Sat.Apr 27, 2013 - Fri.May 03, 2013

PowerViews with Jamie Turner: Mobile Marketing Leads the Way

ViewPoint

I''m pleased to have as my guest today Jamie Turner, CEO and Founder of The 60 Second Marketer, an organization that provides tools, tips and tutorials on the newest techniques in marketing.

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Referral Marketing: 8 tips for building a powerful referral channel

B2B Lead Generation

Tweet Prospects that come to your organization because of peer recommendations are two and a half times more responsive than any other marketing channel, according to a study by the American Marketing Association.

5 Mindset Shifts Marketing Leaders Must Make

Marketing Insider Group

We all know that real change starts with a shift in thinking. And so we are winding down the Future of Marketing series (for now) with this post on the 5 mindset shifts marketing leaders need to make.

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The 5 Things Your Website Really Needs To Get Found Online

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer “If a tree falls in a forest and no one is around to hear it, does it make a sound?" That age-old philosophical question also could apply to website development, because a website is invisible if no one visits it.

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How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Branding is Not Demand Generation. Stop Pretending That It Is.

The Point

Hey, I get it. Demand generation is hot. It’s the marketing movement of the moment. It’s why demand generation managers are suddenly as common as, well, marcom directors. It’s why systems consultants are reinventing themselves as “demand generation agencies.” No problem. I understand.

More Trending

The Art of Storytelling [Video]

Marketing Insider Group

“Through the ages, technology and media…has dramatically influenced the way we communicate and tell stories.”

How to Set Up a Promoted Tweet Campaign Targeting Keywords

NuSpark

Twitter recently launched a keyword targeting option for Twitter Ads. It’s like Google AdWords-like targeting for Twitter. I always thought it would make sense for Twitter to implement a keyword sponsorship options for advertisers.

B2B Content Marketing Trends in the Software Industry: CMI Survey Recap

KoMarketing Associates

Last month, Content Marketing Institute (CMI) released its report , “B2B Software Content Marketing: 2013 Benchmarks, Budgets, and Trends – North America,” sponsored by the International Data Group (IDG).

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B2B Marketers Should Take Another Look at E-Commerce

Biznology

Photo credit: Wikipedia. E-commerce opportunity is evolving fast, but only 25% of B2B marketers are taking advantage of it, according to a 2012 Oracle study. Time for another look.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Lessons from HubSpot’s State of Inbound Marketing Report

Webbiquity

HubSpot last week released its 2013 State of Inbound Marketing report, this year weighing in at a massive 175 pages. But as always, the report is crammed with useful facts, interesting stats, and vital tips, tools and techniques for inbound marketing success.

Make Marketing More Efficient by Embedding Analytics on Top KPIs

ViewPoint

Frank Donny is founder and CEO of Marseli , a marketing and sales analytics and performance software company. Frank is responsible for the firm’s capabilities, software vision and services. Frank''s remarkable 25-year career of driving marketing and sales operations divisions within Fortune 500 and start-up organizations is highlighted by his passion for business development and empowering others to succeed.

Define and Conquer: Tips to Improve Sales and Marketing Alignment

Modern Marketing

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Social media tip: People don’t like being collected

Biznology

You know how much I am obsessed with “ long-tail blogger outreach ,” right? I am a man possessed! That said, I really don’t collect people. People don’t like being collected.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Three Myths and Realities of Client Newsletters

Marketing Craftmanship

Client newsletters are the most widely used, often abused and hotly debated marketing tactic for professional services firms of any size. Here are three highly subjective myths and realities to help your firm determine whether it’s a worthwhile tool, or how to improve your current newsletter.

Scribd: Just Another Document Sharing Site?

Writing on the Web

I may be a late bloomer, but I just discovered Scribd. I found it when I was doing research for my webinar series, Social Media KISS (Keep it Simple and Serene) for Authors. It is the most popular document sharing site available, with over 50,000 uploads each day. Yes, that number is correct.

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Credit and Measure: More Tips to Improve Sales and Marketing Alignment

Modern Marketing

by contributor | Tweet this Editor’s Note: Today’s blog post comes courtesy of Sam Boush, the President of Lead Lizard , a marketing automation agency based in Portland, OR.

Are You Ready for Social + Mobile + Big Data + Cloud?

Biznology

Photo credits: www.roadtrafficsigns.com. Those who had the opportunity to attend the 2013 IDC Directions conference saw IDC Senior Vice President & Chief Analyst, Frank Gens, talk about how business technology is migrating to the 3 rd Platform.

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A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Post show emails: You Were Tested, Here Are the Results

Reachforce

Hi Fellow Marketer, A big deal for us at ReachForce is to improve the nurture email conversation, to never send pointless, cheesy emails, among other things. As marketers, we all get far too many of them. ReachForce send a traffic builder email prior to the Marketo Summit that many of you received, with the subject line: “Free Beer, and Gold For Everyone.”

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6 Things to Keep in Mind When Replatforming

Buzz Marketing for Technology

Posted in Business Intelligence Testing. As the shelf life of ecommerce sites gets shorter, it becomes harder for marketers to balance the latest trends while maintaining a seamless customer experience.

Which is the Most Secure, Fully Featured Web Browser for Modern Marketers? [CHART]

Modern Marketing

by Egan Cheung | Tweet this A hot topic of discussions lately is web browsers.

Tuning Your Investment in the Digital Marketing Funnel

Biznology

Most of you are aware of the marketing funnel, which describes the different phases in the buyer’s journey. A typical way to slice up the funnel is in terms of Awareness, Consideration, Conversion, Loyalty, and Advocacy as shown in the diagram from Adam Cohen’s blog at right.

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4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

What’s Your Appetite for Vertical Marketing? Five Strategic Steps to Going Vertical

Crimson Marketing

How’s Your Appetite for Vertical Marketing? Your product might become one ingredient of a full course solution meal.

The New Rules of Lead Generation: Book Review

The Effective Marketer

I was fortunate to receive a copy of “ The New Rules of Lead Generation “, by David T. Scott, for review.

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A Practical Checklist for LinkedIn Implementation

B2B Marketing Traction

Do you want a practical approach to using LinkedIn? LinkedIn has a lot of features, and it’s not easy to understand how to use them and what to do to get results. Here is a checklist for making sure your LinkedIn implementation is successful. Make sure your profile is 100% complete.

Beyond the Google Privacy Policy to Free Market Privacy

Biznology

Photo credit: Sean MacEntee. Last year I took a look at Google’s new privacy policy and wasn’t that happy with the way it was presented. Too many links to click, hard to backtrack to make sure you read everything, not sure which parts were boilerplate web safety advice vs. Google’s specific policy, and more. But it got me to thinking, which those who know me rightly find dangerous, about what the future of privacy policies really are.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.