Tomorrow People
SEPTEMBER 13, 2012
The recent sale of former social media darling Digg for $500,000 (it was valued at $175m four years ago) is a timely reminder that in the world of social media , nothing is forever. It got us thinking that despite the power of social media as an online marketing tool, all too often big business has managed to miss the point by a country mile, making a right royal mess of it in the process.
Buzz Marketing for Technology
SEPTEMBER 12, 2012
Posted in behavioral targeting Customer Experience Online Shopping. Although the average online shopping cart abandonment rate is a staggering 65 percent, incomplete purchases are largely credited to controllable issues: high shipping prices presented too late in the game, a long or confusing checkout process, not enough payment options, too many requests for customer information, etc.
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Marketing Insider Group
SEPTEMBER 13, 2012
Last week I attended Content Marketing World with over 1,000 other passionate marketing and business professionals. The topic was content marketing and how to effectively deploy content strategies. Some of the sessions were very specific to content approaches, such as Joe Chernov and Todd Wheatland ‘s sessions on slideshare and the opportunity with video content.
KoMarketing Associates
SEPTEMBER 10, 2012
Savvy B2B marketers know that a successful content marketing strategy can generate demand, drive relevant traffic, and establish your brand as a thought leader. Lately it’s been established that content creation is integral to successful SEO. But content can do more than generate demand; the right content can also be invaluable to a successful lead nurturing campaign.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Tomorrow People
SEPTEMBER 11, 2012
The new version of HubSpot is released in the UK this month; here are the features we’re most looking forward to getting our greasy mitts on. As I’m sure you’ll already know, Tomorrow People is proud to be a HubSpot gold partner. (In fact, we were named HubSpot's ‘ International Partner Agency of the Year ’ in August.). Without the complex marketing analytics tools HubSpot software gives Tomorrow People and our clients, the inbound marketing and content marketing campaigns we carry out would be
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Biznology
SEPTEMBER 11, 2012
If you’re interested in protecting and controlling your own online reputation, one of the easiest things in the world you can do is register as many domain names as are available and try to back-order all the rest. And, don’t tell me how expensive that’ll be either, because it’ll surely end up being a lot cheaper than option B, C, D, or E — where option B is the thousands of dollars you’ll need to spend if someone else gets your domains first and is willing to
NuSpark Consulting
SEPTEMBER 9, 2012
A Look at Online Display Advertising for Lead Generation. It’s time to take another look at online display advertising strategy now that Google has revamped its ad planner tool; now calling itself the Google Display Network Ad Planner, and eliminate site research from non-GDN sites. The role of online display can be huge if executed properly and tracked accordingly.
Customer Experience Matrix
SEPTEMBER 13, 2012
When I first wrote about ClickDimensions in a February, 2011 post , the concept was intriguing – a marketing automation add-on to Microsoft Dynamics CRM – but the product itself had been available for less than six months and claimed barely 50 clients. Since then, the company has grown its customer base more than ten-fold (it won’t release specific figures), won the Dynamics Marketplace Solution Excellence Partner of the Year award, signed up more than 250 channel partners around the world, and
The Point
SEPTEMBER 11, 2012
If there’s one key element of demand generation copy that distinguishes it most from, let’s say: product collateral, or PR, or even social media, it’s this: a demand generation campaign is designed to drive action. In more basic terms, demand generation is about getting people to do stuff – namely, register for or download or request whatever it is you’re offering.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Biznology
SEPTEMBER 14, 2012
Photo credit: Rubber Dragon. An entire SEO campaign is based on the keywords that are chosen since they should be incorporated into every piece of content that is published as part of an online marketing campaign. Incorporating keywords naturally into the actual website content in order to improve rankings is really only one small part of the overall strategy.
Digital B2B Marketing
SEPTEMBER 13, 2012
You have agonized over your copy, crafting something with depth and nuance. You tell the story around the table of how the message and design combine to illustrate your brand’s superiority. As you explain it heads begin to nod, the connection becomes clear and the program moves forward. The problem is, you expect your audience to find the same winding road from creative to communication objective, with no map or guide.
Avitage
SEPTEMBER 14, 2012
The message has been the same for more than two decades. It is easy to buy technology. All you have to do is write a check. Getting the technology to deliver results depends on the strategy, the vision of how a new process will be enabled, and an understanding of the skills required. The technology industry is littered with sad stories where technology got ahead of strategy.
Anything Goes Marketing
SEPTEMBER 12, 2012
Having worked with B2B marketers for many years, it's typically a no-brainer when someone asks me "should we implement lead scoring?". Lead scoring, which is the process of automating the qualification of leads that you generate, is a key stepping stone to get marketers to the next level. Having said that, your company may not be fully ready for it and there are some steps to start moving in.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Biznology
SEPTEMBER 13, 2012
Photo credit: e y e / s e e. Over the past few columns, we’ve looked at content marketing basics , knowing your audience and ways to generate great content , among other things. We’ll come back to those issues in the future, but before we dig deeper into succeeding with a content marketing plan, we need to decide what success looks like. The most reliable way to do that is to define and track metrics over time.
Digital B2B Marketing
SEPTEMBER 11, 2012
You cannot please everyone all the time. One of the places this truth is on stark display is when media companies attempt to balance the demands and expectations of advertisers and users. As Twitter evolves from a technology company that was focused on serving users to a media company (at least in its business model) attempting to balance the demands of both marketers and users, the conflict is in full view.
Avitage
SEPTEMBER 14, 2012
'The message has been the same for more than two decades. It is easy to buy technology. All you have to do is write a check. Getting the technology to deliver results depends on the strategy, the vision of how a new process will be enabled, and an understanding of the skills required. The technology […] The post But it is so easy to Buy Technology appeared first on Avitage.
Convince & Convert
SEPTEMBER 8, 2012
photo from bigstockphoto.com. Social media and content marketing are in the middle of an arms race. Channel and opportunity proliferation combined with surging boardroom interest have created a pervasive atmosphere of “more is better.” The veracity of that outlook is debatable, and I typically counsel corporate clients to do less, but to be notably good at whatever social and content executions they tackle.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Biznology
SEPTEMBER 10, 2012
Columbus – Photo by Aaron Kim. In the corporate world of business and technology, we are often asked to produce roadmaps for products and processes. Despite what Dilbert may think about it , there’s no doubt that developing a roadmap is a very valuable exercise. After all, if you don’t know where you are going, you have no way to find when you got there.
Adobe Experience Cloud Blog
SEPTEMBER 11, 2012
by Jason Miller Often confused with Tina Fey and always as entertaining, Ann Handley is the chief content officer at MarketingProfs and the co-author of the book that started a content revolution: Content Rules. I bumped into Ann the night before this interview at the Rick Springfield concert last Wednesday night during Content Marketing World, and she was kind enough to chat with me about content marketing , how she spends her time socially, and Rick Springfield.
Avitage
SEPTEMBER 14, 2012
'The message has been the same for more than two decades. It is easy to buy technology. All you have to do is write a check. Getting the technology to deliver results depends on the strategy, the vision of how a new process will be enabled, and an understanding of the skills required. The technology industry is littered with sad stories where technology got ahead of strategy.
Convince & Convert
SEPTEMBER 12, 2012
via. Did you know that you don’t need a third-party feed service to deliver an RSS feed? It’s no secret, but using a service like Feedburner has become a common best practice for feed delivery among bloggers and marketers alike. The service is free so there’s no risk involved (theoretically) and using a feed service isn’t something that marketers see as an option.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
EMagine B2B Blog
SEPTEMBER 11, 2012
More and more businesses are seeing the vital importance of having a blog as a means on content development, communication, and thought leadership. There are many hurdles to overcome when creating a blog, including strategy, focus, editorial, and time management. It can be discouraging to put all this time, effort and resources into your blog, [.].
Adobe Experience Cloud Blog
SEPTEMBER 13, 2012
by Jason Miller Dreamforce 2012 is fast approaching and this year’s stellar lineup of keynotes and panels looks incredible. As you dig in and start to plan for the cloud marketing event of the year, we have put together some tips for #DF12. We asked a number of Salesforce MVP’s and Dreamforce veterans for their top tips for making the most of this year’s event.
Hubspot
SEPTEMBER 14, 2012
There was a time when just being in social media was a risk for companies. I'm glad we're (mostly) done with those days, but now we're into a new era. the era of experimentation. Oooh, I like this era! This is when people really start getting creative. And the more risks brands take, the more we learn what works and (unfortunately) what totally backfires.
Convince & Convert
SEPTEMBER 13, 2012
Image via BigStockPhoto.com. Maybe it’s true that “video killed the radio star”, but has social media snuck up and killed the salesman behind our backs? Jim Farley , VP of Global Marketing & Sales for Ford Motors seems to think that on some level, social media has killed the sales person as we know him (or her). Here’s what he had to say [via HBR ]: The role of the salesperson has changed dramatically over the 20-plus years I’ve been in the industry, and it has
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
EMagine B2B Blog
SEPTEMBER 13, 2012
Google AdWords is perhaps an uncharted territory for many B2B marketers. With investments that can range from subtle to astronomical, how do you create an effective AdWords strategy to monetize your efforts, and realize your goals? ROI Perhaps the simplest of metrics, but one that counts the most. AdWords ROI is conversions and cost/conversion. Getting [.].
SnapApp
SEPTEMBER 14, 2012
No matter how many people say, "this is totally the new thing," nothing is ever really new - including the idea of keeping your audience engaged. Before it was happening online, savvy businesses and business professionals were listening, acknowledging and empowering their communities. They were having real conversations, driving actual involvement, and using person to person buzz to achieve their goals - and all without the internet!
Hubspot
SEPTEMBER 14, 2012
Just about three months ago, we learned about and reported on Facebook's tests of a new ad targeting tool called Facebook Exchange. And as of yesterday, Facebook announced that Facebook Exchange is officially out of beta. Missed our June article? No worries -- let's recap just what Facebook Exchange is, examine the results reported by some of the 8 demand-side platforms (DSPs) that participated in the beta program, and chat about whether you should experiment with it in your own Facebook adverti
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