Sat.Jul 19, 2014 - Fri.Jul 25, 2014

2014 B2B Marketing Trends That Work

ViewPoint

As a B2B company, it’s paramount that you stay on top of trends so you know which to adopt and which to nix. This is a standout year for B2B marketing.

Trends 332

Lead Capture: How undermining value impacts conversion

B2B Lead Generation

Tweet Less is not always necessarily more when it comes to a lead capture process. I say this in light of best practices that often argue otherwise.

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12 Best Slideshares of 2014 (So Far)

Marketing Insider Group

Late last year I shared the 25 best presentations of the year on slideshare. And the article continues to be one of my most popular articles of all time! And while I still believe Slideshare is one of the greatest opportunities , it looks like it might not be a huge secret any longer.

Best 282

B2B Content Marketing: Do More Than Reinvent the Wheel

KoMarketing Associates

If you’re like me, you spend a good amount of time scrolling through content marketing blogs for advice and suggestions that will give your content a leg up. I’ll admit, I’m a sucker for any blog title that begins with the words “How-to” or “Tutorial.”

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

How To Link Inbound Marketing With Trade Show Success

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer Would you like to link inbound marketing with trade show success? Keep in mind two things: 1) your marketing goals, and 2) your call to action.

More Trending

Content Marketing ROI – More Than A Trip Down The Rabbit Hole

Marketing Insider Group

In Alice’s Adventures in Wonderland, Alice blindly jumps into the rabbit hole in striking similarity to the way many marketers today are jumping into content marketing.

ROI 258

Mick Hollison, InsideSales.com CMO: How To Accelerate Sales Using Marketing Analytics [Podcast]

Crimson Marketing

“Science holds the key to unlocking human potential.” This is the basic philosophy of sales acceleration platform InsideSales.com in a world where the marketing and sales ends of the customer acquisition funnel are looking more and more alike.

The Future of Social Marketing Automation is Here (And Improving)

Modern Marketing

by Contributor Friendly | Tweet this Editor's Note: Today's post comes courtesy of Roz Lemieux, CEO of Attentive.ly, a social behavior platform that helps modern marketing organizations predict how customers and supporters will behave – even what they might do or buy – from social data.

12 experts define Key Performance Indicators (KPIs)

Biznology

Key Performance Indicators (KPI’s) are one of the most over-used and little understood terms in business development and management. They are too often taken to mean any metric or data used to measure business performance. The role KPI’s play is much bigger and more important.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Email Campaign Gets an “A” on Design, “F” on Offer

The Point

At first glance, the email below from security solution provider Symantec seems engaging, attractive, and well-designed. And indeed, it is all those things. From a lead generation perspective, however, the campaign is a hot mess. Here’s why: First and foremost, the offer is devoid of value.

Judith Briles’ Wise Words to Authors & Writers: Snappy, Sassy, Salty!

Writing on the Web

Judith Briles is an author’s best friend, especially when it comes to book writing. When she speaks, I listen… and you should to, if you get the opportunity. But until her next authors and writers conference, here’s the next best thing: her latest book: Snappy Sassy Salty!

Words 189

3 Tips to Support Relevance in Your Marketing Communications

Modern Marketing

by Marguerite McNeal | Tweet this Digital technology allows marketers to have a better, deeper understanding of their customers than ever before.

e-Commerce SEO: How to avoid eBay’s $200 million Panda mistake

Biznology

You think you’ve got e-Commerce SEO problems? Well, did you hear how Google’s Panda update is going to cost eBay about $200 million in revenue this year?

SEO 207

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

To Blog, or Not to Blog…That’s the Question Many Industrial Companies are Asking

Industrial Marketing Today

Manufacturers, distributors and engineering companies have read or heard about all the benefits of content marketing in general and blogging in particular but many are still sitting on the fence. I’m often asked the question, “Should we start a blog?” It is a simple question but the answer is not a simple yes or a [.] The post To Blog, or Not to Blog…That’s the Question Many Industrial Companies are Asking by Achinta Mitra appeared first on Industrial Marketing Today.

Writing Services & Quality Leadership Content for Coaches

Writing on the Web

If you’re a leadership coach or a consultant to leaders you know how time-consuming it is to write quality leadership articles and blogs. Here’s a professional writing service just for you providing leadership articles for your newsletters and blogs.

What LinkedIn’s Acquisition of Bizo Means For Marketing

Modern Marketing

by John Stetic | Tweet this Congratulations, Bizo. You’re “In.” ” Yesterday, LinkedIn announced its acquisition of Bizo, a leader in business audience marketing.

5 point quality assurance checklist for your social media posts

Biznology

Your social media engagement traffic, engagement, and exposure are critical to your success. You need to score home runs with every piece of content.

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

23 Outstanding Social PR Guides

Webbiquity

As noted in several of the posts highlighted below, the PR professional has changed considerably over the past few years. The audiences, topics, tools, and tactics employed in PR have evolved. Image credit: PRNews.

PR 282

The benefits of outsourcing telemarketing as part of your demand gen program

NuSpark

A Demand gen or Demand Generation program is composed of all activities and tasks that help to create, from regular leads, an awareness, acceptance and desire for your product or services.

The Staying Power of Buzzfeed’s “What City Should I Actually Live In?” Quiz

Modern Marketing

by Contributor Friendly | Tweet this Today’s post comes courtesy of Seth Lieberman , founder and CEO of SnapApp , a content marketing platform that gives marketers the power to generate leads and drive revenue by creating, publishing, promoting and measuring interactive content that works across channels.

Stats 248

Fresh Insights in Selling to SMBs

Biznology

Despite the attention given to large enterprise marketing, it’s small and medium businesses (SMB) where the bulk of marketing investments go. SMB is where there’s enough volume to do plenty of testing. You’ve got a tighter decision-making unit and shorter sales cycles.

B to B 190

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

8 Social Media Tools to Get Your Content Buzzing Across Networks

KoMarketing Associates

We’ve all heard it: “If a tree falls in the forest and nobody is around, does it still make a sound?” While you may be thinking to yourself, “Yeah, I have. Why is this the leading sentence in a marketing blog?”

Buzz 303

How to Write for the Web If You Were Born Before 1965

B2B Marketing Traction

With the proliferation of the new “content marketing,” writing skills for online marketing are more important than ever. And, if you learned to write before or in the early days of personal computers, you may have some habits that no longer work for today’s online marketing world.

#BADMarketing on Billboards

Crimson Marketing

This ad placement worked out well for the diabetes billboard…probably not so much for the McDonald’s ad. Image: Courtesy of The 10 Most Known. The post #BADMarketing on Billboards appeared first on. BADMarketing

Ads 158

Link Earning: The Combination of SEO & PR (A MozCon Takeaway)

Fathom

Rand Fishkin of Moz said it best, “Link earning is going to replace link building.”

Link 144

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!