Expert insights. Personalized for you.
It’s not exactly breaking news that the proliferation of mobile usage among essentially everyone in the free world has forever changed the world of marketing. Mobile has completely changed the way we interact with the world, from the way we consume and spread information to the ways we work and interact with each other. It’s changed our behavior forever and raised our expectations for the brands we interact with. MORE
We are sitting in a meeting with the CMO and a new marketing operations director from a large, well-established company. They had called and asked for a meeting to help kick their marketing metrics and dashboard up a notch. In the last year, this marketing organization has added various capabilities, including customer relationship management, marketing automation, and marketing resource management systems. MORE
Retargeting is a hot subject. If you surf the web at all, you probably find yourself stalked by ads. If you venture onto someone’s site, or execute a search, you will be followed for weeks by the ads that want nothing more than to get you to please come back and buy. And if you are a digital marketer, you’re probably doing this, too. But are you doing much simpler things that pay off even better? My wife Linda showed me an email that Walmart sent her, shown above. MORE
For nearly as long as there have been people working on search engine optimization, there have been SEO tools. The first tools handled only the most rudimentary tasks, like rank checking or keyword density analysis. As search engine algorithms, and SEO professionals, have become more sophisticated over time, so have the tools. Today, there are (in many cases free, or low-cost) tools covering nearly every aspect of content design, on-page, off-page, and technical SEO. MORE
Customer obsession holds the keys to the kingdom for marketing nirvana. Modern marketers, seeking to create rich digital experiences for their audiences, want one-to-one, continuous conversations with their followers. And customers crave personalized attention from the brands with which they interact. MORE
Blogging drives traffic to websites and generates leads. So, hey, let’s jump in and do this. Right? Wrong. To succeed in blogging (and in the bigger universe of content marketing), you need a strategy. Your strategy must identify your target audience(s), your topics, your target keywords, the tone or voice of the blog, frequency of posting, desired results and how you will measure results. If You Have Multiple Bloggers. Strategy is even more important when you have multiple people blogging. MORE
Retailers rely very heavily on the revenue generated during the holiday shopping season. Those in retail marketing have visions of booming sales dancing in their heads – especially the time between Thanksgiving and Christmas AKA “crunch time.” ” A Look Back. Last year Wacarra Yeomans, Sr. MORE
Content marketing is hot! And so content marketers and content strategists are one of the hottest job titles in marketing. And with the shift away from paid promotion, through attempts at earned social media and into “owned” media approaches that require content marketing strategists, the demand for content marketing skills is far exceeding the supply. MORE
One of the side stories of the Rudolph the Red-Nosed Reindeer Christmas TV special was the Island of Misfit Toys. The island is a sanctuary for defective and unwanted toys. Thing is, once these alienated holiday presents found each other, they found home, friendship, community, and a family. MORE
The post 3 Tips for Multichannel Audience Engagement appeared first on Salesfusion. Best Practices Customer Interaction Nurture Marketing MORE
I recently sat down with Mitchell Levy of Thought Leader Life to discuss what is a thought leader and where does my thought leadership come from. A thought leader is someone who puts out a vision because they think something is possible and get people excited about that possibility. . I’ve been privileged to have the opportunity of speaking to two to three CMOs per week, which allows me to pull together their different perspectives in a way that I can see things a few steps ahead of time. MORE
Your company is blogging on a regular basis. Your site has all the social media bells and whistles. But sadly, your SEO content could still be pretty useless. I was thinking about this after I watched ThinkGeek’s Useless Box Kit video. The video shows a black box with a switch on top. Once the switch is flipped, the top opens and a lever turns the switch off. The box looks cool. But it doesn’t really do anything. The video reminded me about all the companies that suffer from useless SEO content. MORE
While competitors may seem intimidating, marketers fail to realize there are opportunities lying discretely in their online footprint. One such location is in your competitors’ Twitter profiles. By analyzing both their successes and failures in the area, your company may be able to gain a significant competitive advantage. MORE
Digital channels, social media networks, mobile platforms and apps have dramatically transformed the media landscape. Brands are struggling to connect with their audience using traditional marketing techniques. As consumers, we are bombarded with thousands of promotional messages each day. And yet we continue to expect brands and publishers to engage with us directly. MORE
Tweet Last week’s MarketingSherpa Email Newsletter case study – Marketing Analytics: How a drip email campaign transformed National Instruments’ data management – covered an issue that affects many marketers in the digital marketing world: drowning in data that is potentially inaccurate. National Instruments, a global B2B company with a customer base of 30,000 companies in 91 countries, developed a drip email campaign around its signature product. MORE
Artillery B2B Marketing Blog > The Forward Observer Are you overwhelmed by all the moving parts of inbound marketing? Don''t be - sit back and let these short videos walk you through the methodology. Inbound marketing is a philosophy rooted in the idea that people value personalized, relevant content – not interruptive messages. MORE
Good, relevant content is more important than ever, because of a Panda. Back in May, Google released an update to their search algorithm, called Panda 4.0. According to SearchEngineLand , “Google’s Panda algorithm is designed to prevent sites with poor quality content from working their way into Google’s top search results.” MORE
Big data is a buzzword that is ambiguous and often misunderstood. But it also feels like it could be the next big thing. To open up my perspective I found myself stepping outside the echo chamber of Silicon Valley. I enrolled in a class at the Aspen Institute called Socrates. They pull together a group of around 20 people from diverse backgrounds to spend a couple days digging into a topic and sharing their experiences. MORE
There has been a fundamental shift in how buyers collect information and make purchase decisions. The traditional corporate marketing model, where a brand controls how a buyer learns about its products, is giving way to a seemingly anarchistic world where buyers interact with and are influenced by a constellation of marketing channels and touch points. There is a method to the madness, however. MORE
The buyer experience is changing. Big Data, interactive web design, and the Internet of Things are causing a major transformation to the buyer’s journey. Buyers “have endless online and off-line options for researching and buying new products and services, all at their fingertips 24/7.” ” Digital marketing channels are no longer a more cost effective solution to engaging buyers, but “critical for executing promotions, stimulating sales, and increasing market share. MORE
The thing to know about business blogging is that it’s a continual quest to make your blog better. One good post now and again isn’t enough; you’ve got to keep readers coming back. Most of us don’t blog for the fun of it, we do it because we want readers coming to our website. We want people to actually read the content that we craft because we know it has value to them. So how do we keep readers interested and coming back to your site over and over? MORE
ANNUITAS recently launched a survey that focused on the Demand Generation function within large B2B enterprise organizations. While the research is still ongoing there have been some key findings in the area of content marketing that are quite revealing. When respondents were asked, “Do you have a content strategy?” responded with yes. MORE
by Kaila Garrison | Tweet this It’s not exactly breaking news that the proliferation of mobile usage among essentially everyone in the free world has forever changed the world of marketing. Mobile has completely changed the way we interact with the world, from the way we consume and spread information to the ways we work and interact with each other. It’s changed our behavior forever and raised our expectations for the brands we interact with. MORE
Having spent most of my career in the enterprise space, I am enjoying the diversity of consulting with both for-profit and non-profit organizations. I also volunteer my time and serve as the co-chair of a community based non-profit group. And, while I have found from my experiences that not all commercial enterprises are at the same level of social business adoption, it appears to me that the non-profit sector is lagging behind, and probably will continue to lag behind for a bit longer. MORE
It has been a long-established (yet misunderstood) given that Google Analytics filters out all of the bot and spider traffic from tracking into our precious reports. MORE
Large and small businesses alike have spent the better part of the past half-decade trying to best leverage the marketing potential of Facebook – and rightly so. Facebook reports 1.23 billion active users worldwide, and an increase of 92 percent when it comes to shared content since 2012. People like Facebook – a lot – but it seems that just as marketers think they have the social network all figured out, the rules change. MORE
KoMarketing Associates
JULY 31, 2014
While competitors may seem intimidating, marketers fail to realize there are opportunities lying discretely in their online footprint. One such location is in your competitors’ Twitter profiles. By analyzing both their successes and failures in the area, your company may be able to gain a significant competitive advantage.
Marketing Insider Group
JULY 30, 2014
Content marketing is hot! And so content marketers and content strategists are one of the hottest job titles in marketing. And with the shift away from paid promotion, through attempts at earned social media and into “owned” media approaches that require content marketing strategists, the demand for content marketing skills is far exceeding the supply.
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Oracle
JULY 30, 2014
Customer obsession holds the keys to the kingdom for marketing nirvana. Modern marketers, seeking to create rich digital experiences for their audiences, want one-to-one, continuous conversations with their followers. And customers crave personalized attention from the brands with which they interact.
B2B Lead Generation
JULY 28, 2014
Tweet Last week’s MarketingSherpa Email Newsletter case study – Marketing Analytics: How a drip email campaign transformed National Instruments’ data management – covered an issue that affects many marketers in the digital marketing world: drowning in data that is potentially inaccurate. National Instruments, a global B2B company with a customer base of 30,000 companies in 91 countries, developed a drip email campaign around its signature product.
Speaker: Matthew Hawk, President of B2bTrainers
The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.
The Forward Observer
JULY 28, 2014
Artillery B2B Marketing Blog > The Forward Observer Are you overwhelmed by all the moving parts of inbound marketing? Don''t be - sit back and let these short videos walk you through the methodology. Inbound marketing is a philosophy rooted in the idea that people value personalized, relevant content – not interruptive messages.
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B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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Oracle
JULY 31, 2014
Retailers rely very heavily on the revenue generated during the holiday shopping season. Those in retail marketing have visions of booming sales dancing in their heads – especially the time between Thanksgiving and Christmas AKA “crunch time.” ” A Look Back. Last year Wacarra Yeomans, Sr.
Writing on the Web
JULY 30, 2014
The thing to know about business blogging is that it’s a continual quest to make your blog better. One good post now and again isn’t enough; you’ve got to keep readers coming back. Most of us don’t blog for the fun of it, we do it because we want readers coming to our website. We want people to actually read the content that we craft because we know it has value to them. So how do we keep readers interested and coming back to your site over and over?
Biznology
JULY 29, 2014
One of the side stories of the Rudolph the Red-Nosed Reindeer Christmas TV special was the Island of Misfit Toys. The island is a sanctuary for defective and unwanted toys. Thing is, once these alienated holiday presents found each other, they found home, friendship, community, and a family.
Ignite Tech
JULY 27, 2014
Big data is a buzzword that is ambiguous and often misunderstood. But it also feels like it could be the next big thing. To open up my perspective I found myself stepping outside the echo chamber of Silicon Valley. I enrolled in a class at the Aspen Institute called Socrates. They pull together a group of around 20 people from diverse backgrounds to spend a couple days digging into a topic and sharing their experiences.
Advertiser: ZoomInfo
Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!
Oracle
JULY 28, 2014
by Kaila Garrison | Tweet this It’s not exactly breaking news that the proliferation of mobile usage among essentially everyone in the free world has forever changed the world of marketing. Mobile has completely changed the way we interact with the world, from the way we consume and spread information to the ways we work and interact with each other. It’s changed our behavior forever and raised our expectations for the brands we interact with.
Crimson Marketing
JULY 30, 2014
There has been a fundamental shift in how buyers collect information and make purchase decisions. The traditional corporate marketing model, where a brand controls how a buyer learns about its products, is giving way to a seemingly anarchistic world where buyers interact with and are influenced by a constellation of marketing channels and touch points. There is a method to the madness, however.
Biznology
JULY 28, 2014
Large and small businesses alike have spent the better part of the past half-decade trying to best leverage the marketing potential of Facebook – and rightly so. Facebook reports 1.23 billion active users worldwide, and an increase of 92 percent when it comes to shared content since 2012. People like Facebook – a lot – but it seems that just as marketers think they have the social network all figured out, the rules change.
ANNUITAS
JULY 31, 2014
ANNUITAS recently launched a survey that focused on the Demand Generation function within large B2B enterprise organizations. While the research is still ongoing there have been some key findings in the area of content marketing that are quite revealing. When respondents were asked, “Do you have a content strategy?” responded with yes.
Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners
Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.
Oracle
JULY 28, 2014
It’s not exactly breaking news that the proliferation of mobile usage among essentially everyone in the free world has forever changed the world of marketing. Mobile has completely changed the way we interact with the world, from the way we consume and spread information to the ways we work and interact with each other. It’s changed our behavior forever and raised our expectations for the brands we interact with.
Crimson Marketing
JULY 28, 2014
I recently sat down with Mitchell Levy of Thought Leader Life to discuss what is a thought leader and where does my thought leadership come from. A thought leader is someone who puts out a vision because they think something is possible and get people excited about that possibility. . I’ve been privileged to have the opportunity of speaking to two to three CMOs per week, which allows me to pull together their different perspectives in a way that I can see things a few steps ahead of time.
Biznology
JULY 30, 2014
Your company is blogging on a regular basis. Your site has all the social media bells and whistles. But sadly, your SEO content could still be pretty useless. I was thinking about this after I watched ThinkGeek’s Useless Box Kit video. The video shows a black box with a switch on top. Once the switch is flipped, the top opens and a lever turns the switch off. The box looks cool. But it doesn’t really do anything. The video reminded me about all the companies that suffer from useless SEO content.
ANNUITAS
JULY 29, 2014
Good, relevant content is more important than ever, because of a Panda. Back in May, Google released an update to their search algorithm, called Panda 4.0. According to SearchEngineLand , “Google’s Panda algorithm is designed to prevent sites with poor quality content from working their way into Google’s top search results.”
Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems
We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.
B2B Marketing Traction
JULY 31, 2014
Blogging drives traffic to websites and generates leads. So, hey, let’s jump in and do this. Right? Wrong. To succeed in blogging (and in the bigger universe of content marketing), you need a strategy. Your strategy must identify your target audience(s), your topics, your target keywords, the tone or voice of the blog, frequency of posting, desired results and how you will measure results. If You Have Multiple Bloggers. Strategy is even more important when you have multiple people blogging.
Crimson Marketing
JULY 31, 2014
The buyer experience is changing. Big Data, interactive web design, and the Internet of Things are causing a major transformation to the buyer’s journey. Buyers “have endless online and off-line options for researching and buying new products and services, all at their fingertips 24/7.” ” Digital marketing channels are no longer a more cost effective solution to engaging buyers, but “critical for executing promotions, stimulating sales, and increasing market share.
Biznology
JULY 31, 2014
Having spent most of my career in the enterprise space, I am enjoying the diversity of consulting with both for-profit and non-profit organizations. I also volunteer my time and serve as the co-chair of a community based non-profit group. And, while I have found from my experiences that not all commercial enterprises are at the same level of social business adoption, it appears to me that the non-profit sector is lagging behind, and probably will continue to lag behind for a bit longer.
Fathom
AUGUST 1, 2014
It has been a long-established (yet misunderstood) given that Google Analytics filters out all of the bot and spider traffic from tracking into our precious reports.
Advertiser: ZoomInfo
Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.
Measure Up Marketing
JULY 30, 2014
We are sitting in a meeting with the CMO and a new marketing operations director from a large, well-established company. They had called and asked for a meeting to help kick their marketing metrics and dashboard up a notch. In the last year, this marketing organization has added various capabilities, including customer relationship management, marketing automation, and marketing resource management systems.
Webbiquity
JULY 29, 2014
For nearly as long as there have been people working on search engine optimization, there have been SEO tools. The first tools handled only the most rudimentary tasks, like rank checking or keyword density analysis. As search engine algorithms, and SEO professionals, have become more sophisticated over time, so have the tools. Today, there are (in many cases free, or low-cost) tools covering nearly every aspect of content design, on-page, off-page, and technical SEO.
Biznology
AUGUST 1, 2014
Retargeting is a hot subject. If you surf the web at all, you probably find yourself stalked by ads. If you venture onto someone’s site, or execute a search, you will be followed for weeks by the ads that want nothing more than to get you to please come back and buy. And if you are a digital marketer, you’re probably doing this, too. But are you doing much simpler things that pay off even better? My wife Linda showed me an email that Walmart sent her, shown above.
Salesfusion
JULY 28, 2014
The post 3 Tips for Multichannel Audience Engagement appeared first on Salesfusion. Best Practices Customer Interaction Nurture Marketing
Speaker: Ruth Stevens, President of eMarketing Strategy
In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.
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