Sat.May 03, 2014 - Fri.May 09, 2014

CRM: 20 Years Later—Still Hated


The main reason that the results from CRM initiatives are suboptimal in most organizations with a field sales force is that the main stakeholder, the sales rep, doesn’t get the “WIIFM” (“What’s in it for me?”). ”).

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Customer-Centric Marketing: Using metaphors in your B2B strategy

B2B Lead Generation

Tweet Who are your customers? While it may be (hopefully) impossible to individually name your customers from memory, marketers need to be extremely familiar with them.

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Top 50 Content Marketing Thought Leaders

Marketing Insider Group

How do you gain authority on a topic without having an unlimited amount of time, money and people? It starts with defining why the topic is important, what your objectives are and who you are speaking to, as I did in my very first blogs almost exactly 4 years ago.

To Increase Social Engagement, Don’t Follow the Crowd

KoMarketing Associates

The basics of a content marketing strategy revolve around when and where – what day and time to publish blogs and on which social networks to share them – to increase brand awareness and drive traffic. The how is just as important, too.

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ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

5 Ways to Improve the Quality of Your B2B Leads

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer Are you generating lots of leads but few sales? You might have weak leads. Here are 5 ways to quickly strengthen your B2B lead quality and sales. Most B2B companies (and their sales teams) always clamor for "more leads."

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More Trending

The Future Of Digital Marketing

Marketing Insider Group

Last week I was honored and thrilled to be interviewed by Outbrain in The Guardian’s Digital Content Hub. In this interview I talk about: Content and data are the future of digital marketing. Storytelling and the battle for customer attention.

Zenith Social Media Marketing Conference – An Event Not to Miss!


The Zenith Social Media Marketing Conference is fast approaching, coming up on Thursday, May 22, in Duluth, Minnesota.

Identifying Buyer Profiles: 5 Ways To Segment Your Marketing Audience

Modern Marketing

by Jonathan Riemer | Tweet this Let’s face it: unless it is a note from a loved one, or tracking info for a package, emails are interruptive at best. We, as outbound marketers, owe it to our audiences to make sure that the information we’re offering is of the highest relevance and value.

B2B Marketing: Creative Ways to Promote your Content using LinkedIn and Twitter


LinkedIn pen (Photo credit: TheSeafarer). We grow social networks expecting opportunities to create meaningful business relationships. Here’s a couple of creative ways to promote yourself and your content to users on Twitter and LinkedIn.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Mahau Ma, MuleSoft’s Marketing VP: How to Integrate Buyer Data – The 500 Billion Dollar Question [Podcast]

Crimson Marketing

There is a massive explosion of product marketing data today, derived from IT mega trends such as SaaS, Cloud Computing and Mobility. While this has created spectacular demand generation opportunities. The post Mahau Ma, MuleSoft’s Marketing VP: How to Integrate Buyer Data – The 500 Billion Dollar Question [Podcast] appeared first on. Demand Generation Podcasts Product Marketing

Managing the Talent Shortage and Skills Gap of Demand Generation Marketers


You probably already know by the volume of recruiters contacting you on LinkedIn that there is a shortage of talented marketing professionals. It is expected this shortage will worsen as the demand increases for marketers spurred by global economic recovery.

What is the ROI on Delight?

Modern Marketing

by Mindy Barenblat | Tweet this Delighting customers gets a lot of lip service as a “good idea,” but it can be hard to get buy-in. Delight does not always reflect in short term ROI. If your company is all about This Quarter’s numbers, then Delight will perpetually be pushed to “another time.”

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Emails are like cockroaches


Spoiler: this is NOT an email-bashing post. Many social business practitioners position email as an outdated collaboration tool, and dream of a future without it, where we all communicate more efficiently via the wonders of enterprise social networking in its multiple incarnations.

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The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

A Simple Trick To Improve Your LinkedIn Campaign Performance

Digital B2B Marketing

If you are a B2B marketer, you are paying attention to LinkedIn. You almost can’t ignore it today.

#BADMarketing from Spy Optic

Crimson Marketing

Did you know they were talking about sunglasses? BADMarketing Image: Courtesy of Daily Mail. The post #BADMarketing from Spy Optic appeared first on. BADMarketing

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Matt Cutts: Backlinks Will Become Less of a Factor in Google Rankings


Are backlinks the major part of your SEO strategy? If they are, it may be time to reconsider. Matt Cutts, Google’s head of search spam, said in a recent video that backlinks will become less of a ranking factor over time.

What’s wrong with search and social media marketing?


Historically, media has been broken into three categories: Paid. Earned. Owned. Paid media is exactly what it sounds like: You pay someone to share your brand’s message. Paid media also powered broadcast and print’s business models for decades, with broadcasters/publishers enjoying a comfortable living from fees charged to advertisers. Earned media , by contrast, focused on getting others to tell your story without giving them anything (tangible) in return.

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

Why Most B2B Marketing Efforts Are Wasted

Digital B2B Marketing

Enterprise B2B marketers spend the majority of their effort marketing to individuals that don’t have any chance to become customers. Your marketing database is full of contacts that will never become clients.

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Patents Are Dead

Chris Koch

I have always associated innovation with patents. It’s the classic vision of the lone, wild-haired inventor in a grimy white lab coat putting himself and his family (assuming they’re still hanging around – he spends all of his time in the basement tinkering and cursing) through abject poverty until he finally hits on something useful and a huge conglomerate buys his invention and he moves to a mansion. Thanks to something called a patent. Patents Make Things Valuable Through Scarcity.

When Should You Be Using Marketing Automation?

Crimson Marketing

With such an abundance of marketing intelligence and analytics, it can be difficult to know where to aim your focus. The key is to concentrate on marketing analytics that represent. The post When Should You Be Using Marketing Automation? appeared first on. Demand Generation Marketing Technology

Re-brand Ukraine? How to create a new, trusted nation brand


We all know how Ukraine is struggling to not only stand up to Russia, but to also become a new democracy that could eventually attract investments from the West. Awareness is not the issue. Perceptions are! If Ukraine can somehow survive and retain its independence, it can learn from other country branding efforts by similar nations adjacent to mother Russia. A brand is more than a new image, or what a nation “looks like” based on a collection of impressions that form a perception in one’s mind.

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How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

Lead Generation Software


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It’s a Content Driven World


I am currently attending the third Content2Conversion conference which is sponsored by DemandGen Report. Drawing a crowd of approximately 400, mostly B2B marketers there is a thirst for knowledge and deeper understanding of how to advance their content marketing strategies.

The Social Media Buzz Around National Hospital Week 2014


National Hospital Week 2014 is upon us, May 11-17. The week is a chance to stop and celebrate the hospitals and the associates that work within those organizations. They are leading health and wellness initiatives in our communities as well as providing innovative care with compassion.

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B2B Content2Conversion Conference: Let's Get Strategic

Customer Experience Matrix

I spent two productive days this week at Demand Gen Report’s B2B Content2Conversion Conference in New York. As some who spends more time creating content than pondering it, I appreciated the opportunity to put content generation in a more broader perspective. Sessions at the conference were consistently excellent, which isn’t the case at every show. Here some of the key points that stuck with me: - Take control of the conversation.

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!