Sat.May 10, 2014 - Fri.May 16, 2014

Lead Generation: How to speak the language of your prospects

B2B Lead Generation

Tweet At Lead Gen Summit 2013, Keith Lincoln, Vice President, SmartBear Software, discussed the importance of speaking the language of your customers, and, more importantly, when to say nothing at all. “If If you’re ever tired of hearing from us,” the email read, “you can opt out.”.

Six Steps For Delivering On The New Vision In Marketing

Marketing Insider Group

A recent report by The Economist Intelligence Unit called “ Visions in Marketing ” highlights the innovations in Marketing, marketing strategy and the practical applications of those marketing strategies in forward-thinking companies.

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What Type of B2B Leads Do You Have: IQLs, MQLs, or SQLs?

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer You''ve got leads, but are you focusing on the most promising ones? Use this simple approach to more profitably prioritize your B2B sales efforts. One of the most important roles for B2B marketers is lead generation.

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An Eight-Step Process for Creating Front-Page B2B Industry News

KoMarketing Associates

As a journalism major in college, I often found myself thinking about the dreaded question: “What do you want to do with your journalism degree when you graduate?” Or, as I interpreted it: “What do you want to be when you grow up?”

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

The Most Important Force for Increasing Leads and Sales


A version of this post previously appeared on MarketingProfs. There’s been a raft of articles recently proclaiming the “consumerization” of all things business: the consumerization of sales, of IT, and of business-to-business (b2b) marketing most prominently.

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Out-of-Office: 4 Time-Saving Social Media Tips to Keep Connected

Writing on the Web

How can you use Social Media tips when you’re away from the office for a week? What can you do to stay in touch with your clients when you’re out of town on a trip or vacation? I’ve been playing hooky: I went to a tennis ranch in Texas where we played tennis six hours a day.

Why Marketers Should Stop Telling Stories


I am now back at my office after spending the better part of last week at the Content2Conversion Conference , hosted by DemandGen Repor t in New York City. It was a great two days of connecting with colleagues and hearing from some great content practitioners.

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Google integrating G+ Pages and YouTube Channels


Yes, Vic Gundotra is leaving Google+ and 1,200 Google+ employees are being moved to other parts of the Google , but Google+ isn’t dead. In fact, it’s becoming more and more embedded into everything that is Google.

3 Measurement Points to Help Maximize Your Analysis Strategy

Modern Marketing

by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Dave Liloia , Director Sales Operations and Marketing Automation at Vertafore. Dave is sales and marketing geek who believes that any problem can be solved by asking the right questions first.

Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are being asked to do a lot: brand building, create content, build position as thought leader, generate leads, create ongoing touchpoints with prospects, and ideally generate sales calls. And do all of this with limited resources and time in a crowded world that is fighting you for attention. That’s a big challenge, and we believe a key part of the answer to that challenge is the smart application of webinars for B2B audiences. If you have held back on doing webinars because of the level of effort, or if you want to up your webinar effectiveness, then you won’t want to miss this unique presentation with expert webinar producers Dawn Baron and Shelley Trout.

What Makes a Good Marketing Platform? Rules for Platformality

Customer Experience Matrix

That Scott Brinker is such a devil. Last month he goaded me into coming up with a framework for relating marketing technology to business strategy , which I''ll present at the MarTech conference in August.

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Transforming Your Demand Generation is More Than Improving Skills


There is little doubt that the role of marketing is changing at light speed and many organizations are looking for ways to change and improve to keep up. One of the key areas of CMO-focus in response to this change has been to attempt to acquire the right skill set, a more modern marketing skill set. While acquiring the right skill set is proving to be a challenge for CMO’s, it is not the only place they should be focusing.

5 warning signs that your website sucks


Does your website suck? I’m not asking to be mean. Really. Building a website that meets the needs of your business and your customers is a tricky balancing act. You want to project a robust, yet friendly brand. You want to make sure the site is usable, but also good looking.

5 Tips For Creating Global Marketing and Branded Content

Modern Marketing

by Heike Neumann | Tweet this P&G is the source for recent uproar in Germany’s media landscape initiated by a special edition of one of their well-known laundry detergents.

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Key Trends in Marketing: Thought Leadership

Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.

B2B SEO Content Marketing and PR: Two Heads Are Better Than One

KoMarketing Associates

“Thelma and Louise,” a two-headed Texas river turtle, lives in the San Antonio Zoo. You know that old familiar saying, “Two heads are better than one?” Well, it’s true. Back me up on this one, Thelma and Louise!). It’s a concept that’s been with us since the good, ‘ole Sesame Street days.

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How to Do a Landing Page A/B Test and Measure Results


If you have not implemented an A/B Testing program for your landing pages you may be missing out on a valuable opportunity to for conversion rate optimization. Although the name implies there are only two versions, A/B Testing compares the success rate for multiple variations of a single landing page. A/B Testing has recently gained in popularity simply due to the fact that it works. A/B Testing Basics.

Eight ideas for building a website that works


Your website needs to work. That’s obvious. But what does “working” really mean? Well, probably just as obviously, that will depend on what your website does and how it fits into your overall marketing.

Mute Represents Everything Wrong with Twitter Today

Digital B2B Marketing

Finally, you can mute on Twitter. Everything that’s wrong with Twitter has been fixed confirmed. If you don’t want to see what someone Tweets, unfollow them. If they are spamming with mentions, favorites or retweets, block them. If that isn’t enough, report them for spam. But mute?

5 B2B Marketing Trends that You Can't Ignore in 2020

Speaker: Pam Didner, Marketing Consultant, Author and Speaker

Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.

#BADMarketing from DIESEL

Crimson Marketing

If this is what happens while wearing these Diesel shoes, we’ll have to pass on them! Does this make you want to purchase these sneakers? Image: Courtesy of SalesHQ. The post #BADMarketing from DIESEL appeared first on. BADMarketing

Key Themes in the #HospitalWeek Twitter Chat: Social Media, Telemedicine and Reducing Readmissions


Yesterday, the American Hospital Association hosted a Twitter chat to talk about quality care. Close to 600 people tweeted using the hashtag #HospitalWeek leading up to and during the chat, although numerous Twitter handles used that opportunity to tweet their own messages not related to the chat.

The end of the digital free lunch


Your social media marketing campaign may become a lot more expensive in 2015. Thank Tom Wheeler for that. In the early days of social media, brands rushed to market their products through the social networks because they could reach targeted audiences for free. Or so they thought.

Getting started with Content Marketing

Direct Response Coach

Content marketing can be very intimidating. It’s such a broad topic that covers a range of activities like web content, blog content, gated content, search engine optimization, keywords, lead capture, email follow up and social media. There’s too much to know and too much to do.

Maximize Results Of Attending A Trade Show

Attending trade shows helps your business find new prospects and make connections. By downloading this white paper, you will learn how setting goals and adding pre-planning to every trade show and industry event you attend makes a considerable difference.

Jamie Beckland, Janrain’s Customer Success and Marketing VP: Does Marketing Technology Improve The Customer Journey? [Podcast]

Crimson Marketing

The technology marketing landscape is a multi-screen world. Buyers are interacting with sellers on multiple devices and in a variety of usage contexts. For this reason, there is an emerging concern among marketers to observe. The post Jamie Beckland, Janrain’s Customer Success and Marketing VP: Does Marketing Technology Improve The Customer Journey? Podcast] appeared first on. Marketing Technology Podcasts

The Robot I’d Have a Beer with – After He Takes My Job

Chris Koch

The robots are taking over. I know, sounds like a teaser for a 1950s sci-fi movie. But it’s happening. It’s really happening. Actually, it’s starting with just two robots. One is named Baxter. If you haven’t heard of Baxter, he is to our traditional perception of robots as a salt lick is to a gourmet meal. Most robots are single-function creatures, welding roofs to cars or drilling holes or some other basic operation. But Baxter is a robot of refinement. He multitasks.

Link building basics: Niche analysis


Link building is a bit of a specialized industry, but it remains important in online marketing campaigns. Search engines can drive highly relevant, qualified traffic. These are people who are actively seeking out information, products and services your website can provide.

3 Things to Consider Before Gating Your B2B Content

Hinge Marketing

Gating content can be a useful lead generation and nurturing strategy in professional services marketing. In a nutshell, gating content involves requiring the reader to exchange some amount of information before being given access to a piece of content.

Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

Better Demand Generation Marries Data And Content

Marketing Insider Group

I’ve talked before about how big data is driving content marketing. And also earlier this week about how customer insights are becoming the main competitive differentiation between old-school traditionalists and modern marketers.

The Ultimate Guide to Buying Opt-In Email Lists

Digital B2B Marketing

Are you looking to grow your B2B marketing database by buying an opt-in list? This is everything you need to know: If someone offers to sell you an opt-in email list, don’t even respond. Just walk away. It’s that simple.

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Five Proven Practices for Customer Experience Mapping

Measure Up Marketing

Customers are the most important part of any business, and keeping them happy should be at the top of your list of priorities. If your organization is among those that have created customer experience maps, kudos to you and your team! If not, and this is an itch you want to scratch, read on for five (5) tips to help you undertake this important initiative.