INDUSTRY INSIGHTS YOUR PEERS ARE READING
The main reason that the results from CRM initiatives are suboptimal in most organizations with a field sales force is that the main stakeholder, the sales rep, doesn’t get the “WIIFM” (“What’s in it for me?”). ”). MORE
The basics of a content marketing strategy revolve around when and where – what day and time to publish blogs and on which social networks to share them – to increase brand awareness and drive traffic. The how is just as important, too. MORE
With such an abundance of marketing intelligence and analytics, it can be difficult to know where to aim your focus. The key is to concentrate on marketing analytics that represent. The post When Should You Be Using Marketing Automation? appeared first on. Demand Generation Marketing Technology MORE
How do you gain authority on a topic without having an unlimited amount of time, money and people? It starts with defining why the topic is important, what your objectives are and who you are speaking to, as I did in my very first blogs almost exactly 4 years ago. MORE
Here’s the video thanks to VLinkSolutions. Now you know that the Content Factor is great for helping with white papers, eBooks and that sort of thing. But we are also knocking out infographics, memes, videos and much more snackable content. Call us. MORE
Last week I was honored and thrilled to be interviewed by Outbrain in The Guardian’s Digital Content Hub. In this interview I talk about: Content and data are the future of digital marketing. Storytelling and the battle for customer attention. MORE
You probably already know by the volume of recruiters contacting you on LinkedIn that there is a shortage of talented marketing professionals. It is expected this shortage will worsen as the demand increases for marketers spurred by global economic recovery. MORE
Spoiler: this is NOT an email-bashing post. Many social business practitioners position email as an outdated collaboration tool, and dream of a future without it, where we all communicate more efficiently via the wonders of enterprise social networking in its multiple incarnations. MORE
Artillery B2B Marketing Blog > The Forward Observer Are you generating lots of leads but few sales? You might have weak leads. Here are 5 ways to quickly strengthen your B2B lead quality and sales. Most B2B companies (and their sales teams) always clamor for "more leads." MORE
by Jonathan Riemer | Tweet this Let’s face it: unless it is a note from a loved one, or tracking info for a package, emails are interruptive at best. We, as outbound marketers, owe it to our audiences to make sure that the information we’re offering is of the highest relevance and value. MORE
by Mindy Barenblat | Tweet this Delighting customers gets a lot of lip service as a “good idea,” but it can be hard to get buy-in. Delight does not always reflect in short term ROI. If your company is all about This Quarter’s numbers, then Delight will perpetually be pushed to “another time.” MORE
National Hospital Week 2014 is upon us, May 11-17. The week is a chance to stop and celebrate the hospitals and the associates that work within those organizations. They are leading health and wellness initiatives in our communities as well as providing innovative care with compassion. MORE
There is a massive explosion of product marketing data today, derived from IT mega trends such as SaaS, Cloud Computing and Mobility. While this has created spectacular demand generation opportunities. The post Mahau Ma, MuleSoft’s Marketing VP: How to Integrate Buyer Data – The 500 Billion Dollar Question [Podcast] appeared first on. Demand Generation Podcasts Product Marketing MORE
Are backlinks the major part of your SEO strategy? If they are, it may be time to reconsider. Matt Cutts, Google’s head of search spam, said in a recent video that backlinks will become less of a ranking factor over time. MORE
I am currently attending the third Content2Conversion conference which is sponsored by DemandGen Report. Drawing a crowd of approximately 400, mostly B2B marketers there is a thirst for knowledge and deeper understanding of how to advance their content marketing strategies. MORE
Historically, media has been broken into three categories: Paid. Earned. Owned. Paid media is exactly what it sounds like: You pay someone to share your brand’s message. Paid media also powered broadcast and print’s business models for decades, with broadcasters/publishers enjoying a comfortable living from fees charged to advertisers. Earned media , by contrast, focused on getting others to tell your story without giving them anything (tangible) in return. MORE
Tweet Who are your customers? While it may be (hopefully) impossible to individually name your customers from memory, marketers need to be extremely familiar with them. MORE
LinkedIn pen (Photo credit: TheSeafarer). We grow social networks expecting opportunities to create meaningful business relationships. Here’s a couple of creative ways to promote yourself and your content to users on Twitter and LinkedIn. MORE
If you are a B2B marketer, you are paying attention to LinkedIn. You almost can’t ignore it today. MORE
Enterprise B2B marketers spend the majority of their effort marketing to individuals that don’t have any chance to become customers. Your marketing database is full of contacts that will never become clients. MORE
I have always associated innovation with patents. It’s the classic vision of the lone, wild-haired inventor in a grimy white lab coat putting himself and his family (assuming they’re still hanging around – he spends all of his time in the basement tinkering and cursing) through abject poverty until he finally hits on something useful and a huge conglomerate buys his invention and he moves to a mansion. Thanks to something called a patent. Patents Make Things Valuable Through Scarcity. MORE
by Amanda Batista | Tweet this The stats that frame the buyer’s independent research journey are frightening for us marketing and sales professionals. MORE
Sam Fiorella , Partner at Sensei Marketing , recently wrote “ Community Management: The 90-9-1 Rule is Dead ,” about how the old concept that 90% of all your followers are just lurking, 9% are engaged, and that only 1% of the community actively produces content. MORE
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The Zenith Social Media Marketing Conference is fast approaching, coming up on Thursday, May 22, in Duluth, Minnesota. MORE
ViewPoint
MAY 6, 2014
The main reason that the results from CRM initiatives are suboptimal in most organizations with a field sales force is that the main stakeholder, the sales rep, doesn’t get the “WIIFM” (“What’s in it for me?”). ”).
B2B Lead Generation
MAY 5, 2014
Tweet Who are your customers? While it may be (hopefully) impossible to individually name your customers from memory, marketers need to be extremely familiar with them.
Marketing Insider Group
MAY 5, 2014
How do you gain authority on a topic without having an unlimited amount of time, money and people? It starts with defining why the topic is important, what your objectives are and who you are speaking to, as I did in my very first blogs almost exactly 4 years ago.
KoMarketing Associates
MAY 5, 2014
The basics of a content marketing strategy revolve around when and where – what day and time to publish blogs and on which social networks to share them – to increase brand awareness and drive traffic. The how is just as important, too.
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Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.
The Forward Observer
MAY 5, 2014
Artillery B2B Marketing Blog > The Forward Observer Are you generating lots of leads but few sales? You might have weak leads. Here are 5 ways to quickly strengthen your B2B lead quality and sales. Most B2B companies (and their sales teams) always clamor for "more leads."
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B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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Marketing Insider Group
MAY 7, 2014
Last week I was honored and thrilled to be interviewed by Outbrain in The Guardian’s Digital Content Hub. In this interview I talk about: Content and data are the future of digital marketing. Storytelling and the battle for customer attention.
ANNUITAS
MAY 6, 2014
You probably already know by the volume of recruiters contacting you on LinkedIn that there is a shortage of talented marketing professionals. It is expected this shortage will worsen as the demand increases for marketers spurred by global economic recovery.
Webbiquity
MAY 6, 2014
The Zenith Social Media Marketing Conference is fast approaching, coming up on Thursday, May 22, in Duluth, Minnesota.
Biznology
MAY 8, 2014
LinkedIn pen (Photo credit: TheSeafarer). We grow social networks expecting opportunities to create meaningful business relationships. Here’s a couple of creative ways to promote yourself and your content to users on Twitter and LinkedIn.
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Account-Based Marketing is a strategy, not a solution.
Modern Marketing
MAY 5, 2014
by Jonathan Riemer | Tweet this Let’s face it: unless it is a note from a loved one, or tracking info for a package, emails are interruptive at best. We, as outbound marketers, owe it to our audiences to make sure that the information we’re offering is of the highest relevance and value.
Crimson Marketing
MAY 7, 2014
There is a massive explosion of product marketing data today, derived from IT mega trends such as SaaS, Cloud Computing and Mobility. While this has created spectacular demand generation opportunities. The post Mahau Ma, MuleSoft’s Marketing VP: How to Integrate Buyer Data – The 500 Billion Dollar Question [Podcast] appeared first on. Demand Generation Podcasts Product Marketing
ANNUITAS
MAY 7, 2014
I am currently attending the third Content2Conversion conference which is sponsored by DemandGen Report. Drawing a crowd of approximately 400, mostly B2B marketers there is a thirst for knowledge and deeper understanding of how to advance their content marketing strategies.
Biznology
MAY 7, 2014
Spoiler: this is NOT an email-bashing post. Many social business practitioners position email as an outdated collaboration tool, and dream of a future without it, where we all communicate more efficiently via the wonders of enterprise social networking in its multiple incarnations.
Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners
Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!
Modern Marketing
MAY 6, 2014
by Amanda Batista | Tweet this The stats that frame the buyer’s independent research journey are frightening for us marketing and sales professionals.
The Content Factor
MAY 8, 2014
Here’s the video thanks to VLinkSolutions. Now you know that the Content Factor is great for helping with white papers, eBooks and that sort of thing. But we are also knocking out infographics, memes, videos and much more snackable content. Call us.
Digital B2B Marketing
MAY 8, 2014
If you are a B2B marketer, you are paying attention to LinkedIn. You almost can’t ignore it today.
Crimson Marketing
MAY 9, 2014
Did you know they were talking about sunglasses? BADMarketing Image: Courtesy of Daily Mail. The post #BADMarketing from Spy Optic appeared first on. BADMarketing
Speaker: Howard Sewell, President, Spear Marketing Group
Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.
Modern Marketing
MAY 9, 2014
by Mindy Barenblat | Tweet this Delighting customers gets a lot of lip service as a “good idea,” but it can be hard to get buy-in. Delight does not always reflect in short term ROI. If your company is all about This Quarter’s numbers, then Delight will perpetually be pushed to “another time.”
Fathom
MAY 8, 2014
Are backlinks the major part of your SEO strategy? If they are, it may be time to reconsider. Matt Cutts, Google’s head of search spam, said in a recent video that backlinks will become less of a ranking factor over time.
Digital B2B Marketing
MAY 5, 2014
Enterprise B2B marketers spend the majority of their effort marketing to individuals that don’t have any chance to become customers. Your marketing database is full of contacts that will never become clients.
Chris Koch
MAY 5, 2014
I have always associated innovation with patents. It’s the classic vision of the lone, wild-haired inventor in a grimy white lab coat putting himself and his family (assuming they’re still hanging around – he spends all of his time in the basement tinkering and cursing) through abject poverty until he finally hits on something useful and a huge conglomerate buys his invention and he moves to a mansion. Thanks to something called a patent. Patents Make Things Valuable Through Scarcity.
Advertiser: Interactions LLC
The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.
Biznology
MAY 5, 2014
Historically, media has been broken into three categories: Paid. Earned. Owned. Paid media is exactly what it sounds like: You pay someone to share your brand’s message. Paid media also powered broadcast and print’s business models for decades, with broadcasters/publishers enjoying a comfortable living from fees charged to advertisers. Earned media , by contrast, focused on getting others to tell your story without giving them anything (tangible) in return.
Crimson Marketing
MAY 6, 2014
With such an abundance of marketing intelligence and analytics, it can be difficult to know where to aim your focus. The key is to concentrate on marketing analytics that represent. The post When Should You Be Using Marketing Automation? appeared first on. Demand Generation Marketing Technology
Salesfusion
MAY 5, 2014
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Fathom
MAY 9, 2014
National Hospital Week 2014 is upon us, May 11-17. The week is a chance to stop and celebrate the hospitals and the associates that work within those organizations. They are leading health and wellness initiatives in our communities as well as providing innovative care with compassion.
Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP
Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.
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