Sat.Feb 07, 2009 - Fri.Feb 13, 2009

Trending Sources

Green Living - Eco Community Planning

Smashmouth Marketing

I have my notebook of ideas for when Linda and I build our green home. It's a few years off, I'm sure, but it's full of sketches, articles, diagrams and some day, this wish book will be our home. I just added the article Eco Principles for Community Living from Treehugger.

Interview with The Funnelholic

Digital Body Language

I had a great chat the other day with Craig Rosenberg, better known as "The Funnelholic", based on his popular blog The Funnelholic (and of course to all of us on Twitter as @funnelholic ).

What Mistakes Have I Made

PR Meets Marketing

Recent Stats for Free eBook Post. . I’m taking inspiration from Mack Collier who recently wrote about the the social media mistakes he made. With no further ado, here are the mistakes I’ve made: . I use WordPress.com because it was free and easy to start a blog.

Will Parents Say, What’s Wrong With This Picture?

Marketing Edge

Ok perhaps I’m a protective parent, with 5 kids, however, you’d be hard pressed to make that label stick on me. That’s why I don’t think I’m overreacting when I say “What were they thinking?&#

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

More Trending

Twitter, Evolution and the Cambrian Explosion

Digital Body Language

I’ve always been a fan of the history of early evolution. Seeing the way that life adapts to drastic changes in its environment is fascinating. Often a significant change in the environment can trigger a wave of adaptations and a wave of extinctions, and the resulting effect is an ecosystem that is substantially transformed from what it had been previously. So what on earth does that have to do with Twitter? Bear with me for a second.

Going Virtual Isn’t Necessarily the Answer to Replacing Your Physical Events

PR Meets Marketing

InXpo Office Space. I’ve been noticing an interesting trend in my LinkedIn discussions recently. People are concerned about the decline of attendance at physical events or the outright cancellation of these events. Event organizers from publishers to corporate planners are struggling with how to maintain relevancy at a time when the bottom line is ruling decisions about corporate events. . .

Outlook Productivity Tips « The Effective Marketer

The Effective Marketer

How to use MS Outlook to become more productive. Most people have MS outlook as their business email client, but very few really know how to take full advantage of all the options Outlook offers. MS Outlook is also a great productivity

Infusionsoft: Impressive Marketing Power for a Very Low Price

Customer Experience Matrix

Two economists are walking on the street. One looks down and sees a $100 bill. He points it out to the other, who says, “It must be counterfeit. If that were a real $100 bill, someone would have already picked it up.” The point of the story, other than showing why economists are poor comedians, is that the market is not always perfectly efficient. I suppose no one needs reminding of that in today’s economic situation.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

National Instruments: Exchange of Value for Digital Body Language

Digital Body Language

I wrote about equitable exchange of information in a previous post, and it is a concept I believe in strongly. It was great to chat with Helena Lewis and her team at National Instruments when I was writing Digital Body Language , and see how they had put the concepts into practice. With an audience of scientists and engineers, and a very broad product shelf, it was inspiring to see the exchange of information concepts operationalized to such a degree.

FREE Using Social Media eBook

PR Meets Marketing

After the past week’s distractions, I’ve been able to finalize a FREE eBook that compiles the Using Social Media Series into one easy-to-use guide. The previous posts included: Using Social Media: Part 1 – Microblogging. Using Social Media: Part 2 - Search Feeds. Using Social Media: Part 3 - Social Networking Sites. Using Social Media: Part 4 – Linking Strategies. Using Social Media: Part 5 – Blogger Relations. Using Social Media: Part 6 – Measurement. .

Tired Yet of Mediocre Proposals?

E-Quip

Back before Christmas I got caught up in the spirit of the season and sent a catchy postcard to about 15 area firms offering to do a free lunchtime seminar on proposal strategies.

Will Twitter teach us to be concise and save the world from information overload? See my 1000 word blog post

Customer Experience Matrix

Just kidding.

7 B2B Marketing Strategies You Need to Know About

As B2B marketers, we know that our buyers' needs are ever-evolving, but it's not just our buyers that are changing.

Off Topic: Stimulus Can Wait

WebMarketCentral

First off, this post will not be a political rant, just an appeal to common sense. The U.S.

How to learn about social media marketing

Cliff Allen on Marketing

The popularity of social networking among friends — and would-be friends — is fast becoming "social media.". Individuals are now concerned about their "personal brand."

Don't Have the Personality to Sell?

E-Quip

One of the more persistent myths in our industry is the notion that most technical professionals lack the personality to be effective in sales. No doubt you've heard the joke about the difference between an introverted and extroverted engineer.

Blog Posts I'll Never Write (With Apologies to Borges)

Customer Experience Matrix

Jorge Luis Borges wrote surreal stories that dealt largely with the nature of literature and authorship. His most popular work is Ficciones , a collection that includes a series of reviews of books that were never written. This was a brilliantly efficient conceit, allowing Borges to analyze the themes and issues of these stories without going to the trouble of actually creating them. In that same spirit, here are summaries of three blog posts I doubt I’ll ever have time to actually write.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

Best of 2008: Email Marketing Tips

WebMarketCentral

How can you increase open rates for your email newsletters? Which common email marketing mistakes should you make sure to avoid? What are the secrets to writing killer subject lines?

How to learn about social media marketing

Cliff Allen on Marketing

The popularity of social networking among friends — and would-be friends — is fast becoming "social media.". Individuals are now concerned about their "personal brand."

Money for Nothing, and Projects for Free

The ROI Guy

I was working on a recent business case for a client and even though the return on investment for the project had very compelling returns, was conservatively built on savings that could be banked on 100%, and with a quick payback, the IT executive was still in a bind. The virtualization project required a modest $300,000 initial investment in licenses, labor and services to deliver a pretty much locktight $500,000+ per year in savings over the next three years.

Money for Nothing, and Projects for Free

Tom Pisello

I was working on a recent business case for a client and even though the return on investment for the project had very compelling returns, was conservatively built on savings that could be banked on 100%, and with a quick payback, the IT executive was still in a bind. The virtualization project required a modest $300,000 initial investment in licenses, labor and services to deliver a pretty much locktight $500,000+ per year in savings over the next three years.

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

Best of 2008: Web Analytics

WebMarketCentral

Here's a brief review of some of the best posts written recently about web analytics.

Expert Advice for B2B Marketing: The Top 5 Tips from Our Thought Leaders

Modern B2B Marketing

Over the past four months, I've been fortunate enough to interview several B2B marketing Thought Leaders and share their answers here. From lead nurturing to effective marketing communication, the Thought Leader Interviews covered a wide range of B2B marketing topics. Here are the five top tips from across these interviews that B2B marketers can utilize to generate more and better qualified leads and greater ROI. The Top 5 Tips for Better B2B Marketing are: 1. Start with a Solid Base.

How to Freeze a Market: Vista Obscures the View

The ROI Guy

In research on the economic impact of various software spending plans, Sarah Friar, from Goldman Sachs finds that as the economy tightens, two of the most likely projects to be delayed are upgrades to Microsoft Vista and Microsoft Office. Reference: [link] Exhibit 11 For Microsoft Vista, we have studied in depth the savings realization, and there is indeed value and ROI in the upgrade. These savings include improving manageability and support, reduced power costs, improved security and more.

How to Freeze a Market: Vista Obscures the View

Tom Pisello

In research on the economic impact of various software spending plans, Sarah Friar, from Goldman Sachs finds that as the economy tightens, two of the most likely projects to be delayed are upgrades to Microsoft Vista and Microsoft Office. Reference: [link] Exhibit 11 For Microsoft Vista, we have studied in depth the savings realization, and there is indeed value and ROI in the upgrade. These savings include improving manageability and support, reduced power costs, improved security and more.

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

SEO for Professional Service Firms | Where Many Fall Short

B2B SEO

It seems like professional services firms really struggle with search engine optimization. Few do it well. In the audits we do for clients, perhaps the most common issue is inadequate site architecture. That is, not having enough pages in the site to respond to the diverse range of potential search terms. But there are other [.].

Another survey indicates IT budget cuts in 2009

The ROI Guy

SearchCIO has just released results of their survey of 275 IT executives, and as anyone would suspect, companies both large and small are reducing their IT budgets for 2009. In large enterprises (companies with more than 1,000 employees), 42% of respondents are reducing IT budgets from 2008. In mid-size organizations, a third indicated budget cuts, with another third just holding the line.

Another survey indicates IT budget cuts in 2009

Tom Pisello

SearchCIO has just released results of their survey of 275 IT executives, and as anyone would suspect, companies both large and small are reducing their IT budgets for 2009. In large enterprises (companies with more than 1,000 employees), 42% of respondents are reducing IT budgets from 2008. In mid-size organizations, a third indicated budget cuts, with another third just holding the line.