Sat.Feb 07, 2009 - Fri.Feb 13, 2009

Green Living - Eco Community Planning

Smashmouth Marketing

I have my notebook of ideas for when Linda and I build our green home. It's a few years off, I'm sure, but it's full of sketches, articles, diagrams and some day, this wish book will be our home. I just added the article Eco Principles for Community Living from Treehugger.

How Demand Generation Systems Handle Company Data: Diving into the Details

Customer Experience Matrix

Back in early January I posted a discussion on treatment of Company-Level Data in Demand Generation Systems. At that time, I posed a set of specific questions to the demand generation vendors in the Raab Guide. Yesterday the final answer trickled in. Results are summarized in the table at the end of this post. More than anything else, this exercise reinforced my understanding of how hard it is to answer a seemly simple question about a software product’s capabilities.

Trending Sources

Outlook Productivity Tips « The Effective Marketer

The Effective Marketer

How to use MS Outlook to become more productive. Most people have MS outlook as their business email client, but very few really know how to take full advantage of all the options Outlook offers. MS Outlook is also a great productivity

Off Topic: Stimulus Can Wait


First off, this post will not be a political rant, just an appeal to common sense. The U.S.

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

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Best of 2008: Email Marketing Tips


How can you increase open rates for your email newsletters? Which common email marketing mistakes should you make sure to avoid? What are the secrets to writing killer subject lines?

Expert Advice for B2B Marketing: The Top 5 Tips from Our Thought Leaders

Modern B2B Marketing

Over the past four months, I've been fortunate enough to interview several B2B marketing Thought Leaders and share their answers here. From lead nurturing to effective marketing communication, the Thought Leader Interviews covered a wide range of B2B marketing topics. Here are the five top tips from across these interviews that B2B marketers can utilize to generate more and better qualified leads and greater ROI. The Top 5 Tips for Better B2B Marketing are: 1. Start with a Solid Base.

Will Twitter teach us to be concise and save the world from information overload? See my 1000 word blog post

Customer Experience Matrix

Just kidding.

How to Freeze a Market: Vista Obscures the View

The ROI Guy

In research on the economic impact of various software spending plans, Sarah Friar, from Goldman Sachs finds that as the economy tightens, two of the most likely projects to be delayed are upgrades to Microsoft Vista and Microsoft Office. Reference: [link] Exhibit 11 For Microsoft Vista, we have studied in depth the savings realization, and there is indeed value and ROI in the upgrade. These savings include improving manageability and support, reduced power costs, improved security and more.

Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.

Best of 2008: Web Analytics


Here's a brief review of some of the best posts written recently about web analytics.

SEO for Professional Service Firms | Where Many Fall Short


It seems like professional services firms really struggle with search engine optimization. Few do it well. In the audits we do for clients, perhaps the most common issue is inadequate site architecture. That is, not having enough pages in the site to respond to the diverse range of potential search terms. But there are other [.].

Blog Posts I'll Never Write (With Apologies to Borges)

Customer Experience Matrix

Jorge Luis Borges wrote surreal stories that dealt largely with the nature of literature and authorship. His most popular work is Ficciones , a collection that includes a series of reviews of books that were never written. This was a brilliantly efficient conceit, allowing Borges to analyze the themes and issues of these stories without going to the trouble of actually creating them. In that same spirit, here are summaries of three blog posts I doubt I’ll ever have time to actually write.

Another survey indicates IT budget cuts in 2009

The ROI Guy

SearchCIO has just released results of their survey of 275 IT executives, and as anyone would suspect, companies both large and small are reducing their IT budgets for 2009. In large enterprises (companies with more than 1,000 employees), 42% of respondents are reducing IT budgets from 2008. In mid-size organizations, a third indicated budget cuts, with another third just holding the line.

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.