Customer Experience Matrix

FEBRUARY 13, 2014

'The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks. Other than Raab Associates’ own VEST report , we’ve seen surveys of active buyers from Software Advice , usage figures based on direct observation from Mintigo and Venture Beat (using Datanyze) , and another broad-based survey from Pepper Global and Holger Shulze.

Marketing Automation Services 260

Marketing Automation Services Work Management Marketing Management Marketing Automation 260

markempa

FEBRUARY 10, 2014

'Tweet One of the best insights into creativity I’ve ever discovered was scrawled into a Plexiglas window on a subway train. “Boring is a choice,” the etching read. As we zoomed through the dark tunnels, I wondered if the person responsible for the message was, in fact, so bored on their train ride that a little vandalism was just what the doctor ordered to cure their traveling blues.

Creativity 255

Creativity Email Marketing Campaigns Planning 255

ViewPoint

FEBRUARY 11, 2014

'The amount of data available to marketers today can be overwhelming. Sifting through the information to siphon out the promising leads is less of an art than it is a science, said my latest guest on PowerViews, Ruth Stevens, who is an expert in customer acquisition and retention. Ruth has held high level marketing positions at Time Warner, IBM and Ziff Davis.

Trade Show 216

Trade Show Cold Calling Emarketing Sales Qualified Leads 216

ANNUITAS

FEBRUARY 13, 2014

'A new report called The Reinvention of B2B Marketing , from eConsultancy shows there is still quite a disparity between B2B marketing and sales organizations. The study reveals findings from a marketer’s point of view and states that, by and large, marketers do not feel valued in their organizations and that most organizations are “sales-led”. This kind of thinking, the kind that stops to discuss, “are we a sales or marketing led organization” is one of the key reasons why most organizations s

Demand Generation 203

Demand Generation Demand Generation Planning 203

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Webinar Metrics

The Point

FEBRUARY 11, 2014

'Paul Albright boasts a 30-year track record of success in Silicon Valley, including executive roles at companies such as Marketo, SuccessFactors, NetApp, and Informatica. As co-founder and CEO of Captora , Paul is now channeling his expertise into a new generation of marketing technology that captures and converts new buyers across inbound marketing channels.

Paid Content 187

Paid Content Demand Generation Agencies Cost per Lead Lead Scoring 187

Writing on the Web

FEBRUARY 14, 2014

'Like you, I’ve had some bad conference experiences. I’ve spent a lot of money to travel and sit in a freezing cold room for days to listen to experts with big egos. What I hate is when I expect to learn something and instead I’m asked to spend more money. I’ve been pitched to buy a $5,000 weekend in a guru’s mansion , or to invest in a $50,000 mentorship program.

Conference 182

Conference Trust Marketing High Quality Lead Distribution 182

KoMarketing Associates

FEBRUARY 10, 2014

'If your organization is submitting a mobile application to Google Play or iTunes, it’s in your best interest to check in with your SEO for App Store Optimization. Keyword research and in turn mobile app optimization play a critical part in gaining visibility, downloads, and a mobile app user base for your business. Why App Optimization Matters. According to a recent study , 63% of iOS apps are found through searching iTunes, 58% for Google Play.

SEO 182

SEO Mobile Marketing Search Engine Marketing Keywords 182

Marketing Insider Group

FEBRUARY 10, 2014

'Despite beating Wall Street and analyst expectations for revenue in its first quarter as a public company, Twitter shares got beat up last week following their earnings announcement. Their CEO said they were making improvements. Some writers and bloggers piled on. But I don’t think it;s time to stick a fork in Twitter yet. I’ll try to explain why.

Twitter 179

Twitter Blogger Linkedin Network Marketing 179

Biznology

FEBRUARY 11, 2014

'Are you a social media hoarder? Is it time for a bit of a social media spring cleaning? What defines you? Your current creativity, expertise, and work? Or, all the stuff you’ve posted since the beginning of your social media life, including your blogs, Facebook, Twitter, LinkedIn , Friendster, MySpace , Flickr, YouTube , et al. Professional organizers recommend donating, recycling, or throwing out everything you own that you have not used in the last six-months.

Social Media 175

Social Media Media Youtube Curation 175

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Paper

Writing on the Web

FEBRUARY 10, 2014

'After I got home from our Publishing at Sea cruise, I checked out the good blogs of our amazing group of authors , including those of our experts, like Judith Briles ! Of course, as writers, they all had important things to say on their blogs. But some weren’t really optimized for best results. Here’s what I look for in an optimized, good blog (one that gets Google search and reader results): A good blog title with a tag line that says what people will find on this blog (benefits to reader).

Wikipedia 175

Wikipedia RSS Blogger Keywords 175

Avitage

FEBRUARY 14, 2014

'Post Header Summary: Content marketing advice outside the context of understanding your business, goals, strategies and plans can be misleading, even dangerous. Audience: B2B content, inbound and social marketers; demand managers Topic: Content marketing practices and techniques Purpose: Educate, advice Post I regularly receive calls and emails from clients and colleagues who ask my opinion concerning advice they read about content marketing tactics.

Content Marketing 173

Content Marketing Planning Content Work Management 173

ANNUITAS

FEBRUARY 11, 2014

'I had the good fortune to be able to ask Robert Rose , Chief Strategist for the Content Marketing Institute a few questions about life as a content marketing guru, challenges for content marketers and ways we can all become a little better at producing content and marketing it. Thanks to Robert for making this fun, as you would expect, the content from him is engaging, as always.

Enterprise Management 146

Enterprise Management Content Storytelling Paid Search Agency 146

Biznology

FEBRUARY 12, 2014

'(Photo credit: IsaacMao). Yesterday’s webinar with Augustine Fou posed the following question: Did you know that a large number of ad impressions are generated by bots and therefore never even viewed by humans? If you are spending money on digital advertising, you could be unknowingly wasting a large portion of your dollars, because if no humans saw your ad, there will never be conversions to sales.

Cost 143

Cost Ads Search Engine Marketing Webinar Metrics 143

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Social Media

Writing on the Web

FEBRUARY 12, 2014

'Here’s why it’s so easy to make these common ebook and blog writing mistakes: Many small business professionals with a business blog are keenly interested in getting their message out there, and don’t care so much in writing “properly.”. Younger people, in particular, like to write like they talk. Speech can be a great way to convey personality.

Rules 162

Rules Small Business Marketing Business Blogging Press 162

Chris Koch

FEBRUARY 11, 2014

'How many times have you rolled your eyes at CEOs who use tired sports analogies like “getting to the goal line” or “our numbers show that we’re punching below our weight,” or “somebody dropped the ball on this one”? There are tons more like these. (Please tweet your “favorite” or put it in a comment below.).

Loyalty 142

Loyalty Eye-Tracking Mobile Marketing Stats 142

Crimson Marketing

FEBRUARY 13, 2014

'Whether you love it or hate it, social media is embedded into our everyday lives. This is not a fad. Can you think of one person you know who doesn’t use. The post 3 Colossal Social Media Marketing Trends of 2014 appeared first on.

Social Media 136

Social Media Trends Social Marketing Media 136

Biznology

FEBRUARY 14, 2014

'(Photo credit: AltimeterGroup). Everyone understands that “build it and they will come” no longer works with websites. It probably never did. That is one of the main reasons we do content marketing. Less commonly acknowledged is how this same concept applies to the content we create. “Post and pray” isn’t going to get your content noticed.

Promotion 138

Promotion Content Marketing Ad Building Content 138

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

WriteSpark

FEBRUARY 11, 2014

'Do you have the interviewing skills that can help you get a great case study.and strengthen your relationship with the customer at the same time? Or, do you just "wing it," relying on the right information to magically emerge during the interview call, as long as you can keep the customer talking? Anytime you interview a customer, you have a golden opportunity to elicit powerful, effective content for a case study.

Case Studies 131

Case Studies Case Study Studies Best Practices 131

Convince & Convert

FEBRUARY 12, 2014

'Your headlines suck. They’re boring, they’re formulaic, and they’re so jammed with exact match keywords that even black hat SEOs are rolling their eyes and mumbling, “Seriously?” Oh sure, you’ve read all the content marketing blog posts that tell you to use exciting words, or that you need to use the very precise keyword combination that matches your Google Analytics, and that the keywords need to fall within the first four words, and yada yada yada.

Marketing Analytics Tools 163

Marketing Analytics Tools Keywords Google SEO 163

B2B Marketing Traction

FEBRUARY 13, 2014

'Flickr photo by Ivete Tecedor, Some Rights Reserved. Adding the simple words “Thank You” to your business and marketing communication can go a long way. Unfortunately, it’s becoming more and more rare to hear these words. According to Dave Kerpen, author of Likeable Business , those who are grateful have less depression, envy, and grief.

Marketing Strategy 118

Marketing Strategy Marketing & Strategy Advertising Agencies Lead Scoring 118

Crimson Marketing

FEBRUARY 14, 2014

'It’s great to create a custom hashtag to have conversations and engage with your audience. It’s not so great to feed unfiltered posts to your website’s main page, #BADMarketing. Have. The post #BADMarketing From The Toronto Maple Leafs appeared first on.

Marketing Websites 109

Marketing Websites Conversion 109

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Rules

WriteSpark

FEBRUARY 11, 2014

Do you have the interviewing skills that can help you get a great case study.and strengthen your relationship with the customer at the same time? Or, do you just "wing it," relying on the right information to magically emerge during the interview call, as long as you can keep the customer talking? Anytime you interview a customer, you have a golden opportunity to elicit powerful, effective content for a case study.

Case Studies 120

Case Studies Case Study Studies Best Practices 120

Convince & Convert

FEBRUARY 9, 2014

'If you’ve read this blog much, you’ll know that I’m a huge fan of the Lowe’s #FixInSix content program , whereby the company publishes 6-second household tips on Vine. Unfortunately, the manuscript for my book, Youtility , was finished before the FixInSix program launched, but I still talk about it in almost every presentation.

Content Marketing 156

Content Marketing Content Paid Search Agency Tips 156

Anything Goes Marketing

FEBRUARY 11, 2014

'When it comes to B2B marketing, there are not a lot of great books out there. For the most part, the books that do exist focus on the novice marketer or focus on high level approaches. Matt Heinz has brought us probably the most practical book out there for the more advanced B2B marketer - the modern marketer. The Modern Marketer''s Field Guide is a must read for any marketer that is looking to.

Lead Scoring 109

Lead Scoring Lead Ranking Lead Nurturing Lead Generation 109

Vision Edge Marketing

FEBRUARY 11, 2014

'Many companies tell us that they are creating a marketing dashboard to improve visibility and alignment. As a key element of performance management, a marketing dashboard also serves as an important vehicle for assessing marketing’s contribution. Almost every week, we’re working with a company who is trying to select the right performance metrics and develop an actionable marketing dashboard.

Work Management 106

Work Management Marketing Management Analytics Software 106

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Adobe Experience Cloud Blog

FEBRUARY 13, 2014

'Author: Jay Baer Today’s smart marketers are all about helping their audience — not hyping their products. That’s what I mean when I use the term “Youtility” — it’s marketing so useful, people would pay for it. It’s marketing with so much intrinsic and inherent value that people actually WANT to be exposed to it.

Examples 105

Examples Paid Search Agency CAN-SPAM Marketo 105

Convince & Convert

FEBRUARY 13, 2014

'With conference season in full swing and so many places to turn for insights and education, I thought it was important to highlight what might be your biggest opportunity for education. I’ve been a social strategist for several years now. Like many of my counterparts in the space, I found myself in this role without much social media training. In the beginning I couldn’t get my hands on enough social media education: I subscribed to just about every social media newsletter, followed all.

Education 155

Education Social Media Media Conference 155

SugarCRM

FEBRUARY 11, 2014

'[one_half valign="middle"] Partner Portal. Why Partner With SalesFUSION. [/one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Many agencies, firms and CRM solution providers already understand the importance of partnering with a MA Company.

Marketing Automation Services 79

Marketing Automation Services Marketing Automation Advertising Agencies Automation 79