Sat.Apr 27, 2013 - Fri.May 03, 2013

Referral Marketing: 8 tips for building a powerful referral channel

B2B Lead Generation

Tweet Prospects that come to your organization because of peer recommendations are two and a half times more responsive than any other marketing channel, according to a study by the American Marketing Association. A member of our B2B Lead Roundtable Group underscored this statistic when she noted recommendations are how one of her clients earns most of its customers. It’s no wonder she wanted to find the best way to formalize her client’s referral process.

The 5 Things Your Website Really Needs To Get Found Online

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer “If a tree falls in a forest and no one is around to hear it, does it make a sound?" That age-old philosophical question also could apply to website development, because a website is invisible if no one visits it. That’s why search engine optimization (SEO) is vital to any website strategy. A website’s SEO is arguably more important than its appearance.

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Define and Conquer: Tips to Improve Sales and Marketing Alignment

Oracle

by contributor | Tweet this Editor’s Note: Today’s blog post comes courtesy of Sam Boush, the President of Lead Lizard , a marketing automation agency based in Portland, Oregon that delivers world-class demand generation strategy, lead nurturing and lead scoring programs, lead management processes, and sales enablement programs. The following is the first of a two-part series on strategies to bridge the gap between sales and marketing. Check back on Wednesday, May 1 for part two!

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5 Mindset Shifts Marketing Leaders Must Make

Marketing Insider Group

We all know that real change starts with a shift in thinking. And so we are winding down the Future of Marketing series (for now) with this post on the 5 mindset shifts marketing leaders need to make. Previous interviews covered Social Business , Creativity , Big Data , Customer Experience , Thought Leadership , Content Culture , the Future of Search , the Science of Marketing , Content Brands and much more.

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75% of World Trade Flows Through Indirect Channels - Are You Enabling the Right People?

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Branding is Not Demand Generation. Stop Pretending That It Is.

The Point

Hey, I get it. Demand generation is hot. It’s the marketing movement of the moment. It’s why demand generation managers are suddenly as common as, well, marcom directors. It’s why systems consultants are reinventing themselves as “demand generation agencies.” No problem. I understand. As a demand generation marketer, however, I have an issue when brand marketers start to muscle in our turf.

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Credit and Measure: More Tips to Improve Sales and Marketing Alignment

Oracle

by contributor | Tweet this Editor’s Note: Today’s blog post comes courtesy of Sam Boush, the President of Lead Lizard , a marketing automation agency based in Portland, OR. Through Lead Lizard, Sam has built an organization that delivers world-class demand generation strategy, lead nurturing and lead scoring programs, lead management processes, and sales enablement programs. The following is the second of a two part series on strategies to bridge the gap between sales and marketing.

The Art of Storytelling [Video]

Marketing Insider Group

“Through the ages, technology and media…has dramatically influenced the way we communicate and tell stories.” ” This was one of the main points on “the art of storytelling” presented by Julie Roehm, Chief Storyteller at SAP at the Inbound Marketing Summit on April 3, 2013. Julie showed many visual and multimedia examples of how storytelling has been around for as long as humans have walked the earth. The first TV ad was run by Bulova in 1941.

B2B Content Marketing Trends in the Software Industry: CMI Survey Recap

KoMarketing Associates

Last month, Content Marketing Institute (CMI) released its report , “B2B Software Content Marketing: 2013 Benchmarks, Budgets, and Trends – North America,” sponsored by the International Data Group (IDG). The report, which highlights responses from more than 1400 B2B software marketers across the U.S. and Canada, represents a full range of industries (advertising/marketing, software, consulting, manufacturing, healthcare, and finance), functional areas, and company sizes.

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B2B Marketers Should Take Another Look at E-Commerce

Biznology

Photo credit: Wikipedia. E-commerce opportunity is evolving fast, but only 25% of B2B marketers are taking advantage of it, according to a 2012 Oracle study. Time for another look. The typical B2B company selling online is the classic catalogers like Edmund Optics and Seton , which were fast to supplement their print catalogs with e-commerce.

The Complete Guide to SaaS Revenue Modeling

In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.

Which is the Most Secure, Fully Featured Web Browser for Modern Marketers? [CHART]

Oracle

by Egan Cheung | Tweet this A hot topic of discussions lately is web browsers. As a product manager on a web application, browser support is a big part of my everyday discussions, simply because there is so much variation between browsers in terms of security, adoption, and support for standards and interactive features.

Three Myths and Realities of Client Newsletters

Marketing Craftmanship

Client newsletters are the most widely used, often abused and hotly debated marketing tactic for professional services firms of any size. Here are three highly subjective myths and realities to help your firm determine whether it’s a worthwhile tool, or how to improve your current newsletter. MYTH #1: Your B2B Firm Needs a Client Newsletter. Marketers want you to believe that your firm needs a newsletter.

Scribd: Just Another Document Sharing Site?

Writing on the Web

I may be a late bloomer, but I just discovered Scribd. I found it when I was doing research for my webinar series, Social Media KISS (Keep it Simple and Serene) for Authors. It is the most popular document sharing site available, with over 50,000 uploads each day. Yes, that number is correct. This is key for those of us that use content marketing online to get found, get known and get clients.

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Social media tip: People don’t like being collected

Biznology

You know how much I am obsessed with “ long-tail blogger outreach ,” right? I am a man possessed! That said, I really don’t collect people. People don’t like being collected. They — we — don’t like being part of a ménagerie de personnes (people also don’t like folks who drop French for no good reason at all, by-the-way).

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

6 Things to Keep in Mind When Replatforming

Buzz Marketing for Technology

Posted in Business Intelligence Testing. As the shelf life of ecommerce sites gets shorter, it becomes harder for marketers to balance the latest trends while maintaining a seamless customer experience. When constant upgrades and revamps become daily tasks, or the functionality just isn’t meeting your growth demands, it might be a sign that it’s time to replatform—or migrate your site to a more stable, streamlined infrastructure.

The New Rules of Lead Generation: Book Review

The Effective Marketer

I was fortunate to receive a copy of “ The New Rules of Lead Generation “, by David T. Scott, for review. As I read the book I couldn’t help but notice that the author not only goes straight to the point (which is refreshing), he also shows a good deal of experience illustrating each lead generation tactic with clear examples. The author, David T. Scott, is the founder and CEO of Marketfish , a data management and lead generation platform.

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A Practical Checklist for LinkedIn Implementation

B2B Marketing Traction

Do you want a practical approach to using LinkedIn? LinkedIn has a lot of features, and it’s not easy to understand how to use them and what to do to get results. Here is a checklist for making sure your LinkedIn implementation is successful. Make sure your profile is 100% complete. LinkedIn will prompt you if your profile is incomplete. Some of the key factors are adding a photo, getting at least 3 recommendations, adding your education, creating a list of skills.

Beyond the Google Privacy Policy to Free Market Privacy

Biznology

Photo credit: Sean MacEntee. Last year I took a look at Google’s new privacy policy and wasn’t that happy with the way it was presented. Too many links to click, hard to backtrack to make sure you read everything, not sure which parts were boilerplate web safety advice vs. Google’s specific policy, and more. But it got me to thinking, which those who know me rightly find dangerous, about what the future of privacy policies really are.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Provenir Adds Social Listening to Customer Decisions: Another Customer Data Platform

Customer Experience Matrix

I’m still collecting examples to illustrate my new category of Customer Data Platform (CDP) systems. The latest is Provenir , a company founded in 1992 that has long sold a system to make credit risk and fraud decisions in real time. Over the past year, the company has added “social listening” capabilities and begun offering itself to marketing agencies as a customer interaction manager. It has met with good success and is now offering its “social listening platform” more broadly. *

The How’s of Data Segmentation

ANNUITAS

It’s no secret that data segmentation can have a profound, positive impact on marketing results. Blog B2B Marketing Data segmentation Demand Generation Lead management Marketing effectiveness

4 Reasons Product Launch Marketing Campaigns Fail

B2B Marketing Traction

In today’s world of fast-paced and competitive product launches, a marketer’s ability to get attention and attract potential buyers is critical. But many product launches fail to capture the attention of target audiences. Here’s why. Not enough runway to launch. Product launches fail because they don’t have enough runway to get off the ground successfully – entrepreneurs and inventors don’t start the marketing process early enough.

Are You Ready for Social + Mobile + Big Data + Cloud?

Biznology

Photo credits: www.roadtrafficsigns.com. Those who had the opportunity to attend the 2013 IDC Directions conference saw IDC Senior Vice President & Chief Analyst, Frank Gens, talk about how business technology is migrating to the 3 rd Platform. He defined this 3 rd platform as the intersection of mobile, social, big data and cloud. He predicted that these technologies will change how business gets done and enable the customization of intelligent industry solutions.

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SaaSOptics SaaS Metrics Template

Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.

HIPAA Compliance for Digital Marketing Companies

Fathom

Here in Cleveland, we have a local pseudo-celebrity named Tim Misny, a personal injury lawyer whose slogan—“Tim Makes Them Pay!”—has has gone viral. His bald head and flamboyant lifestyle have brought a sense of fun and humor to an otherwise dismal industry, even inspiring this parody rap video. When it comes to online healthcare marketing, companies need to approach HIPAA compliance with significant care and due diligence—so they don’t have to be the ones paying at the end.…

The New Rules of Lead Generation: Book Review

The Effective Marketer

I was fortunate to receive a copy of “ The New Rules of Lead Generation “, by David T. Scott, for review. As I read the book I couldn’t help but notice that the author not only goes straight to the point (which is refreshing), he also shows a good deal of experience illustrating each lead generation tactic with clear examples. The author, David T. Scott,is the founder and CEO of Marketfish , a data management and lead generation platform.

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What’s Your Appetite for Vertical Marketing? Five Strategic Steps to Going Vertical

Crimson Marketing

How’s Your Appetite for Vertical Marketing? Your product might become one ingredient of a full course solution meal. My client Alex recently told me his company was planning to market their flagship product–an analytics and inventory tracking software—into the healthcare vertical industry for tracking the storage, use, and inventory of prescription meds.

Tuning Your Investment in the Digital Marketing Funnel

Biznology

Most of you are aware of the marketing funnel, which describes the different phases in the buyer’s journey. A typical way to slice up the funnel is in terms of Awareness, Consideration, Conversion, Loyalty, and Advocacy as shown in the diagram from Adam Cohen’s blog at right. With limited budgets, in what phase of the funnel do you concentrate your resources?

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How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.