Sat.Feb 20, 2016 - Fri.Feb 26, 2016

The 12 Hottest Tools for Content Promotion

Marketing Insider Group

Content marketing is nothing without good promotion. There are a lot of people furiously writing great blog posts, spending hours a day, hoping that an insane amount of new customers will magically find their content and purchase their app, solution, merchandise or something else.

How to Play PPC Like Fantasy Football

KoMarketing Associates

If you’re like me, you probably dedicated numerous hours trying to win your Fantasy Football league(s) this fall – not only for the glory, but also for the gratification that your hard earned time (and possibly $$) didn’t go to waste.

PPC 235

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Announcing Visually’s New and Improved Creative Brief

RockContent

Mastering the Creative Brief. Shocking as it may seem, many creative marketing projects get kicked off without strong strategy to back its execution. At best, many of these projects have an ambiguous scope with vague expectations between the client and the talent.

The Difference Between Paid, Owned and Earned Media

Tomorrow People

Make the most of your inbound marketing campaign by learning about the differences between paid media, owned media and earned media

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

4 Benefits Of Using Storytelling In Marketing

Marketing Insider Group

Brand storytelling isn’t a new concept, as Susan Gunelius wrote back in 2013. Brands of all sizes realize the need to entertain their customers and prospects via the age-old method of storytelling.

More Trending

49 Noteworthy Social Networking Stats and Facts

Webbiquity

Though new social networks continue to be launched (e.g. SnapChat , Blab ) and some disappear (anyone remember Pownce or Friendster ?), the “big three” among both consumers and marketers continue to thrive and dominate.

Stats 200

Is Your Lead Generation Strategy Broken?

ViewPoint

A broken lead generation strategy could mean trouble for your sales and marketing team, but not just because of the fundamental misalignment between the two departments. More so because an improper strategy can make you miss your goals.

How To Design A Profitable Landing Page

Marketing Insider Group

A landing page (LP) is a page that should force visitor to a target action, whether it is purchase, inviting friends, or any other kind of activity. Of course, there is no absolute recipe of how to make an effective website, logo, medicine, toothpaste, or a teddy bear.

Study: Half of Marketing Jobs Will Be Replaced by Machine Intelligence

Customer Experience Matrix

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Content Strategy Before Technology Acquisition

Sales Engine

Content marketing gurus all seem to be talking about the need to create experiences for marketing to engage with buyers, but what does that mean to the average B2B company?

The Key to Filling in Your Revenue Gap

ViewPoint

Everywhere you look, inbound marketing is identified as the ultimate lead generation tool. While its popularity isn’t without merit, this marketing strategy is not the end-all for lead generation. In fact, it’s one of the reasons why some head executives don’t hit their revenue goals.

12 Marketing Trends Every Top Brand Needs To Know In 2016

Marketing Insider Group

If there’s one thing we learned in 2015, it’s that in 2016 marketers are increasingly moving away from a “Mad Men” advertising era to a digital marketing age focused on the customer experience and journey.

Trends 207

6 Tips To Launch A Successful Account-Based Marketing (ABM) Campaign On LinkedIn

bizible

One of the fun, but challenging aspects of marketing for a fast-growing company in a high-paced industry is that things change all the time. And as a result, our marketing strategy has to shift, as well, in order to become even more effective and efficient.

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

How to find the right story to tell

Sales Engine

Having practiced PR for more than two decades it might surprise you to hear me say that the principles of public relations haven’t changed much over the years. Sure, there are more audiences to consider on social media and people are accessing information on a multitude of devices.

PR 170

How the CEO Can Enhance Sales, Marketing, and the Executive Branch

ViewPoint

Someone once told me that CEOs don’t care about leads. They only care about revenue. Unfortunately, as a result of this thinking, marketing spends a ton of money generating leads for sales that are never followed-up. They go into a black hole (sometimes called CRM). It doesn’t have to be that way.

Sales 181

How To Create An Effective Content Marketing Strategy For 2016

Marketing Insider Group

Content marketing is an intimidating, but necessary, part of raising brand awareness now. It’s easy to get lost in the whirlwind of SEO elements, content guidelines, audience interests and promotional strategies.

Audience Lab is a secret weapon for political advertisers

Biznology

Audience Lab is a secret weapon for political advertisers who are interesting in only reaching their target audience surgically every time instead of wasting time, money, and goodwill by firing for effect at best and carpet bombing at worst.

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

How Small Businesses Can Use Real-Time Case Studies to Acquire New Clients

Webbiquity

Guest post by Bill Achola. Ned J. Blogmore is a gifted writer, but his blogs never make it past the spam email folder of his clients. One day, he decides to try something new. He sends a small, yet powerful, email message along with his blogs to the clients. As a result, his business flourishes.

Content Strategy Before Technology Acquisition

Sales Engine

Content marketing gurus all seem to be talking about the need to create experiences for marketing to engage with buyers, but what does that mean to the average B2B company?

Top 5 Mistakes Content Marketers Will Make in 2016

Marketing Insider Group

One month into 2016 and I hate to kick the year off on a negative note, but there are some mistakes we consistently see from B2Bs as they attempt to execute on their content strategy. The first step towards preventing a mistake is knowing about it early enough to avoid it, so on that note […].

Find vs Create Sales Opportunities

Avitage

One of the early questions I ask prospective B2B clients is: “When you go-to-market through your marketing and sales functions, what percent of your target prospects are find vs create opportunities?”

Sales 156

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

Marketing Management Strategies That Define Great Organizations

bizible

On Feb. 16, Bizible CEO Aaron Bird sat down for a fireside chat with Peter Hamilton, CEO of TUNE, a mobile marketing analytics platform, during this month’s Pipeline Marketing Playbooks event.

How to find the right story to tell

Sales Engine

Having practiced PR for more than two decades it might surprise you to hear me say that the principles of public relations haven’t changed much over the years. Sure, there are more audiences to consider on social media and people are accessing information on a multitude of devices.

PR 156

10 Digital Marketing Lessons from Super Bowl 50’s Ad Winners

Marketing Insider Group

Most of the time, TV advertisements are a minor annoyance that we do our very best to avoid (thank you, Netflix!) but once a year, the tables turn… When the Super Bowl hits our screens the humble TV commercial becomes a must-watch, and for good reason. A Super Bowl ad isn’t just another ad.

Ads 181

80% of Millennials Have Been Influenced to Purchase by a Mobile Ad

Modern Marketing

It's Friday which means it's Friday Five time, our weekly curated collection of five stories on one specific topic. This week, it's Mobile Marketing. Report Highlights the Millennial Opportunity on Mobile.

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!