Sat.May 03, 2014 - Fri.May 09, 2014

Customer-Centric Marketing: Using metaphors in your B2B strategy

B2B Lead Generation

Tweet Who are your customers? While it may be (hopefully) impossible to individually name your customers from memory, marketers need to be extremely familiar with them. In the case of Jacob Baldwin, Digital Marketing Manager, One Call Now , as he recounted for the audience at MarketingSherpa Lead Gen Summit 2013, not knowing his audience came at quite literally too high of a cost. “We

Top 50 Content Marketing Thought Leaders

Marketing Insider Group

How do you gain authority on a topic without having an unlimited amount of time, money and people? It starts with defining why the topic is important, what your objectives are and who you are speaking to, as I did in my very first blogs almost exactly 4 years ago. This helps you to define your unique voice and to begin to build an audience who is interested in what you have to say. But at some point you realize that you can’t do it on your own. You want to build your own loyal audience.


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Identifying Buyer Profiles: 5 Ways To Segment Your Marketing Audience


by Jonathan Riemer | Tweet this Let’s face it: unless it is a note from a loved one, or tracking info for a package, emails are interruptive at best. We, as outbound marketers, owe it to our audiences to make sure that the information we’re offering is of the highest relevance and value. As such, you need to face the tough question: Is your email marketing messaging truly resonating with your audiences? (In

5 Ways to Improve the Quality of Your B2B Leads

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer Are you generating lots of leads but few sales? You might have weak leads. Here are 5 ways to quickly strengthen your B2B lead quality and sales. Most B2B companies (and their sales teams) always clamor for "more leads." But what they really want are more quality leads. That''s why smart B2B marketers know that if they are generating lots of weak leads, they are in trouble. In B2B sales, it''s all about the leads. The number and the quality.

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Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

To Increase Social Engagement, Don’t Follow the Crowd

KoMarketing Associates

The basics of a content marketing strategy revolve around when and where – what day and time to publish blogs and on which social networks to share them – to increase brand awareness and drive traffic. The how is just as important, too. The myriad communication channels grow and change at a rapid pace, thus your strategy should accommodate those changes at a similar level.

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More Trending

What is the ROI on Delight?


by Mindy Barenblat | Tweet this Delighting customers gets a lot of lip service as a “good idea,” but it can be hard to get buy-in. Delight does not always reflect in short term ROI. If your company is all about This Quarter’s numbers, then Delight will perpetually be pushed to “another time.” ” However, if your company can shift to a longer-term view that encompasses customer loyalty and advocacy, then suddenly Delight makes a lot of sense to the bottom line.

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Lurkers are the 99.989% of Social Media


Sam Fiorella , Partner at Sensei Marketing , recently wrote “ Community Management: The 90-9-1 Rule is Dead ,” about how the old concept that 90% of all your followers are just lurking, 9% are engaged, and that only 1% of the community actively produces content. Sam believes this is dead and that it’s closer to 70%/20%/10%, according to some research by Paul Schneider (from back in August of 2011).

Mahau Ma, MuleSoft’s Marketing VP: How to Integrate Buyer Data – The 500 Billion Dollar Question [Podcast]

Crimson Marketing

There is a massive explosion of product marketing data today, derived from IT mega trends such as SaaS, Cloud Computing and Mobility. While this has created spectacular demand generation opportunities. The post Mahau Ma, MuleSoft’s Marketing VP: How to Integrate Buyer Data – The 500 Billion Dollar Question [Podcast] appeared first on. Demand Generation Podcasts Product Marketing

Patents Are Dead

Chris Koch

I have always associated innovation with patents. It’s the classic vision of the lone, wild-haired inventor in a grimy white lab coat putting himself and his family (assuming they’re still hanging around – he spends all of his time in the basement tinkering and cursing) through abject poverty until he finally hits on something useful and a huge conglomerate buys his invention and he moves to a mansion. Thanks to something called a patent. Patents Make Things Valuable Through Scarcity.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

It’s a Content Driven World


I am currently attending the third Content2Conversion conference which is sponsored by DemandGen Report. Drawing a crowd of approximately 400, mostly B2B marketers there is a thirst for knowledge and deeper understanding of how to advance their content marketing strategies.

B2B Marketing: Creative Ways to Promote your Content using LinkedIn and Twitter


LinkedIn pen (Photo credit: TheSeafarer). We grow social networks expecting opportunities to create meaningful business relationships. Here’s a couple of creative ways to promote yourself and your content to users on Twitter and LinkedIn. B2B marketing and networking using Twitter and LinkedIn are different than traditional networking for a number of reasons.

#BADMarketing from Spy Optic

Crimson Marketing

Did you know they were talking about sunglasses? BADMarketing Image: Courtesy of Daily Mail. The post #BADMarketing from Spy Optic appeared first on. BADMarketing

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A Simple Trick To Improve Your LinkedIn Campaign Performance

Digital B2B Marketing

If you are a B2B marketer, you are paying attention to LinkedIn. You almost can’t ignore it today. LinkedIn has become a powerhouse media company for B2B marketers , from opportunities for direct engagement (it does still have a few social media trappings) to publishing, content promotion and advertising. Not to mention the targeting data (but we’ll come back to that). But many B2B marketers also find LinkedIn campaigns to be challenging.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Managing the Talent Shortage and Skills Gap of Demand Generation Marketers


You probably already know by the volume of recruiters contacting you on LinkedIn that there is a shortage of talented marketing professionals. It is expected this shortage will worsen as the demand increases for marketers spurred by global economic recovery. So finding, developing and holding on to your marketing talent should be a top priority. Top performers are looking for growth, recognition, career opportunities, and learning.”

Emails are like cockroaches


Spoiler: this is NOT an email-bashing post. Many social business practitioners position email as an outdated collaboration tool, and dream of a future without it, where we all communicate more efficiently via the wonders of enterprise social networking in its multiple incarnations. It’s a very appealing vision. After all, email at the workplace has become an ongoing source of stress, so disliking it is easy.

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When Should You Be Using Marketing Automation?

Crimson Marketing

With such an abundance of marketing intelligence and analytics, it can be difficult to know where to aim your focus. The key is to concentrate on marketing analytics that represent. The post When Should You Be Using Marketing Automation? appeared first on. Demand Generation Marketing Technology

Matt Cutts: Backlinks Will Become Less of a Factor in Google Rankings


Are backlinks the major part of your SEO strategy? If they are, it may be time to reconsider. Matt Cutts, Google’s head of search spam, said in a recent video that backlinks will become less of a ranking factor over time. This isn’t much of a surprise since, for a while now, we’ve known Google has been moving towards focusing more on content than other factors when ranking sites. Chances are backlinks won’t ever go away entirely, though.

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Why Most B2B Marketing Efforts Are Wasted

Digital B2B Marketing

Enterprise B2B marketers spend the majority of their effort marketing to individuals that don’t have any chance to become customers. Your marketing database is full of contacts that will never become clients. Even if it’s well maintained, it is full of tire kickers, companies that are too small or large, or contacts that just aren’t a good fit. All types of people visit your website.

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What’s wrong with search and social media marketing?


Historically, media has been broken into three categories: Paid. Earned. Owned. Paid media is exactly what it sounds like: You pay someone to share your brand’s message. Paid media also powered broadcast and print’s business models for decades, with broadcasters/publishers enjoying a comfortable living from fees charged to advertisers. Earned media , by contrast, focused on getting others to tell your story without giving them anything (tangible) in return.

B2B Content2Conversion Conference: Let's Get Strategic

Customer Experience Matrix

I spent two productive days this week at Demand Gen Report’s B2B Content2Conversion Conference in New York. As some who spends more time creating content than pondering it, I appreciated the opportunity to put content generation in a more broader perspective. Sessions at the conference were consistently excellent, which isn’t the case at every show. Here some of the key points that stuck with me: - Take control of the conversation.

Is Your Company Doing All It Can to Promote Your Upcoming Tradeshow?


Tradeshows – especially when you exhibit at them – can be a tremendous expense to your company. Tradeshow banners, displays, employee time, travel, booth costs, and more can add up. Your boss may ask … Is this cost worth it? How do we know the expenses we incur are equating to revenue for our company? Check out our tips for maximizing the ROI at your next tradeshow.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Lead Generation Software


[one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. one_half_last]. divider style="simple"]. Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Many agencies, firms and CRM solution providers already understand the importance of partnering with a MA Company.

Re-brand Ukraine? How to create a new, trusted nation brand


We all know how Ukraine is struggling to not only stand up to Russia, but to also become a new democracy that could eventually attract investments from the West. Awareness is not the issue. Perceptions are! If Ukraine can somehow survive and retain its independence, it can learn from other country branding efforts by similar nations adjacent to mother Russia. A brand is more than a new image, or what a nation “looks like” based on a collection of impressions that form a perception in one’s mind.

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CRM: 20 Years Later—Still Hated


The main reason that the results from CRM initiatives are suboptimal in most organizations with a field sales force is that the main stakeholder, the sales rep, doesn’t get the “WIIFM” (“What’s in it for me?”). ”). CRM may have been well intentioned—meant to centralize information—but it wasn’t designed specifically for sales. Sales Process B2B Sales

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Conversion Rate Optimization (CRO) and Why It’s Important in B2B Lead Generation


What is CRO? Conversion Rate Optimization is a process of increasing the percentage of users to convert when on a website, landing page or email. The biggest benefit for CRO is that it helps increase more revenue for a company’s online needs. MAXIMIZE Return-on-investment (ROI). Generate more sales or leads with the same amount of traffic. Enhances website and gives a competitive edge.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.