Sat.May 18, 2013 - Fri.May 24, 2013

Digital Marketing: How to craft a value proposition in 5 simple steps

B2B Lead Generation

Tweet This week, I’ve joined marketers from around the world in Athens Americana – Boston, Mass. for MarketingSherpa and MarketingExperiments Optimization Summit 2013.

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What B2B Trade Show Attendees REALLY Want From Exhibitors

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer In a comprehensive trade show study, the thing an exhibitor can provide attendees that has the highest correlation with purchase intent is new learning. Not models and promotional products. If you’ve attended enough trade shows, you’ve seen them.

Search: Moving Beyond Your Website in 2013

KoMarketing Associates

When we think of SEO, we think about the big three search engines (Google, Yahoo, and Bing) and how well our website(s) perform in the results of these search engines. It makes sense.

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Marketing And The Internet Of Things

Marketing Insider Group

Talk about Big Data! Did you know there are already almost twice as many “things” connected on the internet than people? And that number is projected to rise to 50 Billion connected devices by 2020. This phenomenon is called the “internet of things,” “Machine-to-Machine” or “ M2M ,” communications.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Marketing Communications Managers Must Know the Sales Quotas!


James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. How can marketing communications managers know how much interest to generate if they don’t know their salespeople’s quotas?

More Trending

Asking is essential in social media marketing


16 Remarkable Web Analytics Guides, Tips and Techniques


There’s no question that web analytics are vital, but even Shakespeare acknowledged that one can have too much of a good thing.

Good Reads for B2B Marketing - Respect Your Competition


Online content in the sales and marketing industries is dynamic and constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Michael Chassen''s Rules for Authentic B2B Communications.

Guest Blogging: Just How Important Is It?

Writing on the Web

Having guest bloggers post content for your blog can be a great tool to get more readers to visit your site. Typically, guest blogging involves a good deal of cross-promotion, which can be beneficial for all parties involved.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Marketing Innovation Content Chat: It’s All About The Customer

Marketing Insider Group

What is the future of Marketing Innovation? I think we’ll see more customer-centric CMO s. We’ll see more human brands , interacting with their customers in a more personal.

Selligent Brings a New B2C Marketing Automation Option to the U.S.

Customer Experience Matrix

I’m writing this post on my old DOS-based WordPerfect software, to get in the proper mood for discussing business-to-consumer marketing automation.*

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Why B2B Marketers Are P **g Off Their Buyers


One of the reasons that buyer dissatisfaction is on the rise is the way that organizations approach the discipline of Demand Generation. Blog B2B Marketing Buyer''s Journey demand process Lead-to-Revenue Process

Find Out How Your Efforts Stack Up with the Modern Marketer Scorecard

Modern Marketing

by Eloqua | Tweet this Marketers are operating in an ever-evolving classroom. To compete for buyer’s attention, marketers are expanding their strategies to deliver more focused, compelling customer communications that can be measured, refined, and mapped back to organizational objectives.

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7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Penguin 2.0 Rolls Out This Summer: Please Calm Down


Image via CrunchBase. Matt Cutts and the rest of the Google webspam fighting team decided they’d give everyone in the industry a heart attack last week with Matt Cutts latest video. In this longer than average video, Cutts discusses some of things that Penguin 2.0

Just Be Real: 8 Tips to Sell More Effectively

Crimson Marketing

“No one’s going to buy without first developing a trusting relationship.” ” Nothing could be more true. It doesn’t matter what you’re selling, there has to be TRUST before anything else happens. So how do we get started?

Amazon vs. Wal-Mart: How Online Strategy Can Meet In-Store Opportunity

Buzz Marketing for Technology

Posted in Commerce eCommerce Strategy. When Wal-Mart announced plans to use its retail locations to fulfill online orders last week, the media and business community broke into a collective game of word association. The word? Amazon.

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How To Predict Conversion Rates From Lead to Close With an ‘Exit Criteria’

Modern Marketing

by contributor | Tweet this Editor’s Note: Today’s blog comes courtesy of Jeff Hoffman , the author of Your Sales MBA™, “Why You? Why You Now?™”, ”, and The Seven Basho Strategies™ sales training programs. The Founder of Basho and M.J.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Is it even possible to destroy your reputation today?


Photo credit: Wikipedia. A lot of what we discuss in the online space surrounds the idea of building, maintaining, and, ultimately, protecting our online reputation. The same basic principles apply for both the individual and the brand.

Friday Inspiration

Crimson Marketing

Opportunities come in all shapes and sizes. If we’re spending too much time thinking or analyzing, we’re not taking action. When we do not take action, we may miss the opportunity. Don’t be afraid to take action! Have a great Memorial Day weekend everyone!

Silverpop Announces Universal Behaviors to Provide Better Cross Channel Customer Experience

Customer Experience Matrix

At their annual Amplify conference last week, Silverpop unveiled the culmination of a two year project that conveniently matches the Customer Data Platform (CDP) concept I’ve been describing for the past month. While the timing is just coincidental, Silverpop’s Universal Behaviors provide more evidence that a new breed of system is emerging.

6 Ways to Eliminate the Demand Gen Blame Game

Modern Marketing

by contributor | Tweet this. Editor’s Note: Today’s post comes courtesy of Frank Donny , founder and CEO of Marseli , a marketing and sales analytics and performance measure software company.

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4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

Don’t Be a Burden: 4 Steps to Great Guest Blog Posts


Excellent blogger outreach programs are about more than great content – you need to be great to work with too. Take a look at these tips for becoming a guest that other bloggers invite back over and over. Content marketing takes many forms and one of the more popular approaches is through blogging.

How to Create and Market a ‘Cool’ Product with Social Media

Crimson Marketing

We all wonder what is the next big thing? How will it affect our lives, how will it affect the world? And once it’s here, what do we do about it? These cool kids on the block, the got-to-have them products, speak to our sense of self and identity.

Why Jargon Could Be Your Worst Enemy


Copywriters, marketers and brand ambassadors of the world, listen up. Jargon might just be your worst enemy. We think using industry terminology or jargon makes us look smarter, but sometimes it can have completely opposite effects and make even the most well-written piece ineffective.

How Do Your Contact Engagement Initiatives Stack Up? [CHART]

Modern Marketing

by Joel Rothman | Tweet this To make the most of every contact interaction, it’s critical for marketers to consider how activities transpire across the entire funnel. Contact activity is an important metric in terms of Marketing Qualified Lead (MQL) generation and conversion.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.