Oktopost
NOVEMBER 23, 2024
For social media managers working to promote B2B brands, staying on top of emerging trends is crucial for developing effective strategies. This post will explore 9 key B2B social media trends to watch and prepare for in the coming years. 1. AI-powered content creation and optimization Artificial intelligence will be increasingly prominent in B2B social media marketing by 2025.
ClearVoice
NOVEMBER 25, 2024
Not too long ago, influencer marketing was reserved mostly for A-listers. Now, influencer collaborations of all sizes reshape how brands connect with audiences. Whether macro (100,000 to 1 million followers) or micro (10,000 to 100,000 followers), influencers help your marketing impact through authentic connections with their community. In this article, we’ve curated a list of the top statistics to show how influencer marketing can expand your reach online and drive engagement with your target
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Martech
NOVEMBER 25, 2024
Last week, a marketing director messaged me about her team’s holiday gift exchange: “Half my team is remote, half is in office and all of them deserve something special.” It got me thinking about how our industry’s gift-giving needs have evolved along with our working arrangements. As marketing professionals, we’re expected to stay ahead of trends and keep our finger on the pulse of what’s next.
Webbiquity
NOVEMBER 25, 2024
Tight budgets (as always), inflation, economic slowdown, AI taking marketing jobs ( or not )…it’s been yet another “interesting” year for marketers. They’ve had to remain nimble and revise strategies and tactics as economic and business challenges evolve but don’t disappear. Have the tools in your marketing technology matrix kept up?
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
MarketJoy
NOVEMBER 25, 2024
Running a business has always been challenging, but in 2024, it feels nearly impossible for many. A recent study revealed that 65% of business owners believe success is harder now than it was five years ago , and half of all businesses have seen no revenue growth in the past year. With rising competition, economic uncertainty, and constantly changing customer expectations, staying ahead can feel like running on a treadmill.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
FunnelEnvy
NOVEMBER 25, 2024
In the B2B and SaaS competitive landscape, all leads are not created equal. Generating high-quality marketing qualified leads (MQLs) is a crucial feeder for the sales funnel to help maximize marketing ROI and drive revenue growth. One pivotal lever for results is website optimization to target, attract, and nurture high-intent prospects. This post dives into critical strategies to enhance your website’s marketing funnel for generating quality MQLs, focusing on proven tactics specific to th
Martech
NOVEMBER 25, 2024
Marketing technology budgets have declined by 18% over the past six years, with Gartner reporting a radical reprioritization of resources this year. Martech budgets experienced the steepest cuts , reflecting a shift in control from CMOs to other enterprise leaders like IT and CFOs. This highlights a deeper issue: a lack of trust in martech’s value. While IT and marketing departments have long implemented martech solutions with high expectations, proving their transformative impact remains challe
The Lead Agency
NOVEMBER 24, 2024
Creating a B2B app that tackles real challenges requires a practical and strategic approach. These solutions are more than tools—they improve efficiency, reduce costs, and provide real value to businesses. In this guide, we’ll explore the key steps to designing a product that solves business problems and stands out in the market. Understanding the needs [.
Webbiquity
NOVEMBER 23, 2024
Contributed post. Instagram enables businesses and individuals reach a potentially huge audience with visually appealing content. Earning a higher number of user interactions helps to maximize your visibility on this platform. One key measure of engagement is Instagram Likes. Image credit: Tofros.com on Pexels Likes stand for involvement, popularity, and affirmation from your following and the larger Instagram audience.
Speaker: Speakers:
Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.
Learn from the Pros
NOVEMBER 25, 2024
The pressure is on to create a consistent, predictable pipeline. But knowing what buttons to push isn’t always straightforward. If you’re starting to think through your 2025 go-to-market (GTM) strategy, you’re likely facing some tough questions. How do we hit revenue goals with leaner budgets? How do we engage increasingly elusive buyers? How do we create a strategy that excites our audience and secures C-suite buy-in?
Oktopost
NOVEMBER 25, 2024
In this episode of Behind the Post, Marissa Rosen reveals strategies for ghostwriting thoughtful, engaging posts on behalf of your executives, helping showcase their expertise and add a human touch to your brand. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary When executives are active on social media, it can work wonders for your brand’s credibility and visibility.
B2BMarketing.net
NOVEMBER 25, 2024
Marketing has rapidly evolved, with teams now juggling multiple roles while proving their value across the business. Increasingly, it seems that marketing is expected to deliver more business impact and drive revenue, fast. Research shows 40% of CMOs face greater pressure to prove ROI quickly, while 47% must directly impact revenue. It’s harder to be heard Over 70% of B2B prospects define their needs before contacting sales, with nearly half identifying solutions beforehand.
Sword and the Script | B2B
NOVEMBER 26, 2024
Much of the “profit” in “profitable growth” came from the marketing budgets of tech organizations that didn’t grow this year; t hose in a financial position to fix this error are hastening to give their marketing team their budget back next year In ten or 20 years, we might look back at the year 2024 as the “great marketing measurement experiment.” Businesses shifted from a philosophy of “growth at all costs” in years prior, to one of “ profitable growth ” this year.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Martech
NOVEMBER 26, 2024
If you’re like me, then in the past 12 months, you’ve heard about Alex Hormozi’s book “$100M Offers” at least a half-million times. It feels like all the business coaches are saying the same thing, “You’ve got to have an irresistible offer, or you’ll never sell anything, die and be buried in a pauper’s grave.” Frankly, it annoys me every time I hear it.
CMSWire
NOVEMBER 26, 2024
Marketing is at its best when it’s real. Authentic marketing combines data with creativity to build trust, spark connections and make people feel seen. Continue reading.
Salesforce Marketing Cloud
NOVEMBER 26, 2024
If all of our marketing expectations became reality, it might look something like this: AI working efficiently, connecting with customers where and when they prefer to engage, or taking the tedious work out of your everyday tasks. But instead, it probably looks like this: you don’t know where to start with AI, send generic email promotions and hope someone opens them, and you manually do tasks that require a lot of time.
Sprout Social
NOVEMBER 26, 2024
Running influencer marketing campaigns that are engaging and FTC-compliant is a tricky balance. You want your influencer partnerships to feel natural and engaging. But at the same time, brands and influencers must be upfront about partnerships to avoid hefty penalties. Plus, keeping up with new marketing trends and shifting guidelines across different platforms only adds to the challenge.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Martech
NOVEMBER 27, 2024
As artificial intelligence continues to reshape industries, a new battle is brewing between startups and tech giants. Companies like Perplexity are raising billions to challenge the dominance of Google, Microsoft, Apple and Meta. Still, the question remains: Will the AI wave create lasting winners, or is it a bubble waiting to burst? AI search wars: Perplexity vs.
CMSWire
NOVEMBER 25, 2024
This year’s top marketing campaigns not only captured audience attention but also reshaped how brands connect with consumers. Continue reading.
The Customer
NOVEMBER 28, 2024
I love Thanksgiving. It’s the one holiday that calls us to pause, reflect, and genuinely connect with others—free from the distractions of gift-giving or extravagant displays. It’s about gratitude, shared stories, and the warmth of understanding. As I’ve grown in my career and reflected on what makes relationships thrive—not just personally, but in business too—I’ve realized that the essence of Thanksgiving is deeply intertwined with the idea of empathy.
Full Circle Insights
NOVEMBER 25, 2024
2025 Marketing Trends and Predictions webinar. Uncover strategies, tools, and insights that will shape marketing in 2025.
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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.
Martech
NOVEMBER 27, 2024
Ecommerce holiday spending is higher than anticipated, according to Adobe Analytics. For the first 24 days of November, U.S. ecommerce sales were up 9.6% year-over-year. This exceeds the record-breaking 8.4% increase expected for the entire 2024 holiday shopping season. And all this spending — $77.4 billion thus far — comes before the biggest discounts take effect.
CMSWire
NOVEMBER 27, 2024
Will traditional surveys survive? Continue reading.
Content Marketing Institute
NOVEMBER 27, 2024
Since tomorrow is Thanksgiving in the United States, we’ve gathered six tasty content treats to consume while traveling, giving thanks, or getting ready for a shopping marathon. Enjoy!
DAGMAR Marketing
NOVEMBER 25, 2024
If you are going to run a Black Friday or Cyber Monday deal, one of the best ways to get the word out is with Google Ads. With billions of searches happening daily, Google Ads allows you to target potential customers actively looking for deals, discounts, and promotions. But what is the most effective way to utilize the platform to help your deal stand out from the rest of the Black Friday or Cyber Monday offers?
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Martech
NOVEMBER 27, 2024
AI continues to embed itself into the fabric of business. However, the conversation often neglects a key component in the shadows: people. Training people in prompt engineering and system integrations is not enough. Today’s “AI experts” are too focused on the technology and process sides of the “People, Process and Technology” paradigm.
CMSWire
NOVEMBER 27, 2024
Digging into the mind of the consumer to understand what’s most important to them going forward. What will resonate? What will inspire? Continue reading.
Trade Press Services
NOVEMBER 25, 2024
One out of every three customers will discontinue your service after just one bad experience. Think about that: for every three clients you serve, just a single slip-up with one of them could mean a lost relationship, lost revenue, and potentially a damaged reputation. In B2B, where client loyalty is the backbone of long-term success, that loss can ripple far beyond a single client.
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