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Data governance helps organizations define policies and processes to manage data. In this article, we’ll look at the eight data governance guiding principles and how you can implement data governance in 2020. Today, organizations are collecting an enormous amount of data across multiple departments. This data needs to be organized to be able to extract value from it and drive business decisions. MORE
Marketers often need a healthy budget to achieve their top objectives, but new research suggests that 2020 may come with less resources than in previous years. Gartner recently published “The Annual CMO Spend Survey 2019-2020” report, and statistics showed that marketing budgets accounted for an average of 10.5% of all company budgets in 2019. This is a drop from 11.2% recorded in 2018, and close to the lowest point on record (10.2%), which was seen in 2014. MORE
Reading Time: 3 minutes You are launching your business and settled on the perfect name that epitomizes your brand. After purchasing your domain, you go to claim your social media handles only to realize…they are taken. What do you do? Do you scrap your name and start over? Content Marketing Strategy SMM Social Media Tips social media branding social media marketing MORE
A lot of this site has unique marketing insight learned from some of the top marketing strategists in their industry. You can learn unique strategies from tech giants and startups on content marketing, from the mortgage industry on competitive paid search, from healthcare organizations about the power of empathy, or social strategies from leading fashion brands. MORE
There’s a classic phrase about good marketing being both an art and a science, and although this idea has been rephrased, reused, and repeated for years, it’s never been more true than it is today. One of the most exciting parts of marketing is that, although fundamentals like this one don’t change much, virtually everything else does. MORE
Everybody appreciates a good listener, but sometimes we have to learn the hard way that being a good listener is about more than just passively hearing what’s being said. In an interpersonal scenario, active listening means you’re really trying to understand the person speaking to you, and it’s no different when we’re talking about social media marketing. MORE
My job, and core mission, is to help B2B companies accelerate their revenue growth. While every company has a different […]. B2B Revenue Revenue Model Sales and Marketing Revenue Machine MORE
We discussed the differences between lead generation and demand generation on the basis of content marketing strategy earlier. This is an extension of the post wherein we focus on different lead generation and demand generation strategies. Did you know that only 22% think their organizations approach to content marketing is very or extremely successful? I am not surprised. With marketers who use demand and lead generation interchangeably, this is an expected result. MORE
Videos are like Raymond – everybody loves them. Besides sharing great moments with family and friends, sending videos to your business’ mailing list can take your emails and newsletters to the next level. As it’s one of the most appealing forms of content, videos are a great way to spice up your email marketing efforts. The right video in the right email can increase engagement and click-throughs and can help you tell your message in a fun, creative way. . MORE
I’ve tried various automation and software tools to figure out which businesses have visited the Bop Design website, what they viewed, and time on each page. Understanding these user behavior metrics and crafting content as a result is a great way to position our company as a thought leader. That’s great as far as Google’s Algorithm and SEO but how does content fit into closing deals? MORE
In one of our previous posts , we mentioned the term social selling. It covers all the engagement and promotion techniques you can use to attract potential customers on social media and online media in general. Unlike traditional selling, social selling prioritizes creating a conversation and building genuine interest, over just selling a product. Even though people have come to think of social selling as a purely B2C thing, it has become quite a big deal in B2B circles, as well. MORE
You’ve probably spent part of December thinking about 2020. Perhaps you already have a strategy and game plan to start January. Or perhaps not. And even if your organization and/or department has goals set for the new quarter and year, do you know what you’ll be doing come January 2nd? Do you know what you need to work on, how you’ll do it, and which projects you’ll put aside? MORE
Customer data platforms continue to grow in popularity because of how they support marketers and simplify data management. The growth in popularity has spurred a sizable increase in the number of products on the market claiming to be a customer data platform, despite many of them lacking critical features that any system claiming to be a CDP should provide. MORE
It’s tempting to lump all types of marketing into a single category – marketing – but the reality is that different types of businesses require different marketing strategies. Add on the fact that there is a wide variety of marketing channels and keeping the details straight can become even more difficult. That’s why categories like […]. The post What’s the Difference Between B2B and B2C Marketing? appeared first on Blog Visitor Queue. MORE
2019 saw impressive growth in the sales force, and with it came the need for businesses to find innovative ways to maintain their current workforce. One of the most common trends among employers this year was to add new compensation methods to entice current employees and attract skilled workers. Here are some of the most popular strategies that took off in 2019, and that we can expect to see skyrocket in the coming decade. Goal Attainment Bonuses. MORE
The blog has long been one of the preferred tactics for content marketing strategies. Using a blog, you can easily publish a variety of different content, from written articles to infographics and more. However, blogging isn’t the only content marketing tactic that works. More and more businesses are beginning to vlog as well. The concept of a vlog is simple — it’s a blog in video form. MORE
SEO or search engine optimization determines if your content appears on the most searched or your content is lacking way behind. Google, for example, has come up with algorithm updates to determine good content from the bad ones and if you leave it to google and if your content is anything from brilliant it will not appear on the most search pages of the web. MORE
You are an awesome copywriter. Even if you are not, let's for the sake of this situation agree that you are. You need to launch an email marketing campaign - an important announcement, a feature launch, a course, and so on - and you sit down to write, once you start you can't be stopped, you have so much information, charts, statistics, infographics, pictures, indeed, you have a lot to say, and you are so hellbent to say them all that you end up with a new type of content… …email marketing novel. MORE
A website design has been ordered, and you work feverishly to create a look that matches the expectations, preferences, and requirements set by the client or key stakeholders at your organization (depending on whom you are creating the website for). After all your efforts, you unveil the website, only to get this response: “This looks OK, but it’s not exactly what I had in mind. Can you easily change this and this and this?”. Your first thought at hearing this probably will be “Ugh!” (or MORE
Did you know, three out of four CX leaders aren’t satisfied with their ability to use data to achieve their goals? That’s ironic, because companies have never had more data about their customers or prospects as they do now. Similarly, firms have never had such an abundance of technologies they can use to capture, store, and utilize data — so why are CX leaders unhappy with their ability to use this data? MORE
Do you have a marketing stack? You may have heard the term but aren’t sure if that’s what you are using. If you have stacked your organization with marketing technology and tools, then to some degree you have a martech stock in place. Typically, it includes a range of software, platforms like SaaS, social media tools, and marketing technology that you can use across numerous channels. Too Much of a Good Thing. MORE
Email marketing automation is when you set up for your business automated emails and drip campaigns that will go out to your clients when they take certain actions in regards to your business. This makes sure that day and night you can follow up on any lead to increase conversions to paying customers. This saves you time and energy by accomplishing certain processes on your behalf while you work on your business. Here are 6 different types of workflow that you can automate for your success. MORE
Do you sometimes feel overwhelmed by the rapidly growing number of digital marketing trends? Constant Contact's Chief Marketing Officer John Orlando cuts through the clutter, sharing three marketing strategies to focus on in 2020. With so many marketing trends for businesses to track and try, it can be tough for small business owners to figure out which ones are worth focusing on with limited time and resources. MORE
Who stole the cookies from the cookie jar, you ask? Safari and Firefox. Allow me to explain. Safari and Firefox block third-party cookies on their browsers. These cookies carry consumer data between different sources, such as brands, publishers, and various technology platforms like demand-side platforms (DSPs), supply-side platforms (SSPs), and data management platforms (DMPs). This data helps marketers and publishers target, value and understand online audiences. MORE
On the Fly , our new video series with small bites (two mins or less) of marketing advice and training from marketing experts, delivered while they are on the road, at the airport, or traveling somewhere. Katie Martell calls it like it is and has rightly earned the title “unapologetic marketing truth-teller” In this episode of On the Fly , she warns us to be careful of pandering to social movements. MORE
30-second summary: A new survey of its users by retail marketing platform Bluecore finds that targeted email personalization will be a top priority for marketers in the 2020s. The survey points to the need for a better definition of the different kinds of personalization, especially when compared to Gartner’s recent dismissal of the future appeal of one-to-one personalization, in general. MORE
QuickPivot
DECEMBER 23, 2019
Customer data platforms continue to grow in popularity because of how they support marketers and simplify data management. The growth in popularity has spurred a sizable increase in the number of products on the market claiming to be a customer data platform, despite many of them lacking critical features that any system claiming to be a CDP should provide.
DrumUp
DECEMBER 27, 2019
Reading Time: 3 minutes You are launching your business and settled on the perfect name that epitomizes your brand. After purchasing your domain, you go to claim your social media handles only to realize…they are taken. What do you do? Do you scrap your name and start over? Content Marketing Strategy SMM Social Media Tips social media branding social media marketing
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Belkins
DECEMBER 24, 2019
In one of our previous posts , we mentioned the term social selling. It covers all the engagement and promotion techniques you can use to attract potential customers on social media and online media in general. Unlike traditional selling, social selling prioritizes creating a conversation and building genuine interest, over just selling a product. Even though people have come to think of social selling as a purely B2C thing, it has become quite a big deal in B2B circles, as well.
Only B2B
DECEMBER 23, 2019
We discussed the differences between lead generation and demand generation on the basis of content marketing strategy earlier. This is an extension of the post wherein we focus on different lead generation and demand generation strategies. Did you know that only 22% think their organizations approach to content marketing is very or extremely successful? I am not surprised. With marketers who use demand and lead generation interchangeably, this is an expected result.
Speaker: Matthew Hawk, President of B2bTrainers
The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.
Liveintent
DECEMBER 23, 2019
Who stole the cookies from the cookie jar, you ask? Safari and Firefox. Allow me to explain. Safari and Firefox block third-party cookies on their browsers. These cookies carry consumer data between different sources, such as brands, publishers, and various technology platforms like demand-side platforms (DSPs), supply-side platforms (SSPs), and data management platforms (DMPs). This data helps marketers and publishers target, value and understand online audiences.
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B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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Visitor Queue
DECEMBER 27, 2019
It’s tempting to lump all types of marketing into a single category – marketing – but the reality is that different types of businesses require different marketing strategies. Add on the fact that there is a wide variety of marketing channels and keeping the details straight can become even more difficult. That’s why categories like […]. The post What’s the Difference Between B2B and B2C Marketing? appeared first on Blog Visitor Queue.
BOP Design
DECEMBER 23, 2019
I’ve tried various automation and software tools to figure out which businesses have visited the Bop Design website, what they viewed, and time on each page. Understanding these user behavior metrics and crafting content as a result is a great way to position our company as a thought leader. That’s great as far as Google’s Algorithm and SEO but how does content fit into closing deals?
ClickZ
DECEMBER 23, 2019
30-second summary: A new survey of its users by retail marketing platform Bluecore finds that targeted email personalization will be a top priority for marketers in the 2020s. The survey points to the need for a better definition of the different kinds of personalization, especially when compared to Gartner’s recent dismissal of the future appeal of one-to-one personalization, in general.
Stevens & Tate
DECEMBER 26, 2019
The blog has long been one of the preferred tactics for content marketing strategies. Using a blog, you can easily publish a variety of different content, from written articles to infographics and more. However, blogging isn’t the only content marketing tactic that works. More and more businesses are beginning to vlog as well. The concept of a vlog is simple — it’s a blog in video form.
Advertiser: ZoomInfo
Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!
Altitude Branding
DECEMBER 23, 2019
SEO or search engine optimization determines if your content appears on the most searched or your content is lacking way behind. Google, for example, has come up with algorithm updates to determine good content from the bad ones and if you leave it to google and if your content is anything from brilliant it will not appear on the most search pages of the web.
SmartBug Media
DECEMBER 27, 2019
A website design has been ordered, and you work feverishly to create a look that matches the expectations, preferences, and requirements set by the client or key stakeholders at your organization (depending on whom you are creating the website for). After all your efforts, you unveil the website, only to get this response: “This looks OK, but it’s not exactly what I had in mind. Can you easily change this and this and this?”. Your first thought at hearing this probably will be “Ugh!” (or
Aberdeen HCM Essentials
DECEMBER 23, 2019
Did you know, three out of four CX leaders aren’t satisfied with their ability to use data to achieve their goals? That’s ironic, because companies have never had more data about their customers or prospects as they do now. Similarly, firms have never had such an abundance of technologies they can use to capture, store, and utilize data — so why are CX leaders unhappy with their ability to use this data?
Heinz Marketing
DECEMBER 23, 2019
You’ve probably spent part of December thinking about 2020. Perhaps you already have a strategy and game plan to start January. Or perhaps not. And even if your organization and/or department has goals set for the new quarter and year, do you know what you’ll be doing come January 2nd? Do you know what you need to work on, how you’ll do it, and which projects you’ll put aside?
Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners
Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.
Fusion Marketing Partners
DECEMBER 27, 2019
My job, and core mission, is to help B2B companies accelerate their revenue growth. While every company has a different […]. B2B Revenue Revenue Model Sales and Marketing Revenue Machine
Oracle
DECEMBER 27, 2019
Do you have a marketing stack? You may have heard the term but aren’t sure if that’s what you are using. If you have stacked your organization with marketing technology and tools, then to some degree you have a martech stock in place. Typically, it includes a range of software, platforms like SaaS, social media tools, and marketing technology that you can use across numerous channels. Too Much of a Good Thing.
SendX
DECEMBER 24, 2019
You are an awesome copywriter. Even if you are not, let's for the sake of this situation agree that you are. You need to launch an email marketing campaign - an important announcement, a feature launch, a course, and so on - and you sit down to write, once you start you can't be stopped, you have so much information, charts, statistics, infographics, pictures, indeed, you have a lot to say, and you are so hellbent to say them all that you end up with a new type of content… …email marketing novel.
Martech Advisor
DECEMBER 27, 2019
Data governance helps organizations define policies and processes to manage data. In this article, we’ll look at the eight data governance guiding principles and how you can implement data governance in 2020. Today, organizations are collecting an enormous amount of data across multiple departments. This data needs to be organized to be able to extract value from it and drive business decisions.
Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems
We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.
SmartBug Media
DECEMBER 26, 2019
There’s a classic phrase about good marketing being both an art and a science, and although this idea has been rephrased, reused, and repeated for years, it’s never been more true than it is today. One of the most exciting parts of marketing is that, although fundamentals like this one don’t change much, virtually everything else does.
Marketing Insider Group
DECEMBER 27, 2019
A lot of this site has unique marketing insight learned from some of the top marketing strategists in their industry. You can learn unique strategies from tech giants and startups on content marketing, from the mortgage industry on competitive paid search, from healthcare organizations about the power of empathy, or social strategies from leading fashion brands.
KoMarketing Associates
DECEMBER 24, 2019
Marketers often need a healthy budget to achieve their top objectives, but new research suggests that 2020 may come with less resources than in previous years. Gartner recently published “The Annual CMO Spend Survey 2019-2020” report, and statistics showed that marketing budgets accounted for an average of 10.5% of all company budgets in 2019. This is a drop from 11.2% recorded in 2018, and close to the lowest point on record (10.2%), which was seen in 2014.
Biznology
DECEMBER 27, 2019
Email marketing automation is when you set up for your business automated emails and drip campaigns that will go out to your clients when they take certain actions in regards to your business. This makes sure that day and night you can follow up on any lead to increase conversions to paying customers. This saves you time and energy by accomplishing certain processes on your behalf while you work on your business. Here are 6 different types of workflow that you can automate for your success.
Advertiser: ZoomInfo
Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.
Oracle
DECEMBER 22, 2019
On the Fly , our new video series with small bites (two mins or less) of marketing advice and training from marketing experts, delivered while they are on the road, at the airport, or traveling somewhere. Katie Martell calls it like it is and has rightly earned the title “unapologetic marketing truth-teller” In this episode of On the Fly , she warns us to be careful of pandering to social movements.
Oktopost
DECEMBER 22, 2019
Everybody appreciates a good listener, but sometimes we have to learn the hard way that being a good listener is about more than just passively hearing what’s being said. In an interpersonal scenario, active listening means you’re really trying to understand the person speaking to you, and it’s no different when we’re talking about social media marketing.
Martech Advisor
DECEMBER 23, 2019
Do you sometimes feel overwhelmed by the rapidly growing number of digital marketing trends? Constant Contact's Chief Marketing Officer John Orlando cuts through the clutter, sharing three marketing strategies to focus on in 2020. With so many marketing trends for businesses to track and try, it can be tough for small business owners to figure out which ones are worth focusing on with limited time and resources.
Biznology
DECEMBER 23, 2019
2019 saw impressive growth in the sales force, and with it came the need for businesses to find innovative ways to maintain their current workforce. One of the most common trends among employers this year was to add new compensation methods to entice current employees and attract skilled workers. Here are some of the most popular strategies that took off in 2019, and that we can expect to see skyrocket in the coming decade. Goal Attainment Bonuses.
Speaker: Ruth Stevens, President of eMarketing Strategy
In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.
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