Sat.Dec 21, 2019 - Fri.Dec 27, 2019

article thumbnail

What to do if you don’t own company social media handle?

DrumUp

Reading Time: 3 minutes You are launching your business and settled on the perfect name that epitomizes your brand. After purchasing your domain, you go to claim your social media handles only to realize…they are taken. What do you do? Do you scrap your name and start over? Do.

article thumbnail

How LinkedIn Can For Boost Your B2B Relationships

Belkins

In one of our previous posts , we mentioned the term social selling. It covers all the engagement and promotion techniques you can use to attract potential customers on social media and online media in general. Unlike traditional selling, social selling prioritizes creating a conversation and building genuine interest, over just selling a product. Even though people have come to think of social selling as a purely B2C thing, it has become quite a big deal in B2B circles, as well.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Lead Generation vs. Demand Generation: Top 6 Strategies Which Work!

Only B2B

We discussed the differences between lead generation and demand generation on the basis of content marketing strategy earlier. This is an extension of the post wherein we focus on different lead generation and demand generation strategies. Did you know that only 22% think their organizations approach to content marketing is very or extremely successful?

article thumbnail

The Key to Survival in a Post-Cookie World

Liveintent

Who stole the cookies from the cookie jar, you ask? Safari and Firefox. Allow me to explain. Safari and Firefox block third-party cookies on their browsers. These cookies carry consumer data between different sources, such as brands, publishers, and various technology platforms like demand-side platforms (DSPs), supply-side platforms (SSPs), and data management platforms (DMPs).

Lock-In 101
article thumbnail

WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

article thumbnail

How to Send Videos Through Email

Magisto

Videos are like Raymond – everybody loves them. Besides sharing great moments with family and friends, sending videos to your business’ mailing list can take your emails and newsletters to the next level. As it’s one of the most appealing forms of content, videos are a great way to spice up your email marketing efforts. The right video in the right email can increase engagement and click-throughs and can help you tell your message in a fun, creative way. .

More Trending

article thumbnail

How to Use Content to Nurture Leads and Build Rapport

BOP Design

I’ve tried various automation and software tools to figure out which businesses have visited the Bop Design website, what they viewed, and time on each page. Understanding these user behavior metrics and crafting content as a result is a great way to position our company as a thought leader. That’s great as far as Google’s Algorithm and SEO but how does content fit into closing deals?

article thumbnail

Email-focused personalization is top priority for marketers

ClickZ

30-second summary: A new survey of its users by retail marketing platform Bluecore finds that targeted email personalization will be a top priority for marketers in the 2020s. The survey points to the need for a better definition of the different kinds of personalization, especially when compared to Gartner’s recent dismissal of the future appeal of one-to-one personalization, in general.

article thumbnail

Blog Vs. Vlog: Why Your Business Should Begin Vlogging

Stevens & Tate

The blog has long been one of the preferred tactics for content marketing strategies. Using a blog, you can easily publish a variety of different content, from written articles to infographics and more. However, blogging isn’t the only content marketing tactic that works. More and more businesses are beginning to vlog as well. The concept of a vlog is simple — it’s a blog in video form.

article thumbnail

What Is a Mood Board, and How Can It Influence My Website Design?

SmartBug Media

A website design has been ordered, and you work feverishly to create a look that matches the expectations, preferences, and requirements set by the client or key stakeholders at your organization (depending on whom you are creating the website for). After all your efforts, you unveil the website, only to get this response: “This looks OK, but it’s not exactly what I had in mind.

Design 83
article thumbnail

The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

article thumbnail

What Does CDP Mean for CX Leaders?

Aberdeen

Did you know, three out of four CX leaders aren’t satisfied with their ability to use data to achieve their goals? That’s ironic, because companies have never had more data about their customers or prospects as they do now. Similarly, firms have never had such an abundance of technologies they can use to capture, store, and utilize data — so why are CX leaders unhappy with their ability to use this data?

POS 52
article thumbnail

Four ways to start 2020 on the wrong track

Heinz Marketing

You’ve probably spent part of December thinking about 2020. Perhaps you already have a strategy and game plan to start January. Or perhaps not. And even if your organization and/or department has goals set for the new quarter and year, do you know what you’ll be doing come January 2nd? Do you know what you need to work on, how you’ll do it, and which projects you’ll put aside?

article thumbnail

Four Keys to Build an Unstoppable B2B Revenue Machine in 2020

Fusion Marketing Partners

My job, and core mission, is to help B2B companies accelerate their revenue growth. While every company has a different […].

B2B 87
article thumbnail

An Overview of Video Email Marketing and How to Do It

SendX

You are an awesome copywriter. Even if you are not, let's for the sake of this situation agree that you are. You need to launch an email marketing campaign - an important announcement, a feature launch, a course, and so on - and you sit down to write, once you start you can't be stopped, you have so much information, charts, statistics, infographics, pictures, indeed, you have a lot to say, and you are so hellbent to say them all that you end up with a new type of content… …email marketing novel

article thumbnail

21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

article thumbnail

The 2020 Data Governance Guide for Beginners

Martech Advisor

Data governance helps organizations define policies and processes to manage data. In this article, we’ll look at the eight data governance guiding principles and how you can implement data governance in 2020. Today, organizations are collecting an enormous amount of data across multiple departments. This data needs to be organized to be able to extract value from it and drive business decisions.

article thumbnail

Tech-Fueled Marketing Tactics to Utilize in 2020

SmartBug Media

There’s a classic phrase about good marketing being both an art and a science, and although this idea has been rephrased, reused, and repeated for years, it’s never been more true than it is today. One of the most exciting parts of marketing is that, although fundamentals like this one don’t change much, virtually everything else does. New marketing channels emerge, customer buying preferences shift, and perhaps most importantly, emerging technologies give way to streamlined processes, elevated

article thumbnail

What Casino Marketing Can Teach You About Building Long-Term Customer Relationships

Marketing Insider Group

A lot of this site has unique marketing insight learned from some of the top marketing strategists in their industry. You can learn unique strategies from tech giants and startups on content marketing, from the mortgage industry on competitive paid search, from healthcare organizations about the power of empathy, or social strategies from leading fashion brands.

article thumbnail

Report: Marketing Budgets are Slim, But CMOs Remain Optimistic

KoMarketing Associates

Marketers often need a healthy budget to achieve their top objectives, but new research suggests that 2020 may come with less resources than in previous years. Gartner recently published “The Annual CMO Spend Survey 2019-2020” report, and statistics showed that marketing budgets accounted for an average of 10.5% of all company budgets in 2019. This is a drop from 11.2% recorded in 2018, and close to the lowest point on record (10.2%), which was seen in 2014.

article thumbnail

The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

article thumbnail

6 Workflows for Email Marketing Automation to Boost Your Business

Biznology

Email marketing automation is when you set up for your business automated emails and drip campaigns that will go out to your clients when they take certain actions in regards to your business. This makes sure that day and night you can follow up on any lead to increase conversions to paying customers. This saves you time and energy by accomplishing certain processes on your behalf while you work on your business.

article thumbnail

2020 Social Media Calendar for Hashtag Holidays

ClearVoice

Find 250+ socially relevant national and international hashtags to help your brand get more engagement in 2020 with our free social media calendar. Tap into #hashtagholidays throughout the year. There is power in relevancy. When it comes to online content, it can appear easy to build connections, but it is, in fact, harder. Through social media, we lose the human interaction and the ability to experience non-verbal communication.

article thumbnail

Top 10 Social Listening Tools

Oktopost

Everybody appreciates a good listener, but sometimes we have to learn the hard way that being a good listener is about more than just passively hearing what’s being said. In an interpersonal scenario, active listening means you’re really trying to understand the person speaking to you, and it’s no different when we’re talking about social media marketing.

article thumbnail

Three Trending Digital Marketing Strategies Small Business Owners Should Try Now

Martech Advisor

Do you sometimes feel overwhelmed by the rapidly growing number of digital marketing trends? Constant Contact's Chief Marketing Officer John Orlando cuts through the clutter, sharing three marketing strategies to focus on in 2020. With so many marketing trends for businesses to track and try, it can be tough for small business owners to figure out which ones are worth focusing on with limited time and resources.

article thumbnail

What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

article thumbnail

5 Employee Compensation Trends of 2019 and What They Mean for 2020

Biznology

2019 saw impressive growth in the sales force, and with it came the need for businesses to find innovative ways to maintain their current workforce. One of the most common trends among employers this year was to add new compensation methods to entice current employees and attract skilled workers. Here are some of the most popular strategies that took off in 2019, and that we can expect to see skyrocket in the coming decade.

Trends 118
article thumbnail

5 Misunderstandings That Sabotage Your Content Marketing

Content Marketing Institute

Ever hear a word or phrase differently after you heard it a million times? That aha moment often comes courtesy of a deep thinker and relayed by a great storyteller. Explore five of those from Robert Rose’s 2019 weekly notes. Continue reading → The post 5 Misunderstandings That Sabotage Your Content Marketing appeared first on Content Marketing Institute.

article thumbnail

A Look Back at Our Top 10 Articles of 2019

Circle Studio

As we wrap up another year, we turn our attention to the most popular posts published on our blog in 2019. . These posts are indicative of our blog’s mission to be the go-to resource for marketing best practices and information for both clients and prospects. 1. 9 B2B Marketing Trends to Watch in 2020. As we approach the end of 2019, it’s time to take a look at key B2B marketing trends that will emerge in the year ahead.

article thumbnail

10 Very Serious Rules for Writing End of Year Lists

Contently

It’s that time of year: It’s two days before Christmas, you check Google Analytics, and you realize you’re 20% short of your vanity pageview KPIs. What should you do? Luckily, there’s a solution that’s been around since biblical times: the end of year list. (Or even better this year: the END OF DECADE list.) When properly search and social optimized, it’s guaranteed to drive clicks.

Rules 88
article thumbnail

How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

article thumbnail

Top Experiential Marketing Trends to Look Out for in 2020

Martech Advisor

From CSR integrity to engaging large-scale events and activations, what experiential marketing trends will we see in 2020? George P. Johnson SVP of Client Services David Rich examines the top-predicted trends for the new year. The 2010s was a landmark decade for marketing change, where consumers' demand for high-quality experience instead of interruptive advertising reached its greatest height to date.

Trends 99
article thumbnail

Blog: Using AI for Personalized Marketing at Scale

Conversica

The average person hears and sees millions of messages, advertisements and communications each and every day. A lot of this is tuned out, just like background noise in a busy restaurant. But when someone hears a message relevant to them, such as their name or order number, they perk right up. The same thing works for Marketing and Sales outreach. The more personalized your messages, the better able you are to cut through the noise to engage and convert your contacts.

article thumbnail

Content Holidays to Include in Your 2020 Social Media Strategy

ClearVoice

There is power in relevancy. When it comes to online content, it can appear easy to build connections, but it is, in fact, harder. Through social media, we lose the human interaction and the ability to experience non-verbal communication. However, there are opportunities to build connections with people across the world, and it can be through socially relevant holidays that we celebrate primarily online.