Email Marketing: 2 campaigns that used innovative creative to generate leads
B2B Lead Generation
FEBRUARY 10, 2014
Tweet One of the best insights into creativity I’ve ever discovered was scrawled into a Plexiglas window on a subway train. Boring is a choice,” the etching read. As we zoomed through the dark tunnels, I wondered if the person responsible for the message was, in fact, so bored on their train ride that a little vandalism was just what the doctor ordered to cure their traveling blues. While I’m not a proponent for vandalism, I do believe in the power held in those four simple words.