markempa
FEBRUARY 3, 2014
'Tweet Lead generation is somewhat like a tightrope act. Generate too many leads, and the rope between Sales and Marketing breaks. If you don’t generate enough leads that turn into sales, your ROI plummets. As Debbie Pryer, Program Manager, Siemens Healthcare , discovered, finding the right balance between lead quantity and quality takes trust, teamwork and planning.
ViewPoint
FEBRUARY 4, 2014
'By Christopher Hosford, editor-in-chief, HosfordGroup. Never before have marketers had so much information about prospects, customers, the competition, and the markets they hope to reach. Sounds like a happy situation, right? But say “Big Data” instead of “information,” and marketer smiles will turn upside down in a hurry. But Big Data is information—competitive knowledge about the behaviors of customers, helping you learn how to adopt to those customers’ needs.
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Customer Experience Matrix
FEBRUARY 4, 2014
'I’ve just published the latest edition of our B2B Marketing Automation Vendor Selection Tool (VEST), with updated entries on all your favorites and several new entries to boot. This is always a fun project because it gives me an overview of what all the vendors have been up to for the past six months. A few interesting trends stood out: revenue growth is accelerating.
ANNUITAS
FEBRUARY 4, 2014
'The stats, guides and tips to effective lead nurturing abound in the B2B marketplace and yet with all of this information, still only a fraction of B2B companies are using or effective in the use of lead nurturing according to MarketingSherpa. In fact, according to Sherpa’s 2012 Lead Generation Report, 64% of respondents say they are passing all responses from marketing campaigns directly to sales.
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Marketing Insider Group
FEBRUARY 5, 2014
'One of the biggest trends in marketing was defined in one of the top Slideshare presentations from last year. Nestled at number 22 was a presentation on “growth hacking.” . I wasn’t really sure what a “growth hacker” was or what impact it has on marketing. But as soon as I saw it, I knew that I was one of them. Or at least I want to be.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Customer Experience Matrix
FEBRUARY 6, 2014
'The past week has seen two acquisition announcements in the B2B marketing automation space: LoopFuse by SalesFUSION and LeadRocket/Genius by CallidusCloud , which owns LeadFormix. Both of the acquired vendors had bright prospects at one time but fell by the wayside. Interestingly, both pursued a “freemium” strategy of offering their system for free to users with small databases.
KoMarketing Associates
FEBRUARY 6, 2014
'Social media has long been part of the overall marketing strategy for many companies, 86% of marketers indicate that social media is a vital part of their business. While social is no longer new to strategic online marketing initiatives, there are still several factors for marketers to take into consideration when building out social media profiles.
Marketing Insider Group
FEBRUARY 3, 2014
'As we all struggle to stay competitive in a fast-moving world, the topic of leadership is a really important one. We need to adapt to new business strategies, new ways of working and new challenges. How do great leaders stay current with the latest trends and polish their skills to meet these new challenges head on? At a recent meeting I attended with some of the best minds in B2B Marketing, I was introduced to Columbia University’s Center For Creative Leadership whitepaper on Learning Ag
Biznology
FEBRUARY 6, 2014
'Part of the challenge of digital marketing is that competitors are trying to master it too. No matter how high the number, if you have the same amount of followers, email addresses or page views as your next closest enemy, are you really at a digital marketing advantage ? Creativity in marketing is often the thing that sets businesses apart. While breaking away from traditional advertising pursuits is certainly necessary for business success, marketers should be wary of promotional equivalents
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
ANNUITAS
FEBRUARY 6, 2014
'When B2B Marketers think about key campaign metrics, the typical statistics that come to mind include open and click-through rates. However, there are other metrics that matter, especially when it comes to making sure that your nurture emails are hitting the Inbox. Not sure what to measure? A great source for understanding email metrics is the Silverpop 2013 Email Marketing Metrics Benchmark Study as marketers should pay attention to key engagement metrics that show activity and conversion, as
KoMarketing Associates
FEBRUARY 3, 2014
'Google Shopping is one of the more underutilized PPC strategies for B2B companies, especially those that have an e-commerce component to their online marketing strategy. Why? Because many B2B marketers fail to realize that Google Shopping is now integrated with AdWords, putting this area of prime real estate in search results in optimal paid advertising position.
Crimson Marketing
FEBRUARY 6, 2014
'Text from Infographic: The market has officially changed and marketing teams should too. The Internet has more than double the number of marketing channels. Outbound marketing is going out of style; Inbound marketing is on the rise. . Benefits of Transitioning From Push to Pull Marketing. Lead Generation. Inbound Marketing: Accounted for 34% of all leads generated in 2013.
Biznology
FEBRUARY 7, 2014
'(Photo credit: Wikipedia). In the rush to implement the latest social and digital marketing programs, many marketers appear to focus on the communication aspects of their initiatives, often without much thought about the underlying strategy. They cite increases in followers, likes and visits and celebrate their successes. But while increased reach is important, if one is not focused on reaching the right target audience and providing a product or service that actually satisfies some stated or
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Writing on the Web
FEBRUARY 5, 2014
'I’ve been sharing about how to start your expert ebook project right, by being clear about who your readers are and what they most want to know. How should you go about reader research? For example, if you wanted to know how seniors are using the Internet, you could look at the Pew Research site. How else can you research your readers so that you get this important first step right: How do you focus your expert ebook content on readers’ frustrations and challenges by discovering wha
Convince & Convert
FEBRUARY 1, 2014
'Image from Bigstock.com. The tools and technologies that have aided and abated the social era have grown up and forsaken us. The big social players have all rolled out features and functions that position them squarely as media platforms that maintain comments functionality, rather than their original roles as social networks. Facebook, Linkedin and Twitter aren’t the new MySpace, they are the new ABC, NBC and CBS ( tweet this ).
Vision Edge Marketing
FEBRUARY 3, 2014
'The profits generated during the retention phase of a customer relationship are often referred to as customer lifetime value or customer retention equity. Intuitively, we know that Customer Lifetime Value (CLV) is an important metric for every company. It represents the value of your organization’s relationship with the customer. . . While CLV has tremendous financial implications, it also serves to facilitate marketing investment decisions.
Biznology
FEBRUARY 5, 2014
'(Photo credit: DaveHarkins). The world of marketing is constantly changing, especially with new definitions and approaches. The latest is “experiential marketing”, which is basically about interacting with your customer. In light of the pervasive suspicion of traditional advertising (e.g. TV, print and radio) these days, consumers prefer to experience a product or service in the context of how they would use it in their everyday lives.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Crimson Marketing
FEBRUARY 7, 2014
'Does anyone else see who this tea kettle resembles? Hint: He was the leader of the Third Reich. . Share your thoughts and guesses below! #BADMarketing . ( ADWEEK ). The post #BADMarketing at JCPenney appeared first on.
Convince & Convert
FEBRUARY 4, 2014
'Content marketing is hot right now. But just because everyone’s doing it, doesn’t mean it’s easy. Great content takes a lot of time and careful thinking. The good news? We’ve put together a 5-step guide that can help you remember the most important elements of a great content campaign. We’ve even gone to the trouble of naming each step with a word that starts with the letter “C” so that you’ll never forget these tips.
Writing on the Web
FEBRUARY 7, 2014
'The problem with going to a conference is that I always come away with a to-do list a mile long. But I love the rekindled passion and energy. Truly, the Publishing at Sea conference aboard a cruise ship in the Caribbean was an explosion of information and ideas. Joan Stewart , the Publicity Hound, captured a few learning gems on How to Get a Book Published on her post here.
Biznology
FEBRUARY 3, 2014
'(Photo credit: dSeneste.dk). No, I am not here to announce that digital marketing is dead. In fact, it’s just a baby. What I am really asking is very simple: Why are you learning more about digital marketing? What is your specific reason? The reason that I ask that is I am concerned that too many of us are learning more out of reflex. We don’t understand something and that makes us feel uncomfortable and so we think we need to learn more.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Adobe Experience Cloud Blog
FEBRUARY 6, 2014
'Author: Amy Guarino I’m often asked the following question by marketing agencies: “When it comes to results, how do I set reasonable expectations with my client?” If you set an expectation that’s unachievable, your clients will love you…right up until the moment that you disappoint them. If you’re unclear about your goals, it’s all too likely that you and your client won’t share a vision.
Convince & Convert
FEBRUARY 7, 2014
'Adrian Parker, Patron @adriandparker. Adrian Parker , Vice President of Digital Marketing at Patron Spirits Company , joins the Social Pros Podcast this week to discuss the hurdles in expanding a social presence of a well-established brand, navigating the highly regulated presence of alcohol in social media, and the impact measurement has on strategy and culture.
SugarCRM
FEBRUARY 6, 2014
'[one_half valign="middle"] Partner Portal. Why Partner With SalesFUSION. [/one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Many agencies, firms and CRM solution providers already understand the importance of partnering with a MA Company.
Hinge Marketing
FEBRUARY 4, 2014
'Top Professional Services Marketing Content from January 2014. Each month an enormous amount of content is published on marketing. This monthly column will help you keep up with the best marketing articles on the web. Enjoy! Why You Should Schedule Your Paid Search Ads. By: Ashley R. Cummings, OrangeSoda. This is an interesting article for businesses that are running pay-per-click (PPC) campaigns.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Adobe Experience Cloud Blog
FEBRUARY 5, 2014
'Author: Dayna Rothman When it comes to converting leads and making lasting impressions, your website is where the magic happens. Calls-to-action ( or CTAs) are at the center of your website’s lead generation power. Because your website is often your first line of communication with a lead, make sure that your website contains numerous targeted CTAs, speaking to leads in every stage of the sales funnel.
Convince & Convert
FEBRUARY 5, 2014
'I did some research on Twitter contests by pulling the most engaging tweets from Twitter accounts for more than 12,000 companies for the month of January. There was a lot to learn from these tweets: Fashion is big. Sports & music can really get people going. But the #1 way to get engagement on Twitter was a simple “Follow and Tweet to Win” contest.
SugarCRM
FEBRUARY 3, 2014
'[one_half valign="middle"] Partner Portal. Why Partner With SalesFUSION. [/one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Many agencies, firms and CRM solution providers already understand the importance of partnering with a MA Company.
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