B2B Lead Generation

MAY 12, 2014

Tweet At Lead Gen Summit 2013, Keith Lincoln, Vice President, SmartBear Software, discussed the importance of speaking the language of your customers, and, more importantly, when to say nothing at all. “If If you’re ever tired of hearing from us,” the email read, “you can opt out.”. Curious eyes met the screen at those words. This text was not in light gray, hidden in small font at the very bottom of the email. Instead, it was in plain sight, in the body of the email – against best practices.

Lead Generation 241

Lead Generation Prospect Generation Leads 241

Industrial Marketing Today

MAY 12, 2014

Application Notes or App Notes are very effective and can help you jumpstart your industrial content marketing, especially if you are stuck because of lack of content. Application Notes are closely related to Case Studies but they are not the same. I’ve heard some people refer to them as white papers. IMO, there’s a difference [.] The post Jumpstart Industrial Content Marketing with Application Notes by Achinta Mitra appeared first on Industrial Marketing Today. This is only a content summary.

Industry 237

Industry Case Study Content Marketing Content 237

Oracle

MAY 14, 2014

by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Dave Liloia , Director Sales Operations and Marketing Automation at Vertafore. Dave is sales and marketing geek who believes that any problem can be solved by asking the right questions first. With an academic background that started in Horticulture, he has taken the scientific method as his approach for tackling any and all business challenges.

Analysis 208

Analysis Measurement Help Strategy 208

Marketing Insider Group

MAY 13, 2014

A recent report by The Economist Intelligence Unit called “ Visions in Marketing ” highlights the innovations in Marketing, marketing strategy and the practical applications of those marketing strategies in forward-thinking companies. The report states that “The role of marketing is changing” as companies further leverage data and customer insights to deliver content across a wider variety of consumer channels.

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Report CMO Analytics Differentiation 204

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Sales

The Forward Observer

MAY 12, 2014

Artillery B2B Marketing Blog > The Forward Observer You''ve got leads, but are you focusing on the most promising ones? Use this simple approach to more profitably prioritize your B2B sales efforts. One of the most important roles for B2B marketers is lead generation. Unfortunately for some companies, that’s where marketing’s job description tapers off. Just generate leads. Lot’s of ‘em!

MQL 201

MQL Leads Lead Lead Scoring 201

Biznology

MAY 13, 2014

Yes, Vic Gundotra is leaving Google+ and 1,200 Google+ employees are being moved to other parts of the Google , but Google+ isn’t dead. In fact, it’s becoming more and more embedded into everything that is Google. It’s Google’s hub, from which YouTube, Google Business Pages, Google Mail, and even Google Apps for Business (which looks like it’s rebranding as Google + Business — interesting). Google+ as Social Layer.

Youtube 175

Youtube Channel Google Social Network 175

NuSpark

MAY 11, 2014

If you have not implemented an A/B Testing program for your landing pages you may be missing out on a valuable opportunity to for conversion rate optimization. Although the name implies there are only two versions, A/B Testing compares the success rate for multiple variations of a single landing page. A/B Testing has recently gained in popularity simply due to the fact that it works. A/B Testing Basics.

Landing Page 164

Landing Page A/B Test Measurement 164

Crimson Marketing

MAY 16, 2014

If this is what happens while wearing these Diesel shoes, we’ll have to pass on them! Does this make you want to purchase these sneakers? Image: Courtesy of SalesHQ. The post #BADMarketing from DIESEL appeared first on. BADMarketing

Purchase 152

Purchase 152

Customer Experience Matrix

MAY 14, 2014

That Scott Brinker is such a devil. Last month he goaded me into coming up with a framework for relating marketing technology to business strategy , which I''ll present at the MarTech conference in August. Today he wrote blog post about the latest entrants into the marketing platform derby, Abobe and IBM , which prompted a comment from me since I’ve been thinking about the need to define the features of a good platform system.

Rules 203

Rules API Salesforce.com Wiki 203

Advertiser: ZoomInfo

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Forecast

Biznology

MAY 15, 2014

Does your website suck? I’m not asking to be mean. Really. Building a website that meets the needs of your business and your customers is a tricky balancing act. You want to project a robust, yet friendly brand. You want to make sure the site is usable, but also good looking. You want to promote your company without getting in your customers’ way.

Websites 151

Websites Search Engine Sites Rate 151

Webbiquity

MAY 13, 2014

A version of this post previously appeared on MarketingProfs. There’s been a raft of articles recently proclaiming the “consumerization” of all things business: the consumerization of sales, of IT, and of business-to-business (b2b) marketing most prominently. McKinsey’s David Edelman has referred to the consumerization of b2b marketing and sales as a “massive disruption” on the horizon. Photo Credit: LGEPR via Compfight cc.

Vendor 197

Vendor Leads Lead Amazon 197

Crimson Marketing

MAY 13, 2014

The technology marketing landscape is a multi-screen world. Buyers are interacting with sellers on multiple devices and in a variety of usage contexts. For this reason, there is an emerging concern among marketers to observe. The post Jamie Beckland, Janrain’s Customer Success and Marketing VP: Does Marketing Technology Improve The Customer Journey? Podcast] appeared first on. Marketing Technology Podcasts

Podcast 152

Podcast Customer Interactive Marketing 152

KoMarketing Associates

MAY 15, 2014

As a journalism major in college, I often found myself thinking about the dreaded question: “What do you want to do with your journalism degree when you graduate?” Or, as I interpreted it: “What do you want to be when you grow up?” While I had aspirations of becoming a world-famous sports writer (far-fetched), I didn’t realize the potential of applying my journalistic skills to B2B marketing until I interviewed for a content role here at KoMarketing, and then the light bulb lit up.

Industry 196

Industry Process Search Engine Guidelines 196

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Lead Nurturing

Biznology

MAY 14, 2014

Your website needs to work. That’s obvious. But what does “working” really mean? Well, probably just as obviously, that will depend on what your website does and how it fits into your overall marketing. Here are a few thoughts on what you should be paying attention to as you plan and build – or rebuild – your website to be sure it “works” as a marketing tool. Your Goals.

Websites 148

Websites Work Build Sites 148

ANNUITAS

MAY 15, 2014

There is little doubt that the role of marketing is changing at light speed and many organizations are looking for ways to change and improve to keep up. One of the key areas of CMO-focus in response to this change has been to attempt to acquire the right skill set, a more modern marketing skill set. While acquiring the right skill set is proving to be a challenge for CMO’s, it is not the only place they should be focusing.

Demand Generation 190

Demand Generation Demand Generation CMO 190

Chris Koch

MAY 12, 2014

The robots are taking over. I know, sounds like a teaser for a 1950s sci-fi movie. But it’s happening. It’s really happening. Actually, it’s starting with just two robots. One is named Baxter. If you haven’t heard of Baxter, he is to our traditional perception of robots as a salt lick is to a gourmet meal. Most robots are single-function creatures, welding roofs to cars or drilling holes or some other basic operation. But Baxter is a robot of refinement. He multitasks.

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Attitudes Startup Work Distribution 127

Digital B2B Marketing

MAY 13, 2014

Finally, you can mute on Twitter. Everything that’s wrong with Twitter has been fixed confirmed. If you don’t want to see what someone Tweets, unfollow them. If they are spamming with mentions, favorites or retweets, block them. If that isn’t enough, report them for spam. But mute? The only reason Twitter needs a mute button is the platform’s addiction to reciprocity. You follow me, I’ll follow you! You share my content, I’ll share yours!

Twitter 178

Twitter Spam Conference Features 178

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Forrester

Biznology

MAY 12, 2014

Your social media marketing campaign may become a lot more expensive in 2015. Thank Tom Wheeler for that. In the early days of social media, brands rushed to market their products through the social networks because they could reach targeted audiences for free. Or so they thought. That perceived digital free lunch never really existed. There was always some cost, starting with your time.

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Proposal Rules Internet Distribution 138

ANNUITAS

MAY 13, 2014

I am now back at my office after spending the better part of last week at the Content2Conversion Conference , hosted by DemandGen Repor t in New York City. It was a great two days of connecting with colleagues and hearing from some great content practitioners. One of the things that I heard many times at the conference was the whole approach to “story telling” with our content.

Conference 180

Conference Vendor Storytelling Opt-out 180

Measure Up Marketing

MAY 12, 2014

Customers are the most important part of any business, and keeping them happy should be at the top of your list of priorities. If your organization is among those that have created customer experience maps, kudos to you and your team! If not, and this is an itch you want to scratch, read on for five (5) tips to help you undertake this important initiative.

Experience 162

Experience Practices Customer Proposal 162

Fathom

MAY 15, 2014

Yesterday, the American Hospital Association hosted a Twitter chat to talk about quality care. Close to 600 people tweeted using the hashtag #HospitalWeek leading up to and during the chat, although numerous Twitter handles used that opportunity to tweet their own messages not related to the chat. When all was said and done, there were about 350 tweets in the Twitter chat by about 60 participants, which resulted in an estimated 1.9 million impressions – a nice turn out for a Twitter chat.

Social Media 101

Social Media Twitter Portal Hashtag 101

Advertiser: ZoomInfo

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Sales

Biznology

MAY 16, 2014

Link building is a bit of a specialized industry, but it remains important in online marketing campaigns. Search engines can drive highly relevant, qualified traffic. These are people who are actively seeking out information, products and services your website can provide. Links remain integral to any SEO initiative, as they are a strong ranking signal to search engines. Link building is something that a lot of business/website owners have heard of, but might not know a whole lot about.

Link Building 133

Link Building Analysis Link Build 133

Direct Response Coach

MAY 11, 2014

Content marketing can be very intimidating. It’s such a broad topic that covers a range of activities like web content, blog content, gated content, search engine optimization, keywords, lead capture, email follow up and social media. There’s too much to know and too much to do. You can see why many businesses never get around [.]. The post Getting started with Content Marketing appeared first on McCarthy and King Marketing.

Content Marketing 143

Content Marketing Search Engine Lead Capture Range 143

Hinge Marketing

MAY 14, 2014

Gating content can be a useful lead generation and nurturing strategy in professional services marketing. In a nutshell, gating content involves requiring the reader to exchange some amount of information before being given access to a piece of content. B2B content marketing is meant to be informational and solidify a particular firm’s industry expertise. Firms do this by creating a piece of valuable, educational content and using it to capture leads.

Exchange 93

Exchange Sales Cycle Search Engine Linkedin 93

Fathom

MAY 16, 2014

Digital marketing certainly has changed from the early days of link building for organic SEO rankings and PPC strategies that ultimately depended on spend to get to 1 st position. Every action taken online has the potential to be tracked and measured, and the sophistication of search engine ranking algorithms has risen to the task of using that information to improve the results you see when you look for something online.

Measurement 99

Measurement Aggregator Ecommerce PPC 99

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

Customer