Sat.May 04, 2019 - Fri.May 10, 2019

An expert’s guide to influencer marketing

Sprout Social

A decade ago, the influencer marketing arena was limited only to celebrities and a few dedicated bloggers. Now, it seems like we’ve seen influencers rise, saturate the market and even get caught up in fraud.

B2B Inside Sales vs. Outside Sales

Outreach

What is B2B Inside Sales? B2B inside sales refers to a type of selling where sales professionals primarily engage prospects via remote methods instead of meeting them in person. Also called virtual sales or remote sales, inside sales is the digital equivalent of outside sales (i.e.,

Sales 83

The buyer’s journey: the impact of earned media

Champion Communications

Earned media can be an overlooked part of the buyer’s journey, with it often considered merely a ‘top of the sales funnel’ tool. In reality, this simply isn’t the case.

Media 62

How to Write a Content Marketing Plan that Quadruples Your Leads

Marketing Insider Group

Every business wants more leads, and it could be simpler than you think to start generating more of them. In fact, a carefully constructed content marketing plan could quadruple your leads or better.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

5 Ways to Handle Customer and Market Segmentation Like a Pro

Reachforce

Marketers who use market segmentation are seeing a 760 percent increase in revenue. What's stopping you from seeing similar results? If you're not already using market segmentation techniques and would like to, then make sure you're doing it the right way.

More Trending

The Entrepreneur Interview Series #13: Aric Bandy, Agosto

Webbiquity

Minneapolis-based tech consultancy Agosto is today a Tier 1 Google Cloud Premier partner and cloud product development company that works with household-name clients like Groupon, HyVee, Quicken Loans, and Herman Miller.

Google 202

The Science of Sharing: Who, What, When, Where, Why?

Marketing Insider Group

Social networks have become an increasingly important part of how we market online over the last 20 years or so. Almost half of the world’s population is now using and sharing content on social media – a staggering 3.484 billion users.

Top 6 Benefits of Accurate Market Segmentation

Reachforce

Who can deny the fact market segmentation is essential to creating successful campaigns? segmenting

How to Failure-Proof Your Account-Based Marketing Approach

Modern Marketing

Account-based marketing (ABM) is a strategy that’s been helping companies in the B2B arena capture and retain new clients in recent years. In fact, 60 percent of businesses that use ABM for at least a year see a revenue boost of at least 10 percent.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

PPC Lead Generation: If You Want Better Leads, Start Asking Questions

KoMarketing Associates

It’s not enough to just get more leads anymore with ppc lead generation. In 2019, Marketers need better leads. The definition of exactly what makes a lead “better” may shift from marketer to marketer, but almost universally, “better leads” are leads that can be directly tied to revenue. A recent survey found that only 14% of B2B marketers are still measured based on the total number of leads or inquiries they bring in.

How To Build Your Content Marketing Plan With Keyword Search Intent

Marketing Insider Group

Every day, the Google search engine becomes more sophisticated as it continues on its quest to get its users the best, most relevant, and high-quality search results when they type a query into the search bar. And in turn, content marketers need to become more sophisticated as well.

Sales Intelligence: What to Expect When You’re Prospecting

DiscoverOrg

Business leaders understand that data is the critical heart of growth and expansion. It’s the genesis of thousands of downstream processes and millions of actions. There’s data, and then there’s data.

Measuring Email Marketing Success

Modern Marketing

Numbers tell the tale, especially when it comes to engagement. Metrics will indicate what is working and not working with your current email marketing strategy. They will tell you what areas to concentrate on, what to improve, and what you might consider eliminating altogether.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Three More Ways to Get the Attention of Today’s Busy B2B Buyers

Webbiquity

Guest post by Marie Johnson. If you’re in B2B sales or marketing, you know how challenging it is to get the attention of today’s buyers.

The Simple Trick To Content Marketing Strategy Prioritization

Marketing Insider Group

We love brainstorming topics and researching and writing articles to help you become a better content creator. Because we know the value great content can deliver, we want to put the best content-related content and products out into the universe.

Tips for Optimizing Your Website for A More Personalized Customer Journey

Act-On

Personalized marketing requires an omnichannel approach that puts your website at the forefront. Learn how Adaptive Web can help you do that! Content Customer Journey Web

The Latest Trends in B2B Email Marketing

Modern Marketing

At the same time that email marketing is becoming more complex, all of the issues surrounding it are becoming more interconnected.

Trends 271

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Survey: Website Speed May Impact Marketers’ Ability to Influence Customers

KoMarketing Associates

Page speed may not seem like it needs to be a top marketing priority, but according to results from a new survey, it may be the difference between a customer sticking around or moving on to a competitor.

Survey 170

How to Scale Your Content Marketing For Measurable Business Growth

Marketing Insider Group

Your content marketing strategy should set out your content marketing goals and plans for the short and medium term, but it shouldn’t be set in stone. Digital marketing is an extremely fast-paced industry, and techniques, technology, and best practices are changing all the time.

Conducting Market Research with Limited Resources

Act-On

Most businesses can't afford to conceive, coordinate, and conduct in-depth market research, but that doesn't mean you can't harvest valuable data through other means. Here are several methods for collecting useful market research without spending a dime. Content

The New Rules of Engagement with Social Media Influencers

Modern Marketing

If your company or brand is trying to build relationships online with social media influencers , there are several things to keep in mind. Here are the new rules of engagement with social media influencers. #1: 1: Understand the Needs and Interests of These Influencers.

Rules 268

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

Expert Insight: Overcoming the Challenges of Implementing a Content Marketing Strategy [Interview]

KoMarketing Associates

Altimeter recently conducted a report that revealed that although many marketers are dedicated to content marketing as a part of their strategy, they still face a wide array of challenges when implementing this tactic.

How to Use the 3 Most Popular Agile Marketing Practices

Marketing Insider Group

I’m often leery about starting Agile marketing discussions with practices, because it’s all to easy to slap together some meeting and artifacts without really changing the way you work and say you’re Agile. Teams that do that are usually the ones who say Agile marketing doesn’t work.

Beyond the Resume: Next-gen Recruiting Data Identifies More Quality Candidates

DiscoverOrg

A decree signed by Julius Caesar in 55 B.C., housed in the collections of the British Museum, promised to reward soldiers with 300 sestertii (a third of their annual pay) if they recruited another man to join the Roman army.

Oracle Marketing Cloud Named a Leader in Gartner's 2019 Multichannel Marketing Hubs Magic Quadrant

Modern Marketing

Oracle is honored once again to be named a Leader in the Gartner Magic Quadrant for Multichannel Marketing Hubs.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.