ViewPoint

MAY 14, 2013

'My guest today is Michael Brenner, Vice President of Marketing and Content Strategy at SAP and Managing Editor for the SAP Business Innovation site. At SAP, Michael’s challenge is to transform social business and content marketing to reduce cost-per-acquisition of new customers. Michael is also the author of B2BMarketingInsider.com , where he discusses content marketing, demand generation, mobile strategy, and sales alignment to name a few.

Cost per Acquisition 248

Cost per Acquisition Peer-to-peer Top of Funnel Barriers 248

KoMarketing Associates

MAY 16, 2013

'Facebook has emerged as a marketing channel that’s been adopted by countless individuals and brands alike. In fact, Facebook, the world’s largest social network, now has more than 1 billion users, including about 15 million brand pages. This presents marketers across all industries with an opportunity to tap into this massively connected audience and showcase their brand.

Facebook 241

Facebook B2B Gartner Best Practices 241

Marketing Insider Group

MAY 14, 2013

'Looking into a heavy topic today: Big Data for Marketing. “Heavy” because it’s sorta philosophical. I think Big Data for Marketing is more about the questions than the answers. More about the insights than the technology. The opportunity lies in defining how Big Data can help you better reach your customers with your messages in a way that gets them to act.

Planning 198

Planning Paid Search Agency Act-On Analysis 198

markempa

MAY 13, 2013

'Tweet Regardless of whether you’re selling to people who are purchasing something for their workplace or themselves, you’re still selling to people – especially when it comes to digital marketing. Consider the words of Shawn Burns , Global Vice President of Digital Marketing, SAP: “The B2B space has the same opportunities as the B2C space when it comes to digital marketing.

B2B Marketing 196

B2B Marketing B2B Clickthrough Lead Generation 196

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Webinar Metrics

ViewPoint

MAY 15, 2013

'This article was originally published by Bob Apollo on his blog Accelerating Revenue Growth: the Inflexion-Point Blog. As CEO of UK-based Inflexion-Point Strategy Partners , Bob works with the leadership teams of technology-based B2B-focused companies, enabling them to make the critical connections between their marketing messages, their sales conversations, their true differentiators, and their customer''s priorities.

Top of Funnel 238

Top of Funnel Urgency Marketing Work Management High Quality Lead 238

Biznology

MAY 14, 2013

'Very few people hang on your every word. Everything that comes out of Ellen’s mouth is duly noted. Same thing with Bieber , Gaga , and Katy. Godin and (skinny) Brogan only need to say something once. But if you’re reading this, there’s a good chance you’ll need to speak up, maybe repeat yourself, and be more persistent than the Earth’s top celebs or our most hallowed social media motivational speakers.

Campaigns 172

Campaigns Advertising Agencies Twitter Social Media 172

The Point

MAY 14, 2013

'In follow-up to the recent 2013 Marketo Summit , the marketing team at ReachForce , a leading provider of B2B data services, sent a message to attendees (including this blogger) crowing about the success of their traffic builder campaign , an email that generated a 42.8% open rate and resulted in ReachForce hosting the most heavily visited booth during the event.

Demand Generation Agencies 171

Demand Generation Agencies Reachforce Advertising Agencies Marketo 171

ViewPoint

MAY 16, 2013

'Keeping up to date on the latest innovations and opinions in sales can be time-consuming, especially in the the digital space. Sales Sphere features relevant blog articles from PointClear''s online B2B sales circles. Tap CRM to Give Your Customers a Pleasant Surprise. Christopher Bucholtz says it’s time to use the data in your CRM to help cement your relationships with your customers.

B2B Sales 183

B2B Sales PointClear Google Cold Calling 183

Buzz Marketing for Technology

MAY 15, 2013

'Posted in Commerce Conversion Optimization Customer Experience eCommerce Leadership Online Testing Optimization Personalization Testing. If the $42.3 billion spent online this past holiday season has taught retailers anything, it’s that capturing customers—and their dollars—online is crucial. But online is a big place. And mobile, which can seem like an entirely different universe, looms ever larger.

eCommerce 168

eCommerce Multivariate analysis CMO Merchandising 168

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Biznology

MAY 17, 2013

'Photo credit: Wikipedia. The SEO process looks the same, for the most part, for any website owner. Small businesses and large businesses have the same goal–to improve their search engine presence in order to generate more visitors to the site. The process begins with industry and keyword research, then on site optimization, and then ongoing link building.

Enterprise Management 158

Enterprise Management SEO Public Relations Wikipedia 158

Crimson Marketing

MAY 14, 2013

'Learn more about why I disagree that CEOs should be directly involved in social media. As a CEO myself, I believe that we are one of the key voices of the company. But we need to focus our energies on guiding marketing solutions, instead of having too much direct involvement in them. Check out my podcast and let me know how you feel about CEOs direct participation in social media.

Social Media 149

Social Media Social Marketing Media Paid Search Agency 149

Direct Response Coach

MAY 16, 2013

'Now available on Amazon Kindle … FINDING CUSTOMERS A Beginner’s Guide to Direct Mail & Email List Research Download it for FREE – until tomorrow (Friday, May 17) We all know the list is the most important part of any direct mail and email campaign. But how comfortable [.] The post My new Kindle ebook on mailing list research appeared first on McCarthy and King Marketing.

Research 131

Research Deliverability Amazon Email Campaigns 131

Convince & Convert

MAY 17, 2013

'Jonah Berger, Wharton @j1berger. Jonah Berger , Marketing Professor at the Wharton School , joins the Social Pros Podcast this week to discuss his bestseller Contagious: Why Things Catch on , the science behind those viral marketing hits, and the importance of setting realistic and helpful goals with a viral marketing campaign. Read on for some of the highlights and tweetable moments, or listen to the full podcast.

Social Media 161

Social Media Media Viral Marketing Skype 161

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Biznology

MAY 15, 2013

'Photo credit: Wikipedia. Yesterday, Jennifer Evans Cario of SugarSpun Marketing presented our latest Biznology® Webinar about how to use Pinterest as one of your marketing strategies. Been following all the hype about Pinterest but not quite sure how it applies to your business? Maybe you’ve even taken the time to set up a Pinterest page, but never got past your first few pins.

Webinar Metrics 147

Webinar Metrics Wikipedia Marketing & Strategy Social Media 147

Crimson Marketing

MAY 16, 2013

'“ The hardest mistakes to avoid are the ones that initially look like the right decision.” A problem many of us face, but how do we avoid making obvious mistakes? I recently found this list of 5 mistakes I’m sure many of us have made when crafting our marketing plan outlines to determine our next move. If we share our successes AND failures, I believe we can all grow and learn together.

Planning 133

Planning B2B Marketing Act-On B2B 133

ANNUITAS

MAY 14, 2013

'Strategic use of B2B marketing best practices is essential to driving demand and ultimately, running a great event.

B2B 151

B2B Demand Generation Demand Social Media 151

WriteSpark

MAY 14, 2013

A note from Janice: Professional services for activities such as infrastructure assessments, deployment planning, and outsourced IT operations are a significant revenue stream for many technology companies. However, these services aren't often the focus of guidance for effective marketing. In this guest post, Hinge Marketing, which specializes in professional services firms, presents interesting data about online marketing strategies that can benefit any company offering technology services.

Online Marketing 120

Online Marketing Service Planning Paid Search Agency 120

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

ABM

Convince & Convert

MAY 16, 2013

'I’d like to let you in on a secret that most PR pros don’t think of: . Some of the easiest placement opportunities you’ll EVER land for a client (or your employer) are found using the most common online tool you can think of. Google. It’s completely under-appreciated as a PR tool. Let me share a few specific details, so you can get your company or your clients more business online.

PR 149

PR Google Press Public Relations 149

Crimson Marketing

MAY 17, 2013

'Sometimes we all need to just take a step back and think about where we are and where we want to be. I love this quote by Zig Ziglar, and I wanted to share it with all of you. Enjoy your Friday everyone!

Business 130

Business 130

Marketing Craftmanship

MAY 16, 2013

'…and I have a highly rated TV show. In an effort to goose newsstand sales, the June issue of Reader’s Digest features a cover story entitled, “The 100 Most Trusted People in America Today.” Although the article’s “most trusted” claim is far from trustworthy (in fact, 1,000 people voted on 200 American “opinion shapers and headline makers” that Reader’s Digest had pre-selected), there are some quirky results worth noting.

B2B Thought Leadership 109

B2B Thought Leadership Thought Leadership PR Trust Marketing 109

Adobe Experience Cloud Blog

MAY 14, 2013

'Author: Stephen Frapart Finals are over. Graduation is right around the corner. Families and friends celebrate your awesome achievements. Woot woot! Life is good! Then reality sets in. You’re a Journalism or English major. You need a job. A Mixed Job Market. Traditional broadcast and print journalism aren’t hiring with the same velocity as they once did.

B2B Thought Leadership 105

B2B Thought Leadership Content Marketing Thought Leadership Broadcasting 105

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Cross-Selling

Convince & Convert

MAY 14, 2013

'Image by Eric Schwartzman. I’d like to walk you through a social media strategy concept known as the homeland-embassy approach. It’s an idea shared first by Steve Rubel , though I’m not sure he meant to take it as far and as literal as I’m going to here, but the basic gist is that your website is your homeland and your social networking accounts are your embassies.

Social Media 148

Social Media Marketing Websites Media Marketing & Strategy 148

Crimson Marketing

MAY 13, 2013

'As many of us already know, content marketing is what’s hot right now. As fresh marketing solutions come on to the scene, it may leave some of us wondering exactly what do these new marketing concepts mean? I recently came across an article with several definitions of content marketing. A few of my favorites are: 1) “ Basically , content marketing is the art of communicating with your customers and prospects without selling.

Content Marketing 125

Content Marketing Marketing Management Content Marketing & Strategy 125

Marketing Craftmanship

MAY 16, 2013

'…and I have a highly rated TV show. In an effort to goose newsstand sales, the June issue of Reader’s Digest features a cover story entitled, “The 100 Most Trusted People in America Today.” Although the article’s “most trusted” claim is far from trustworthy (in fact, 1,000 people voted on 200 American “opinion shapers and headline makers” that Reader’s Digest had pre-selected), there are some quirky results worth noting.

B2B Thought Leadership 109

B2B Thought Leadership Thought Leadership PR Trust Marketing 109

Adobe Experience Cloud Blog

MAY 15, 2013

'Author: Rajiv Kapoor Change of focus. Once clients of mine get their marketing automation platform in place their entire focus changes. Up to this point, their lives were dominated by focusing on what the new technology is and how can they get it up and running. Now, let’s say you are the client. You are capable (obviously) and have setup key processes including lifecycle, scoring, marketing activities, and analytics.

Webinar Metrics 105

Webinar Metrics Lead Ranking Marketing & Strategy Marketing Automation Services 105

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Branding

Convince & Convert

MAY 15, 2013

'Social Media Controversies Addressed, Fresh Each Week. In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about whether brands should be taking the plunge into other emerging platforms , specifically SnapChat. As an author, it scares the bejesus out of me, but it appears kids really don’t want to read. And as a parent, it spooks me, but it appears kids don’t want to use social networks that their parents also use.

Social Media 128

Social Media Resources Paid Search Agency Companies 128

Industrial Marketing Today

MAY 15, 2013

'When was the last time you actually read the content on your industrial website? Put yourself in your buyer’s shoes and see if the current content will persuade you to [.]. [ This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

Marketing Websites 90

Marketing Websites Content Design Content Marketing 90

Paul Gillin

MAY 14, 2013

'I’ll admit that I was taken in the first time I got a tweet like this: “You gotta see this! lolol bit.ly/ZUT… ” I haven’t been fooled since, but I’m sure plenty of people are fooled every day, particularly when the come-on is from a person they know. The difference between the Nigerian princess plea, the PayPal password reset email and other famous online security scams we know and love is that social networks make it appear as if the requests are coming fro

Tips 75

Tips Social Networks Social Media Software 75