Sat.Feb 20, 2016 - Fri.Feb 26, 2016

The 12 Hottest Tools for Content Promotion

Marketing Insider Group

Content marketing is nothing without good promotion. There are a lot of people furiously writing great blog posts, spending hours a day, hoping that an insane amount of new customers will magically find their content and purchase their app, solution, merchandise or something else. It doesn’t work that way. Promotion was important before content marketing […]. The post The 12 Hottest Tools for Content Promotion appeared first on Marketing Insider Group. Content Marketing

How to Play PPC Like Fantasy Football

KoMarketing Associates

If you’re like me, you probably dedicated numerous hours trying to win your Fantasy Football league(s) this fall – not only for the glory, but also for the gratification that your hard earned time (and possibly $$) didn’t go to waste. You did all the research, took all the risks, and learned from your mistakes, all to come out on top (at least I did). As a Paid Search Advertising Manager at KoMarketing, my job is to pretty much do the same.

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80% of Millennials Have Been Influenced to Purchase by a Mobile Ad

Oracle

It's Friday which means it's Friday Five time, our weekly curated collection of five stories on one specific topic. This week, it's Mobile Marketing. Report Highlights the Millennial Opportunity on Mobile. 64 per cent of consumers have been influenced to purchase by a mobile ad – a figure that rises to 80 per cent among millennials. But 43 per cent are more likely to buy from an organisation that sends them relevant advertising on their mobiles.

Announcing Visually’s New and Improved Creative Brief

RockContent

Mastering the Creative Brief. Shocking as it may seem, many creative marketing projects get kicked off without strong strategy to back its execution. At best, many of these projects have an ambiguous scope with vague expectations between the client and the talent. The outcome – an arduous and expensive creative development process with too many iterations and depleted momentum. So, how do you avoid this blunder?

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

4 Benefits Of Using Storytelling In Marketing

Marketing Insider Group

Brand storytelling isn’t a new concept, as Susan Gunelius wrote back in 2013. Brands of all sizes realize the need to entertain their customers and prospects via the age-old method of storytelling. And just as Gunelius wrote back in 2013, “the opportunities to tell stories as part of direct and indirect brand marketing initiatives have become a […]. The post 4 Benefits Of Using Storytelling In Marketing appeared first on Marketing Insider Group. Content Marketing

More Trending

CMOs to Increase Marketing Analytics Budget by 66% Over Next 3 Years

Oracle

Twice a year the Duke University Fuqua School of Business releases its CMO Survey. If you are not familiar with it, I suggest you check it out as it provides a biannual glimpse into the mind of the CMO on a varying number of topics. Their most recent release included the statistic that CMOs plan to increase their spending on Marketing Analytics by 66% over the course of the next 3 years.

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The Difference Between Paid, Owned and Earned Media

Tomorrow People

Make the most of your inbound marketing campaign by learning about the differences between paid media, owned media and earned media

12 Marketing Trends Every Top Brand Needs To Know In 2016

Marketing Insider Group

If there’s one thing we learned in 2015, it’s that in 2016 marketers are increasingly moving away from a “Mad Men” advertising era to a digital marketing age focused on the customer experience and journey. So what strategies, technologies, and tactics do marketers need to understand and learn to better engage, entertain, and delight their […]. The post 12 Marketing Trends Every Top Brand Needs To Know In 2016 appeared first on Marketing Insider Group. Content Marketing

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Is Your Lead Generation Strategy Broken?

ViewPoint

A broken lead generation strategy could mean trouble for your sales and marketing team, but not just because of the fundamental misalignment between the two departments. More so because an improper strategy can make you miss your goals. If your organization isn’t doing these three things, then you will miss your number. Have marketing and sales decided on a shared definition for a qualified sales lead?

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

How Organizations are Leveraging Content Across the Buyer Journey

Oracle

When you hear the word “content” in a business context, you probably automatically associate it with “marketing” As a tactic, content marketing has been around for hundreds of years, while the term “content marketing” has only surged into popularity (and regular marketing lexicon) in the past 6-7 years. And it shows no sign of slowing down — in 2016, 88% of organizations claim to be using content marketing as a key B2B marketing tactic.

Study: Half of Marketing Jobs Will Be Replaced by Machine Intelligence

Customer Experience Matrix

One of the highlights of last week’s Content2Conversion conference was a keynote by the always-stimulating Tim Riesterer of Corporate Visions , who argued that an effective sales presentation should (1) start with an unfamiliar factoid that shows why change is essential (a concept similar to the CEB "challenger sale") (2) show that you have a solution and (c) contrast your solution with other approaches to clarify how it's different and better.

How To Design A Profitable Landing Page

Marketing Insider Group

A landing page (LP) is a page that should force visitor to a target action, whether it is purchase, inviting friends, or any other kind of activity. Of course, there is no absolute recipe of how to make an effective website, logo, medicine, toothpaste, or a teddy bear. To do this, you need to consider […]. The post How To Design A Profitable Landing Page appeared first on Marketing Insider Group. Content Marketing

The Key to Filling in Your Revenue Gap

ViewPoint

Everywhere you look, inbound marketing is identified as the ultimate lead generation tool. While its popularity isn’t without merit, this marketing strategy is not the end-all for lead generation. In fact, it’s one of the reasons why some head executives don’t hit their revenue goals. Don’t let your bottom line fall victim to overpromising and under-delivering inbound programs.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

How to Decide What Marketing Metrics to Track and Report

Oracle

Yesterday I was at a marketing event and the topic of metrics came up. That's not a huge surprise, as modern marketers continue to be concerned with justifying their activities with the right metrics of success. This was actually a vendor presentation, but it was an intimate enough group that the presenter not only was willing to entertain the question in the middle of his presentation, but he turned to the attendees for responses.

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Content Strategy Before Technology Acquisition

Sales Engine

Content marketing gurus all seem to be talking about the need to create experiences for marketing to engage with buyers, but what does that mean to the average B2B company? In short, creating an experience is more about creating content that pinpoints the issues of the individual buyer, allowing them to engage with you on their own timeframes. In other words, it’s not about you, it’s about them.

How To Create An Effective Content Marketing Strategy For 2016

Marketing Insider Group

Content marketing is an intimidating, but necessary, part of raising brand awareness now. It’s easy to get lost in the whirlwind of SEO elements, content guidelines, audience interests and promotional strategies. But at the heart of it, content marketing has one simple central tenet: Deliver fresh, unique and informative content that taps into the interests […]. The post How To Create An Effective Content Marketing Strategy For 2016 appeared first on Marketing Insider Group.

How the CEO Can Enhance Sales, Marketing, and the Executive Branch

ViewPoint

Someone once told me that CEOs don’t care about leads. They only care about revenue. Unfortunately, as a result of this thinking, marketing spends a ton of money generating leads for sales that are never followed-up. They go into a black hole (sometimes called CRM). It doesn’t have to be that way. Here are 5 things CEOs need to consider in order to fix what is broken: What is the CEO’s role as it relates to marketing and sales?

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How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

6 Tips To Launch A Successful Account-Based Marketing (ABM) Campaign On LinkedIn

bizible

One of the fun, but challenging aspects of marketing for a fast-growing company in a high-paced industry is that things change all the time. And as a result, our marketing strategy has to shift, as well, in order to become even more effective and efficient. A great example of this shift is that as our product has matured and has added powerful enterprise features, we’ve had to adapt our strategy to match our new up-market target audience.

How to find the right story to tell

Sales Engine

Having practiced PR for more than two decades it might surprise you to hear me say that the principles of public relations haven’t changed much over the years. Sure, there are more audiences to consider on social media and people are accessing information on a multitude of devices. Pundits say that PR must engage with the community and that content is king. Yet, for true PR professionals, this has always been the case.

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Top 5 Mistakes Content Marketers Will Make in 2016

Marketing Insider Group

One month into 2016 and I hate to kick the year off on a negative note, but there are some mistakes we consistently see from B2Bs as they attempt to execute on their content strategy. The first step towards preventing a mistake is knowing about it early enough to avoid it, so on that note […]. The post Top 5 Mistakes Content Marketers Will Make in 2016 appeared first on Marketing Insider Group. Content Marketing

Audience Lab is a secret weapon for political advertisers

Biznology

Audience Lab is a secret weapon for political advertisers who are interesting in only reaching their target audience surgically every time instead of wasting time, money, and goodwill by firing for effect at best and carpet bombing at worst. If you’ve ever run a successful retargeting ad campaign , you know how powerful the effect is of being able to associate browsers to sites through cookies.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Find vs Create Sales Opportunities

Avitage

One of the early questions I ask prospective B2B clients is: “When you go-to-market through your marketing and sales functions, what percent of your target prospects are find vs create opportunities?” ” The answer to this question has significant, if usually unconsidered, implications for tactic selection and business results. Find Opportunities “Find opportunities” are where prospects are actively looking for something similar to what you sell.

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Content Strategy Before Technology Acquisition

Sales Engine

Content marketing gurus all seem to be talking about the need to create experiences for marketing to engage with buyers, but what does that mean to the average B2B company? In short, creating an experience is more about creating content that pinpoints the issues of the individual buyer, allowing them to engage with you on their own timeframes. In other words, it’s not about you, it’s about them.

Heads Up Sales… Change Is Coming

Marketing Insider Group

One of the things I hear most often as we work with clients or when I speak to marketing professionals is, “We cannot change the sales process.” The thinking behind this is that sales has an established process in place and to disrupt that process would be detrimental to the organization and its ability to […]. The post Heads Up Sales… Change Is Coming appeared first on Marketing Insider Group. Content Marketing

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Marketing Management Strategies That Define Great Organizations

bizible

On Feb. 16, Bizible CEO Aaron Bird sat down for a fireside chat with Peter Hamilton, CEO of TUNE, a mobile marketing analytics platform, during this month’s Pipeline Marketing Playbooks event. The CEOs discussed everything from the rise of TUNE and Hamilton’s development into CEO, to demand gen hacks and the future of mobile. Read through the key marketing management strategies below, and watch a video recording of the event on the Pipeline Marketing site. Carve Your Own Path.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.