Sprout Social

MAY 5, 2019

A decade ago, the influencer marketing arena was limited only to celebrities and a few dedicated bloggers. Now, it seems like we’ve seen influencers rise, saturate the market and even get caught up in fraud. If you’ve started researched on influencer marketing before, you may have found conflicting information, with recommendations that range from you should absolutely be using influencers or that they’re not necessary for growth.

Advertising Agencies 111

Advertising Agencies Planning Paid Search Agency Budget Programs 111

Outreach

MAY 9, 2019

What is B2B Inside Sales? B2B inside sales refers to a type of selling where sales professionals primarily engage prospects via remote methods instead of meeting them in person. Also called virtual sales or remote sales, inside sales is the digital equivalent of outside sales (i.e., traditional, face-to-face selling - more on that later). A relatively new field (thank you, phone and internet), remote selling is made possible by communications technologies—email, VOIP solutions, and video confere

B2B Sales 79

B2B Sales Ideal Customer Profiles Enterprise Management Work Management 79

Champion Communications

MAY 10, 2019

Earned media can be an overlooked part of the buyer’s journey, with it often considered merely a ‘top of the sales funnel’ tool. In reality, this simply isn’t the case. While it’s impact at the top of the funnel cannot be denied, this does not fully encapsulate the impact earned media has throughout the entire buyer’s journey.

Top of Funnel 48

Top of Funnel Media Tools Public Relations 48

Marketing Insider Group

MAY 6, 2019

Every business wants more leads, and it could be simpler than you think to start generating more of them. In fact, a carefully constructed content marketing plan could quadruple your leads or better. There are many different ways you can generate leads for your business online, but content marketing should certainly form a major part […]. The post How to Write a Content Marketing Plan that Quadruples Your Leads appeared first on Marketing Insider Group.

Planning 270

Planning Marketing Plans Content Marketing Leads 270

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Webinar Metrics

InsightSquared

MAY 7, 2019

Sales is the Growth Engine. Sales is the engine driving SaaS company value. Top and bottom line performance are totally dependent on the sales organization and its performance. And sales expense is typically the largest expense item on a growth SaaS company’s income statement. When scaling the business, sales typically averages roughly 30% of revenue, so therefore sales spend is one of the biggest investments a company can make.

Peer-to-peer 256

Peer-to-peer Sales Cycle Product Advertising Benchmark 256

Webbiquity

MAY 9, 2019

Guest post by Marie Johnson. If you’re in B2B sales or marketing, you know how challenging it is to get the attention of today’s buyers. B2B marketers are struggling more than ever to get targeted prospects to engage; almost 60 percent say it’s a challenge for them to generate new leads, according to Chief Marketers’ 2019 B2B Marketing Outlook report.

B2B 180

B2B Top of Funnel B2B Sales Digital Marketing Funnels 180

Marketing Insider Group

MAY 9, 2019

Every day, the Google search engine becomes more sophisticated as it continues on its quest to get its users the best, most relevant, and high-quality search results when they type a query into the search bar. And in turn, content marketers need to become more sophisticated as well. We see some type of change every […]. The post How To Build Your Content Marketing Plan With Keyword Search Intent appeared first on Marketing Insider Group.

Planning 256

Planning Keywords Search Marketing Intent 256

KoMarketing Associates

MAY 10, 2019

Page speed may not seem like it needs to be a top marketing priority, but according to results from a new survey, it may be the difference between a customer sticking around or moving on to a competitor. Unbounce recently surveyed 750 customers and 395 marketers to determine how page speed affects customer behavior. According to the statistics, three-quarters of customers claim they will wait four or more seconds before abandoning a site.

Customer Surveys 120

Customer Surveys Cold Calling Marketing Websites Buyer's Journey 120

Zoominfo

MAY 8, 2019

True sales productivity boils down to two things: numbers and time. How many calls can you make in a day? How much time do you spend on selling vs. non-selling activities? More specifically, how can you increase your numbers (calls, email, sales, deal size) during the time you spend working each day? A quick Google search will lead you to plenty of lists claiming to offer the best sales productivity hacks and tricks you need to increase sales productivity.

B2B Sales 193

B2B Sales Contacts Process Paid Search Agency 193

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

DiscoverOrg

MAY 10, 2019

A decree signed by Julius Caesar in 55 B.C., housed in the collections of the British Museum, promised to reward soldiers with 300 sestertii (a third of their annual pay) if they recruited another man to join the Roman army. Fast forward over 2,000 years, and the process of passive recruiting job candidates has arguably improved. Technology, combined with a profound wealth of information, introduced in the last two decades has brought work history data online.

Enterprise Management 120

Enterprise Management Work Management Marketing Prospects Startups 120

Marketing Insider Group

MAY 7, 2019

Social networks have become an increasingly important part of how we market online over the last 20 years or so. Almost half of the world’s population is now using and sharing content on social media – a staggering 3.484 billion users. While the global average sits at 45% penetration, some countries have a much higher figure – […].

Social Networks 223

Social Networks Network Marketing Social Media Social Marketing 223

KoMarketing Associates

MAY 7, 2019

As video content continues to grow in prominence, new research suggests that marketers will spend more money on it throughout 2019 than in recent years. IAB recently published the “IAB Video Advertising Spend Report” and discovered that between 2018 and 2019, there was a 25 percent increase in the average dollar amount spent on digital/mobile video advertising.

Mobile Marketing 120

Mobile Marketing Spending Allocation Video Marketing 120

Zoominfo

MAY 6, 2019

In today’s chaotic hiring market, recruitment marketing has emerged as a widely adopted practice among recruiters and HR professionals. By definition, recruitment marketing is a tactic used by an organization to source, manage, and nurture passive talent — before they apply for an open position. Pursuing passive candidates may seem counter-intuitive at first, but recruitment marketing works.

Zoominfo 169

Zoominfo Comparison Mobile Marketing Work Management 169

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Social Media

Contently

MAY 8, 2019

At Contently, we talk about the audience a lot. Audience, in this case, usually refers to the outside world—the group of people who read, watch, and listen to your content. If your content resonates, you’ll be able to build a relationship with the right people who can buy your product. Ultimately, though, your total audience consists of more than just those people.

Work Management 141

Work Management Marketing Management Content Marketing Paid Search Agency 141

Marketing Insider Group

MAY 8, 2019

We love brainstorming topics and researching and writing articles to help you become a better content creator. Because we know the value great content can deliver, we want to put the best content-related content and products out into the universe. We believe that by leveraging the power and capabilities of the best content marketing examples, […].

Marketing & Strategy 217

Marketing & Strategy Marketing Strategy Content Marketing Content 217

KoMarketing Associates

MAY 8, 2019

Email marketers use numerous tactics to improve their relationships with customers, and new research suggests that list segmentation and the leveraging of available data sources is helping them see better results. DemandMetric in partnership with ReturnPath recently published “The State of Email Engagement” report, and discovered that the majority of email marketers who practice list segmentation (46 percent) say that it is a “good” driver of deliverability.

Segmentation 120

Segmentation Marketing Report Email Marketing Deliverability 120

Adobe Experience Cloud Blog

MAY 6, 2019

You know that pleasant feeling when you walk into your local cafe and the waiter greets you as if he’d just seen a dear friend, leads you to your favorite table, and asks you if you’d like “the usual”? Personalization is not a new concept, though only recently has it become the standard customers expect from digital services. There’s no doubt about the ROI of personalizing lead and customer communication.

Top of Funnel 134

Top of Funnel Customer Surveys Work Management Marketing Management 134

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Biznology

MAY 10, 2019

Think that SMS is too invasive to use in your business? Think again! According to Jeffrey Vocell, Principle Product Manager for the HubSpot Growth Platform, customers expect to be contacted by brands across 13 different channels, with a 10-minute response time. Why SMS Messaging for Customer Experience? Nothing facilitates immediate communication and response time like texting a customer to give them updated information.

SMS 112

SMS Work Management Marketing Management Service 112

Marketing Insider Group

MAY 6, 2019

Your content marketing strategy should set out your content marketing goals and plans for the short and medium term, but it shouldn’t be set in stone. Digital marketing is an extremely fast-paced industry, and techniques, technology, and best practices are changing all the time. It’s vital that as your business grows, you also scale your […].

Planning 201

Planning Content Marketing Business Content 201

Rev

MAY 10, 2019

In a social media-driven world where Tweets and Instagram posts are the most prominent and rewarding social currency, B2B whitepapers can seem like a marketing strategy of the past. When thinking of whitepapers , your mind travels way back to the beginning of man, you picture a caveman clubbing another over the head, and you say something like ‘ how are white papers going to help me learn or introduce any new marketing tactics in today’s world?

Practices 113

Practices Best Practices Top of Funnel Trigger Marketing 113

Adobe Experience Cloud Blog

MAY 8, 2019

If you’ve landed here, it’s safe to say you probably have some questions about demand generation. Most likely, the first one is “What exactly is it?”. The common misconception is that demand generation is all about creating demand for a product. The clue’s in the name, right? Well, demand generation is actually far more than that. In an industry where creating better brand-to-customer relationships is everything, demand generation is an umbrella term for a range of marketing activities that driv

Demand Generation Agencies 134

Demand Generation Agencies Demand Generation Top of Funnel Demand 134

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Biznology

MAY 8, 2019

Small businesses that still aren’t using digital marketing need to understand just how important it is. Digital marketing is an essential component to ensuring your small business thrives in today’s highly competitive world and it allows you to make your mark. Whether you run a limited liability company , corporation, partnership or sole proprietorship, one thing is for sure: small businesses of all types will clearly benefit from a strong digital marketing strategy.

Small Business Marketing 106

Small Business Marketing Tactics Business Webinar Metrics 106

Marketing Insider Group

MAY 8, 2019

I’m often leery about starting Agile marketing discussions with practices, because it’s all to easy to slap together some meeting and artifacts without really changing the way you work and say you’re Agile. Teams that do that are usually the ones who say Agile marketing doesn’t work. But just cobbling together a couple of new […]. The post How to Use the 3 Most Popular Agile Marketing Practices appeared first on Marketing Insider Group.

Practices 194

Practices Marketing Content Marketing Content 194

Circle Studio

MAY 9, 2019

Your website analytics are essential to understanding how your site is performing, and user experience is a crucial part of that. While your performance analytics will give you a lot of the “what,” heatmaps can help answer the “why,” helping you drill down into improving user experience. A heatmap is a visual representation of user behavior. A heatmap analytics platform will load a JavaScript file in your visitors’ browsers, and then the heatmaps show aggregations of all the recorded data.

Analytics 109

Analytics Marketing Websites Click Rate Correlation 109

Brandpoint

MAY 7, 2019

The main challenges of marketing financial services are very unique to the industry. Strict regulations, complicated subject matter, a lack of consumer trust and constantly evolving technology are just a handful of roadblocks scattered throughout the financial services landscape. However, as we dug into the research in our 2019 State of Content Marketing for Financial Services report , we saw some common trends bubble up.

Work Management 115

Work Management Marketing Management Ideal Customer Profiles Service 115

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Biznology

MAY 6, 2019

Here’s the thing. Social media is a fantastic platform for promotion. You can reach a massive number of people in a matter of minutes. Ten years ago, marketers could only dream of such reach. What’s more, social networks are an ideal place to find the perfect customer. And, where there’s one, there’s many more to come! You can engage with people on social media.

Social Media 99

Social Media Media Content High Quality Lead 99

Marketing Insider Group

MAY 7, 2019

You finish reading an article and think, “Wow, that was so _” (informative, funny, helpful, etcetera) and you feel compelled to share it with your friends. You scroll to the social share buttons: Facebook, Twitter, Instagram, Reddit, and more. You click one, write a comment to go along with your post, and hit submit. You’ve […]. The post Leveraging Social Media and Social Data for Future Content appeared first on Marketing Insider Group.

Social Media 185

Social Media Media Content Twitter 185

readwrite

MAY 10, 2019

The IoT market is growing at an explosive rate. Gartner predicts there will be 20.4 billion IoT devices by 2020. In 2016, global spending on the IoT across markets was US$737 billion. IDC says this number will reach US$1.29 trillion by 2020. One area that many may not think IoT has an impact is marketing. […]. The post How IoT Will Change Content Marketing appeared first on ReadWrite.

Content Marketing 111

Content Marketing Gartner Content Marketing 111