Sat.Jan 30, 2021 - Fri.Feb 05, 2021

Why Are Feelings Important For Lead Generation And New Customer Growth?

Square 2 Marketing

In February, we celebrate Valenti ne’s Day – an entire day dedicated to love. Couldn’t we all do with a little more love, this year specifically?

When should you try an ABM programme? Your 3-point checklist

Modern B2B

The post When should you try an ABM programme? Your 3-point checklist appeared first on Modern | B2B Marketing Agency. Account Based Marketing B2B Marketing Strategy ABM ABM Programmes Digital Marketing


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9 Tips for a More Effective Email Newsletter

The Point

In an era of Instagram, TikTok, and Clubhouse, few marketing channels are more “old school” than the humble email newsletter.

5 Essentials of User Experience (UX) For eCommerce

Marketing Insider Group

Providing a great user experience in your eCommerce shop is the ultimate win-win. It delights your customers, making shopping enjoyable and easy. That creates more sales for you, helping to grow your shop. User experience matters. A smoother path to checkout means more sales for your shop.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Enterprise CRM’s Future is in Company Growth


Enterprise customer relationship management (CRM) systems aren’t just an upselling gimmick from your standard CRM. Larger (enterprise) companies have different digital asset requirements compared to smaller companies, including their CRM.

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More Trending

Content Marketing vs. Copywriting: What Are the Major Differences?


“Aren’t writers just writers?” ” The question came from a strategy colleague when I was helping a brand staff its new content studio.

How to Capture Buyer Intent in B2B Marketing

Marketing Insider Group

Individual users and businesses are becoming increasingly dependent on the internet as a research portal. In 2019, 90% of all U.S. adults (100% of adults under 30) were already using the internet. Compare that to twenty years ago – when only about 50% of adults used the internet.

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How to Build a B2B Sales Funnel That Rakes in Dream Customers


If you think a B2B sales funnel is an abstract idea, brace yourself. It’s time to build a sales funnel that captures and converts your best buyers. Let’s start with that dream customer. Your digital-savvy B2B prospect is researching the product they think they need.

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5 Rules for Customer-Centric Copywriting Your Support Reps Should Use


Customer service quality is critical to building and maintaining loyalty. The smallest increase in retention rate (5%) can bring the company 23% more profit. Therefore, how the communication with the client deserves special attention. Next, we’ll show you how to improve your user experience.

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Launching a global advocacy program during a pandemic — Q&A


In the most recent installment of our customer success webinar series, we had the chance to chat with Jon Ashley, Head of Global Customer Advocacy at Sage and one of our 2020 BAMMIE award winners for Advocate Marketer of the Year.

Content Marketing Agency Vs In-House Writers

Marketing Insider Group

The measure of any marketing strategy is in its effectiveness. In content marketing, we measure effectiveness by the amount of organic search traffic and rankings we deliver for our clients. And that is derived from the value our content brings to a brand’s prospects and current customers.

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Prospecting Insights: Boost Your Sales Strategy with High-Octane Data


How important are prospecting insights to your sales strategy? It turns out they’re pretty important. Of course, your sales strategy’s success, including reaching your revenue goals, depends on the sales team hitting their numbers.

2021 Prediction: Less Focus on Traffic and Followers, More Focus on Engagement


While it’s always nice to have a large follower count, engagement is the social media marketing metric you should pay attention to in 2021 and beyond.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

How to Be More Productive While Working From Home


It had been on my calendar for weeks, a meeting with a representative from the House of Parliament in the United Kingdom. We were scheduled to discuss gambling restrictions and other important iGaming topics. When the day finally arrived, I got up early and got my coffee started.

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Product marketing superheroes: 5 technology platforms doing stellar product marketing

Tomorrow People

The leaders expertly bring together product development, sales, marketing, and customer success. Find out why these product marketing superheroes are soaring. Product marketing for SaaS platforms and B2B technology in general is growing in both importance and impact. As companies develop more sophisticated product offerings and fight to compete in a tough market, brand marketing and content marketing are no longer enough.

Deliver Targeted Ads to Ideal Prospects with ZoomInfo Data


Innovation can be tricky. More often than not, it leads you to new frontiers. But other times , you can carve a new path forward by returning to old ideas and finding a new way to use them.

What Are Branded Keywords And Why They Are So Important for Content Marketing?


A Content Marketing strategy seeks consistent results and leads that are aligned with the business differentials, right? Therefore, the correct choice of branded keywords will make all the difference in more advanced stages of your sales funnel.

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Quick Ways To Double Your B2B Sales Conversions In 2021


Guest post by Dhruv Patel. During the life of your product or service, you’ll realize that simply scaling top-of-funnel inquiries (in volume) won’t generate peak conversions over the long run. At some point, you will start attracting more of the leads that don’t intend to buy from you right away.

How to create an “Add to Calendar” link for your emails


In-person or virtual events revolve around getting to know other people and learning from one another. Because email is such a personal channel, it’s the ideal medium to build excitement for events and send reminders.

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Signals That Indicate Cross-Selling Opportunities


“Do you want fries and a coke with that?” — We’ve all had the ultimate cross-selling experience at McDonald’s. Not to mention, the alluring temptation of Amazon’s ‘frequently bought together’ section. As a consumer, you know that cross-selling works.

Brand positioning guide: how to consolidate your company’s strength in the market?


Brand positioning is the central element of the success, sustainability and permanence of a business in any field.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Why Messages Fail


One of the main reasons why messages fail is that the writers don’t know what their audiences want to hear. You probably know what you want to say; most organizations do. But, do you know what your audiences want to hear?

How to Identify the Right Digital Marketing Channels for Your Business

Marketing Insider Group

Chances are, not every digital marketing channel available to you will benefit your business. It all depends on your marketing goals, target audience, resources, budget, industry, and competition. Some decisions are more obvious than others for most B2B businesses – like having a responsive, active website and a social media presence. Others are more like electives in school. You may have to test them to see how they work with your business model. If you find success, great.

A Speck of Promise for Women in the Workforce


To gauge the progress that’s been made for women in the workforce, we took a look at how many women are managers and CEOs compared to the overall workforce of each industry–using ZoomInfo’s database. We also looked into how women may have had their careers impacted by the pandemic.

20% More Clients — With Quick Start Chat Buttons


Business communication with users is essential to a company’s image and customer loyalty. Previously, quality communication was ensured by hiring highly professional managers. However, modern technology simplifies everything.

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How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.