for strategic caution. With AI promising to revolutionize marketing, but its full impact still unclear, the focus must shift to optimizing existing systems and laying the groundwork for an AI-driven future.
CMSWire
DECEMBER 9, 2024
Consumer behavior trends are shifting, with transparency, sustainability and empathy becoming core expectations for brands to meet in every interaction. Continue reading.
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