Sat.Jul 20, 2019 - Fri.Jul 26, 2019

How to Boost Content Linkability Without Wasting Your Marketing Budget

Moz

Posted by Alex-T I’m always fascinated with the marketing budgets of enterprise-level companies that are ready to pay astronomical sums to contractors. A recent shmooze in the community was thanks to Hertz that paid 32M to Accentura agency , which (so far) hasn't resulted in any substantial changes to their site. Though I personally don't work with client’s who throw around millions of dollars, that doesn’t affect the quality of services that I provide.

When Good Enough Shouldn’t Be: Optimizing Automated Emails

Oracle

Email marketing is so effective and has such a high return on investment that brands often settle for good enough when they could be achieving much higher returns. In this blog post series, we’ll be examining several overlooked opportunities to increase your email marketing performance. One of the biggest opportunities comes from optimizing your triggered or automated emails. These high-performing, workhorse emails reliably perform hour after hour, day after day.

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Which “90’s” branding methods had a huge comeback in recent years?

Altitude Branding

They say that fashion always comes back – but only after 20 have passed. Nowadays, we are experiencing a comeback of the ’80s and ’90s in fashion, movies, TV series, and music. A music genre called synthwave emerged in the 2010s, while movies like Kung Fury and The Pursuit of Happyness dominate movie festivals around the globe. Stranger Things, a TV series running on Netflix, also pays homage to the ‘80s pop culture, with several themes inspired by Steven Spielberg and John Carpenter.

Want the Best PR? Avoid These 8 Big PR Mistakes

B2B PR Sense

Ah.the good ol' relationship between journalists and PR professionals. Complicated" just skims the surface of their relationship. Sometimes they play well and it results in the best PR opportunities. At other times, the two sides snipe at each other like squalling kittens. But, in the end, the truth is that they need each other. Journalists rely on interesting news pitches to feed their ever-hungry audience. And PR pros rely on journalists for media attention for their brand.

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Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

The Future of Marketing and the Changing Role of the CMO

Marketing Insider Group

According to a recent report by Forrester, 88% of organizations agree that the role of the CMO has changed in the last couple of years, and will continue to change over the next two years. In a world of rapidly advancing technology, changing customer attitudes, and unpredictable trends, marketing is evolving at lightning speed. The role […]. The post The Future of Marketing and the Changing Role of the CMO appeared first on Marketing Insider Group. Marketing Strategy

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Take your Network of Brand Advocates Global with Localized Marketing

Influitive

The old Dale Carnegie adage is true: “Remember that a person’s name is to that person the sweetest and most important sound in any language.” People thrive on personalization—the feeling that something is special and unique to them—and this is especially true in business. While email blasts tend to go out to thousands of people, The post Take your Network of Brand Advocates Global with Localized Marketing appeared first on Influitive.

How the Raptors Redefined Fan Engagement During the 2019 NBA Playoffs

RockContent

When the Toronto Raptors took the 2019 NBA Championship to Game 6 against the Golden State Warriors, it was an epic moment. Not only was it Toronto’s first NBA title, but it was also the first time that the Larry O’Brien NBA Championship Trophy came North of the US border. And while that’s history-making on its own; it’s eclipsed by how the team, the owners, the media, and an entire country won the title for best fan engagement.

10 Simple Steps to Create a Great Event Marketing Plan

Marketing Insider Group

We’ll admit—it’s a challenge to put together an event. But, if you break down the process into simple steps, you can have an event marketing plan that will not only ease your own worries but will rock the socks off your attendees. Quick Takeaways Use your website as your online home base, augmenting it with […]. The post 10 Simple Steps to Create a Great Event Marketing Plan appeared first on Marketing Insider Group. Event Marketing

Data-Driven Personalization: Why a Consolidated Marketing Automaton Platform Is Essential

Oracle

In the digital age , data is a marketer’s ultimate tool. The better and more focused and specific your data, the better you can target and connect with customers. You have to try and take a walk in your customer’s shoes and understand what it is like for them to travel your customer journey from end to end. What are the things they would look for? What questions might they have? A fragmented set of data would only get in the way.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

How to Start Using Video for Business

Webbiquity

Guest post by Roman Daneghyan. Video marketing started getting big back in 2009 and had really taken off by 2017. Online video is huge and is projected to account for more than 80% of the overall Internet traffic by 2022. If you haven’t looked into video creation for your business yet, this is the right time to make video a core element in your content marketing mix. Video product is now easier and less costly than ever. Over 90% of marketers create video clips with assets they already have.

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Survey: 52% of Marketers Have Only Been “Somewhat Successful” with MarTech Utilization Strategies Intact

KoMarketing Associates

MarTech continues to grow in prominence, but new research indicates that marketers have still been slow to reap the benefits, and MarTech utilization strategies are failing to help them achieve primary objectives. Ascend2 recently published the “Marketing Technology Utilization Survey” to determine how strategizing is helping marketers reap more of the benefits of MarTech.

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4 Secrets to Activating Your Employees For Marketing ROI

Marketing Insider Group

While employee engagement was once thought of as just another “buzzword” or HR trend, it’s now a must. Organizations large and small are realizing the importance of engaging their employees at work for improved productivity and a better working environment. In fact, employee engagement in the US has increased to a high of 34% according […]. The post 4 Secrets to Activating Your Employees For Marketing ROI appeared first on Marketing Insider Group. Employee Activation

Turbocharge Your Segmentation with RFM Scoring

Oracle

You as a marketer continue to face a data deluge with ever increasing volumes of engagement data and (hopefully) a growing list of customers. And this reality can create a few challenges, namely: How can you effectively find signals from this ocean of data? How can you identify your key customer segments in order to provide a contextually relevant experience, with the goal of increasing retention and ROI?

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Building an Effective B2B Marketing Automation Strategy

Act-On

Maximize your investment with these tips for building and implementing a B2B marketing automation strategy. Marketing Automation

B2B Video Marketing Trends Shaping Social Media

KoMarketing Associates

It comes as no surprise that video is taking over social media. According to a recent survey from LinkedIn, 62% of B2B companies find that video content helps build brand awareness , while 78% believe that video engagement helps them attain higher quality leads. . With 72% of B2B marketers using video for content marketing purposes, video is a social media marketing trend that cannot be ignored.

5 Steps to Align Your Influencer and Content Marketing Strategies

Marketing Insider Group

Imagine going grocery shopping not for you, but for each kitchen appliance. You might get ice cream for the freezer, a turkey for the oven, and ramen for the stovetop. Sure, you’ve made use of your resources — but is the meal one you’d truly want to serve? That may sound ridiculous, but it’s exactly […]. The post 5 Steps to Align Your Influencer and Content Marketing Strategies appeared first on Marketing Insider Group.

How Social Media Is Directly Affecting Your Mental Health

Biznology

Are Facebook and Instagram changing our mental health? Do we look at the world and the people in it differently than we did before? Do we interact with them differently? If you’ve asked yourself these questions, you’re not alone. The effect social media has on our mental health has been a hot topic for scientists. The interest began when people started considering the lack of a Facebook profile “unnatural.“. Can you imagine that? We’ve come that far.

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Keeping Your Options Open: The Benefits of an Open Marketing Automation Ecosystem

Act-On

An open marketing automation ecosystem can help you choose a MarTech stack that supports your unique mission and goals. Marketing Automation

Report: ‘Pioneering’ CMOs Differ in their Strategy from Marketing Counterparts

KoMarketing Associates

“Pioneering” CMOs are defined as those who have been extremely successful at delivering highly relevant customer experiences, according to Accenture. Now, new research is shedding light on what they do differently than their colleagues. Accenture recently published the “Way Beyond Marketing: The Rise of the Hyper-Relevant CMO” report to hone in on what pioneering CMOs do differently than the rest of the pack.

Intent Data in your Marketing Funnel: The Challenges and Strategies

Marketing Insider Group

Technology has changed the way consumers behave, requiring companies to overhaul their sales and marketing strategies. Clients and prospects do not only expect premium products and services, they expect an outstanding customer experience throughout the whole process. The role of marketing and sales are intertwined – their work is complimentary and leads to collective revenue […].

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Introducing Human-Augmented AI

Biznology

For more than 60 years, proponents of artificial intelligence have been divided—often acrimoniously—into two camps: autonomy vs. augmentation. Autonomy proponents advocate the digital replacement of human workers in the name of efficiency and Augmentation advocates argue that machines—no matter how intelligent they become—should serve as nothing more than tools for their human creators.

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B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Getting a Better Grasp on Digital Transformation

Webbiquity

By David Gutierrez. Companies across industries are investing heavily in data collection and storage technologies like the Internet of things (IoT) and the cloud in hopes of improving every facet of their operations. International Data Corporation (IDC) predicts that digital transformation spending will reach nearly $2 trillion by 2022. But while business investments run high, few companies are seeing tangible business results.

How the Raptors Redefined Fan Engagement During the 2019 NBA Playoffs

RockContent

When the Toronto Raptors took the 2019 NBA Championship to Game 6 against the Golden State Warriors, it was an epic moment. Not only was it Toronto’s first NBA title, but it was also the first time that the Larry O’Brien NBA Championship Trophy came North of the US border. And while that’s history-making on its own; it’s eclipsed by how the team, the owners, the media, and an entire country won the title for best fan engagement.

Thermo Fisher Scientific’s 3D, Interactive Application Achieves 50% Inbound Close Rate

Kaon

Thermo Fisher Scientific faced several challenges when demonstrating the Invitrogen Attune NxT Flow Cytometer, a complex, combined instrument and software solution. Product demonstrations required technical sales specialists and impeccable coordination between internal teams, in addition to demo model availability and exorbitant shipping and set-up costs. .

3 Crucial Factors for Increasing Your Sales

Biznology

Generating more sales is something that every business owner wants. More sales translate to high ROI, which creates more opportunities for growth and success. But if you’re operating in a very competitive market, it can be a bit tough to stand out from the crowd and consistently attract more and more customers.

Sales 101

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.