Sat.Jan 30, 2021 - Fri.Feb 05, 2021

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Why Are Feelings Important For Lead Generation And New Customer Growth?

Square 2 Marketing

In February, we celebrate Valenti ne’s Day – an entire day dedicated to love. Couldn’t we all do with a little more love, this year specifically? Our #LOVEYOURAGENCY mantra at Square 2 has done wonders for helping us work with clients , attract prospects and keep our people happy through some very challenging times. We’re going to be spending the entire month focusing on spreading the love.

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When should you try an ABM programme? Your 3-point checklist

Modern B2B

The post When should you try an ABM programme? Your 3-point checklist appeared first on Modern | B2B Marketing Agency.

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How to Capture Buyer Intent in B2B Marketing

Marketing Insider Group

Individual users and businesses are becoming increasingly dependent on the internet as a research portal. In 2019, 90% of all U.S. adults (100% of adults under 30) were already using the internet. Compare that to twenty years ago – when only about 50% of adults used the internet. Source: Pew Research. The digital era has led to changes in the way brands market their products and services.

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Quick Ways To Double Your B2B Sales Conversions In 2021

Webbiquity

Guest post by Dhruv Patel. During the life of your product or service, you’ll realize that simply scaling top-of-funnel inquiries (in volume) won’t generate peak conversions over the long run. At some point, you will start attracting more of the leads that don’t intend to buy from you right away. Though this is normal, it leads to depreciating conversions and longer sales cycles, if not dealt with effectively.

B2B Sales 258
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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Prospecting Insights: Boost Your Sales Strategy with High-Octane Data

Zoominfo

How important are prospecting insights to your sales strategy? It turns out they’re pretty important. Of course, your sales strategy’s success, including reaching your revenue goals, depends on the sales team hitting their numbers. But consider this: HubSpot Research found that 72% of companies with less than 50 new opps per month didn’t achieve their revenue goals, compared to 15% with 51 to 100 new opps and just 4% for companies with 101 to 200 new opps.”.

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Content Marketing Agency Vs In-House Writers

Marketing Insider Group

The measure of any marketing strategy is in its effectiveness. In content marketing, we measure effectiveness by the amount of organic search traffic and rankings we deliver for our clients. And that is derived from the value our content brings to a brand’s prospects and current customers. In-house writers are too often measured on whether they completed their tasks, and if the leadership team is happy with the content.

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Content Marketing vs. Copywriting: What Are the Major Differences?

Contently

“Aren’t writers just writers?” The question came from a strategy colleague when I was helping a brand staff its new content studio. We had just presented a list of different types of writers the company needed to hire, including copywriters, bloggers, editors, and social media creators. My colleague wasn’t convinced. She’s not the only person who’s raised this question.

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How to Be More Productive While Working From Home

Biznology

It had been on my calendar for weeks, a meeting with a representative from the House of Parliament in the United Kingdom. We were scheduled to discuss gambling restrictions and other important iGaming topics. When the day finally arrived, I got up early and got my coffee started. I took a shower, brushed my teeth and began getting my clothes ready. I grabbed my favorite shirt and got it ironed.

Product 197
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How to Build a B2B Sales Funnel That Rakes in Dream Customers

Zoominfo

If you think a B2B sales funnel is an abstract idea, brace yourself. It’s time to build a sales funnel that captures and converts your best buyers. Let’s start with that dream customer. Your digital-savvy B2B prospect is researching the product they think they need. (Hopefully, they’re on your website, digesting your blog posts, videos, and case studies.).

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Launching a global advocacy program during a pandemic — Q&A

Influitive

In the most recent installment of our customer success webinar series, we had the chance to chat with Jon Ashley, Head of Global Customer Advocacy at Sage and one of our 2020 BAMMIE award winners for Advocate Marketer of the Year. Sage is the market leader for integrated accounting, payroll, and payment systems for small […]. The post Launching a global advocacy program during a pandemic — Q&A appeared first on Influitive.

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8 Reasons to Switch to PWA eCommerce

ATAK Interactive

For eCommerce businesses, delivering a friendly mobile experience can make or break it. That’s why today’s eCommerce businesses are now turning to progressive web applications (PWA’s) built on a Jamstack architecture to enhance their user experience for its customers. Known for their responsiveness, fast loading, and rapid installation, PWAs can transform your eCommerce site, equipping you with a powerful set of features that will help you easily connect and build relationships with your custome

eCommerce 147
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Season 1, Ep. 23 – BEST OF SETTLE SMARTER 2020

Biznology

Dana Look-Arimoto and NEWdOG Media|1/28/2021Season 1, Episode 23 – Look back at the year that was: 2020! Interview excerpts feature some wonderful wisdom for tough times! EPISODE LINKS: Purchase Dana’s latest book and everything else! Take the Quiz. Website. LinkedIn. Instagram. Twitter. Today’s Guests: Ashish Kaushal , Eve Rodsky , Chester Elton , Ginny Clarke & Robb Holman.

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Signals That Indicate Cross-Selling Opportunities

Zoominfo

“Do you want fries and a coke with that?” — We’ve all had the ultimate cross-selling experience at McDonald’s. Not to mention, the alluring temptation of Amazon’s ‘frequently bought together’ section. As a consumer, you know that cross-selling works. It works so well that Amazon once claimed up to 35% of its revenue comes from cross-selling. Last year?

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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SEO Stop Words Guide for 2021 (with List)

SEMrush

There‘s a lot of confusion around SEO stop words and whether or not you should remove them from your page titles, headings, and URLs. And in this guide, you‘ll learn exactly what SEO stop words are, see a comprehensive list of more than 175 of these, and learn when you should and shouldn‘t be using them when optimizing your site.

SEO 145
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The IKEA Effect: Why We Put Higher Value on What We Help Create

ClearVoice

You’ve likely heard a lot of jokes about IKEA. Some go like this: Thor, Iron Man and Hulk walk into IKEA. Avengers… Assemble! Don’t ask me why your IKEA furniture isn’t holding up, you only have your-shelf to blame. I bought a shelf at IKEA. Took me all day to put the Fjälkinge thing together. What does a person obsessed with IKEA suffer from? Stock-home Syndrome.

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Why Messages Fail

Biznology

One of the main reasons why messages fail is that the writers don’t know what their audiences want to hear. You probably know what you want to say; most organizations do. But, do you know what your audiences want to hear? Many leaders assume that they do, based on their years of experience and the voices of people around them. Often, they are mistaken.

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5 Fast Tips for Stretched Small Business Marketing Managers

Zoominfo

You manage a small business and its marketing. Maybe your marketing efforts are more ‘throw it at the wall and see if it sticks’ than a fine-tuned ROI machine. Let’s change that. What is small business marketing? The goal of small business marketing is to attract leads to your business. You attract leads by providing content online (e.g., on your website) that moves potential customers to take some sort of action.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Take Control of Your Social Media Success With This Plan

Content Marketing Institute

Social media can be a tough nut to crack. Opportunities, audiences, and value propositions vary greatly from one channel to another. To conquer it, you need a social media channel plan. Here’s how to do it. Continue reading → The post Take Control of Your Social Media Success With This Plan appeared first on Content Marketing Institute.

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How to create an “Add to Calendar” link for your emails

Litmus

In-person or virtual events revolve around getting to know other people and learning from one another. Because email is such a personal channel, it’s the ideal medium to build excitement for events and send reminders. To ensure that guests actually show up, it can be useful to include an “Add to Calendar” link in your event emails. With that, subscribers can add the events to their own calendars, making it easier to avoid calendar conflicts and allowing them to set up their own reminders.

Class 143
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B2B Writing Success Revealed: 7 Tactics You Don't Want To Miss

SEMrush

Not all B2B texts are created equal. In this post, we’re going to look at the differences between B2C and B2B writing and share some tactics for creating B2B content that will differentiate you from your competition.

Tactics 140
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How to Build a B2B Sales Funnel That Rakes in Dream Customers

Zoominfo

If you think a B2B sales funnel is an abstract idea, brace yourself. It’s time to build a sales funnel that captures and converts your best buyers. Let’s start with that dream customer. Your digital-savvy B2B prospect is researching the product they think they need. (Hopefully, they’re on your website, digesting your blog posts, videos, and case studies.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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How to Use Instagram Stories to Get More Followers

Content Marketing Institute

A half-billion people use Instagram Stories every day. Businesses create one-third of the most viewed Stories. You can’t ignore Stories. Consider these seven ideas on how to do them well. Continue reading → The post How to Use Instagram Stories to Get More Followers appeared first on Content Marketing Institute.

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The Content Marketing Operating System: Your Guide to Brandpoint’s Proven Content Marketing Process

Brandpoint

What are the two things your marketing team needs to be successful (and stay sane)? Creativity? Lots and lots of content? Brainstorming sessions every day and reports drawn by the minute? Not quite. No, instead: Structure and focus. Without these, you might feel lost on where to start or how to even know if you’re doing the right thing. And while it might sound simple, those two things are easy to forget when you work in a field that’s always changing and always demanding you to produce more, mo

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The Seven (New) Habits of Successful Marketers in 2021

Heinz Marketing

By Matt Heinz , President of Heinz Marketing. I was honored recently to be a part of another great RevTech Summit 2021 , an online summit for marketing and sales professionals who want to set themselves up for success in 2021; hosted by ChatFunnels. I’m always happy to talk more about conversion rates, more about math marketing, more about predictable pipeline.

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A Speck of Promise for Women in the Workforce

Zoominfo

To gauge the progress that’s been made for women in the workforce, we took a look at how many women are managers and CEOs compared to the overall workforce of each industry–using ZoomInfo’s database. We also looked into how women may have had their careers impacted by the pandemic. The conclusion, similar to the data on diversity in 2020, is exactly what one might expect: Progress is being made, but there’s still a long way to go.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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3 Brands Crank Up the Volume [Content Marketing Examples]

Content Marketing Institute

Brands are turning up the volume this week. A new TikTok video celebrates the #SeaShanty trend, Mastercard amps up its sonic brand identity, and a video book review tells a charmingly experimental tale. Continue reading → The post 3 Brands Crank Up the Volume [Content Marketing Examples] appeared first on Content Marketing Institute.

Examples 138
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Best Resource Management Software

The Daily Egg

Resource management software is becoming an essential tool for managers in today’s climate. Whether it be connecting remote teams or collaborating across multiple organization agencies, a good resource management software will make it easy to plan, schedule, and deliver successful projects. So, instead of trying to manage all of this on your own, it’s time […].

Resources 135
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Looking ahead: 9 predictions for social media marketers in 2021 and beyond

Sprout Social

In a socially distanced year, businesses witnessed firsthand what a crucial role social media plays in connecting brands with their customers. For some brands, 2020 was all about trying new things on social, while others prioritized engaging the communities they’d already built. This year also confirmed just how important social media marketers are—and the many hats they’re expected to wear.