Sat.Feb 01, 2014 - Fri.Feb 07, 2014

REVENUE: The Golden Opportunity with Big Data and Content Marketing

ViewPoint

By Christopher Hosford, editor-in-chief, HosfordGroup. Never before have marketers had so much information about prospects, customers, the competition, and the markets they hope to reach. Sounds like a happy situation, right?

Lead Generation: Balancing lead quality and lead quantity

B2B Lead Generation

Tweet Lead generation is somewhat like a tightrope act. Generate too many leads, and the rope between Sales and Marketing breaks. If you don’t generate enough leads that turn into sales, your ROI plummets.

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Growth Hackers And The Marketing Wake Up Call

Marketing Insider Group

One of the biggest trends in marketing was defined in one of the top Slideshare presentations from last year. Nestled at number 22 was a presentation on “growth hacking.” ” . I wasn’t really sure what a “growth hacker” was or what impact it has on marketing.

Jon Miller, Marketo Co-Founder and VP Marketing : How To Make Data Analytics a Natural Marketing Outcome [Podcast]

Crimson Marketing

An extremely small minority of companies understand how to tweak their demand generation funnel to account for real time activities inside their organization.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

5 Elements to Complete Your Social Presence

KoMarketing Associates

Social media has long been part of the overall marketing strategy for many companies, 86% of marketers indicate that social media is a vital part of their business.

Social 229

More Trending

Marketing Leadership: 5 Steps To Learning Agility

Marketing Insider Group

As we all struggle to stay competitive in a fast-moving world, the topic of leadership is a really important one. We need to adapt to new business strategies, new ways of working and new challenges.

Paper 264

New Raab VEST Report: B2B Marketing Automation Will Reach $1.2 Billion in 2014

Customer Experience Matrix

I’ve just published the latest edition of our B2B Marketing Automation Vendor Selection Tool (VEST), with updated entries on all your favorites and several new entries to boot.

Report 287

Getting the Most Out of Google Shopping as a B2B E-Commerce Vendor

KoMarketing Associates

Google Shopping is one of the more underutilized PPC strategies for B2B companies, especially those that have an e-commerce component to their online marketing strategy.

Vendor 223

Pay attention to me: do gimmicks really work in digital marketing?

Biznology

Part of the challenge of digital marketing is that competitors are trying to master it too. No matter how high the number, if you have the same amount of followers, email addresses or page views as your next closest enemy, are you really at a digital marketing advantage ?

Work 215

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Please Don’t Mistake Blog Writing for Book Writing

Writing on the Web

Blog writing isn’t the same as book writing. Here’s why. An interesting post from Jane Friedman called “ Please Don’t Blog Your Book ,” gives four reasons why you shouldn’t use your blog to write a book.

4 Key Marketing Technology Takeaways From A Forrester Wave

Modern Marketing

by Amanda Batista | Tweet this 2014 is poised to be an exciting year for marketing technology. The surge of connection points that marketers are managing — while challenging to navigate — present additional data sources and offer ways to extend engagement and learn more about customers.

Why Organizations Should Stop Focusing on Lead Nurturing Campaigns

ANNUITAS

The stats, guides and tips to effective lead nurturing abound in the B2B marketplace and yet with all of this information, still only a fraction of B2B companies are using or effective in the use of lead nurturing according to MarketingSherpa.

Getting back to marketing basics

Biznology

(Photo credit: Wikipedia). In the rush to implement the latest social and digital marketing programs, many marketers appear to focus on the communication aspects of their initiatives, often without much thought about the underlying strategy.

SWOT 190

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

Expert Ebooks: Getting Reader Research Right

Writing on the Web

I’ve been sharing about how to start your expert ebook project right, by being clear about who your readers are and what they most want to know. How should you go about reader research?

The C.U.R.V.E Method For Engaging Email Subject Lines

Modern Marketing

by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Alex Williams , Creative Director & Digital Strategy Director at Trendline Interactive, a full service team that focuses on detailed, results-driven email campaigns. Follow Alex on Twitter @alexcwilliams.

Email 265

How to Grab Readers’ Attention: Be Counterintuitive

Chris Koch

3D printed bust (Photo credit: Gastev). How do you take a subject that’s been written about to death, 3D printing, and give readers a fresh approach? One way is to be counterintuitive.

Why “experiential marketing” offers new opportunities

Biznology

(Photo credit: DaveHarkins). The world of marketing is constantly changing, especially with new definitions and approaches. The latest is “experiential marketing”, which is basically about interacting with your customer. In light of the pervasive suspicion of traditional advertising (e.g.

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

#BADMarketing at JCPenney

Crimson Marketing

Does anyone else see who this tea kettle resembles? Hint: He was the leader of the Third Reich. . Share your thoughts and guesses below! BADMarketing . ADWEEK ). The post #BADMarketing at JCPenney appeared first on. BADMarketing

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8 Takeaways From MediaPost’s Social Media Insider Summit

Modern Marketing

by Erick Mott | Tweet this When social business doors swing open, expectations go up. .

The Experts on How to Get a Book Published

Writing on the Web

The problem with going to a conference is that I always come away with a to-do list a mile long. But I love the rekindled passion and energy. Truly, the Publishing at Sea conference aboard a cruise ship in the Caribbean was an explosion of information and ideas.

Why are you learning more about digital marketing?

Biznology

(Photo credit: dSeneste.dk). No, I am not here to announce that digital marketing is dead. In fact, it’s just a baby. What I am really asking is very simple: Why are you learning more about digital marketing? What is your specific reason?

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

Genius and LoopFuse Are Acquired; Leadsius Picks Up the Freemium Banner

Customer Experience Matrix

The past week has seen two acquisition announcements in the B2B marketing automation space: LoopFuse by SalesFUSION and LeadRocket/Genius by CallidusCloud , which owns LeadFormix. Both of the acquired vendors had bright prospects at one time but fell by the wayside. Interestingly, both pursued a “freemium” strategy of offering their system for free to users with small databases. The goal is to build a big base of users, some of whom will eventually pay real money for a larger installation.

How Do You Work Content Into Your Marketing Mix? [New benchmark report]

Modern Marketing

by Amanda Batista | Tweet this There are a lot of great surveys and reports about the state of content marketing out there (props Content Marketing Institute/MarketingProfs and Demand Gen Report ).

B2B Deliverability Metrics That Matter

ANNUITAS

When B2B Marketers think about key campaign metrics, the typical statistics that come to mind include open and click-through rates. However, there are other metrics that matter, especially when it comes to making sure that your nurture emails are hitting the Inbox. Not sure what to measure?

How to Use The Search Monitor in Higher Education Advertising

Fathom

How do you know when the time is right to incorporate a tool into your paid search strategy for higher education? It’s a risk to not utilize the tool to its fullest potential.

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!