Single Grain
APRIL 24, 2023
With so many digital marketing tactics available, it can be challenging to know which ones will work best for your B2B business. That’s why we’ve put together a collection of eight B2B digital marketing case studies to inspire you. From email marketing to influencer marketing, these case studies showcase successful campaigns from a variety of industries and highlight the tactics that made them work.
Content4Demand
APRIL 25, 2023
New stats show pass-alongs as key to success Most marketing teams we work with at Content4Demand (C4D) are, understandably, focusing more and more on tracking results and the impact of the content they’re creating. With budgets getting tighter, it makes perfect sense that marketers need to prioritize metrics like downloads, visits, and opens to ensure that the content they’re investing in is valuable and engaging for their target audience.
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Strategic-IC
APRIL 23, 2023
24 Account-based Marketing statistics you need know in 2023. ABM, and the world around it, is ever-evolving. And looking back at 2022, businesses adapted to a newsworthy year! Post-pandemic market trends, political upheavals, economic crises and more, created a challenging landscape for many businesses. Yet ABM has flourished. What started as a new concept back in 2003 is now one of the hottest topics in B2B Marketing.
Launch Marketing
APRIL 26, 2023
What does it take to get a product from ideation to market saturation? The answer is a well-defined B2B product launch marketing strategy. Over the last 20 years, we’ve helped more than 200 + B2B clients successfully launch new products and services, and now, we’re passing along our expertise so that you can see a return on your next investment. Align Marketing and Business Goals Goal setting may seem very basic, but it is a critical part of any strategy.
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According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.
chiefmartech
APRIL 24, 2023
What an amazing time to be working in marketing and martech! Our entire industry is blossoming like the wildflower “super bloom” happening in California this spring, fed by the rain, rivers, and sunshine of generative AI, universal cloud data warehouses, and software composability. There’s literally gold flowing down from the mountains in California — and figuratively from the rush of AI-powered innovation flooding the Valley.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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Vision Edge Marketing
APRIL 25, 2023
Organic growth is a key objective for any business, and a business imperative in challenging economic times. It paves the way to expand your customer base, increase revenue, and gain a competitive advantage. As you might expect, the current economic climate has been at the heart of numerous One Good Idea conversations over the last few months, with one question being asked frequently, “What strategies can B2B companies employ to drive organic growth in tough economic times?
Modern B2B
APRIL 25, 2023
In this article, we explore some of the challenges highlighted and answer the three big key questions CMOs should be asking to achieve a better customer experience. Question 1: Where are the main areas of underuse when it comes to marketing technology? This year, when we asked this question in Digital Connections 2.0 , the top two responses were Marketing Automation (37%) and CRM (31%).
Visitor Queue
APRIL 23, 2023
After a whirlwind of a year, 2022 is quickly coming to an end. That means it’s time to start preparing for the B2B marketing strategies that your company is going to implement in 2023. It can be difficult to research and understand marketing initiatives that are going to thrive over the next year. This is […] The post 10 B2B Marketing Trends for 2023 appeared first on Visitor Queue Blog | Identify Website Traffic.
KoMarketing Associates
APRIL 26, 2023
Despite marketers’ efforts to integrate digital marketing solutions into their strategies, new research suggests that they are still finding it difficult to meet their goals due to a lack of budget and resources. Ascend2 recently published its “Digital Marketing Trends 2023” report, and statistics indicated that the majority of marketers (69%) only consider themselves to be “somewhat successful” in achieving their digital marketing strategy goals.
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Everything is digital these days – making it harder to grab and keep people’s attention. But smart swag is different. Swag enables your sales and marketing teams to connect with their audiences in a uniquely tangible way. It reinforces relationships with your brand and persists for years. Plus, amidst a barrage of advertising messages that tend to interrupt and distract people, swag is the only marketing medium that consumers actually thank companies for!
SendX
APRIL 28, 2023
Account-Based Marketing (ABM) is a strategic approach that focuses on creating personalized experiences for high-value accounts. It is a tailored approach that aligns sales and marketing efforts to engage and convert specific target accounts. ABM allows companies to maximize their resources and efforts on accounts that are most likely to convert, thereby increasing ROI.
Marketing Insider Group
APRIL 24, 2023
There are a variety of actions businesses can take in order to boost their SEO strategy. Some of them are relatively straightforward. If your website is outdated and difficult to navigate, of course a redesign can boost your rankings and traffic. But when it comes to long-term SEO results, content is where strategy really comes into play. It’s how you get your information, products, and services in front of the people who need it, so it’s crucial.
Contently
APRIL 25, 2023
Are you looking for ways to craft better Facebook ads that result in higher conversions? With the right strategies, paid Facebook advertising is an effective way to reach new audiences, engage with prospects, and get new leads. But with so many options and variables, it can be easy to burn through your ad spend with minimal return. Here are five Facebook ad tips that will help you maximize your ad performance and drive more conversions. 1.
Zoominfo
APRIL 26, 2023
Although it may sound counterintuitive, multiple periods of economic uncertainty have revealed a striking pattern: the biggest winners in business are those who keep investing in growth. And regardless of how the current economic headwinds play out, Bain & Company partner Jordan Lee says this era’s winners will be the companies that focus their go-to-market strategies around highly efficient, data-driven plays.
Speaker: Paul Slack, Vende Digital CEO
Are you struggling with a stagnant pipeline? Discover how combining ABM and demand generation can help you get more qualified opportunities and grow your pipeline. Learn the latest trends and tactics for 2023 and gain the confidence to implement a successful strategy that aligns with sales to drive revenue growth. Join this interactive live session with Paul Slack and learn how to: Identify the best accounts for ABM Personalize at scale Run paid campaigns that actually work Tackle and optimize r
Hootsuite
APRIL 28, 2023
If you’re the sort of person who likes to both work hard and play hard, LinkedIn groups are going to be right up your alley. While your LinkedIn page or profile is a place to get down to business, LinkedIn groups are a chance to (digitally) mix and mingle. This is where you loosen your digital tie and kick back with industry colleagues or like-minded entrepreneurs to collect wisdom, share your own two cents, or get into a spirited online debate.
Marketing Insider Group
APRIL 25, 2023
Since November of 2020, CNET , a tech news site owned by Red Ventures, has been quietly publishing low-quality articles written by AI tools. Their intent was to first rank highly in Google search, and then monetize that traffic with affiliate links – which plays out to be a massively lucrative strategy , if effective. Not to mention, using AI to write content (instead of humans) would also cut CNET’s expenses significantly, really maximizing their ROI.
Kevin Indig
APRIL 25, 2023
Wish you could get more traffic from Google? Half the battle is understanding WHAT you need to fix on your site. This is the power of Ahrefs Webmaster Tools! A cost-friendlier alternative to expensive audits. AWT shows which keywords your pages rank for, how Google sees your content, and what changes can boost your traffic. Imagine what this could do for your business… Visit ahrefs.com/webmaster-tools for this free tool.
Contently
APRIL 27, 2023
Content creation software can help marketers achieve incredible results , from time saved to proven return on investment (ROI). Plus, by promoting collaboration, the right platform can help teams plan, track, and manage every step of the production process. Not sure where to start when choosing a content creation platform? Software marketplaces like G2 help businesses make smarter decisions based on authentic peer reviews.
Advertiser: ZoomInfo
When economic headwinds pick up, sales leaders are the first to sound the alarm — and chart a new course. Longer sales cycles, larger buying committees, increased price pressure, and smaller teams can quickly combine to reduce your margin for error and increase the urgency to find a solution. To thrive in a challenging environment, sales teams need a rock-solid grasp of the fundamentals and the biggest force-multipliers they can get their hands on.
Search Engine Journal
APRIL 26, 2023
Google’s freemium web analytics and testing tool is being discontinued. Here’s a look at some of your alternatives to Optimize. The post 10 Best Google Optimize Alternatives for 2023 appeared first on Search Engine Journal.
Martech
APRIL 28, 2023
As technology and automation evolve, B2B marketers can access tools and information faster than ever. With the rapid adoption of generative AI, that evolution is happening in real time. As B2B marketers, we must embrace and use this technology to our advantage. This article will cover three ways to use generative AI: keyword research, content creation and data analysis.
Optinmonster
APRIL 27, 2023
Not sure what an effective lead generation form looks like? We’ve rounded up a list of the best lead generation forms that you can use for inspiration. We’ll also go through some of the psychological marketing strategies and design tips that make these lead generation forms so successful. This is a long article, so we’ve included a table of contents to help you find your way around.
Content Marketing Institute
APRIL 28, 2023
The PR Council this week published guidelines on how brands and agencies should act ethically when using AI content tools. Meanwhile, another survey highlights some problematic thinking about AI. Robert Rose explains it all today.
Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense
The past three years have forced nearly every industry to rethink their prospect and customer engagement strategy. But while we’ve all been thrust into digital transformation, we haven’t all made the transition efficiently. Now that we know digital selling is the new norm, how can we ensure our website is doing as much of the leg work as possible for us - even in the midst of economic challenges?
Search Engine Journal
APRIL 24, 2023
Keep up with the industry and develop a successful content marketing strategy with these top 10 trends. The post 10 Content Marketing Trends To Watch In 2023 appeared first on Search Engine Journal.
Martech
APRIL 27, 2023
It’s become increasingly clear how powerful automation is in creating truly impactful brand experiences. Artificial intelligence and machine learning’s marketing use cases go beyond chatbots or personalized website recommendations. Marketing automation is more than streamlining processes, automating posting on social media, or scheduling emails.
Sprout Social
APRIL 25, 2023
Just because emerging platforms are coming onto the scene doesn’t mean you should count Facebook out of your social media strategy. With 2.96 billion active users , Facebook is still the third most visited website in the world and boasts a long-time reign as the most used social media platform. By digging into Facebook audience insights and analytics tools , you are empowered to effectively reach your ideal audience and filter through the billions of active users on the app.
Heinz Marketing
APRIL 27, 2023
By Lisa Heay , Director of Business Operations at Heinz Marketing In this blog series, I’m tackling email deliverability broken up into three areas—your audience, content, and the tech stuff. Last month I covered how to optimize your email deliverability by improving the content within your emails: the words, images, format – everything you are putting in the email that you are hoping your audience receives and reads.
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Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.
Search Engine Journal
APRIL 26, 2023
Discover new ways to update your content marketing and SEO strategy with 2023's marketing trends and changes in mind. The post 2023 Forecast: SEO & Content Marketing Trends You Need To Know appeared first on Search Engine Journal.
Martech
APRIL 26, 2023
Are you tired of spending countless hours on link building for your website only to see minimal results? In this article, you’ll find some risk-free tips on outsourcing link building effectively, so you can sit back, relax and watch your website rise to the top of search engine rankings. The role of link building in SEO Are you ready to rock your SEO game?
Sprout Social
APRIL 24, 2023
Influencers are a powerful force. Well-planned influencer campaigns are an excellent source of publicity. Consumers transfer their feelings about influencers onto your brand, whether that’s trust, excitement or relatability. It’s no wonder that influencer marketing is one of the most popular forms of social media marketing. The influencer-consumer relationship is evolving right alongside social media (and just as rapidly as the networks themselves).
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