QuickPivot

DECEMBER 23, 2019

Customer data platforms continue to grow in popularity because of how they support marketers and simplify data management.

Features 52

Features Customer Differences Product 52

DrumUp

DECEMBER 27, 2019

Reading Time: 3 minutes You are launching your business and settled on the perfect name that epitomizes your brand. After purchasing your domain, you go to claim your social media handles only to realize…they are taken. What do you do? Do you scrap your name and start over?

Social Media 89

Social Media Domain Media Companies 89

Belkins

DECEMBER 24, 2019

In one of our previous posts , we mentioned the term social selling. It covers all the engagement and promotion techniques you can use to attract potential customers on social media and online media in general. Unlike traditional selling, social selling prioritizes creating a conversation and building genuine interest, over just selling a product. Even though people have come to think of social selling as a purely B2C thing, it has become quite a big deal in B2B circles, as well.

Relationship 49

Relationship Linkedin Storytelling Outreach 49

Only B2B

DECEMBER 23, 2019

We discussed the differences between lead generation and demand generation on the basis of content marketing strategy earlier. This is an extension of the post wherein we focus on different lead generation and demand generation strategies.

Demand Generation 62

Demand Generation Lead Generation Demand Generation 62

Advertiser: ZoomInfo

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Forecast

Liveintent

DECEMBER 23, 2019

Who stole the cookies from the cookie jar, you ask? Safari and Firefox. Allow me to explain. Safari and Firefox block third-party cookies on their browsers.

Lock-In 78

Lock-In Email Curation Amazon 78

Visitor Queue

DECEMBER 27, 2019

It’s tempting to lump all types of marketing into a single category – marketing – but the reality is that different types of businesses require different marketing strategies.

B2C 60

B2C Differences Channel B2B 60

BOP Design

DECEMBER 23, 2019

I’ve tried various automation and software tools to figure out which businesses have visited the Bop Design website, what they viewed, and time on each page. Understanding these user behavior metrics and crafting content as a result is a great way to position our company as a thought leader.

Build 67

Build Leads Lead Case Study 67

ClickZ

DECEMBER 23, 2019

30-second summary: A new survey of its users by retail marketing platform Bluecore finds that targeted email personalization will be a top priority for marketers in the 2020s.

Personalization 74

Personalization Gartner Email Survey 74

Stevens & Tate

DECEMBER 26, 2019

The blog has long been one of the preferred tactics for content marketing strategies. Using a blog, you can easily publish a variety of different content, from written articles to infographics and more. However, blogging isn’t the only content marketing tactic that works.

Video 56

Video Mobile Youtube Storytelling 56

Advertisement

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Cost

Altitude Branding

DECEMBER 23, 2019

SEO or search engine optimization determines if your content appears on the most searched or your content is lacking way behind.

Google 52

Google Search Mobile Intent 52

SmartBug Media

DECEMBER 27, 2019

A website design has been ordered, and you work feverishly to create a look that matches the expectations, preferences, and requirements set by the client or key stakeholders at your organization (depending on whom you are creating the website for).

Design 62

Design Websites Sample Creative 62

Aberdeen

DECEMBER 23, 2019

Did you know, three out of four CX leaders aren’t satisfied with their ability to use data to achieve their goals? That’s ironic, because companies have never had more data about their customers or prospects as they do now.

POS 52

POS Contact Cross-Sell Behavior 52

Heinz Marketing

DECEMBER 23, 2019

You’ve probably spent part of December thinking about 2020. Perhaps you already have a strategy and game plan to start January. Or perhaps not. And even if your organization and/or department has goals set for the new quarter and year, do you know what you’ll be doing come January 2nd?

Plan 75

Plan Writing Work Efficiency 75

Advertisement

You spend time, energy, and money to generate demand and get leads. It's how you manage them that makes the difference between success and failure. This checklist gives you an easy way to focus on the most critical tasks to get better results now.

Generation

Fusion Marketing Partners

DECEMBER 27, 2019

My job, and core mission, is to help B2B companies accelerate their revenue growth. While every company has a different […]. B2B Revenue Revenue Model Sales and Marketing Revenue Machine

Build 85

Build Companies Differences Help 85

Modern Marketing

DECEMBER 27, 2019

Do you have a marketing stack? You may have heard the term but aren’t sure if that’s what you are using. If you have stacked your organization with marketing technology and tools, then to some degree you have a martech stock in place.

Effective 196

Effective Effectiveness SEM Tools 196

SendX

DECEMBER 24, 2019

You are an awesome copywriter. Even if you are not, let's for the sake of this situation agree that you are.

Video 227

Video Email Youtube Clickthrough 227

Martech Advisor

DECEMBER 27, 2019

Data governance helps organizations define policies and processes to manage data. In this article, we’ll look at the eight data governance guiding principles and how you can implement data governance in 2020.

Government 66

Government Privacy Transparency Gartner 66

Advertiser: ZoomInfo

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Sales

SmartBug Media

DECEMBER 26, 2019

There’s a classic phrase about good marketing being both an art and a science, and although this idea has been rephrased, reused, and repeated for years, it’s never been more true than it is today.

Tactics 59

Tactics Skype Automation Efficiency 59

Marketing Insider Group

DECEMBER 27, 2019

A lot of this site has unique marketing insight learned from some of the top marketing strategists in their industry.

Relationship 206

Relationship Build Customer Proposal 206

KoMarketing Associates

DECEMBER 24, 2019

Marketers often need a healthy budget to achieve their top objectives, but new research suggests that 2020 may come with less resources than in previous years.

Budget 188

Budget Report Gartner Statistics 188

Biznology

DECEMBER 27, 2019

Email marketing automation is when you set up for your business automated emails and drip campaigns that will go out to your clients when they take certain actions in regards to your business.

Email 149

Email Business Marketing Automation Automation 149

Advertiser: ZoomInfo

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

Best Practice

Modern Marketing

DECEMBER 22, 2019

On the Fly , our new video series with small bites (two mins or less) of marketing advice and training from marketing experts, delivered while they are on the road, at the airport, or traveling somewhere.

Deliverability 148

Deliverability Social Privacy Training 148

Oktopost

DECEMBER 22, 2019

Everybody appreciates a good listener, but sometimes we have to learn the hard way that being a good listener is about more than just passively hearing what’s being said.

Tools 97

Tools Social Hashtag Attitudes 97

ClearVoice

DECEMBER 26, 2019

Find 250+ socially relevant national and international hashtags to help your brand get more engagement in 2020 with our free social media calendar. Tap into #hashtagholidays throughout the year. There is power in relevancy.

Hashtag 91

Hashtag Social Media Media Social 91

Biznology

DECEMBER 23, 2019

2019 saw impressive growth in the sales force, and with it came the need for businesses to find innovative ways to maintain their current workforce. One of the most common trends among employers this year was to add new compensation methods to entice current employees and attract skilled workers.

Trends 113

Trends Ethics Transparency Government 113

Advertiser: ZoomInfo

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.

Course