Sat.Jul 20, 2019 - Fri.Jul 26, 2019

How to Boost Content Linkability Without Wasting Your Marketing Budget

Moz

Posted by Alex-T I’m always fascinated with the marketing budgets of enterprise-level companies that are ready to pay astronomical sums to contractors.

When Good Enough Shouldn’t Be: Optimizing Automated Emails

Modern Marketing

Email marketing is so effective and has such a high return on investment that brands often settle for good enough when they could be achieving much higher returns. In this blog post series, we’ll be examining several overlooked opportunities to increase your email marketing performance.

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Which “90’s” branding methods had a huge comeback in recent years?

Altitude Branding

They say that fashion always comes back – but only after 20 have passed. Nowadays, we are experiencing a comeback of the ’80s and ’90s in fashion, movies, TV series, and music.

Brand 67

Want the Best PR? Avoid These 8 Big PR Mistakes

B2B PR Sense

Ah.the good ol' relationship between journalists and PR professionals. Complicated" just skims the surface of their relationship. Sometimes they play well and it results in the best PR opportunities. At other times, the two sides snipe at each other like squalling kittens.

PR 318

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

The Future of Marketing and the Changing Role of the CMO

Marketing Insider Group

According to a recent report by Forrester, 88% of organizations agree that the role of the CMO has changed in the last couple of years, and will continue to change over the next two years.

CMO 279

More Trending

How the Raptors Redefined Fan Engagement During the 2019 NBA Playoffs

RockContent

When the Toronto Raptors took the 2019 NBA Championship to Game 6 against the Golden State Warriors, it was an epic moment. Not only was it Toronto’s first NBA title, but it was also the first time that the Larry O’Brien NBA Championship Trophy came North of the US border.

Take your Network of Brand Advocates Global with Localized Marketing

Influitive

The old Dale Carnegie adage is true: “Remember that a person’s name is to that person the sweetest and most important sound in any language.” People thrive on personalization—the feeling that something is special and unique to them—and this is especially true in business. While email blasts tend to go out to thousands of people, The post Take your Network of Brand Advocates Global with Localized Marketing appeared first on Influitive.

10 Simple Steps to Create a Great Event Marketing Plan

Marketing Insider Group

We’ll admit—it’s a challenge to put together an event. But, if you break down the process into simple steps, you can have an event marketing plan that will not only ease your own worries but will rock the socks off your attendees.

Getting a Better Grasp on Digital Transformation

Webbiquity

By David Gutierrez. Companies across industries are investing heavily in data collection and storage technologies like the Internet of things (IoT) and the cloud in hopes of improving every facet of their operations.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Building an Effective B2B Marketing Automation Strategy

Act-On

Maximize your investment with these tips for building and implementing a B2B marketing automation strategy. Marketing Automation

Survey: 52% of Marketers Have Only Been “Somewhat Successful” with MarTech Utilization Strategies Intact

KoMarketing Associates

MarTech continues to grow in prominence, but new research indicates that marketers have still been slow to reap the benefits, and MarTech utilization strategies are failing to help them achieve primary objectives.

Survey 170

5 Steps to Align Your Influencer and Content Marketing Strategies

Marketing Insider Group

Imagine going grocery shopping not for you, but for each kitchen appliance. You might get ice cream for the freezer, a turkey for the oven, and ramen for the stovetop. Sure, you’ve made use of your resources — but is the meal one you’d truly want to serve?

Data-Driven Personalization: Why a Consolidated Marketing Automaton Platform Is Essential

Modern Marketing

In the digital age , data is a marketer’s ultimate tool. The better and more focused and specific your data, the better you can target and connect with customers.

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

How Social Media Is Directly Affecting Your Mental Health

Biznology

Are Facebook and Instagram changing our mental health? Do we look at the world and the people in it differently than we did before? Do we interact with them differently? If you’ve asked yourself these questions, you’re not alone.

B2B Video Marketing Trends Shaping Social Media

KoMarketing Associates

It comes as no surprise that video is taking over social media. According to a recent survey from LinkedIn, 62% of B2B companies find that video content helps build brand awareness , while 78% believe that video engagement helps them attain higher quality leads. .

4 Secrets to Activating Your Employees For Marketing ROI

Marketing Insider Group

While employee engagement was once thought of as just another “buzzword” or HR trend, it’s now a must. Organizations large and small are realizing the importance of engaging their employees at work for improved productivity and a better working environment. In fact, employee engagement in the US has increased to a high of 34% according […]. The post 4 Secrets to Activating Your Employees For Marketing ROI appeared first on Marketing Insider Group. Employee Activation

Turbocharge Your Segmentation with RFM Scoring

Modern Marketing

You as a marketer continue to face a data deluge with ever increasing volumes of engagement data and (hopefully) a growing list of customers. And this reality can create a few challenges, namely: How can you effectively find signals from this ocean of data?

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

Sales Ready Leads: Quality vs. Quantity

Smashmouth Marketing

The topic of Quality vs. Quantity in demand gen has been a constant debate.

Sales 141

Report: ‘Pioneering’ CMOs Differ in their Strategy from Marketing Counterparts

KoMarketing Associates

“Pioneering” CMOs are defined as those who have been extremely successful at delivering highly relevant customer experiences, according to Accenture. Now, new research is shedding light on what they do differently than their colleagues.

Intent Data in your Marketing Funnel: The Challenges and Strategies

Marketing Insider Group

Technology has changed the way consumers behave, requiring companies to overhaul their sales and marketing strategies. Clients and prospects do not only expect premium products and services, they expect an outstanding customer experience throughout the whole process.

Intent 206

How Machine Learning Personalization Drives Meaningful Connections with Millennial Audiences

Modern Marketing

Millennials represent a major demographic in today's' marketplace, 35 percent of the American labor force, with a combined annual spending power of $600 billion. Yet many well-established brands have encountered difficulties engaging younger cohorts. Some brands, in fact, attribute recent declines in market shares to millennial pushback over what the generation perceives as corporate inauthenticity.

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

Introducing Human-Augmented AI

Biznology

For more than 60 years, proponents of artificial intelligence have been divided—often acrimoniously—into two camps: autonomy vs. augmentation.

Ethics 141

Keeping Your Options Open: The Benefits of an Open Marketing Automation Ecosystem

Act-On

An open marketing automation ecosystem can help you choose a MarTech stack that supports your unique mission and goals. Marketing Automation

How the Raptors Redefined Fan Engagement During the 2019 NBA Playoffs

RockContent

When the Toronto Raptors took the 2019 NBA Championship to Game 6 against the Golden State Warriors, it was an epic moment. Not only was it Toronto’s first NBA title, but it was also the first time that the Larry O’Brien NBA Championship Trophy came North of the US border.

Sales Qualified Leads (SQLs): Quality vs. Quantity

Smashmouth Marketing

The topic of Quality vs. Quantity in demand gen has been a constant debate.

Sales 130

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!